Weekend MBA for dummies:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2007
|
| Ausgabe: | UK ed. |
| Schriftenreihe: | ... for Dummies
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XX, 400 S. Ill., graph. Darst. |
| ISBN: | 9780470060971 |
Internformat
MARC
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| 100 | 1 | |a Pettinger, Richard |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Weekend MBA for dummies |c by Richard Pettinger, Kathleen Allen, and Peter Economy |
| 250 | |a UK ed. | ||
| 264 | 1 | |a Chichester |b Wiley |c 2007 | |
| 300 | |a XX, 400 S. |b Ill., graph. Darst. | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a ... for Dummies | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Business | |
| 650 | 4 | |a Industrial management | |
| 650 | 4 | |a Industrial organization | |
| 700 | 1 | |a Allen, Kathleen R. |e Verfasser |4 aut | |
| 700 | 1 | |a Economy, Peter |d 1956- |e Verfasser |0 (DE-588)115675108 |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016327110&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016327110 | ||
Datensatz im Suchindex
| _version_ | 1804137395460767744 |
|---|---|
| adam_text | Contents at a Glance
Introduction /
Part 1: The New World of Business and Manaqement 7
Chapter 1: Embracing Change 9
Chapter 2: Information Technology and Competitive Advantage 21
Chapter 3: Going Global 35
Chapter 4: Strategic Planning: Looking into the Crystal Ball 49
Part 11: Leading and Managing in the New Wortd 69
Chapter 5: Managing Is Hard; Leading Is Even Harder 71
Chapter 6: Carrots and Sticks: Motivation and Commitment 91
Chapter 7: Hiring and Firing: Getting and Keeping the Best Employees 109
Chapter 8: One for All and All for One: Teamwork and Employee
Empowerment 129
Chapter 9: Behaving Yourself: Ethics and Standards 143
Part 111: Moneu: What lou Don t Know Witt Hurt you... 155
Chapter 10: Basic Economics 157
Chapter 11: All You Ever Wanted to Know about Accounting 173
Chapter 12: Making Sense of Financial Statements 189
Chapter 13: Unravelling the Mysteries of Financial Planning and Analysis 199
Chapter 14: It Takes Money to Make Money 217
Chapter 15: Understanding Stocks and Shares 231
Part IV: Marketing in the New Wortd 2£*3
Chapter 16: You re Nothing Without a Customer 245
Chapter 17: Focusing Your Efforts: Marketing Planning 261
Chapter 18: Looking at Advertising and Promotion 281
Chapter 19: A Special Relationship: Selling 295
Part V: The Last Pieces of the Jigsaw 309
Chapter 20: Manufacturing and Distribution: Technology Makes
the Difference 311
Chapter 21:The Ins and Outs of Risk Management 325
Chapter 22: Playing the Negotiation Game 339
Part VI: The Part of Tens 351
Chapter 23: Ten Mistakes Managers Make 353
Chapter 24: Ten Creative Ways to Market Your Products and Services 359
Chapter 25: Ten Best Free Business Resources 365
Chapter 26: Ten Steps to Improve Your Cash Flow 369
Chapter 27: Ten Best MBA Books 375
Index 381
Table of Contents
Introduction /
About This Book 2
How This Book Is Organised 2
Icons Used in This Book 4
Where to Go from Here 4
Part h The NeuJ World of Business and Management 7
Chapter 1: Embracing Change 9
Welcome to the New World 10
What s so great about change? 11
Size doesn t matter 12
Checking out the characteristics of successful companies 12
Making predictions: What you can count on in the future 14
Coping with Change 15
Planning for change 16
Chapter 2: Information Technology and Competitive Advantage 21
Technology and You 22
Knowing What You Need from Technology 23
Become your competitors customer 23
Look for ways to improve your competitors operations 24
Discover how your business interconnects 24
Know the technology experts 25
Creating a Competitive Advantage with Technology 25
What technology can do for you 26
Killing the technology myths 27
Thinking Ahead: Having a Plan 29
How good is your information system? 30
Refining your technology plan 30
Calling in an Expert: Getting Help 32
Students 32
Teachers, professors, and academics 32
Send employees on training courses 33
Chapter 3: Going Global 35
Heading Overseas 35
Making the World Your Oyster 37
Why go global? 37
Focal points for going global 39
Culture Counts 41
Weekend MBA For Dummies .
