Golden legacy: how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way

Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.

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Bibliographische Detailangaben
1. Verfasser: Marcus, Leonard S. 1950- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York Golden Books, an imprint of Random House Children's Books 2007
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Online-Zugang:Contributor biographical information
Publisher description
Zusammenfassung:Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.
Beschreibung:a Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.
Beschreibung:IX, 245 S. zahlr. Ill. (some col.)
ISBN:0375829962
9780375829963

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