Presentations for dummies:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2004
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| Schlagworte: | |
| Online-Zugang: | Publisher description Contributor biographical information Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | XX, 359 S. Ill. |
| ISBN: | 0764559559 |
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MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents at a Glance
Introduction 7
Part 1: Presenting With Purpose 7
Chapter 1: Presentations: One Key to Doing Business 9
Chapter 2: The Four Ws: Who, What, Where, and Why 17
Chapter 3: Pumping Up Your Research 29
Chapter 4: Organizing Your Message 43
Chapter 5: Me, Worry? Controlling Anxiety 53
Part 11: Creating a Presentation: The Basics 67
Chapter 6: Building the Body with Stories, Statistics, and Other Good Stuff 69
Chapter 7: Setting a Style: Choosing Your Words Carefully 81
Chapter 8: Using Humor Effectively 93
Chapter 9: Tying It All Together: Introductions, Transitions, and Conclusions 111
Chapter 10: Planning Powerful Visual Aids 131
Part HI: Giving Hour Presentation With Ease H9
Chapter 11: Making Body Talk: What s Out, What s In, and What s
International 151
Chapter 12: Appreciating Your Audience 167
Chapter 13: What Did You Say? Fielding Questions 177
Part IV: Mastering the Potfer of PowerPoint 193
Chapter 14: Employing Stunningly Simple Design Techniques 195
Chapter 15: Considering Cool Tricks to Whip Your Audience Into a Frenzy 213
Chapter 16: Avoiding Common Mistakes with PowerPoint 235
Part V: Checking Out Tips and Tricks for Common
Presentations 2b5
Chapter 17: Succeeding in Sales and Other Motivational Presentations 247
Chapter 18: Tackling Technical and Financial Presentations 259
Chapter 19: Making Informational Briefings and Training Presentations 271
Chapter 20: Presenting a Business Plan to a Venture Capitalist or Your Boss 281
Chapter 21: Making Virtual Presentations: Phone, Video, Web, and E-Mail 293
Chapter 22: Impressing with International Presentations 305
Chapter 23: Dealing with Impromptu Presentations, Panels, and Roundtables 317
Part (/I: The Part of Tens 329
Chapter 24: Ten (or So) Comeback Lines to Use When Things Go Wrong 331
Chapter 25: Ten (or So) Tips for Presentations at Public Meetings 333
Chapter 26: Ten (or So) Things to Check Before You Present 339
Index M5
Table of Contents
Introduction /
About This Book 1
Conventions Used in This Book 2
What You re Not to Read 2
Foolish Assumptions 2
How This Book Is Organized 3
Part I: Presenting with Purpose 3
Part II: Creating a Presentation: The Basics 3
Part HI: Giving Your Presentation with Ease 3
Part IV: Mastering the Power of PowerPoint 4
Part V: Checking Out Tips and Tricks for Common Presentations 4
Part VI: The Part of Tens 4
Icons Used in This Book 5
Where to Go from Here 5
Part 1: Presenting utith Purpose 7
Chapter 1: Presentations: One Key to Doing Business 9
Finding Out What You Need to Know 9
Developing Your Presentation 11
Delivering a Presentation 12
Looking at PowerPoint Pointers 13
Sizing Up Special Presentation Situations 14
Chapter 2: The Four Ws: Who, What Where, and Why 17
Determining What Your Presentation Needs to Do 17
Informing, persuading, entertaining 18
Setting specific goals 18
Asking for essential information (occasion, setting, and
stuff like that) 18
Analyzing Your Audience 20
What s the demographic information? Age, sex, and
stuff like that 20
What are their attitudes, values, and beliefs? 21
What do they know, and when did they know it? 22
What do they expect? 23
Relating to Your Audience 24
Focusing on the audience s needs, not yours 24
Putting your audience in the picture 24
Sharing something that helps the audience know you 26
Identifying and addressing audience subgroups 27
Highlighting the benefits of your presentation 27
Controlling Your Topic 27
Presentations For Dummies ___
Chapter 3: Pumping Up Your Research 29
Two People Who Can Get You Started 29
Using reference librarians 29
Contacting government public information officers 30
Gathering Primary Sources 30
Making yourself an eyewitness 31
Interviewing people in other departments, companies,
and industries 31
Consulting with outside vendors 32
Calling trade journal writers and editors 33
Checking Out Secondary Sources 33
Down to basics: Using basic reference tools 33
Utilizing industry resources 34
Reading The Wall Street Journal 34
Perusing Chase s Calendar of Events 35
Reviewing Vital Speeches of the Day 35
Ensnaring a Web of Resources 36
Now presenting... the three best Web sites 36
Working with search tools 37
Finding government information 39
Getting aid for visual aids 39
Accessing help for your writing 40
Picking up performing tips 42
Chapter 4: Organizing Your Message 43
Picking Material That Makes Your Point 43
Picking a Pattern of Organization 44
Reviewing commonly used patterns 44
Packaging as a powerful pattern 46
Outlining to Stay on Track 46
Outlining before or after you write your presentation 47
Choosing the right number of points 47
Using Index Cards and Scripts 48
Putting your presentation on cards 48
Working from a script 49
Timing for Maximum Impact 50
Making your presentation time out just right 50
