The tourism system: an introductory text
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Prentice-Hall, Inc.
1992
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 506 S. Ill., graph. Darst., Kt. |
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| 245 | 1 | 0 | |a The tourism system |b an introductory text |c Robert Christie Mill ; Alastair M. Morrison |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London |b Prentice-Hall, Inc. |c 1992 | |
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Datensatz im Suchindex
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|---|---|
| adam_text | IMAGE 1
CONTENTS
FOREWORD XI
PREFACE
TOURISM AN INTRODUCTION 1
TO TRAVEL OR NOT TO TRAVEL: TRAVEL AS A NEED/WANT SATISF IER 15
LEARNING OBJECTIVES 16 IMPORTANCE OF MOTIVATION 16 TRAVEL AS A NEED/WANT
SATISFIER 17 WHY TRAVEL 24
SUMMARY 28
SELECTING A TRAVEL DESTINATION: INFORMATION SOURCES AND PERCEPTUAL
BIASES 32
LEARNING OBJECTIVES 34 THE PROCESS OF PERCEPTION 34 INFORMATION SOURCES
36
SENSITIVITY TO INFORMATION 39 PERCEPTUAL BIAS 40 HOW WE PERCEIVE 41
BENEFIT SEGMENTATION 42
EXTERNALS: THE ENVIRONMENT FOR TOURISM 57
THE EFFECTS OF CULTURE ON TRAVEL 59 1 THE EFFECT OF TIME ON TRAVEL 70
SOCIOECONOMIC VARIABLES AND THEIR EFFECT OF TOURISM DEMAND 76
LIFE-STYLE STAGES 81 PERSONALITY 87
IMAGE 2
VI CONTENTS
4 TRAVEL PURCHASE: THE TRAVELER S BUYING PROCESS 100
LEARNING OBJECTIVES 102 TRAVEL PURCHASE: THE TRAVELER S BUYING PROCESS
102 BUYING-COMMUNICATIONS PROCESSES INTERACTION 108 VACATION
SUBDECISIONS 109
READINGS 115
DESIGNING PRODUCTS FOR THE LEISURE TRAVEL MARKET FROM MARKET DEFINITION
TO PRODUCT INFORMATION 116 PART I - PAUL BURAK 116 PART II - ANNABELLE
BENNETTS 124
5 PURPOSES OF TRAVEL: THE CHARACTERISTICS OF TRAVELER SEGMENTS 131
LEARNING OBJECTIVES 132 THE BUSINESS TRAVEL MARKET 133 THE PLEASURE AND
PERSONAL TRAVEL MARKET 145
6 GEOGRAPHY OF TRAVEL: THE CHARACTERISTICS OF TRAVEL FLOWS 159
LEARNING OBJECTIVES 160 THEORETICAL MODELS OF TRAVELER FLOWS 160 TRAVEL
FLOWS 170
7 MODES OF TRAVEL: TRAVEL ALTERNATIVES 206
LEARNING OBJECTIVES 207 TRANSPORTATION MODE SELECTION DECISIONS 208
MARKETING OF PASSENGER TRANSPORTATION 228
READINGS 239
PHYSICAL AND CULTURAL FACTORS INFLUENCING THE LOCATION OF TOURISM 240
SUN, SEA, AND THE RESORT 240 PROBLEMS OF COASTAL RESORTS 241 WINTER
RESORTS 247 THE ATTRACTIONS OF THE LANDSCAPE 251
HUNTING AND FISHING 252
IMAGE 3
CONTENTS VII
SPAS AND HEALTH RESORTS 253 URBAN CULTURAL AND HISTORICAL ATTRACTIONS
254 RURAL HISTORICAL AND CULTURAL ATTRACTIONS 257 SPORTING EVENTS 258
ARTIFICIALLY CREATED ATTRACTIONS 257 OTHER FACTORS OF ATTRACTION OR
REPULSION 261
8 THE DESTINATION MIX: ATTRACTIONS AND SERVICES FOR THE TRAVELER 263
LEARNING OBJECTIVES 265 ATTRACTIONS 265 FACILITIES 274 INFRASTRUCTURE:
TRANSPORTATION 276 HOSPITALITY RESOURCES 279
9 TOURISM AND ECONOMIC AND SOCIAL PLANNING: THE CONTRIBUTIONS OF THE
TRAVEL INDUSTRY 285
LEARNING OBJECTIVES 285 TOURISM S ROLE IN ECONOMIC DEVELOPMENT 286
