Marketing Maximilian: the visual ideology of a Holy Roman Emperor
"Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of pr...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Princeton [u.a.]
Princeton Univ. Press
2008
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Rezension |
| Zusammenfassung: | "Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory- undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Durer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument." -- Publisher's description. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 303 S. zahlr. Ill. |
| ISBN: | 9780691130194 |
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Datensatz im Suchindex
| _version_ | 1804137463029956608 |
|---|---|
| adam_text | CONTENTS PREFACE VII 1 INTRODUCTION: MAXIMILIAN S ARTWORLDS I 2 FAMILY
TIES: GENEALOGY AS IDEOLOGY FOR EMPEROR MAXIMILIAN I 41 3 TRANSLATION OF
EMPIRE 77 4 CAESAR DIVUS: LEADER OF CHRISTENDOM 109 5 SHINING ARMOR:
EMPEROR MAXIMILIAN, CHIVALRY, AND WAR 147 6 MAGNIFICENCE AND DIGNITY:
PRINCELY PASTIMES 169 7 CONCLUSIONS: DYNASTY AND/OR NATION? 215 NOTES
237 BIBLIOGRAPHY 289 INDEX 301
|
| adam_txt |
CONTENTS PREFACE VII 1 INTRODUCTION: MAXIMILIAN'S ARTWORLDS I 2 FAMILY
TIES: GENEALOGY AS IDEOLOGY FOR EMPEROR MAXIMILIAN I 41 3 TRANSLATION OF
EMPIRE 77 4 CAESAR DIVUS: LEADER OF CHRISTENDOM 109 5 SHINING ARMOR:
EMPEROR MAXIMILIAN, CHIVALRY, AND WAR 147 6 MAGNIFICENCE AND DIGNITY:
PRINCELY PASTIMES 169 7 CONCLUSIONS: DYNASTY AND/OR NATION? 215 NOTES
237 BIBLIOGRAPHY 289 INDEX 301 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Silver, Larry 1947- |
| author_GND | (DE-588)132184230 |
| author_facet | Silver, Larry 1947- |
| author_role | aut |
| author_sort | Silver, Larry 1947- |
| author_variant | l s ls |
| building | Verbundindex |
| bvnumber | BV023191107 |
| callnumber-first | D - World History |
| callnumber-label | DD174 |
| callnumber-raw | DD174.3 |
| callnumber-search | DD174.3 |
| callnumber-sort | DD 3174.3 |
| callnumber-subject | DD - Germany |
| classification_rvk | LH 84390 LK 10260 NM 7460 |
| ctrlnum | (OCoLC)155756648 (DE-599)BVBBV023191107 |
| dewey-full | 943/.029092 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 943 - Germany & central Europe |
| dewey-raw | 943/.029092 |
| dewey-search | 943/.029092 |
| dewey-sort | 3943 529092 |
| dewey-tens | 940 - History of Europe |
| discipline | Kunstgeschichte Geschichte |
| discipline_str_mv | Kunstgeschichte Geschichte |
| format | Book |
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| geographic | Saint Empire romain germanique - Histoire - 1493-1519 (Maximilien Ier) Saint Empire romain germanique - Vie intellectuelle Holy Roman Empire Intellectual life Holy Roman Empire History Maximilian I, 1493-1519 |
| geographic_facet | Saint Empire romain germanique - Histoire - 1493-1519 (Maximilien Ier) Saint Empire romain germanique - Vie intellectuelle Holy Roman Empire Intellectual life Holy Roman Empire History Maximilian I, 1493-1519 |
| id | DE-604.BV023191107 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:04:45Z |
| indexdate | 2024-07-09T21:12:41Z |
| institution | BVB |
| isbn | 9780691130194 |
| language | English |
| lccn | 2007028777 |
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| physical | XII, 303 S. zahlr. Ill. |
| psigel | DHB_BSB_DDC DHB_JDG_ISBN_1 |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Princeton Univ. Press |
| record_format | marc |
