Golden legacy: how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way

Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.

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Bibliographic Details
Main Author: Marcus, Leonard S. 1950- (Author)
Format: Book
Language:English
Published: New York Golden Books, an imprint of Random House Children's Books 2007
Subjects:
Online Access:Contributor biographical information
Publisher description
Summary:Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.
Item Description:a Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.
Physical Description:IX, 245 S. zahlr. Ill. (some col.)
ISBN:0375829962
9780375829963

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!