Managing and marketing radical innovations: marketing new technology
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2008
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Routledge studies in innovation, organization and technology
8 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIV, 271 S. Ill., graph. Darst. |
| ISBN: | 9780415433075 041543307X |
Internformat
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| 245 | 1 | 0 | |a Managing and marketing radical innovations |b marketing new technology |c Birgitta Sandberg |
| 250 | |a 1. publ. | ||
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| 300 | |a XIV, 271 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Routledge studies in innovation, organization and technology |v 8 | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Technological innovations |x Marketing | |
| 650 | 4 | |a Technological innovations |x Management | |
| 650 | 4 | |a New products | |
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| 650 | 0 | 7 | |a Produktinnovation |0 (DE-588)4047346-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Technische Innovation |0 (DE-588)4431027-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenorientierung |0 (DE-588)4316837-1 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-016386033 | ||
Datensatz im Suchindex
| DE-BY-863_location | 1000 |
|---|---|
| DE-BY-FWS_call_number | 1000/QP 210 S213 |
| DE-BY-FWS_katkey | 423534 |
| DE-BY-FWS_media_number | 083101177549 |
| _version_ | 1824553853483220993 |
| adam_text | Contents
List of figures
vii
List of tables
x
Preface
xi
Acknowledgments
xiii
1
Introduction
1
2
Proactiveness in the firm
16
3
Proactiveness toward customers
33
4
Developing radical innovations
52
5
Customer-related proactiveness in the case innovations
82
6
A modified framework of customer-related proactiveness
during the development process
207
7
Conclusions
216
8
Summary
226
Appendix
1 :
glossary of key concepts as defined in this study
228
Appendix
2:
list of interviews, discussions and
correspondence
230
Appendix
3:
the most important publications utilized to
complement the case descriptions
232
vi
Contents
Appendix 4:
the most important publications utilized in the
case selection
237
Notes
239
Bibliography
244
Index
266
|
| adam_txt |
Contents
List of figures
vii
List of tables
x
Preface
xi
Acknowledgments
xiii
1
Introduction
1
2
Proactiveness in the firm
16
3
Proactiveness toward customers
33
4
Developing radical innovations
52
5
Customer-related proactiveness in the case innovations
82
6
A modified framework of customer-related proactiveness
during the development process
207
7
Conclusions
216
8
Summary
226
Appendix
1 :
glossary of key concepts as defined in this study
228
Appendix
2:
list of interviews, discussions and
correspondence
230
Appendix
3:
the most important publications utilized to
complement the case descriptions
232
vi
Contents
Appendix 4:
the most important publications utilized in the
case selection
237
Notes
239
Bibliography
244
Index
266 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Sandberg, Birgitta |
| author_GND | (DE-588)127142029 |
| author_facet | Sandberg, Birgitta |
| author_role | aut |
| author_sort | Sandberg, Birgitta |
| author_variant | b s bs |
| building | Verbundindex |
| bvnumber | BV023199790 |
| callnumber-first | H - Social Science |
| callnumber-label | HD45 |
| callnumber-raw | HD45 |
| callnumber-search | HD45 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 210 |
| ctrlnum | (OCoLC)166382730 (DE-599)BVBBV023199790 |
| dewey-full | 658.4/063 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/063 |
| dewey-search | 658.4/063 |
| dewey-sort | 3658.4 263 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV023199790 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:07:47Z |
| indexdate | 2025-02-20T06:42:28Z |
| institution | BVB |
| isbn | 9780415433075 041543307X |
| language | English |
| lccn | 2007035793 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016386033 |
| oclc_num | 166382730 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-703 DE-188 DE-863 DE-BY-FWS DE-473 DE-BY-UBG |
| owner_facet | DE-355 DE-BY-UBR DE-703 DE-188 DE-863 DE-BY-FWS DE-473 DE-BY-UBG |
| physical | XIV, 271 S. Ill., graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge studies in innovation, organization and technology |
| series2 | Routledge studies in innovation, organization and technology |
| spellingShingle | Sandberg, Birgitta Managing and marketing radical innovations marketing new technology Routledge studies in innovation, organization and technology Technological innovations Marketing Technological innovations Management New products Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Innovationshöhe (DE-588)4577410-9 gnd Produktinnovation (DE-588)4047346-6 gnd Technische Innovation (DE-588)4431027-4 gnd Kundenorientierung (DE-588)4316837-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4577410-9 (DE-588)4047346-6 (DE-588)4431027-4 (DE-588)4316837-1 (DE-588)4161817-8 |
| title | Managing and marketing radical innovations marketing new technology |
| title_auth | Managing and marketing radical innovations marketing new technology |
| title_exact_search | Managing and marketing radical innovations marketing new technology |
| title_exact_search_txtP | Managing and marketing radical innovations marketing new technology |
| title_full | Managing and marketing radical innovations marketing new technology Birgitta Sandberg |
| title_fullStr | Managing and marketing radical innovations marketing new technology Birgitta Sandberg |
| title_full_unstemmed | Managing and marketing radical innovations marketing new technology Birgitta Sandberg |
| title_short | Managing and marketing radical innovations |
| title_sort | managing and marketing radical innovations marketing new technology |
| title_sub | marketing new technology |
| topic | Technological innovations Marketing Technological innovations Management New products Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Innovationshöhe (DE-588)4577410-9 gnd Produktinnovation (DE-588)4047346-6 gnd Technische Innovation (DE-588)4431027-4 gnd Kundenorientierung (DE-588)4316837-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| topic_facet | Technological innovations Marketing Technological innovations Management New products Marketing Unternehmen Innovationshöhe Produktinnovation Technische Innovation Kundenorientierung Innovationsmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016386033&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV042051754 |
| work_keys_str_mv | AT sandbergbirgitta managingandmarketingradicalinnovationsmarketingnewtechnology |
Inhaltsverzeichnis
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 210 S213 |
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