Establishing Yourself 42
Local partners 43
Joint ventures 43
Agents and specialists 43
Mergers and acquisitions 44
Money Talks 44
Selling to Another Country 46
Finding Partners with a Little Help 47
Chapter 4: Strategic Planning: Looking into the Crystal Ball 49
Starting to Formulate Strategy 49
Scanning the Business Environment 50
Do you really know your customers? 51
The market is a bumpy ride 51
And the competition keeps changing, too 52
Planning Works - If You Do It Right 53
Strategic Improvising 54
Don t follow - lead 54
Power to the people 55
Swotting Up on Company Strengths and Weaknesses 56
Honing your company s strengths 57
Examining your company s weaknesses 58
Thinking about your company s opportunities and threats 59
Putting your company through a post-SWOT test 60
Strategy versus Tactics 60
Strategic goals 61
Tactical goals 62
Operational goals 63
Planning to Restructure 64
How Do You Know When Your Strategy Succeeds? 65
Juggling measures 66
Measuring during and after operations 68
Part 11: Leading and Manaqinq in the Nert World 69
Chapter 5: Managing Is Hard; Leading Is Even Harder 71
Showing em who s Boss: What Managers Do 72
Planning 73
Organising 74
Leading 74
Exerting control 75
Defining the Differences between Managers and Leaders 76
Making Things Happen 78
Power and influence 78
Responsibility, authority, and accountability 79
Delegation 79
Goals 81
Table of Contents
Designing a Better Organisation 81
Building workforce structure 81
Departments and divisions 83
Span of control 83
Following Management Trends 84
Total quality management 84
Six Sigma 86
Maintaining learning in your organisation 87
Self-managing work teams 88
Chapter 6: Carrots and Sticks: Motivation and Commitment 91
Theories of Motivation 92
Content theories of motivation 93
Process theories of motivation 96
You Get What You Reward 100
The good news about rewards - and the bad 101
Keys to effective rewards and recognition 102
Informal rewards and recognition 103
Formal rewards and recognition 104
Cash and incentives 106
Motivating Employees for the Long Term 106
Chapter 7: Hiring and Firing: Getting and Keeping
the Best Employees 109
Attracting and Retaining the Best Employees 109
Defining the job 110
Paying your employees what they re worth 112
The recruitment process 113
Induction 119
Discipline and Dismissal 120
Discipline 121
Dismissal 123
Obeying the Long Arm of the Law 126
Chapter 8: One for All and All for One: Teamwork
and Employee Empowerment 129
Pulling Together: Teamwork 130
Reaping the benefits of teamwork 130
Analysing different kinds of teams 131
Climbing the ladder of team growth 134
Empowering Employees 135
Setting Goals and Tracking Progress 136
Making Meetings Useful 139
The good news (and the bad) about meetings 139
Improving your meetings 141
Weekend MBA For Dummies
Chapter 9: Behaving Yourself: Ethics and Standards 143
Ethics and Business Do Mix! 144
Setting Standards and Enforcing Them 146
Following the golden rule 146
Scenting the whiff of scandal 147
You get what you reward - and punish 148
Banishing Bullying, Discrimination, and Harassment 149
Cracking Down on Theft and Fraud 150
Creating Codes of Conduct !. Zl50
Leading from the top 151
Benefiting from an ethical approach 152
Ethics and the Law 153
Part HI: Money: What lou Don t Know Witt Hurt you.... 155
Chapter 10: Basic Economics 157
Why Adam Smith Knew What He Was Talking About 157
Classic versus neo-classic 159
The Austrian point of view 160
And the winner is 160
Answering Fundamental Economic Questions 161
The law of scarcity: You can t have it all 161
The law of diminishing returns 162
Delving into Some Key Economic Concepts 162
What you re free to do 163
The rollercoaster of economic cycles 164
Measuring the health of the economy 165
Economics and Entrepreneurship 167
What kind of business do you want to be? 168
Riding the Waves: Making Predictions ZZZZZZZ!ZI!l70
A major constraint on your predictive powers 170
Can you still catch the fifth wave? 171
Chapter 11: All You Ever Wanted to Know about Accounting 173
Going Back to Basics 174
The accounting cycle 174
The accounting equation l75
Double-entry bookkeeping 178
StOCk jyg
Depreciation 179
Using Budgets and Estimates l82
Different kinds of budgets J83
Putting a budget together 184
Budget tricks of the trade 186
Table of Contents
Keeping Your Eye on the Figures 187
Variance analysis 187
