Business research methods:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Oxford Univ. Press
2007
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Inhaltsverzeichnis |
| Beschreibung: | Previous ed.: 2003 Includes bibliographical references (p. 735-759) and indexes |
| Beschreibung: | XXXII, 786 S. graph. Darst. 25 cm |
| ISBN: | 0199284989 9780199284986 |
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Datensatz im Suchindex
| _version_ | 1804137474712141824 |
|---|---|
| adam_text | Brief contents
1 Business research strategies 3
2 Research designs 38
3 Planning a research project and formulating research questions 74
4 Getting started: reviewing the literature 93
5 Ethics in business research 126
6 The nature of quantitative research 153
7 Sampling 179
8 Structured interviewing 208
9 Self-completion questionnaires 239
10 Asking questions 257
11 Structured observation 280
12 Content analysis 301
13 Secondary analysis and official statistics 324
14 Quantitative data analysis 347
15 Using SPSS for Windows 375
16 The nature of qualitative research 401
17 Ethnography and participant observation 439
18 Interviewing in qualitative research 471
19 Focus groups 509
20 Language in qualitative research 529
21 Documents as sources of data 553
22 Qualitative data analysis 578
23 Computer-assisted qualitative data analysis: Using NVivo 602
24 Breaking down the quantitative/qualitative divide 625
25 Mixed methods research: Combining quantitative and qualitative research 641
26 Internet research methods 660
27 Writing up business research 690
Detailed contents
Abbreviations xv
About the authors xvii
About the students xix
Guided tour of textbook features xxii
Guided tour of the Online Resource Centre xxiv
About the book xxvi
Acknowledgements xxxiii
Reviewers xxxiv
Chapter 1 Business research strategies 3
Introduction 4
Theory and research 7
Epistemological considerations 16
Ontological considerations 22
Relationship of epistemology and ontology to business research 25
Research strategy: quantitative and qualitative 28
Influences on the conduct of business research 29
Key points 35
Questions for review 36
Chapter 2 Research designs 38
Introduction 39
Criteria in business research 40
Research designs 44
Cross-sectional design 55
Longitudinal design(s) 60
Case study design 62
Comparative design 66
Bringing research strategy and research design together 70
Key points 72
Questions for review 72
Chapter 3 Planning a research project and formulating research
questions 74
Introduction 75
Get to know what is expected of you by your institution 75
Thinking about your research area 76
Using your supervisor 78
Managing time and resources 79
Formulating suitable research questions 82
Writing your research proposal 89
Preparing for your research 90
Doing your research and analysing your results 91
Checklist 91
Key points 92
Questions for review 92
Chapter 4 Getting started: reviewing the literature 93
Introduction 94
Reviewing the existing literature and engaging with what
others have written 95
Searching the existing literature and looking for business
information 107
Referencing your work 115
Avoiding plagiarism 120
Checklist 123
Key points 124
Questions for review 124
Chapter 5 Ethics in business research 126
Introduction 127
Ethical principles 132
Other ethical considerations 142
The difficulties of ethical decision making 147
Checklist 148
Key points 149
Questions for review 149
Chaptet 6 The nature of quantitative research 153
Introduction 154
The main steps in quantitative research 155
Concepts and their measurement 157
Reliability and validity 162
Validity 164
The main preoccupations of quantitative researchers 168
The critique of quantitative research 173
Is it always like this? 175
Key points 177
Questions for review 177
Chapter 7 Sampling 179
Introduction 180
Sampling error 184
Types of probability sample 185
The qualities of a probability sample 192
Sample size 194
Types of non-probability sampling 197
Limits to generalization 203
Error in survey research 204
Key points 206
Questions for review 206
Chapter 8 Structured interviewing 208
Introduction 209
The structured interview 210
Interview contexts 214
Conducting interviews 217
Other approaches to structured interviewing 227
Problems with structured interviewing 234
Key points 237
Questions for review 238
Chapter 9 Self-completion questionnaires 239
Introduction 240
Self-completion questionnaire or postal questionnaire? 240
Evaluating the self-completion questionnaire in relation to
the structured interview 241
Designing the self-completion questionnaire 247
Diaries as a form of self-completion questionnaire 250
Key points 256
Questions for review 256
Chapter 10 Asking questions 25?