Filling time or trimming back 50
Organizing Your Presentation with PowerPoint 52
Chapter 5: Me, Worry? Controlling Anxiety 53
Is It Stage Fright If There s No Stage? 54
Anxiety issues when presenting to your colleagues,
your boss, or your boss s boss 54
Anxiety issues when presenting to an unknown group 55
Anxiety issues when presenting to a potential
corporate partner 55
Table of Contents
Changing Your Perceptions to Reduce Anxiety 55
Realizing what your audience expects 55
Visualizing success like the pros 57
Talking yourself into a great presentation 57
Managing Physical Symptoms of Anxiety 58
Doing stress-busting exercises 58
Internalizing the real secret: Don t look nervous 59
Tapping Into Tricks That Target Stage Fright 60
Write out your intro and conclusion 60
Double-check the order of your visuals 61
Double-check your equipment 61
Anticipate problems, and have solutions ready 61
Get to the site early, when possible 62
Divide and conquer 62
Don t apologize for nervousness 62
Watch what you eat 62
Have water handy 63
Keep your breathing even 63
Rehearsing Your Presentation 63
Rehearse out loud 63
Simulate real conditions 63
Time it 64
Rehearse questions and answers 64
Avoiding Popular Cures That Don t Fight Fright 64
Imagining the audience naked 65
Taking booze and pills 65
Using Your Nervousness As an Asset 65
Part 11: Creating a Presentation: The Basics 67
Chapter 6: Building the Body with Stories, Statistics, and
Other Good Stuff 69
Using Stories to Make Your Point 70
The do s and don ts of using stories 70
Checking out different types of stories 71
Doing It by the Numbers: Statistics and Other Numerical Data 72
Don t spew numbers 72
Round off numbers 73
Use a credible source 73
Repeat key numbers 73
Put statistics into familiar terms 73
Create a picture out of numbers 74
Use startling statistics 74
Consider using visual aids 74
Gathering More Support: Quotations, Definitions, Analogies,
and Examples 75
Using quotations for maximum impact 75
Spelling it out with definitions 77
Amazing by analogies 78
Edifying with examples 79
Presentations For Dummies Chapter 7: Setting a Style: Choosing Your Words Carefully 81
Honing Your Tone and Style 81
All words aren t equal 82
Power words make powerful points 82
Jargon is as jargon does 83
Creating Catch Phrases 84
Using Classic Rhetorical Tricks 85
Alliteration 85
Allusion 85
Antithesis 86
Hyperbole 87
Metaphor 87
Repetition 87
Rhetorical question 88
The rule of three 89
Simile 90
Editing Yourself Painlessly 90
Be conversational 90
Practice out loud 91
Use simple language 91
Keep sentences short 91
Speak boldly in active voice 91
Be specific 92
Use verbs with verve 92
Cancel cliches 92
Vary your pace 92
Chapter 8: Using Humor Effectively 93
The Secret of Not Bombing 93
Simple Types of Nonjoke Humor That Anyone Can Use 95
Abbreviations and acronyms 95
Analogies 96
Bumper stickers 96
Cartoons 97
Definitions 98
Laws 99
Letters ]] iZ.ZZZZZ. 99
Lists 101
Observations 101
Personal anecdotes 102
Predictions 104
Quotes 104
Signs iZZZZZZZ.106
Sitcoms 106
Poking Fun at Yourself ...!... ....107
Your status as a presenter 107
The length of your presentation 108
Your profession or occupation 108
Your public image !... .. ....1O9
Your less-than-lofty experiences 109
Your memberships and associations 110
Table of Contents /
Chapter 9: Tying It All Together: Introductions, Transitions,
and Conclusions 111
Starting Out with Style Ill
Looking at the introduction s functions 112
Creating a great introduction 114
Handling special situations with class 117
The Top Five Introductions to Avoid 119
The apology 119
The bait and switch 119
The cliche 119
The nerd 120
The propmaster 120
Making Smooth Transitions 121
The missions of transitions 121
Common mistakes with transitions (and how to avoid them) 123
That s It, Everybody: Concluding Your Presentation 124
Checking out the conclusion s main jobs 125
Creating the perfect conclusion 125
The Top Five Conclusions to Avoid 128
The cloned conclusion 128
The endless conclusion 128
The nonexistent conclusion 129
The run-out-of-gas conclusion 129
The tacky conclusion 129
Chapter 10: Planning Powerful Visual Aids 131
Understanding the Power of Visuals 131
The cons 132
The pros 133
Checking Out Charts and Graphs 133
Common types of charts and graphs 133
Tips and tricks for using charts and graphs 135
Selecting Slides and Overheads 136
When to use slides 136
When overheads work best 137
How to work with designers and production people 138
Neat ideas for slides and overheads 139
How to work with an overhead projector 140
Using a Flip Chart 142
When to use a flip chart 142
Avoiding common flip-chart mistakes 143
Tips and tricks for using flip charts 143
Determining Whether Handouts Will Help 145
Making handouts that get a hand 145
Including the right information 145
Knowing when to give them out 146
Preparing Great Props 146
Using simple props for fancy effects 146
The do s and don ts of using props 148
Presentations For Dummies Part 111: QiVina lour Presentation iVith Ease H9
Chapter 11: Making Body Talk: What s Out, What s In, and
What s International 151
Using Proper Nonverbal Speech in Any Language 151
Factoring in facial expressions 152