Audits 188
Chapter 12: Making Sense of Financial Statements 189
Following Financial Statements 189
Taking a Snapshot: The Balance Sheet 191
Making Money: The Profit and Loss Account 193
Keeping More Money Than You Spend: The Cash Flow Statement 195
Chapter 13: Unravelling the Mysteries of Financial Planning
and Analysis 199
Manage Your Finances - Don t Let Them Manage You! 200
Preparing forecasts 200
Developing budgets 205
Establishing financial controls 206
Financial Tricks of the Trade 207
Liquidity ratios 208
Activity ratios 208
Debt ratios 210
Profitability ratios 210
Reading an Annual Report 212
Chapter 14: It Takes Money to Make Money 217
Considering Financial Needs and Wants 218
Taking financial restraints into account 219
Managing corporate capital resources 220
Stage One: Start-Up Finance 220
Debts, loans, and overdrafts 222
Stage Two: Financing Growth and Expansion 223
Retained profits 223
Share capital 223
Weighing up loans and shares 223
Selling shares to the public 224
Opting for venture capital 225
Flying with business angels 226
Stage Three: Locating Other Ways to Raise Capital 227
Mergers: Can we all just get along? 227
Strategic alliances 228
Joint ventures 228
Chapter 15: Understanding Stocks and Shares 231
Being Careful 231
Understanding Shares 232
Types of shares 233
Rights issues 233
Weekend MBA For Dummies
Investing in Shares 234
Bargains 234
Going for growth 235
Dividends 236
Companies you like 236
When Share Prices Rise 237
... And Fall 238
Considering Other Aspects of Corporate Finance 240
Retail prices index 240
Interest rates 241
Currency exchange rates 241
Part IV: Marketing in the Neu) World 2 ?
Chapter 16: You re Nothing Without a Customer 245
Understanding Your Customers Needs 246
The customer is the person who pays you 247
Customers want benefits, not products 248
Talking to Your Customers Is a Must 249
Building relationships 249
Tracking your customers 250
Keeping Your Best Customers 252
Identifying your best customers 253
Rewarding your best customers 254
Building a win-win strategy for great customer relationships 255
Dealing with Unhappy Customers 257
Letting your customers complain 257
Developing customer satisfaction programmes 257
Winning them back 259
Chapter 17: Focusing Your Efforts: Marketing Planning 261
Marketing Today 262
Key Principles of Marketing Today 262
A Step-by-Step Approach to the Marketing Plan ZZZZZZZZZ ...263
Preparing your plan 264
Writing your plan 265
Defining Your Target Market ZZZZZZZZZZZZZZZZZ.2W
Realising that you have more than one kind of customer 267
Defining your customer ...268
Market Research Made Easy .. 269
Finding the information 270
Guessing at how much you ll sell 273
You Can t Be an MBA without Knowing the FWePsZZZZZZZZZZ 274
Focusing on the product 274
What about price? 276
Table of Contents
Place is more than a location 278
Promote, promote, promote 278
Putting It All Together 279
Chapter 18: Looking at Advertising and Promotion 281
The Basics of Advertising 282
Running a successful advertising campaign 283
Deciding on the best place to advertise 285
Keeping your ads on the level 286
Using Publicity and Promotion 287
Publicity and public relations 288
Promotion: Conveying information 289
Considering Special Events, Sponsorships, and Merchandise 291
Special events 291
Sponsorships 292
Merchandise 292
Going Undercover with Guerrilla Marketing 293
Chapter 19: A Special Relationship: Selling 295
Forget the Hard Sell 296
Person-to-Person Selling 299
Telesales: Good or Bad? 300
Inbound telesales 301
Outbound telesales 301
Selling on the Web 302
Selling to Other Businesses 304
The Internet 305
Other electronic sales and ordering systems 305
Supplier-managed stock control 306
Part V: The Last Pieces of the Jigsaw 309
Chapter 20: Manufacturing and Distribution:
Technology Makes the Difference 311
How Technology Has Changed the Production Process 312
Making your company more agile 313
Let a robot do the work: Automation 315
Making sure technology works for you 316
Designing your production process 317
Stock: Too Much, Too Little, or Just Right? 317
The hidden costs of storage 318
Tracking stocks 318
Purchasing: When, Where, and How Much? 319
Getting what you need just in time 319
Choosing the right suppliers 321
Weekend MBA For Dummies
Distribution: A Great Way to Compete 321
Some new distribution strategies 322
A note on logistics 323