ECONOMIC IMPACTS OF TOURISM 288 INCREASING EMPLOYMENT 294 MODIFYING THE
DESTINATION S SOCIOECONOMIC STRUCTURE 295
TOURISM IN THE U.S. ECONOMY 298 TOURISM IN THE CANADIAN ECONOMY 299
MAXIMIZING TOURISM S ECONOMIC EFFECT 300
SUMMARY 304
10 TOURISM POLICY FORMULATION: THE POLITICAL FRAMEWORK FOR TOURISM
DEVELOPMENT 307
LEARNING OBJECTIVES 308 REASONS FOR PUBLIC SECTOR INVOLVEMENT IN TOURISM
308 PUBLIC-SECTOR ROLES AND FUNCTIONS IN TOURISM 309
ESTABLISHING A TOURISM POLICY 311 TOURISM ORGANIZATIONS 319 UNITED
STATES GOVERNMENT INVOLVEMENT IN TOURISM 323
ROLE OF STATE AND PROVINCIAL GOVERNMENTS 328 REGIONAL TOURISM
ORGANIZATIONS WITHIN DESTINATIONS 330 COMMUNITY TOURISM ORGANIZATIONS
330
SUMMARY 335 CANADIAN TOURISM POLICY 336
IMAGE 4
CONTENTS
TOURISM REGULATION: CONTROLLING THE TOURISM INDUSTRY 341
LEARNING OBJECTIVES 342 CONTROLLING THE TOURISM INDUSTRY 342 SUMMARY 356
TOURISM PLANNING: SELECTING AMONG ALTERNATIVES FOR THE TOURISM INDUSTRY
358
LEARNING OBJECTIVES 359 THE DESTINATION AREA WITH AND WITHOUT TOURISM
PLANNING 359 THE PLANNING CONTENT 363 STEPS IN THE TOURISM PLANNING
PROCESS 366
SUMMARY 366
TOURISM DEVELOPMENT: BUILDING A FUTURE FOR THE TOURISM INDUSTRY 387
LEARNING OBJECTIVES 388 BUILDING A FUTURE FOR THE TOURISM INDUSTRY 388
THE ANALYSIS OF INDIVIDUAL TOURISM DEVELOPMENT PROJECTS 391 SUMMARY 415
TOURISM MARKETING: BRINGING IT ALL TOGETHER 417
LEARNING OBJECTIVES 418 TOURISM MARKETING IS UNIQUE 418 DEFINITION OF
MARKETING 419 MARKETING ORIENTATION 420 MARKET SEGMENTATION 423
MARKETING PLANNING PROCESS 432
SUMMARY 443
TOURISM S PROMOTIONAL MIX: COMMUNICATING WITH THE MARKET 445
LEARNING OBJECTIVES 446 PROMOTION IS COMMUNICATION 446 IMPLEMENTATION OF
A PROMOTIONAL PROGRAM 449 USES OF PROMOTION BY NATIONAL TOURIST OFFICES
455 U.S. TRAVEL AND TOURISM ADMINISTRATION (USTTA) 460 TOURISM CANADA
462
STATE TOURISM OFFICES IN THE UNITED STATES 463 SUMMARY 467
IMAGE 5
CONTENTS IX
16 THE DISTRIBUTION MIX IN TOURISM: CHANNELING MESSAGES AND SERVICES TO
THE MARKET 469
LEARNING OBJECTIVES 470 TOURISM DISTRIBUTION IS UNIQUE 470
DISTRIBUTION S ROLE IN THE MARKETING MIX 471 THE TOURISM DISTRIBUTION
SYSTEM 471 INTEGRATION AND CLASSIFICATION OF CHANNELS 474 DISTRIBUTION
MIX STRATEGIES 476 THE TOUR WHOLESALER 479 THE RETAIL TRAVEL AGENT 486
CORPORATE TRAVEL DEPARTMENTS 493 INCENTIVE TRAVEL HOUSES 494
ELECTRONIC DISTRIBUTION SYSTEMS 495 THE FUTURE TOURISM DISTRIBUTION
SYSTEM 496
INDEX 499
|
| adam_txt |
IMAGE 1
CONTENTS
FOREWORD XI
PREFACE
TOURISM AN INTRODUCTION 1
TO TRAVEL OR NOT TO TRAVEL: TRAVEL AS A NEED/WANT SATISF IER 15
LEARNING OBJECTIVES 16 IMPORTANCE OF MOTIVATION 16 TRAVEL AS A NEED/WANT
SATISFIER 17 WHY TRAVEL 24
SUMMARY 28
SELECTING A TRAVEL DESTINATION: INFORMATION SOURCES AND PERCEPTUAL
BIASES 32
LEARNING OBJECTIVES 34 THE PROCESS OF PERCEPTION 34 INFORMATION SOURCES
36
SENSITIVITY TO INFORMATION 39 PERCEPTUAL BIAS 40 HOW WE PERCEIVE 41
BENEFIT SEGMENTATION 42
EXTERNALS: THE ENVIRONMENT FOR TOURISM 57