Seeing the point of posture 152
Taking a look at gestures 153
Making Eye Contact 155
Dressing to Impress 157
Image do s and don ts 157
What about informal meetings? 158
Mastering Physical Positioning and Movement 158
Knowing the basics of stage positioning 158
Working from a podium 159
Handling visual aids with ease 160
Understanding What Your Voice Says about You 160
Tricks and tips for using your voice 161
Using a microphone 162
Remembering Tips for Successful Global Communications 164
Chapter 12: Appreciating Your Audience 167
Reading Your Audience s Reaction 167
Checking the energy level 167
Noticing body language 168
Asking questions to gauge the audience 168
Helping Your Audience Get Comfortable 169
Taming a Tough Audience 170
Handling hecklers and other pains in the neck 170
The do s and don ts of dealing with hecklers 171
Dealing with other distractions 171
Energizing a Dull Audience 172
What to do if you re losing them 173
Get a volunteer from the audience 174
Adopting Surefire Audience Involvement Techniques 175
Using psychological involvement 175
Choosing icebreakers and other gimmicks 175
Chapter 13: What Did You Say? Fielding Questions 177
Reviewing the Basics of a Q A Session 177
Anticipate questions 177
Answer questions at the end 178
Don t let a few people dominate 178
Don t let the questioner give a speech 178
Listen to the question 179
Repeat the question 179
Don t guess 179
End the Q A strongly 180
Table of Contents
Coming Up with a Perfect Answer Every Time 180
Knowing how to treat the questioner 181
Designing your answer 182
Delivering your answer 183
Seizing Six Great Question-Handling Techniques 184
Building a bridge 184
Exposing a hidden agenda 185
Putting the question in context 185
Redirecting the question 185
Rephrasing the question 186
Reversing the question 186
Responding to Special Situations 187
Handling Tough Questions 188
Handling Hostile Questions 189
Identifying hostile questions 189
Heading hostile questions off at the pass 190
Dealing with hostile questions 190
Persuading a Silent Audience to Ask Questions 191
Part IV: Mastering the Pouter of PowerPoint 193
Chapter 14: Employing Stunningly Simple Design Techniques 195
Detailing the Do s and Don ts of Design 195
Tailoring text 196
Going with graphics 197
Cramming a quick course in color 199
Using Templates 200
Taking advantage of existing templates 200
Making your own templates 200
Transforming with Technical Tricks 201
Controlling file size 201
Choosing JPEG or GIF 201
Creating a letterbox view 202
Using screen captures 203
Putting photos into words and objects 204
Making stuff look three dimensional 204
Numbering your slides 206
Spell checking more than one language 206
Using the summary slide feature 207
Writing on your slides as you re talking 208
Directing diagram builds 209
Creating a semitransparent background 210
Making your ending look good 211
Chapter 15: Considering Cool Tricks to Whip Your Audience
Into a Frenzy 213
Keeping the Flow Going 213
Starting the presentation from your desktop 214
Hitting shortcut keys 215
Presentations For Dummies Showing your slides out of order 216 ;
Using hidden slides 216
Linking to other documents and the Web 217
Using Audio 219
Knowing when to use different sounds 220
Putting sounds into slide transitions 221
Adding sounds to slides 221
Using sounds beyond PowerPoint 223
Using Video 225
Preparing video for your presentation 225
Adding video to a slide 226
Checking out a few do s and don ts 227
Adding Animation 228
Transforming transitions 228
Animating text 229
Animating images 231
Mining Miscellaneous Impressive Stuff 231
Keeping track of action items 232
Customizing your bullets 232
Chapter 16: Avoiding Common Mistakes with PowerPoint 235
Recognizing Mistakes When Prepping Your Presentation 235
Creating the wrong message 236
Undermining your message 236
Prettifying without purpose 236
Passing poor design 237
Using too many special effects 238
Forgetting to practice 238
Avoiding Mistakes When Presenting 239
Ignoring your audience 239
Reading the slides 240
Not talking about what s on the slide 240
Having bad timing 241
Using someone else s slides 241
Overpowering with PowerPoint: How Much Is Too Much? 241
Defining the problem 242
Finding an innovative solution 242
Part V: Checking Out Tips and Tricks
for Common Presentations 245
Chapter 17: Succeeding in Sales and Other Motivational
Presentations 247
Giving a Sales Presentation 247
Doing your homework 248
Developing and delivering the presentation 248
Avoiding common mistakes 251
Table of Contents
Energizing with a Motivational Presentation 253
What is inspiring? 254
What should you include? 254
Avoiding motivational mistakes 257
Chapter 18: Tackling Technical and Financial Presentations 259
Presenting Technical Information 259
Identifying your audience s level of understanding 260
Nice and easy: Simplifying your presentation 261
Using analogies 261
Eliminating jargon 262
Connecting to real life 263
Mind your manners: Being patient and polite 263
Conveying enthusiasm 264
Crafting clean visual aids 264
Focusing On Financial Presentations 265
Talking finance to a general audience 266
Presenting to analysts, bankers, and other financial experts 267