| spelling | Silver, Larry 1947- Verfasser (DE-588)132184230 aut Marketing Maximilian the visual ideology of a Holy Roman Emperor Larry Silver Princeton [u.a.] Princeton Univ. Press 2008 XII, 303 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory- undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Durer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument." -- Publisher's description. Maximilien <Ier, empereur germanique, 1459-1519> Maximilian I Holy Roman Emperor 1459-1519 Art patronage Maximilian I. Heiliges Römisches Reich, Kaiser 1459-1519 (DE-588)118579371 gnd rswk-swf Art - Aspect politique - Saint Empire romain germanique Geschichte Kunst Politik Art Political aspects Holy Roman Empire Kunst (DE-588)4114333-4 gnd rswk-swf Kaiser Motiv (DE-588)4192932-9 gnd rswk-swf Bildnis (DE-588)4006627-7 gnd rswk-swf Auftraggeber (DE-588)4143425-0 gnd rswk-swf Propaganda (DE-588)4076374-2 gnd rswk-swf Saint Empire romain germanique - Histoire - 1493-1519 (Maximilien Ier) Saint Empire romain germanique - Vie intellectuelle Holy Roman Empire Intellectual life Holy Roman Empire History Maximilian I, 1493-1519 Maximilian I. Heiliges Römisches Reich, Kaiser 1459-1519 (DE-588)118579371 p Kunst (DE-588)4114333-4 s Propaganda (DE-588)4076374-2 s DE-604 Auftraggeber (DE-588)4143425-0 s 1\p DE-604 Bildnis (DE-588)4006627-7 s 2\p DE-604 Kaiser Motiv (DE-588)4192932-9 s 3\p DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016377500&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://digital.bib-bvb.de/webclient/DeliveryManager?pid=491292&custom_att_2=simple_viewer Rezension 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Silver, Larry 1947- Marketing Maximilian the visual ideology of a Holy Roman Emperor Maximilien <Ier, empereur germanique, 1459-1519> Maximilian I Holy Roman Emperor 1459-1519 Art patronage Maximilian I. Heiliges Römisches Reich, Kaiser 1459-1519 (DE-588)118579371 gnd Art - Aspect politique - Saint Empire romain germanique Geschichte Kunst Politik Art Political aspects Holy Roman Empire Kunst (DE-588)4114333-4 gnd Kaiser Motiv (DE-588)4192932-9 gnd Bildnis (DE-588)4006627-7 gnd Auftraggeber (DE-588)4143425-0 gnd Propaganda (DE-588)4076374-2 gnd |
| subject_GND | (DE-588)118579371 (DE-588)4114333-4 (DE-588)4192932-9 (DE-588)4006627-7 (DE-588)4143425-0 (DE-588)4076374-2 |
| title | Marketing Maximilian the visual ideology of a Holy Roman Emperor |
| title_auth | Marketing Maximilian the visual ideology of a Holy Roman Emperor |
| title_exact_search | Marketing Maximilian the visual ideology of a Holy Roman Emperor |
| title_exact_search_txtP | Marketing Maximilian the visual ideology of a Holy Roman Emperor |
| title_full | Marketing Maximilian the visual ideology of a Holy Roman Emperor Larry Silver |
| title_fullStr | Marketing Maximilian the visual ideology of a Holy Roman Emperor Larry Silver |
| title_full_unstemmed | Marketing Maximilian the visual ideology of a Holy Roman Emperor Larry Silver |
| title_short | Marketing Maximilian |
| title_sort | marketing maximilian the visual ideology of a holy roman emperor |
| title_sub | the visual ideology of a Holy Roman Emperor |
| topic | Maximilien <Ier, empereur germanique, 1459-1519> Maximilian I Holy Roman Emperor 1459-1519 Art patronage Maximilian I. Heiliges Römisches Reich, Kaiser 1459-1519 (DE-588)118579371 gnd Art - Aspect politique - Saint Empire romain germanique Geschichte Kunst Politik Art Political aspects Holy Roman Empire Kunst (DE-588)4114333-4 gnd Kaiser Motiv (DE-588)4192932-9 gnd Bildnis (DE-588)4006627-7 gnd Auftraggeber (DE-588)4143425-0 gnd Propaganda (DE-588)4076374-2 gnd |
| topic_facet | Maximilien <Ier, empereur germanique, 1459-1519> Maximilian I Holy Roman Emperor 1459-1519 Art patronage Maximilian I. Heiliges Römisches Reich, Kaiser 1459-1519 Art - Aspect politique - Saint Empire romain germanique Geschichte Kunst Politik Art Political aspects Holy Roman Empire Kaiser Motiv Bildnis Auftraggeber Propaganda Saint Empire romain germanique - Histoire - 1493-1519 (Maximilien Ier) Saint Empire romain germanique - Vie intellectuelle Holy Roman Empire Intellectual life Holy Roman Empire History Maximilian I, 1493-1519 |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016377500&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://digital.bib-bvb.de/webclient/DeliveryManager?pid=491292&custom_att_2=simple_viewer |
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