Introduction 258
Open or closed questions? 258
Types of question 264
Rules for designing questions 266
Vignette questions 272
Piloting and pre-testing questions 273
Using existing questions 274
Checklists 277
Key points 278
Questions for review 278
Chapter 11 Structured observation 280
Introduction 281
Problems with survey research on behaviour 281
So why not observe behaviour? 282
The observation schedule 286
Strategies for observing behaviour 288
Sampling 289
Issues of reliability and validity 291
Other forms of structured observation 293
Criticisms of structured observation 297
Checklist 298
Key points 299
Questions for review 299
Chapter 12 Content analysis 301
Introduction 302
What are the research questions? 304
Selecting a sample 305
What is to be counted? 308
Coding 311
Advantages of content analysis 318
Disadvantages of content analysis 321
Checklist 322
Key points 322
Questions for review 323
Chapter 13 Secondary analysis and official statistics 324
Introduction 325
Other researchers data 326
Official statistics 342
Key points 346
Questions for review 346
Chapter 14 Quantitative data analysis 347
Introduction 348
A small research project 349
Types of variable 355
Univariate analysis 357
Bivariate analysis 360
Multivariate analysis 365
Statistical significance 367
Checklist 371
Key points 372
Questions for review 372
Chapter 15 Using SPSS for Windows 375
Introduction 376
Getting started in SPSS 378
Data analysis with SPSS 385
Further operations in SPSS 397
Key points 398
Questions for review 398
Chapter 16 The nature of qualitative research 401
Introduction 402
The main steps in qualitative research 405
Theory and research 407
Concepts in qualitative research 408
Reliability and validity in qualitative research 410
The main preoccupations of qualitative researchers 415
The critique of qualitative research 423
Is it always like this? 424
Some contrasts between quantitative and qualitative
research 425
Researcher-subject relationships 427
Key points 436
Questions for review 437
Chapter 17 Ethnography and participant observation 439
Introduction 440
Organizational ethnography 441
Access 444
Roles for ethnographers 454
Sampling 458
Fieldnotes 461
The end 465
Can there be a feminist ethnography? 466
Key points 469
Questions for review 469
Chapter 18 Interviewing in qualitative research 471
Introduction 472
Difference between the structured interview and
qualitative research interviews 473
Unstructured and semi-structured interviewing 474
Sampling 497
Feminist research and interviewing in qualitative research 500
Qualitative interviewing versus participant observation 502
Checklist 506
Key points 507
Questions for review 508
Chapter 19 Focus groups 509
Introduction 510
Uses of focus groups 511
Conducting focus groups 513
Group interaction in focus group sessions 522
The focus group as a feminist method 523
Limitations of focus groups 525
Checklist 526
Key points 527
Questions for review 528
Chapter 20 Language in qualitative research 529
Introduction 530
Fine-grained approaches 531
Narrative analysis 541
Rhetorical analysis 544
Context-sensitive approaches 548
Overview 550
Key points 551
Questions for review 551
Chapter 21 Documents as sources of data 553
Introduction 554
Personal documents 555
Public documents 564
Organizational documents 566
Mass media outputs 568
Virtual outputs 570
The world as text 570
Interpreting documents 571
Checklist 575
Key points 576
Questions for review 576
Chapter 22 Qualitative data analysis 578
Introduction 579
General strategies of qualitative data analysis 582
More on coding 593
Secondary analysis of qualitative data 599
Key points 600
Questions for review 600
Chapter 23 Computer-assisted qualitative data analysis:
using NVivo 602
Introduction 603
Is CAQDAS like quantitative data analysis software? 604
Learning NVivo 606
Key points 621
Questions for reviews 621
Chapter 24 Breaking down the quantitative/qualitative
divide 625
Introduction 626
The natural science model and qualitative research 627
Quantitative research and interpretivism 630
Quantitative research and constructionism 630
Epistemological and ontological considerations 631
Problems with the quantitative/qualitative contrast 632
Reciprocal analysis 636
Quantification in qualitative research 637
Key points 639
Questions for review 639
Chapter 25 Mixed methods research: Combining quantitative
and qualitative research 641
Introduction 642
The argument against mixed methods research 643
Two versions of the debate about quantitative and
qualitative research 644
Approaches to mixed methods research 645
Reflections on mixed methods research 657
Key points 658
Questions for review 658
Chapter 26 Internet research methods 660
Introduction 661
World Wide Web sites or pages as objects of analysis 662
Using web sites to collect data from individuals 665
Virtual ethnography 666
Qualitative research using online focus groups 670
