Politiko-izbiratelʹnyj marketing v regionach Rossii: problemy stanovlenija
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Russian |
| Veröffentlicht: |
Ufa
Izdat. "Vostočnyj Univ."
2006
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | In kyrill. Schr., russ. |
| Beschreibung: | 145 S. |
| ISBN: | 5878654172 |
Internformat
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Datensatz im Suchindex
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| adam_text | ОГЛАВЛЕНИЕ
ВВЕДЕНИЕ
..........................................................................................3
ГЛАВА
1.
ПОЛИТИКО-ИЗБИРАТЕЛЬНЫЙ МАРКЕТИНГ
КАК ПРЕДМЕТ ПОЛИТОЛОГИЧЕСКОГО АНАЛИЗА
1.1.
Политико-избирательный маркетинг:
понятие и функции
........................................................................................8
1.2,
Специфика регионального политико-избирательного
маркетинга в современной России.
............................................................32
ГЛАВА
2.
ПРОБЛЕМЫ СТАНОВЛЕНИЯ
ПОЛИТИКО-ИЗБИРАТЕЛЬНОГО МАРКЕТИНГА В РЕГИОНАХ
РОССИИ
2.1.
Проблемы изучения и прогнозирования спроса
на политический «товар»
..............-,.....................................................,.......62
2.2.
Проблемы создания и организация выпуска новых видов
политического «товара».^
........................................................................... 79
2.3.
Проблемы формирования эффективной системы
управления процессом продвижения политического «товара»
............104
ЗАКЛЮЧЕНИЕ
................................................................................124
СПИСОК ЛИТЕРАТУРЫ
..............................................................128
145
|
| adam_txt |
ОГЛАВЛЕНИЕ
ВВЕДЕНИЕ
.3
ГЛАВА
1.
ПОЛИТИКО-ИЗБИРАТЕЛЬНЫЙ МАРКЕТИНГ
КАК ПРЕДМЕТ ПОЛИТОЛОГИЧЕСКОГО АНАЛИЗА
1.1.
Политико-избирательный маркетинг:
понятие и функции
.8
1.2,
Специфика регионального политико-избирательного
маркетинга в современной России.
.32
ГЛАВА
2.
ПРОБЛЕМЫ СТАНОВЛЕНИЯ
ПОЛИТИКО-ИЗБИРАТЕЛЬНОГО МАРКЕТИНГА В РЕГИОНАХ
РОССИИ
2.1.
Проблемы изучения и прогнозирования спроса
на политический «товар»
.-,.,.62
2.2.
Проблемы создания и организация выпуска новых видов
политического «товара».^
. 79
2.3.
Проблемы формирования эффективной системы
управления процессом продвижения политического «товара»
.104
ЗАКЛЮЧЕНИЕ
.124
СПИСОК ЛИТЕРАТУРЫ
.128
145 |
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| spelling | Egoryševa, Nina V. Verfasser aut Politiko-izbiratelʹnyj marketing v regionach Rossii problemy stanovlenija N. V. Egoryševa ; M. S. Cholodilin Ufa Izdat. "Vostočnyj Univ." 2006 145 S. txt rdacontent n rdamedia nc rdacarrier In kyrill. Schr., russ. Regionalismus (DE-588)4049037-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Wahl (DE-588)4064286-0 gnd rswk-swf Russland (DE-588)4076899-5 gnd rswk-swf Russland (DE-588)4076899-5 g Wahl (DE-588)4064286-0 s Marketing (DE-588)4037589-4 s Regionalismus (DE-588)4049037-3 s DE-604 Cholodilin, Maksim S. Verfasser aut Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016364045&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Egoryševa, Nina V. Cholodilin, Maksim S. Politiko-izbiratelʹnyj marketing v regionach Rossii problemy stanovlenija Regionalismus (DE-588)4049037-3 gnd Marketing (DE-588)4037589-4 gnd Wahl (DE-588)4064286-0 gnd |
| subject_GND | (DE-588)4049037-3 (DE-588)4037589-4 (DE-588)4064286-0 (DE-588)4076899-5 |
| title | Politiko-izbiratelʹnyj marketing v regionach Rossii problemy stanovlenija |
| title_auth | Politiko-izbiratelʹnyj marketing v regionach Rossii problemy stanovlenija |
| title_exact_search | Politiko-izbiratelʹnyj marketing v regionach Rossii problemy stanovlenija |
| title_exact_search_txtP | Politiko-izbiratelʹnyj marketing v regionach Rossii problemy stanovlenija |
| title_full | Politiko-izbiratelʹnyj marketing v regionach Rossii problemy stanovlenija N. V. Egoryševa ; M. S. Cholodilin |
| title_fullStr | Politiko-izbiratelʹnyj marketing v regionach Rossii problemy stanovlenija N. V. Egoryševa ; M. S. Cholodilin |
| title_full_unstemmed | Politiko-izbiratelʹnyj marketing v regionach Rossii problemy stanovlenija N. V. Egoryševa ; M. S. Cholodilin |
| title_short | Politiko-izbiratelʹnyj marketing v regionach Rossii |
| title_sort | politiko izbiratelʹnyj marketing v regionach rossii problemy stanovlenija |
| title_sub | problemy stanovlenija |
| topic | Regionalismus (DE-588)4049037-3 gnd Marketing (DE-588)4037589-4 gnd Wahl (DE-588)4064286-0 gnd |
| topic_facet | Regionalismus Marketing Wahl Russland |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016364045&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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