The undermining of beliefs in the autonomy and rationality of consumers:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2008
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Routledge interpretive marketing research
6 |
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis Klappentext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIII, 139 S. |
| ISBN: | 9780415773232 |
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Datensatz im Suchindex
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| adam_text | Contents
Preface
xi
PARTI
The renewed interest in the unconscious and free will:
a progress report for marketing
1
1
The relegation of free choice and free will
3
2
The dominance of the adaptive unconscious
(?) 26
PART II
Postmodernism: the attack on all aspects of rationality
and modernity
59
3
The claims made by postmodernism
61
4
Central philosophical assertions of postmodernism
88
Notes and references
122
Index
133
This book examines modern
consumption, focusing on concepts
of autonomy and rationality. In
recent years, conventional ideas of
free will have come under attack
in the context of consumer choice
and similarly, postmodernists have
sabotaged the very notion of
consumer rationality. O Shaughnessy
and O Shaughnessy adopt a
moderating perspective, reviewing
and critiquing these attacks in
order to work towards a more
nuanced view of the consumer:
neither entirely autonomous nor
perfectly rational.
While the first part of this book
concentrates on assailing critiques
of free will , the second part takes
ll l llll
Iľll n t
Ił
1>
1^1
U-I Ilii
Ȓ
ł UCH IŁ ł
їм
liii »iii
,
lilt
^ιτιιπιιι
ţrtii
issue with the postmodernis
to a deeper understanding of
bounded rationality and the
potential of the adaptive
unconscious to affect consumer
choice.
This book is a distinctive
contribution to the debates
surrounding consumerism and will
be of great interest to graduate
students and researchers engaged
with marketing, consumer choice
and consumer psychology. It will
also be of interest to those working
in advertising and market research.
John O Shaughnessy is Kmeritus
Professor of Business at the
Graduate School of Business,
Columbia I jiiversity, New York.
Nú
holas lackxon O Shauglines4
is Professor of Marketing and
Communications at Queen Mary,
I niversitv of London.
Business/Management Studies
Cover Image: Getty Images/Andersen Ross
|
| adam_txt |
Contents
Preface
xi
PARTI
The renewed interest in the unconscious and free will:
a progress report for marketing
1
1
The relegation of free choice and free will
3
2
The dominance of the adaptive unconscious
(?) 26
PART II
Postmodernism: the attack on all aspects of rationality
and modernity
59
3
The claims made by postmodernism
61
4
Central philosophical assertions of postmodernism
88
Notes and references
122
Index
133
This book examines modern
consumption, focusing on concepts
of autonomy and rationality. In
recent years, conventional ideas of
'free will' have come under attack
in the context of consumer choice
and similarly, postmodernists have
sabotaged the very notion of
consumer rationality. O'Shaughnessy
and O'Shaughnessy adopt a
moderating perspective, reviewing
and critiquing these attacks in
order to work towards a more
nuanced view of the consumer:
neither entirely autonomous nor
perfectly rational.
While the first part of this book
concentrates on assailing critiques
of 'free will', the second part takes
ll'l'llll
Iľll n t
Ił
1>
1^1
U-I Ilii
Ȓ
ł UCH IŁ"ł
їм
liii »iii
,
lilt
^ιτιιπιιι
ţrtii
issue with the postmodernis
to a deeper understanding of
'bounded' rationality and the
potential of the adaptive
unconscious to affect consumer
choice.
This book is a distinctive
contribution to the debates
surrounding consumerism and will
be of great interest to graduate
students and researchers engaged
with marketing, consumer choice
and consumer psychology. It will
also be of interest to those working
in advertising and market research.
John O'Shaughnessy is Kmeritus
Professor of Business at the
Graduate School of Business,
Columbia I jiiversity, New York.
Nú
holas lackxon O'Shauglines4\
is Professor of Marketing and
Communications at Queen Mary,
I 'niversitv of London.
Business/Management Studies
Cover Image: Getty Images/Andersen Ross |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | O'Shaughnessy, John O'Shaughnessy, Nicholas Jackson 1954- |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Wirtschaftswissenschaften |
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| spelling | O'Shaughnessy, John Verfasser aut The undermining of beliefs in the autonomy and rationality of consumers John O'Shaughnessy and Nicholas Jackson O'Shaughnessy 1. publ. London [u.a.] Routledge 2008 XIII, 139 S. txt rdacontent n rdamedia nc rdacarrier Routledge interpretive marketing research 6 Includes bibliographical references and index Consumentengedrag gtt Rationaliteit gtt Vrije wil gtt Psychologie Consumers' preferences Consumer behavior Consumers Research Marketing Psychological aspects Rationalität (DE-588)4048507-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Rational Choice (DE-588)4274923-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Präferenz (DE-588)4121501-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Rational Choice (DE-588)4274923-2 s DE-604 Marketing (DE-588)4037589-4 s Präferenz (DE-588)4121501-1 s Rationalität (DE-588)4048507-9 s b DE-604 O'Shaughnessy, Nicholas Jackson 1954- Verfasser (DE-588)17058500X aut Routledge interpretive marketing research 6 (DE-604)BV013826820 6 http://www.loc.gov/catdir/toc/ecip0718/2007020944.html Table of contents only Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016359380&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016359380&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | O'Shaughnessy, John O'Shaughnessy, Nicholas Jackson 1954- The undermining of beliefs in the autonomy and rationality of consumers Routledge interpretive marketing research Consumentengedrag gtt Rationaliteit gtt Vrije wil gtt Psychologie Consumers' preferences Consumer behavior Consumers Research Marketing Psychological aspects Rationalität (DE-588)4048507-9 gnd Marketing (DE-588)4037589-4 gnd Rational Choice (DE-588)4274923-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Präferenz (DE-588)4121501-1 gnd |
| subject_GND | (DE-588)4048507-9 (DE-588)4037589-4 (DE-588)4274923-2 (DE-588)4062644-1 (DE-588)4121501-1 |
| title | The undermining of beliefs in the autonomy and rationality of consumers |
| title_auth | The undermining of beliefs in the autonomy and rationality of consumers |
| title_exact_search | The undermining of beliefs in the autonomy and rationality of consumers |
| title_exact_search_txtP | The undermining of beliefs in the autonomy and rationality of consumers |
| title_full | The undermining of beliefs in the autonomy and rationality of consumers John O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| title_fullStr | The undermining of beliefs in the autonomy and rationality of consumers John O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| title_full_unstemmed | The undermining of beliefs in the autonomy and rationality of consumers John O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| title_short | The undermining of beliefs in the autonomy and rationality of consumers |
| title_sort | the undermining of beliefs in the autonomy and rationality of consumers |
| topic | Consumentengedrag gtt Rationaliteit gtt Vrije wil gtt Psychologie Consumers' preferences Consumer behavior Consumers Research Marketing Psychological aspects Rationalität (DE-588)4048507-9 gnd Marketing (DE-588)4037589-4 gnd Rational Choice (DE-588)4274923-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Präferenz (DE-588)4121501-1 gnd |
| topic_facet | Consumentengedrag Rationaliteit Vrije wil Psychologie Consumers' preferences Consumer behavior Consumers Research Marketing Psychological aspects Rationalität Marketing Rational Choice Verbraucherverhalten Präferenz |
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