Qualitative research using online personal interviews 674
Online social surveys 675
Ethical considerations in Internet research 683
Key points 688
Questions for review 688
Chapter 27 Writing up business research 690
Introduction 691
Writing up your research project 693
Comparing quantitative and qualitative research: two examples 699
An example of quantitative research 699
An example of qualitative research 704
Getting published 707
Postmodernism and its implications for writing 710
Writing ethnography 715
Checklist 721
Key points 723
Questions for review 723
Glossary 725
References 735
Author index 760
Subject index 767
|
| adam_txt |
Brief contents
1 Business research strategies 3
2 Research designs 38
3 Planning a research project and formulating research questions 74
4 Getting started: reviewing the literature 93
5 Ethics in business research 126
6 The nature of quantitative research 153
7 Sampling 179
8 Structured interviewing 208
9 Self-completion questionnaires 239
10 Asking questions 257
11 Structured observation 280
12 Content analysis 301
13 Secondary analysis and official statistics 324
14 Quantitative data analysis 347
15 Using SPSS for Windows 375
16 The nature of qualitative research 401
17 Ethnography and participant observation 439
18 Interviewing in qualitative research 471
19 Focus groups 509
20 Language in qualitative research 529
21 Documents as sources of data 553
22 Qualitative data analysis 578
23 Computer-assisted qualitative data analysis: Using NVivo 602
24 Breaking down the quantitative/qualitative divide 625
25 Mixed methods research: Combining quantitative and qualitative research 641
26 Internet research methods 660
27 Writing up business research 690
Detailed contents
Abbreviations xv
About the authors xvii
About the students xix
Guided tour of textbook features xxii
Guided tour of the Online Resource Centre xxiv
About the book xxvi
Acknowledgements xxxiii
Reviewers xxxiv
Chapter 1 Business research strategies 3
Introduction 4
Theory and research 7
Epistemological considerations 16
Ontological considerations 22
Relationship of epistemology and ontology to business research 25
Research strategy: quantitative and qualitative 28
Influences on the conduct of business research 29
Key points 35
Questions for review 36
Chapter 2 Research designs 38
Introduction 39
Criteria in business research 40
Research designs 44
Cross-sectional design 55
Longitudinal design(s) 60
Case study design 62
Comparative design 66
Bringing research strategy and research design together 70
Key points 72
Questions for review 72
Chapter 3 Planning a research project and formulating research
questions 74
Introduction 75
Get to know what is expected of you by your institution 75
Thinking about your research area 76
Using your supervisor 78
Managing time and resources 79
Formulating suitable research questions 82
Writing your research proposal 89
Preparing for your research 90
Doing your research and analysing your results 91
Checklist 91
Key points 92
Questions for review 92
Chapter 4 Getting started: reviewing the literature 93
Introduction 94
Reviewing the existing literature and engaging with what
others have written 95
Searching the existing literature and looking for business
information 107
Referencing your work 115
Avoiding plagiarism 120
Checklist 123
Key points 124
Questions for review 124
Chapter 5 Ethics in business research 126
Introduction 127
Ethical principles 132
Other ethical considerations 142
The difficulties of ethical decision making 147
Checklist 148
Key points 149
Questions for review 149
Chaptet 6 The nature of quantitative research 153
Introduction 154
The main steps in quantitative research 155
Concepts and their measurement 157
Reliability and validity 162
Validity 164
The main preoccupations of quantitative researchers 168
The critique of quantitative research 173
Is it always like this? 175
Key points 177
Questions for review 177
Chapter 7 Sampling 179
Introduction 180
Sampling error 184
Types of probability sample 185
The qualities of a probability sample 192
Sample size 194
Types of non-probability sampling 197
Limits to generalization 203
Error in survey research 204
Key points 206
Questions for review 206
Chapter 8 Structured interviewing 208
Introduction 209
The structured interview 210
Interview contexts 214
Conducting interviews 217
Other approaches to structured interviewing 227
Problems with structured interviewing 234
Key points 237
Questions for review 238
Chapter 9 Self-completion questionnaires 239
Introduction 240
Self-completion questionnaire or postal questionnaire? 240
Evaluating the self-completion questionnaire in relation to
the structured interview 241
Designing the self-completion questionnaire 247
Diaries as a form of self-completion questionnaire 250
Key points 256
Questions for review 256
Chapter 10 Asking questions 25?