Adding color 267
Using charts and graphs to explain your numbers 268
Chapter 19: Making Informational Briefings and Training
Presentations 271
Basic Rules for Informational Briefings 271
Special Rules for Training Presentations 272
Using different learning styles 273
No kids allowed: Understanding adult learning preferences 274
Planning do s and don ts 275
Making your presentation interactive 277
Good times: Adding fun to your presentation 279
Chapter 20: Presenting a Business Plan to a Venture Capitalist
or Your Boss 281
Hints for Presenting a Business Plan to a Venture Capitalist 281
Recognize that you re selling 282
Establish a connection 282
Ask the VC what to focus on 283
Talk up your team 283
Show how you fit with the VC s investments 283
Know your assumptions about how much you want for
how long 284
Have an exit strategy 284
Tell a story with essential slides 284
Show enthusiasm 286
Special Rules for Presenting a Business Plan to Bigwigs at Your
Company 286
Talk to customers 286
Be aware of office politics 287
Define the customer problem properly 287
Presentations For Dummies Speak management s language 287
Emphasize the financials 288
Practice, then practice some more 288
Top Mistakes to Avoid During Business Plan Presentations 288
Forgetting about the customer 289
Arriving late 289
Having too much information about the wrong items 289
Being unprepared for questions 290
Failing with the demo 290
Not numbering PowerPoint handouts 291
Not confirming how much time you have 291
Talking too much 291
Making unjustified assumptions 291
Ignoring audience feedback 292
Not following up 292
Chapter 21: Making Virtual Presentations: Phone, Video, Web,
and E-Mail 293
Identifying Which Virtual Presentation Is Right for You 294
/oiding technical difficulties 295
ntting the presentation into your budget 296
Factoring in your presentation goals 296
Preparing for a Virtual Presentation 297
Knowing which nonvirtual rules apply 297
Considering unique factors 298
Practicing Do s and Don ts 299
Delivering a Virtual Presentation 300
Using Tips and Tricks for Success 301
Tips and tricks for telephone conferences 301
Tips and tricks for videoconferences 302
Tips and tricks for Web conferences 303
Chapter 22: Impressing with International Presentations 305
Discovering Your Audience s Culture 305
Don t fall for stereotypes 306
Ask for help 306
Find information on the Web 306
Crafting Your Message 307
Adapt your organizational pattern 307
Ouote someone from the audience s country or culture 307
on t use examples only from your country 308
Remember there s more than one America 308
Use the audience s numbers 308
Be careful referring to holidays 308
Find out what to emphasize 308
Adapt substance and style to cultural needs 309
Keep it as simple as possible 309
Keep it as short as possible 309
Table of Contents
Lose the idioms 310
Lose the jargon and acronyms 310
Don t use unfamiliar sports metaphors 310
Watch out for double meanings 310
Don t assume your humor will work 311
Don t assume your graphic symbols will be understood 311
Be careful with colors 312
Make sure your handouts have been edited for cultural gaffes 312
Following Basic Rules for Delivery 312
Get there ahead of time 313
Dress appropriately 313
Make sure your equipment works with foreign
voltage standards 313
Follow protocol 313
Project humility 314
Don t greet the audience in their language if you don t speak it 314
Eat the food 314
Speak slowly 314
Be aware of culture-related audience reaction 315
Be aware of differences in nonverbal communication 315
Use your own title to your advantage 315
Working with an Interpreter 315
Meet with the interpreter before you present 316
Introduce your interpreter to the audience 316
Make your presentation easy to interpret 316
Give your presentation to the audience 316
Chapter 23: Dealing with Impromptu Presentations, Panels,
and Roundtables 317
Saying a Few Words: Impromptu Presentations 317
Be prepared 318
Try to buy time 318
Organize your thoughts 319
Being on a Panel 320
Winning the inevitable comparison 321
Maintaining control of your message 323
Participating in a Roundtable Discussion 326
What exactly is a roundtable? 326
How to be a star in a roundtable discussion 327
Part (/I: The Part of Tens 329
Chapter 24: Ten (or So) Comeback Lines to Use When Things
Go Wrong 331
Visual-Aid Problems 331
Distracting Noises 332
You Make a Mistake 332
Presentations For Dummies Chapter 25: Ten (or So) Tips for Presentations at Public Meetings .. .333
Sign Up to Speak 333
Talk into the Microphone 334
Identify Yourself and Your Position 334
Start with Something Positive 334
Present New Information 335
Tell the Members What You Want 335
Give a Clear Alternative 335
Provide Handouts 335
Don t Repeat Yourself 336
Always Be Prepared 336
Stay Cool and Calm 337
Don t Be Rude 337
Don t Be a Professional Complainer 337
Chapter 26: Ten (or So) Things to Check Before You Present 339
How to Get There 339
Room Layout 340
Seating Arrangements 340
Human Equipment 341
Audiovisual Equipment 342
Sound System 342
Electricity 342
Podium 343
Lighting 343
Restrooms 343
Temperature and Ventilation 343
Index 3h5
|
| adam_txt |
Contents at a Glance
