Organic markets in Africa:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Bonn]
IFOAM
2007
|
| Schriftenreihe: | Studies / IFOAM, International Federation of Organic Agriculture Movements
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 86 S. Ill., graph. Darst. 30 cm |
| ISBN: | 9783934055902 3934055907 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804137397759246336 |
|---|---|
| adam_text | Organic Markets
in Africa
Table of Contents
Summary 5
1. Terms and abbreviations 7
1.1 Abbreviations 7
1.2 Terms 7
2. Introduction 9
2.1 Assignment 9
2.2 Methodology 10
2.3 Structure of the report io
3. Local market initiatives in Africa 11
3.1 The market for organic products in Africa n
3.2 Survey of local marketing initiative n
3.3 Case studies 15
3.4 Other local market research 17
4. The marketing strategies by selected national organic
movements 22
4.1 General 22
4.2 Kenya Organic Agriculture Network (KOAN) 22
4.3 National Organic Agriculture Movement of Uganda (NOGAMU) 23
4.4 Organic Producers and Processors Association of Zambia (OPPAZ) 25
4.5 Tanzania Organic Agriculture Movement (TOAM) 26
4.6 The East African organic products standard and the East African Organic
Mark 26
5. Analysis of the case studies and the Marketing strategies,
recommendations 27
5.1 General 27
5.2 Consumer demand and promotion 30
5.3 Where and how to sell? 31
5.4 Geographic scope 34
5.5 Price setting 35
5.6 Value addition 36
5.7 Product quality 36
5.8 Packaging 37
ORGANIC MARKETS IN AFRICA
5.9 Customer feedback and service 37
5.10 Organic assurance, certification 37
5.11 Role of farmers and farmer groups 40
5.12 The role of the NOAMs and NGOs 4i
5.13 Donors, consultants and other supporting organizations 43
5.14 Governments 44
5.15 Key recommendations 45
Annex 1: Tools for analysis, strategy development and planning 46
SWOT: strengths, weaknesses, opportunities, threats 46
The Organic Marketing Mix (The 4 Ps of Marketing) 47
Market linkages - assisting farmers 48
Business plan and checklist 49
Annex 2: References and resources 51
Annex 3: Local marketing initiatives in Africa 53
Annex 4: Case studies 57
Weekly market for organic products in Thies, Senegal 57
Bonde la Chemchem Sabuko, Tanzania 60
Bryanston Organic Market, South Africa 64
Foxy Organic, Zambia 67
Organic Grain Amaranth HIV/AIDS Initiative - OGAAI, Kenya 71
Annex 5: Local marketing strategies of the NOAMs 75
Kenya Organic Agriculture Network (KOAN) 75
Organic Producers and Processors Association of Zambia 79
National Organic Agricultural Movement of Uganda (NOGAMU) 82
Tanzania Organic Agriculture Movement (TOAM) 86
|
| adam_txt |
Organic Markets
in Africa
Table of Contents
Summary 5
1. Terms and abbreviations 7
1.1 Abbreviations 7
1.2 Terms 7
2. Introduction 9
2.1 Assignment 9
2.2 Methodology 10
2.3 Structure of the report io
3. Local market initiatives in Africa 11
3.1 The market for organic products in Africa n
3.2 Survey of local marketing initiative n
3.3 Case studies 15
3.4 Other local market research 17
4. The marketing strategies by selected national organic
movements 22
4.1 General 22
4.2 Kenya Organic Agriculture Network (KOAN) 22
4.3 National Organic Agriculture Movement of Uganda (NOGAMU) 23
4.4 Organic Producers and Processors Association of Zambia (OPPAZ) 25
4.5 Tanzania Organic Agriculture Movement (TOAM) 26
4.6 The East African organic products standard and the East African Organic
Mark 26
5. Analysis of the case studies and the Marketing strategies,
recommendations 27
5.1 General 27
5.2 Consumer demand and promotion 30
5.3 Where and how to sell? 31
5.4 Geographic scope 34
5.5 Price setting 35
5.6 Value addition 36
5.7 Product quality 36
5.8 Packaging 37
ORGANIC MARKETS IN AFRICA
5.9 Customer feedback and service 37
5.10 Organic assurance, certification 37
5.11 Role of farmers and farmer groups 40
5.12 The role of the NOAMs and NGOs 4i
5.13 Donors, consultants and other supporting organizations 43