Introduction 258
Open or closed questions? 258
Types of question 264
Rules for designing questions 266
Vignette questions 272
Piloting and pre-testing questions 273
Using existing questions 274
Checklists 277
Key points 278
Questions for review 278
Chapter 11 Structured observation 280
Introduction 281
Problems with survey research on behaviour 281
So why not observe behaviour? 282
The observation schedule 286
Strategies for observing behaviour 288
Sampling 289
Issues of reliability and validity 291
Other forms of structured observation 293
Criticisms of structured observation 297
Checklist 298
Key points 299
Questions for review 299
Chapter 12 Content analysis 301
Introduction 302
What are the research questions? 304
Selecting a sample 305
What is to be counted? 308
Coding 311
Advantages of content analysis 318
Disadvantages of content analysis 321
Checklist 322
Key points 322
Questions for review 323
Chapter 13 Secondary analysis and official statistics 324
Introduction 325
Other researchers' data 326
Official statistics 342
Key points 346
Questions for review 346
Chapter 14 Quantitative data analysis 347
Introduction 348
A small research project 349
Types of variable 355
Univariate analysis 357
Bivariate analysis 360
Multivariate analysis 365
Statistical significance 367
Checklist 371
Key points 372
Questions for review 372
Chapter 15 Using SPSS for Windows 375
Introduction 376
Getting started in SPSS 378
Data analysis with SPSS 385
Further operations in SPSS 397
Key points 398
Questions for review 398
Chapter 16 The nature of qualitative research 401
Introduction 402
The main steps in qualitative research 405
Theory and research 407
Concepts in qualitative research 408
Reliability and validity in qualitative research 410
The main preoccupations of qualitative researchers 415
The critique of qualitative research 423
Is it always like this? 424
Some contrasts between quantitative and qualitative
research 425
Researcher-subject relationships 427
Key points 436
Questions for review 437
Chapter 17 Ethnography and participant observation 439
Introduction 440
Organizational ethnography 441
Access 444
Roles for ethnographers 454
Sampling 458
Fieldnotes 461
The end 465
Can there be a feminist ethnography? 466
Key points 469
Questions for review 469
Chapter 18 Interviewing in qualitative research 471
Introduction 472
Difference between the structured interview and
qualitative research interviews 473
Unstructured and semi-structured interviewing 474
Sampling 497
Feminist research and interviewing in qualitative research 500
Qualitative interviewing versus participant observation 502
Checklist 506
Key points 507
Questions for review 508
Chapter 19 Focus groups 509
Introduction 510
Uses of focus groups 511
Conducting focus groups 513
Group interaction in focus group sessions 522
The focus group as a feminist method 523
Limitations of focus groups 525
Checklist 526
Key points 527
Questions for review 528
Chapter 20 Language in qualitative research 529
Introduction 530
Fine-grained approaches 531
Narrative analysis 541
Rhetorical analysis 544
Context-sensitive approaches 548
Overview 550
Key points 551
Questions for review 551
Chapter 21 Documents as sources of data 553
Introduction 554
Personal documents 555
Public documents 564
Organizational documents 566
Mass media outputs 568
Virtual outputs 570
The world as text 570
Interpreting documents 571
Checklist 575
Key points 576
Questions for review 576
Chapter 22 Qualitative data analysis 578
Introduction 579
General strategies of qualitative data analysis 582
More on coding 593
Secondary analysis of qualitative data 599
Key points 600
Questions for review 600
Chapter 23 Computer-assisted qualitative data analysis:
using NVivo 602
Introduction 603
Is CAQDAS like quantitative data analysis software? 604
Learning NVivo 606
Key points 621
Questions for reviews 621
Chapter 24 Breaking down the quantitative/qualitative
divide 625
Introduction 626
The natural science model and qualitative research 627
Quantitative research and interpretivism 630
Quantitative research and constructionism 630
Epistemological and ontological considerations 631
Problems with the quantitative/qualitative contrast 632
Reciprocal analysis 636
Quantification in qualitative research 637
Key points 639
Questions for review 639
Chapter 25 Mixed methods research: Combining quantitative
and qualitative research 641
Introduction 642
The argument against mixed methods research 643
Two versions of the debate about quantitative and
qualitative research 644
Approaches to mixed methods research 645
Reflections on mixed methods research 657
Key points 658
Questions for review 658
Chapter 26 Internet research methods 660
Introduction 661
World Wide Web sites or pages as objects of analysis 662
Using web sites to collect data from individuals 665
Virtual ethnography 666
Qualitative research using online focus groups 670
Qualitative research using online personal interviews 674
Online social surveys 675