Introduction 7
Part 1: Presenting With Purpose 7
Chapter 1: Presentations: One Key to Doing Business 9
Chapter 2: The Four Ws: Who, What, Where, and Why 17
Chapter 3: Pumping Up Your Research 29
Chapter 4: Organizing Your Message 43
Chapter 5: Me, Worry? Controlling Anxiety 53
Part 11: Creating a Presentation: The Basics 67
Chapter 6: Building the Body with Stories, Statistics, and Other Good Stuff 69
Chapter 7: Setting a Style: Choosing Your Words Carefully 81
Chapter 8: Using Humor Effectively 93
Chapter 9: Tying It All Together: Introductions, Transitions, and Conclusions 111
Chapter 10: Planning Powerful Visual Aids 131
Part HI: Giving Hour Presentation With Ease H9
Chapter 11: Making Body Talk: What's Out, What's In, and What's
International 151
Chapter 12: Appreciating Your Audience 167
Chapter 13: What Did You Say? Fielding Questions 177
Part IV: Mastering the Potfer of PowerPoint 193
Chapter 14: Employing Stunningly Simple Design Techniques 195
Chapter 15: Considering Cool Tricks to Whip Your Audience Into a Frenzy 213
Chapter 16: Avoiding Common Mistakes with PowerPoint 235
Part V: Checking Out Tips and Tricks for Common
Presentations 2b5
Chapter 17: Succeeding in Sales and Other Motivational Presentations 247
Chapter 18: Tackling Technical and Financial Presentations 259
Chapter 19: Making Informational Briefings and Training Presentations 271
Chapter 20: Presenting a Business Plan to a Venture Capitalist or Your Boss 281
Chapter 21: Making Virtual Presentations: Phone, Video, Web, and E-Mail 293
Chapter 22: Impressing with International Presentations 305
Chapter 23: Dealing with Impromptu Presentations, Panels, and Roundtables 317
Part (/I: The Part of Tens 329
Chapter 24: Ten (or So) Comeback Lines to Use When Things Go Wrong 331
Chapter 25: Ten (or So) Tips for Presentations at Public Meetings 333
Chapter 26: Ten (or So) Things to Check Before You Present 339
Index M5
Table of Contents
Introduction /
About This Book 1
Conventions Used in This Book 2
What You're Not to Read 2
Foolish Assumptions 2
How This Book Is Organized 3
Part I: Presenting with Purpose 3
Part II: Creating a Presentation: The Basics 3
Part HI: Giving Your Presentation with Ease 3
Part IV: Mastering the Power of PowerPoint 4
Part V: Checking Out Tips and Tricks for Common Presentations 4
Part VI: The Part of Tens 4
Icons Used in This Book 5
Where to Go from Here 5
Part 1: Presenting utith Purpose 7
Chapter 1: Presentations: One Key to Doing Business 9
Finding Out What You Need to Know 9
Developing Your Presentation 11
Delivering a Presentation 12
Looking at PowerPoint Pointers 13
Sizing Up Special Presentation Situations 14
Chapter 2: The Four Ws: Who, What Where, and Why 17
Determining What Your Presentation Needs to Do 17
Informing, persuading, entertaining 18
Setting specific goals 18
Asking for essential information (occasion, setting, and
stuff like that) 18
Analyzing Your Audience 20
What's the demographic information? Age, sex, and
stuff like that 20
What are their attitudes, values, and beliefs? 21
What do they know, and when did they know it? 22
What do they expect? 23
Relating to Your Audience 24
Focusing on the audience's needs, not yours 24
Putting your audience in the picture 24
Sharing something that helps the audience know you 26
Identifying and addressing audience subgroups 27
Highlighting the benefits of your presentation 27
Controlling Your Topic 27
Presentations For Dummies _
Chapter 3: Pumping Up Your Research 29
Two People Who Can Get You Started 29
Using reference librarians 29
Contacting government public information officers 30
Gathering Primary Sources 30
Making yourself an eyewitness 31
Interviewing people in other departments, companies,
and industries 31
Consulting with outside vendors 32
Calling trade journal writers and editors 33
Checking Out Secondary Sources 33
Down to basics: Using basic reference tools 33
Utilizing industry resources 34
Reading The Wall Street Journal 34
Perusing Chase's Calendar of Events 35
Reviewing Vital Speeches of the Day 35
Ensnaring a Web of Resources 36
Now presenting. the three best Web sites 36
Working with search tools 37
Finding government information 39
Getting aid for visual aids 39
Accessing help for your writing 40
Picking up performing tips 42
Chapter 4: Organizing Your Message 43
Picking Material That Makes Your Point 43
Picking a Pattern of Organization 44
Reviewing commonly used patterns 44
Packaging as a powerful pattern 46
Outlining to Stay on Track 46
Outlining before or after you write your presentation 47
Choosing the right number of points 47
Using Index Cards and Scripts 48
Putting your presentation on cards 48
Working from a script 49
Timing for Maximum Impact 50
Making your presentation time out just right 50
Filling time or trimming back 50
Organizing Your Presentation with PowerPoint 52
Chapter 5: Me, Worry? Controlling Anxiety 53
Is It Stage Fright If There's No Stage? 54
Anxiety issues when presenting to your colleagues,
your boss, or your boss's boss 54
Anxiety issues when presenting to an unknown group 55
Anxiety issues when presenting to a potential
corporate partner 55
Table of Contents
Changing Your Perceptions to Reduce Anxiety 55
