Holdings: Strategic management in the media

Strategic management in the media: from theory to practice

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Bibliographic Details
Main Author:	Küng, Lucy 1958- (Author)
Format:	Book
Language:	English
Published:	Los Angeles [u.a.] Sage 2008
Edition:	1. publ.
Subjects:	Management Mass media - Management Massenmedien Medienökonomie Strategic planning Mass media > Management
Online Access:	Inhaltsverzeichnis Inhaltsverzeichnis
Physical Description:	248 S. graph. Darst.
ISBN:	9781412903134 9781412903127

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MARC


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Record in the Search Index

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adam_text	STRATEGIE MANAGEMENT IN THE MEDIA FROM THEORY TO PRACTICE LUCY KUENG SAGE LOS ANGELES * LONDON * NEW DELHI * SINGAPORE CONTENTS ACKNOWLEDGEMENTS VIII 1 INTRODUCTION 1 PART I STRATEGIE CONTEXT 15 2 SECTORS OF THE MEDIA INDUSTRY 17 3 TRENDS IN THE STRATEGIE ENVIRONMENT 82 4 CONVERGENCE AND ITS CAUSES 91 PART II FROM CONTEXT TO CONCEPTS 105 5 STRATEGY IN THE MEDIA INDUSTRIES 107 6 MANAGING TECHNOLOGICAL CHANGE 124 7 CREATIVITY AND INNOVATION 144 8 COGNITION, CULTURE AND STRATEGY 165 9 ORGANISATIONAL STRUCTURE 180 10 LEADERSHIP 196 11 CONCLUSIONS 214 BIBLIOGRAPHY 224 INDEX
adam_txt	STRATEGIE MANAGEMENT IN THE MEDIA FROM THEORY TO PRACTICE LUCY KUENG SAGE LOS ANGELES * LONDON * NEW DELHI * SINGAPORE CONTENTS ACKNOWLEDGEMENTS VIII 1 INTRODUCTION 1 PART I STRATEGIE CONTEXT 15 2 SECTORS OF THE MEDIA INDUSTRY 17 3 TRENDS IN THE STRATEGIE ENVIRONMENT 82 4 CONVERGENCE AND ITS CAUSES 91 PART II FROM CONTEXT TO CONCEPTS 105 5 STRATEGY IN THE MEDIA INDUSTRIES 107 6 MANAGING TECHNOLOGICAL CHANGE 124 7 CREATIVITY AND INNOVATION 144 8 COGNITION, CULTURE AND STRATEGY 165 9 ORGANISATIONAL STRUCTURE 180 10 LEADERSHIP 196 11 CONCLUSIONS 214 BIBLIOGRAPHY 224 INDEX
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discipline	Allgemeines Soziologie
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spellingShingle	Küng, Lucy 1958- Strategic management in the media from theory to practice Management Mass media - Management Massenmedien Medienökonomie Strategic planning Management swd Massenmedien swd Medienökonomie swd Mass media Management
title	Strategic management in the media from theory to practice
title_auth	Strategic management in the media from theory to practice
title_exact_search	Strategic management in the media from theory to practice
title_exact_search_txtP	Strategic management in the media from theory to practice
title_full	Strategic management in the media from theory to practice Lucy Küng
title_fullStr	Strategic management in the media from theory to practice Lucy Küng
title_full_unstemmed	Strategic management in the media from theory to practice Lucy Küng
title_short	Strategic management in the media
title_sort	strategic management in the media from theory to practice
title_sub	from theory to practice
topic	Management Mass media - Management Massenmedien Medienökonomie Strategic planning Management swd Massenmedien swd Medienökonomie swd Mass media Management
topic_facet	Management Mass media - Management Massenmedien Medienökonomie Strategic planning Mass media Management
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