THE EFFECTS OF CULTURE ON TRAVEL 59 1 THE EFFECT OF TIME ON TRAVEL 70
SOCIOECONOMIC VARIABLES AND THEIR EFFECT OF TOURISM DEMAND 76
LIFE-STYLE STAGES 81 PERSONALITY 87
IMAGE 2
VI CONTENTS
4 TRAVEL PURCHASE: THE TRAVELER'S BUYING PROCESS 100
LEARNING OBJECTIVES 102 TRAVEL PURCHASE: THE TRAVELER'S BUYING PROCESS
102 BUYING-COMMUNICATIONS PROCESSES INTERACTION 108 VACATION
SUBDECISIONS 109
READINGS 115
DESIGNING PRODUCTS FOR THE LEISURE TRAVEL MARKET FROM MARKET DEFINITION
TO PRODUCT INFORMATION 116 PART I - PAUL BURAK 116 PART II - ANNABELLE
BENNETTS 124
5 PURPOSES OF TRAVEL: THE CHARACTERISTICS OF TRAVELER SEGMENTS 131
LEARNING OBJECTIVES 132 THE BUSINESS TRAVEL MARKET 133 THE PLEASURE AND
PERSONAL TRAVEL MARKET 145
6 GEOGRAPHY OF TRAVEL: THE CHARACTERISTICS OF TRAVEL FLOWS 159
LEARNING OBJECTIVES 160 THEORETICAL MODELS OF TRAVELER FLOWS 160 TRAVEL
FLOWS 170
7 MODES OF TRAVEL: TRAVEL ALTERNATIVES 206
LEARNING OBJECTIVES 207 TRANSPORTATION MODE SELECTION DECISIONS 208
MARKETING OF PASSENGER TRANSPORTATION 228
READINGS 239
PHYSICAL AND CULTURAL FACTORS INFLUENCING THE LOCATION OF TOURISM 240
SUN, SEA, AND THE RESORT 240 PROBLEMS OF COASTAL RESORTS 241 WINTER
RESORTS 247 THE ATTRACTIONS OF THE LANDSCAPE 251
HUNTING AND FISHING 252
IMAGE 3
CONTENTS VII
SPAS AND HEALTH RESORTS 253 URBAN CULTURAL AND HISTORICAL ATTRACTIONS
254 RURAL HISTORICAL AND CULTURAL ATTRACTIONS 257 SPORTING EVENTS 258
ARTIFICIALLY CREATED ATTRACTIONS 257 OTHER FACTORS OF ATTRACTION OR
REPULSION 261
8 THE DESTINATION MIX: ATTRACTIONS AND SERVICES FOR THE TRAVELER 263
LEARNING OBJECTIVES 265 ATTRACTIONS 265 FACILITIES 274 INFRASTRUCTURE:
TRANSPORTATION 276 HOSPITALITY RESOURCES 279
9 TOURISM AND ECONOMIC AND SOCIAL PLANNING: THE CONTRIBUTIONS OF THE
TRAVEL INDUSTRY 285
LEARNING OBJECTIVES 285 TOURISM'S ROLE IN ECONOMIC DEVELOPMENT 286
ECONOMIC IMPACTS OF TOURISM 288 INCREASING EMPLOYMENT 294 MODIFYING THE
DESTINATION'S SOCIOECONOMIC STRUCTURE 295
TOURISM IN THE U.S. ECONOMY 298 TOURISM IN THE CANADIAN ECONOMY 299
MAXIMIZING TOURISM'S ECONOMIC EFFECT 300
SUMMARY 304
10 TOURISM POLICY FORMULATION: THE POLITICAL FRAMEWORK FOR TOURISM
DEVELOPMENT 307
LEARNING OBJECTIVES 308 REASONS FOR PUBLIC SECTOR INVOLVEMENT IN TOURISM
308 PUBLIC-SECTOR ROLES AND FUNCTIONS IN TOURISM 309
ESTABLISHING A TOURISM POLICY 311 TOURISM ORGANIZATIONS 319 UNITED
STATES GOVERNMENT INVOLVEMENT IN TOURISM 323
ROLE OF STATE AND PROVINCIAL GOVERNMENTS 328 REGIONAL TOURISM
ORGANIZATIONS WITHIN DESTINATIONS 330 COMMUNITY TOURISM ORGANIZATIONS
330
SUMMARY 335 CANADIAN TOURISM POLICY 336
IMAGE 4
CONTENTS
TOURISM REGULATION: CONTROLLING THE TOURISM INDUSTRY 341
LEARNING OBJECTIVES 342 CONTROLLING THE TOURISM INDUSTRY 342 SUMMARY 356
TOURISM PLANNING: SELECTING AMONG ALTERNATIVES FOR THE TOURISM INDUSTRY
358
LEARNING OBJECTIVES 359 THE DESTINATION AREA WITH AND WITHOUT TOURISM
PLANNING 359 THE PLANNING CONTENT 363 STEPS IN THE TOURISM PLANNING
PROCESS 366
SUMMARY 366
TOURISM DEVELOPMENT: BUILDING A FUTURE FOR THE TOURISM INDUSTRY 387