Realizing what your audience expects 55
Visualizing success like the pros 57
Talking yourself into a great presentation 57
Managing Physical Symptoms of Anxiety 58
Doing stress-busting exercises 58
Internalizing the real secret: Don't look nervous 59
Tapping Into Tricks That Target Stage Fright 60
Write out your intro and conclusion 60
Double-check the order of your visuals 61
Double-check your equipment 61
Anticipate problems, and have solutions ready 61
Get to the site early, when possible 62
Divide and conquer 62
Don't apologize for nervousness 62
Watch what you eat 62
Have water handy 63
Keep your breathing even 63
Rehearsing Your Presentation 63
Rehearse out loud 63
Simulate real conditions 63
Time it 64
Rehearse questions and answers 64
Avoiding Popular "Cures" That Don't Fight Fright 64
Imagining the audience naked 65
Taking booze and pills 65
Using Your Nervousness As an Asset 65
Part 11: Creating a Presentation: The Basics 67
Chapter 6: Building the Body with Stories, Statistics, and
Other Good Stuff 69
Using Stories to Make Your Point 70
The do's and don'ts of using stories 70
Checking out different types of stories 71
Doing It by the Numbers: Statistics and Other Numerical Data 72
Don't spew numbers 72
Round off numbers 73
Use a credible source 73
Repeat key numbers 73
Put statistics into familiar terms 73
Create a picture out of numbers 74
Use startling statistics 74
Consider using visual aids 74
Gathering More Support: Quotations, Definitions, Analogies,
and Examples 75
Using quotations for maximum impact 75
Spelling it out with definitions 77
Amazing by analogies 78
Edifying with examples 79
Presentations For Dummies Chapter 7: Setting a Style: Choosing Your Words Carefully 81
Honing Your Tone and Style 81
All words aren't equal 82
Power words make powerful points 82
Jargon is as jargon does 83
Creating Catch Phrases 84
Using Classic Rhetorical Tricks 85
Alliteration 85
Allusion 85
Antithesis 86
Hyperbole 87
Metaphor 87
Repetition 87
Rhetorical question 88
The rule of three 89
Simile 90
Editing Yourself Painlessly 90
Be conversational 90
Practice out loud 91
Use simple language 91
Keep sentences short 91
Speak boldly in active voice 91
Be specific 92
Use verbs with verve 92
Cancel cliches 92
Vary your pace 92
Chapter 8: Using Humor Effectively 93
The Secret of Not "Bombing" 93
Simple Types of Nonjoke Humor That Anyone Can Use 95
Abbreviations and acronyms 95
Analogies 96
Bumper stickers 96
Cartoons 97
Definitions 98
Laws 99
Letters ]] iZ.ZZZZZ. 99
Lists 101
Observations 101
Personal anecdotes 102
Predictions 104
Quotes 104
Signs iZZZZZZZ.106
Sitcoms 106
Poking Fun at Yourself ".!.".107
Your status as a presenter 107
The length of your presentation 108
Your profession or occupation 108
Your public image !.".".1O9
Your less-than-lofty experiences 109
Your memberships and associations 110
Table of Contents /
Chapter 9: Tying It All Together: Introductions, Transitions,
and Conclusions 111
Starting Out with Style Ill
Looking at the introduction's functions 112
Creating a great introduction 114
Handling special situations with class 117
The Top Five Introductions to Avoid 119
The apology 119
The bait and switch 119
The cliche 119
The nerd 120
The propmaster 120
Making Smooth Transitions 121
The missions of transitions 121
Common mistakes with transitions (and how to avoid them) 123
That's It, Everybody: Concluding Your Presentation 124
Checking out the conclusion's main jobs 125
Creating the perfect conclusion 125
The Top Five Conclusions to Avoid 128
The cloned conclusion 128
The endless conclusion 128
The nonexistent conclusion 129
The run-out-of-gas conclusion 129
The tacky conclusion 129
Chapter 10: Planning Powerful Visual Aids 131
Understanding the Power of Visuals 131
The cons 132
The pros 133
Checking Out Charts and Graphs 133
Common types of charts and graphs 133
Tips and tricks for using charts and graphs 135
Selecting Slides and Overheads 136
When to use slides 136
When overheads work best 137
How to work with designers and production people 138
Neat ideas for slides and overheads 139
How to work with an overhead projector 140
Using a Flip Chart 142
When to use a flip chart 142
Avoiding common flip-chart mistakes 143
Tips and tricks for using flip charts 143
Determining Whether Handouts Will Help 145
Making handouts that get a hand 145
Including the right information 145
Knowing when to give them out 146
Preparing Great Props 146
Using simple props for fancy effects 146
The do's and don'ts of using props 148
Presentations For Dummies Part 111: QiVina \lour Presentation iVith Ease H9
Chapter 11: Making Body Talk: What's Out, What's In, and
What's International 151
Using Proper Nonverbal Speech in Any Language 151
Factoring in facial expressions 152
Seeing the point of posture 152
Taking a look at gestures 153
Making Eye Contact 155
Dressing to Impress 157
Image do's and don'ts 157
What about informal meetings? 158
Mastering Physical Positioning and Movement 158
Knowing the basics of stage positioning 158
Working from a podium 159
Handling visual aids with ease 160
Understanding What Your Voice Says about You 160
Tricks and tips for using your voice 161
Using a microphone 162