Chapter 21: The Ins and Outs of Risk Management 325
The Basics of Managing Risk 326
Managing Risk (Before It Manages You) 327
Developing a risk management process 327
Conducting a vulnerability analysis 329
Taking action 333
Insurance: Shifting the Risk 334
Training Employees to Minimise Risk 335
Safety 335
Security 336
Finance 336
Bullying, victimisation, discrimination, and harassment 337
Chapter 22: Playing the Negotiation Game 339
Getting Ready to Negotiate 339
Is winning everything? 341
Some basic rules of negotiation 342
Critical Elements of Negotiation 342
Knowing where the power lies 343
Time is on your side 344
Information is the key 345
Before You Start the Negotiation 346
Playing the Game 347
If you don t know what you want, don t play 348
Ending up with a good deal 349
Part VI: The Part of Tens 351
Chapter 23: Ten Mistakes Managers Make 353
Forgetting Who Pays the Bills 353
Neglecting the Details 354
Getting Caught Up in the Red Tape 354
Not Setting Clear Goals with Employees 354
Forgetting What Being a Worker Is Like 355
Talking More Than They Listen 355
Failing to Delegate 356
Communicating Too Little, Too Late 356
Not Showing Employees They Care 357
Taking Work Too Seriously 357
Table of Contents
Chapter 24: Ten Creative Ways to Market Your Products
and Services 359
Focus on Your Existing Customers 359
Tell an Interesting Story 360
Become an Expert 360
Use the Internet 360
Make the Wow Factor Work for You 361
Give Your Product Away 361
Build Relationships, Not Sales 361
Integrate All Your Marketing Activities 362
Make Follow-Up Part of Your Strategy 362
Follow the Ten Golden Truths of Customer Care 363
Chapter 25: Ten Best Free Business Resources 365
Department of Trade and Industry (DTI) 365
The Internet 366
Professional Associations 366
Business Links 366
Trade Press 367
Visits 367
Advisory, Conciliation and Arbitration Service (ACAS) 367
The Chamber of Commerce 368
Network, Network, Network 368
Colleges and Universities 368
Chapter 26: Ten Steps to Improve Your Cash Flow 369
Require Immediate Payment 369
Encourage the Use of Credit Cards 370
Don t Pay Sooner Than You Have To 370
Make Sure that Your Invoices Are Correct 370
Invoice upon Delivery 371
Invoice More Often 371
Give Prompt-Payment Discounts 371
Set a Cash Budget 372
Manage Your Expenses 372
Manage Your Income 373
Chapter 27: Ten Best MBA Books 375
Management Challenges for the 21st Century, Peter F Drucker 375
Thriving on Chaos, Thomas J Peters 376
Competitive Strategy, Michael E Porter 376
In Search of European Excellence, Robert Heller 377
Mastering Customer Relations, Roger Cartwright 377
The Rise and Fall of Marks and Spencer, Judi Bevan 377
Weekend MBA For Dummies
Ryanair: How a Small Irish Airline Conquered
Europe, Siobhan Creaton 378
Made in Japan: The Sony Story, Akio Morita 378
Maverick, Ricardo Semler 379
Enron: Anatomy of Greed, Brian Cruver 379
Index 381
|
| adam_txt |
Contents at a Glance
Introduction /
Part 1: The New World of Business and Manaqement 7
Chapter 1: Embracing Change 9
Chapter 2: Information Technology and Competitive Advantage 21
Chapter 3: Going Global 35
Chapter 4: Strategic Planning: Looking into the Crystal Ball 49
Part 11: Leading and Managing in the New Wortd 69
Chapter 5: Managing Is Hard; Leading Is Even Harder 71
Chapter 6: Carrots and Sticks: Motivation and Commitment 91
Chapter 7: Hiring and Firing: Getting and Keeping the Best Employees 109
Chapter 8: One for All and All for One: Teamwork and Employee
Empowerment 129
Chapter 9: Behaving Yourself: Ethics and Standards 143
Part 111: Moneu: What \lou Don't Know Witt Hurt you. 155
Chapter 10: Basic Economics 157
Chapter 11: All You Ever Wanted to Know about Accounting 173
Chapter 12: Making Sense of Financial Statements 189
Chapter 13: Unravelling the Mysteries of Financial Planning and Analysis 199
Chapter 14: It Takes Money to Make Money 217
Chapter 15: Understanding Stocks and Shares 231
Part IV: Marketing in the New Wortd 2£*3
Chapter 16: You're Nothing Without a Customer 245
Chapter 17: Focusing Your Efforts: Marketing Planning 261
Chapter 18: Looking at Advertising and Promotion 281
Chapter 19: A Special Relationship: Selling 295
Part V: The Last Pieces of the Jigsaw 309
Chapter 20: Manufacturing and Distribution: Technology Makes
the Difference 311
Chapter 21:The Ins and Outs of Risk Management 325
Chapter 22: Playing the Negotiation Game 339