5.14 Governments 44
5.15 Key recommendations 45
Annex 1: Tools for analysis, strategy development and planning 46
SWOT: strengths, weaknesses, opportunities, threats 46
The Organic Marketing Mix (The 4 Ps of Marketing) 47
Market linkages - assisting farmers 48
Business plan and checklist 49
Annex 2: References and resources 51
Annex 3: Local marketing initiatives in Africa 53
Annex 4: Case studies 57
Weekly market for organic products in Thies, Senegal 57
Bonde la Chemchem Sabuko, Tanzania 60
Bryanston Organic Market, South Africa 64
Foxy Organic, Zambia 67
Organic Grain Amaranth HIV/AIDS Initiative - OGAAI, Kenya 71
Annex 5: Local marketing strategies of the NOAMs 75
Kenya Organic Agriculture Network (KOAN) 75
Organic Producers and Processors Association of Zambia 79
National Organic Agricultural Movement of Uganda (NOGAMU) 82
Tanzania Organic Agriculture Movement (TOAM) 86 |
| any_adam_object | 1 |
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| bvnumber | BV023126290 |
| classification_rvk | QS 200 |
| ctrlnum | (OCoLC)188173082 (DE-599)DNB984784608 |
| dewey-full | 381.411584096 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
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| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften |
| discipline_str_mv | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften |
| format | Book |
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| geographic | Afrika (DE-588)4000695-5 gnd |
| geographic_facet | Afrika |
| id | DE-604.BV023126290 |
| illustrated | Illustrated |
| index_date | 2024-07-02T19:53:35Z |
| indexdate | 2024-07-09T21:11:39Z |
| institution | BVB |
| isbn | 9783934055902 3934055907 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016328696 |
| oclc_num | 188173082 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | 86 S. Ill., graph. Darst. 30 cm |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | IFOAM |
| record_format | marc |
| series2 | Studies / IFOAM, International Federation of Organic Agriculture Movements |
| spelling | Rundgren, Gunnar Verfasser aut Organic markets in Africa authored by Gunnar Rundgren and Peter Lustig. Report commiss. by IFOAM [Bonn] IFOAM 2007 86 S. Ill., graph. Darst. 30 cm txt rdacontent n rdamedia nc rdacarrier Studies / IFOAM, International Federation of Organic Agriculture Movements Vermarktung (DE-588)4121857-7 gnd rswk-swf Biologisches Lebensmittel (DE-588)4428726-4 gnd rswk-swf Afrika (DE-588)4000695-5 gnd rswk-swf Afrika (DE-588)4000695-5 g Biologisches Lebensmittel (DE-588)4428726-4 s Vermarktung (DE-588)4121857-7 s DE-604 Lustig, Peter Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016328696&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rundgren, Gunnar Lustig, Peter Organic markets in Africa Vermarktung (DE-588)4121857-7 gnd Biologisches Lebensmittel (DE-588)4428726-4 gnd |
| subject_GND | (DE-588)4121857-7 (DE-588)4428726-4 (DE-588)4000695-5 |
| title | Organic markets in Africa |
| title_auth | Organic markets in Africa |
| title_exact_search | Organic markets in Africa |
| title_exact_search_txtP | Organic markets in Africa |
| title_full | Organic markets in Africa authored by Gunnar Rundgren and Peter Lustig. Report commiss. by IFOAM |
| title_fullStr | Organic markets in Africa authored by Gunnar Rundgren and Peter Lustig. Report commiss. by IFOAM |
| title_full_unstemmed | Organic markets in Africa authored by Gunnar Rundgren and Peter Lustig. Report commiss. by IFOAM |
| title_short | Organic markets in Africa |
| title_sort | organic markets in africa |
| topic | Vermarktung (DE-588)4121857-7 gnd Biologisches Lebensmittel (DE-588)4428726-4 gnd |
| topic_facet | Vermarktung Biologisches Lebensmittel Afrika |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016328696&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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