Remembering Tips for Successful Global Communications 164
Chapter 12: Appreciating Your Audience 167
Reading Your Audience's Reaction 167
Checking the energy level 167
Noticing body language 168
Asking questions to gauge the audience 168
Helping Your Audience Get Comfortable 169
Taming a Tough Audience 170
Handling hecklers and other pains in the neck 170
The do's and don'ts of dealing with hecklers 171
Dealing with other distractions 171
Energizing a Dull Audience 172
What to do if you're losing them 173
Get a volunteer from the audience 174
Adopting Surefire Audience Involvement Techniques 175
Using psychological involvement 175
Choosing icebreakers and other gimmicks 175
Chapter 13: What Did You Say? Fielding Questions 177
Reviewing the Basics of a Q A Session 177
Anticipate questions 177
Answer questions at the end 178
Don't let a few people dominate 178
Don't let the questioner give a speech 178
Listen to the question 179
Repeat the question 179
Don't guess 179
End the Q A strongly 180
Table of Contents
Coming Up with a Perfect Answer Every Time 180
Knowing how to treat the questioner 181
Designing your answer 182
Delivering your answer 183
Seizing Six Great Question-Handling Techniques 184
Building a bridge 184
Exposing a hidden agenda 185
Putting the question in context 185
Redirecting the question 185
Rephrasing the question 186
Reversing the question 186
Responding to Special Situations 187
Handling Tough Questions 188
Handling Hostile Questions 189
Identifying hostile questions 189
Heading hostile questions off at the pass 190
Dealing with hostile questions 190
Persuading a Silent Audience to Ask Questions 191
Part IV: Mastering the Pouter of PowerPoint 193
Chapter 14: Employing Stunningly Simple Design Techniques 195
Detailing the Do's and Don'ts of Design 195
Tailoring text 196
Going with graphics 197
Cramming a quick course in color 199
Using Templates 200
Taking advantage of existing templates 200
Making your own templates 200
Transforming with Technical Tricks 201
Controlling file size 201
Choosing JPEG or GIF 201
Creating a letterbox view 202
Using screen captures 203
Putting photos into words and objects 204
Making stuff look three dimensional 204
Numbering your slides 206
Spell checking more than one language 206
Using the summary slide feature 207
Writing on your slides as you're talking 208
Directing diagram builds 209
Creating a semitransparent background 210
Making your ending look good 211
Chapter 15: Considering Cool Tricks to Whip Your Audience
Into a Frenzy 213
Keeping the Flow Going 213
Starting the presentation from your desktop 214
Hitting shortcut keys 215
Presentations For Dummies Showing your slides out of order 216 ;
Using hidden slides 216
Linking to other documents and the Web 217
Using Audio 219
Knowing when to use different sounds 220
Putting sounds into slide transitions 221
Adding sounds to slides 221
Using sounds beyond PowerPoint 223
Using Video 225
Preparing video for your presentation 225
Adding video to a slide 226
Checking out a few do's and don'ts 227
Adding Animation 228
Transforming transitions 228
Animating text 229
Animating images 231
Mining Miscellaneous Impressive Stuff 231
Keeping track of action items 232
Customizing your bullets 232
Chapter 16: Avoiding Common Mistakes with PowerPoint 235
Recognizing Mistakes When Prepping Your Presentation 235
Creating the wrong message 236
Undermining your message 236
Prettifying without purpose 236
Passing poor design 237
Using too many special effects 238
Forgetting to practice 238
Avoiding Mistakes When Presenting 239
Ignoring your audience 239
Reading the slides 240
Not talking about what's on the slide 240
Having bad timing 241
Using someone else's slides 241
Overpowering with PowerPoint: How Much Is Too Much? 241
Defining the problem 242
Finding an innovative solution 242
Part V: Checking Out Tips and Tricks
for Common Presentations 245
Chapter 17: Succeeding in Sales and Other Motivational
Presentations 247
Giving a Sales Presentation 247
Doing your homework 248
Developing and delivering the presentation 248
Avoiding common mistakes 251
Table of Contents
Energizing with a Motivational Presentation 253
What is inspiring? 254
What should you include? 254
Avoiding motivational mistakes 257
Chapter 18: Tackling Technical and Financial Presentations 259
Presenting Technical Information 259
Identifying your audience's level of understanding 260
Nice and easy: Simplifying your presentation 261
Using analogies 261
Eliminating jargon 262
Connecting to real life 263
Mind your manners: Being patient and polite 263
Conveying enthusiasm 264
Crafting clean visual aids 264
Focusing On Financial Presentations 265
Talking finance to a general audience 266
Presenting to analysts, bankers, and other financial experts 267
Adding color 267
Using charts and graphs to explain your numbers 268
Chapter 19: Making Informational Briefings and Training
Presentations 271
Basic Rules for Informational Briefings 271
Special Rules for Training Presentations 272
Using different learning styles 273
No kids allowed: Understanding adult learning preferences 274
Planning do's and don'ts 275
Making your presentation interactive 277
Good times: Adding fun to your presentation 279