LEARNING OBJECTIVES 388 BUILDING A FUTURE FOR THE TOURISM INDUSTRY 388
THE ANALYSIS OF INDIVIDUAL TOURISM DEVELOPMENT PROJECTS 391 SUMMARY 415
TOURISM MARKETING: BRINGING IT ALL TOGETHER 417
LEARNING OBJECTIVES 418 TOURISM MARKETING IS UNIQUE 418 DEFINITION OF
MARKETING 419 MARKETING ORIENTATION 420 MARKET SEGMENTATION 423
MARKETING PLANNING PROCESS 432
SUMMARY 443
TOURISM'S PROMOTIONAL MIX: COMMUNICATING WITH THE MARKET 445
LEARNING OBJECTIVES 446 PROMOTION IS COMMUNICATION 446 IMPLEMENTATION OF
A PROMOTIONAL PROGRAM 449 USES OF PROMOTION BY NATIONAL TOURIST OFFICES
455 U.S. TRAVEL AND TOURISM ADMINISTRATION (USTTA) 460 TOURISM CANADA
462
STATE TOURISM OFFICES IN THE UNITED STATES 463 SUMMARY 467
IMAGE 5
CONTENTS IX
16 THE DISTRIBUTION MIX IN TOURISM: CHANNELING MESSAGES AND SERVICES TO
THE MARKET 469
LEARNING OBJECTIVES 470 TOURISM DISTRIBUTION IS UNIQUE 470
DISTRIBUTION'S ROLE IN THE MARKETING MIX 471 THE TOURISM DISTRIBUTION
SYSTEM 471 INTEGRATION AND CLASSIFICATION OF CHANNELS 474 DISTRIBUTION
MIX STRATEGIES 476 THE TOUR WHOLESALER 479 THE RETAIL TRAVEL AGENT 486
CORPORATE TRAVEL DEPARTMENTS 493 INCENTIVE TRAVEL HOUSES 494
ELECTRONIC DISTRIBUTION SYSTEMS 495 THE FUTURE TOURISM DISTRIBUTION
SYSTEM 496
INDEX 499 |
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| spelling | Mill, Robert C. Verfasser aut The tourism system an introductory text Robert Christie Mill ; Alastair M. Morrison 2. ed. London Prentice-Hall, Inc. 1992 XVI, 506 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Toerisme gtt Toeristenindustrie gtt Tourisme ram Tourismus (DE-588)4018406-7 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Tourismus (DE-588)4018406-7 s 1\p DE-604 Morrison, Alastair M. Verfasser aut SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016366903&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mill, Robert C. Morrison, Alastair M. The tourism system an introductory text Toerisme gtt Toeristenindustrie gtt Tourisme ram Tourismus (DE-588)4018406-7 gnd |
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| title | The tourism system an introductory text |
| title_auth | The tourism system an introductory text |
| title_exact_search | The tourism system an introductory text |
| title_exact_search_txtP | The tourism system an introductory text |
| title_full | The tourism system an introductory text Robert Christie Mill ; Alastair M. Morrison |
| title_fullStr | The tourism system an introductory text Robert Christie Mill ; Alastair M. Morrison |
| title_full_unstemmed | The tourism system an introductory text Robert Christie Mill ; Alastair M. Morrison |
| title_short | The tourism system |
| title_sort | the tourism system an introductory text |
| title_sub | an introductory text |
| topic | Toerisme gtt Toeristenindustrie gtt Tourisme ram Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Toerisme Toeristenindustrie Tourisme Tourismus USA |
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