Ethical considerations in Internet research 683
Key points 688
Questions for review 688
Chapter 27 Writing up business research 690
Introduction 691
Writing up your research project 693
Comparing quantitative and qualitative research: two examples 699
An example of quantitative research 699
An example of qualitative research 704
Getting published 707
Postmodernism and its implications for writing 710
Writing ethnography 715
Checklist 721
Key points 723
Questions for review 723
Glossary 725
References 735
Author index 760
Subject index 767 |
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| edition | 2. ed. |
| format | Book |
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| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV023199009 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:07:32Z |
| indexdate | 2024-07-09T21:12:52Z |
| institution | BVB |
| isbn | 0199284989 9780199284986 |
| language | English |
| lccn | 2007277607 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016385274 |
| oclc_num | 255532785 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-1102 DE-521 DE-M49 DE-BY-TUM DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-91 DE-BY-TUM DE-1102 DE-521 DE-M49 DE-BY-TUM DE-19 DE-BY-UBM DE-188 |
| physical | XXXII, 786 S. graph. Darst. 25 cm |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Oxford Univ. Press |
| record_format | marc |
| spelling | Bryman, Alan 1947-2017 Verfasser (DE-588)12935158X aut Business research methods Alan Bryman, Emma Bell 2. ed. Oxford Oxford Univ. Press 2007 XXXII, 786 S. graph. Darst. 25 cm txt rdacontent n rdamedia nc rdacarrier Previous ed.: 2003 Includes bibliographical references (p. 735-759) and indexes Affaires - Recherche - Méthodologie Onderzoeksmethoden gtt Sociaal-wetenschappelijk onderzoek gtt Wirtschaft Business Research Methodology Onderzoeksmethoden Sociaal-wetenschappelijk onderzoek Empirische Sozialforschung (DE-588)4014606-6 gnd rswk-swf Operations Research (DE-588)4043586-6 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd rswk-swf Wirtschaftsforschung (DE-588)4124477-1 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Wirtschaftsforschung (DE-588)4124477-1 s Operations Research (DE-588)4043586-6 s Methode (DE-588)4038971-6 s DE-604 Betriebswirtschaftslehre (DE-588)4069402-1 s Empirische Sozialforschung (DE-588)4014606-6 s Forschungsmethode (DE-588)4155046-8 s DE-188 Empirische Wirtschaftsforschung (DE-588)4014609-1 s 2\p DE-604 Bell, Emma 1968- Verfasser (DE-588)142506869 aut http://www.loc.gov/catdir/enhancements/fy0737/2007277607-b.html Contributor biographical information HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016385274&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bryman, Alan 1947-2017 Bell, Emma 1968- Business research methods Affaires - Recherche - Méthodologie Onderzoeksmethoden gtt Sociaal-wetenschappelijk onderzoek gtt Wirtschaft Business Research Methodology Onderzoeksmethoden Sociaal-wetenschappelijk onderzoek Empirische Sozialforschung (DE-588)4014606-6 gnd Operations Research (DE-588)4043586-6 gnd Forschungsmethode (DE-588)4155046-8 gnd Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd Wirtschaftsforschung (DE-588)4124477-1 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Methode (DE-588)4038971-6 gnd |
| subject_GND | (DE-588)4014606-6 (DE-588)4043586-6 (DE-588)4155046-8 (DE-588)4014609-1 (DE-588)4124477-1 (DE-588)4069402-1 (DE-588)4038971-6 (DE-588)4123623-3 |
| title | Business research methods |
| title_auth | Business research methods |
| title_exact_search | Business research methods |
| title_exact_search_txtP | Business research methods |
| title_full | Business research methods Alan Bryman, Emma Bell |
| title_fullStr | Business research methods Alan Bryman, Emma Bell |
| title_full_unstemmed | Business research methods Alan Bryman, Emma Bell |
| title_short | Business research methods |
| title_sort | business research methods |
| topic | Affaires - Recherche - Méthodologie Onderzoeksmethoden gtt Sociaal-wetenschappelijk onderzoek gtt Wirtschaft Business Research Methodology Onderzoeksmethoden Sociaal-wetenschappelijk onderzoek Empirische Sozialforschung (DE-588)4014606-6 gnd Operations Research (DE-588)4043586-6 gnd Forschungsmethode (DE-588)4155046-8 gnd Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd Wirtschaftsforschung (DE-588)4124477-1 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Methode (DE-588)4038971-6 gnd |
| topic_facet | Affaires - Recherche - Méthodologie Onderzoeksmethoden Sociaal-wetenschappelijk onderzoek Wirtschaft Business Research Methodology Empirische Sozialforschung Operations Research Forschungsmethode Empirische Wirtschaftsforschung Wirtschaftsforschung Betriebswirtschaftslehre Methode Lehrbuch |
| url | http://www.loc.gov/catdir/enhancements/fy0737/2007277607-b.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016385274&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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