Chapter 20: Presenting a Business Plan to a Venture Capitalist
or Your Boss 281
Hints for Presenting a Business Plan to a Venture Capitalist 281
Recognize that you're selling 282
Establish a connection 282
Ask the VC what to focus on 283
Talk up your team 283
Show how you fit with the VC's investments 283
Know your assumptions about how much you want for
how long 284
Have an exit strategy 284
Tell a story with essential slides 284
Show enthusiasm 286
Special Rules for Presenting a Business Plan to Bigwigs at Your
Company 286
Talk to customers 286
Be aware of office politics 287
Define the customer problem properly 287
Presentations For Dummies Speak management's language 287
Emphasize the financials 288
Practice, then practice some more 288
Top Mistakes to Avoid During Business Plan Presentations 288
Forgetting about the customer 289
Arriving late 289
Having too much information about the wrong items 289
Being unprepared for questions 290
Failing with the demo 290
Not numbering PowerPoint handouts 291
Not confirming how much time you have 291
Talking too much 291
Making unjustified assumptions 291
Ignoring audience feedback 292
Not following up 292
Chapter 21: Making Virtual Presentations: Phone, Video, Web,
and E-Mail 293
Identifying Which Virtual Presentation Is Right for You 294
/oiding technical difficulties 295
ntting the presentation into your budget 296
Factoring in your presentation goals 296
Preparing for a Virtual Presentation 297
Knowing which nonvirtual rules apply 297
Considering unique factors 298
Practicing Do's and Don'ts 299
Delivering a Virtual Presentation 300
Using Tips and Tricks for Success 301
Tips and tricks for telephone conferences 301
Tips and tricks for videoconferences 302
Tips and tricks for Web conferences 303
Chapter 22: Impressing with International Presentations 305
Discovering Your Audience's Culture 305
Don't fall for stereotypes 306
Ask for help 306
Find information on the Web 306
Crafting Your Message 307
Adapt your organizational pattern 307
Ouote someone from the audience's country or culture 307
on't use examples only from your country 308
Remember there's more than one America 308
Use the audience's numbers 308
Be careful referring to holidays 308
Find out what to emphasize 308
Adapt substance and style to cultural needs 309
Keep it as simple as possible 309
Keep it as short as possible 309
Table of Contents
Lose the idioms 310
Lose the jargon and acronyms 310
Don't use unfamiliar sports metaphors 310
Watch out for double meanings 310
Don't assume your humor will work 311
Don't assume your graphic symbols will be understood 311
Be careful with colors 312
Make sure your handouts have been edited for cultural gaffes 312
Following Basic Rules for Delivery 312
Get there ahead of time 313
Dress appropriately 313
Make sure your equipment works with foreign
voltage standards 313
Follow protocol 313
Project humility 314
Don't greet the audience in their language if you don't speak it 314
Eat the food 314
Speak slowly 314
Be aware of culture-related audience reaction 315
Be aware of differences in nonverbal communication 315
Use your own title to your advantage 315
Working with an Interpreter 315
Meet with the interpreter before you present 316
Introduce your interpreter to the audience 316
Make your presentation easy to interpret 316
Give your presentation to the audience 316
Chapter 23: Dealing with Impromptu Presentations, Panels,
and Roundtables 317
Saying a Few Words: Impromptu Presentations 317
Be prepared 318
Try to buy time 318
Organize your thoughts 319
Being on a Panel 320
Winning the inevitable comparison 321
Maintaining control of your message 323
Participating in a Roundtable Discussion 326
What exactly is a roundtable? 326
How to be a star in a roundtable discussion 327
Part (/I: The Part of Tens 329
Chapter 24: Ten (or So) Comeback Lines to Use When Things
Go Wrong 331
Visual-Aid Problems 331
Distracting Noises 332
You Make a Mistake 332
Presentations For Dummies Chapter 25: Ten (or So) Tips for Presentations at Public Meetings . .333
Sign Up to Speak 333
Talk into the Microphone 334
Identify Yourself and Your Position 334
Start with Something Positive 334
Present New Information 335
Tell the Members What You Want 335
Give a Clear Alternative 335
Provide Handouts 335
Don't Repeat Yourself 336
Always Be Prepared 336
Stay Cool and Calm 337
Don't Be Rude 337
Don't Be a Professional Complainer 337
Chapter 26: Ten (or So) Things to Check Before You Present 339
How to Get There 339
Room Layout 340
Seating Arrangements 340
Human Equipment 341
Audiovisual Equipment 342
Sound System 342
Electricity 342
Podium 343
Lighting 343
Restrooms 343
Temperature and Ventilation 343
Index 3h5 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Kushner, Malcolm L. |
| author_GND | (DE-588)13251723X |
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| dewey-full | 658.4/52 |
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| dewey-raw | 658.4/52 |
| dewey-search | 658.4/52 |
| dewey-sort | 3658.4 252 |
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| discipline | Allgemeines Wirtschaftswissenschaften |
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