Part VI: The Part of Tens 351
Chapter 23: Ten Mistakes Managers Make 353
Chapter 24: Ten Creative Ways to Market Your Products and Services 359
Chapter 25: Ten Best Free Business Resources 365
Chapter 26: Ten Steps to Improve Your Cash Flow 369
Chapter 27: Ten Best MBA Books 375
Index 381
Table of Contents
Introduction /
About This Book 2
How This Book Is Organised 2
Icons Used in This Book 4
Where to Go from Here 4
Part h The NeuJ World of Business and Management 7
Chapter 1: Embracing Change 9
Welcome to the New World 10
What's so great about change? 11
Size doesn't matter 12
Checking out the characteristics of successful companies 12
Making predictions: What you can count on in the future 14
Coping with Change 15
Planning for change 16
Chapter 2: Information Technology and Competitive Advantage 21
Technology and You 22
Knowing What You Need from Technology 23
Become your competitors' customer 23
Look for ways to improve your competitors' operations 24
Discover how your business interconnects 24
Know the technology experts 25
Creating a Competitive Advantage with Technology 25
What technology can do for you 26
Killing the technology myths 27
Thinking Ahead: Having a Plan 29
How good is your information system? 30
Refining your technology plan 30
Calling in an Expert: Getting Help 32
Students 32
Teachers, professors, and academics 32
Send employees on training courses 33
Chapter 3: Going Global 35
Heading Overseas 35
Making the World Your Oyster 37
Why go global? 37
Focal points for going global 39
Culture Counts 41
Weekend MBA For Dummies .
Establishing Yourself 42
Local partners 43
Joint ventures 43
Agents and specialists 43
Mergers and acquisitions 44
Money Talks 44
Selling to Another Country 46
Finding Partners with a Little Help 47
Chapter 4: Strategic Planning: Looking into the Crystal Ball 49
Starting to Formulate Strategy 49
Scanning the Business Environment 50
Do you really know your customers? 51
The market is a bumpy ride 51
And the competition keeps changing, too 52
Planning Works - If You Do It Right 53
Strategic Improvising 54
Don't follow - lead 54
Power to the people 55
Swotting Up on Company Strengths and Weaknesses 56
Honing your company's strengths 57
Examining your company's weaknesses 58
Thinking about your company's opportunities and threats 59
Putting your company through a post-SWOT test 60
Strategy versus Tactics 60
Strategic goals 61
Tactical goals 62
Operational goals 63
Planning to Restructure 64
How Do You Know When Your Strategy Succeeds? 65
Juggling measures 66
Measuring during and after operations 68
Part 11: Leading and Manaqinq in the Nert World 69
Chapter 5: Managing Is Hard; Leading Is Even Harder 71
Showing 'em who's Boss: What Managers Do 72
Planning 73
Organising 74
Leading 74
Exerting control 75
Defining the Differences between Managers and Leaders 76
Making Things Happen 78
Power and influence 78
Responsibility, authority, and accountability 79
Delegation 79
Goals 81
Table of Contents
Designing a Better Organisation 81
Building workforce structure 81
Departments and divisions 83
Span of control 83
Following Management Trends 84
Total quality management 84
Six Sigma 86
Maintaining learning in your organisation 87
Self-managing work teams 88
Chapter 6: Carrots and Sticks: Motivation and Commitment 91
Theories of Motivation 92
Content theories of motivation 93
Process theories of motivation 96
You Get What You Reward 100
The good news about rewards - and the bad 101
Keys to effective rewards and recognition 102
Informal rewards and recognition 103
Formal rewards and recognition 104
Cash and incentives 106
Motivating Employees for the Long Term 106
Chapter 7: Hiring and Firing: Getting and Keeping
the Best Employees 109
Attracting and Retaining the Best Employees 109
Defining the job 110
Paying your employees what they're worth 112
The recruitment process 113
Induction 119
Discipline and Dismissal 120
Discipline 121
Dismissal 123
Obeying the Long Arm of the Law 126
Chapter 8: One for All and All for One: Teamwork
and Employee Empowerment 129
Pulling Together: Teamwork 130
Reaping the benefits of teamwork 130
Analysing different kinds of teams 131
Climbing the ladder of team growth 134
Empowering Employees 135
Setting Goals and Tracking Progress 136
Making Meetings Useful 139
The good news (and the bad) about meetings 139
Improving your meetings 141
Weekend MBA For Dummies
Chapter 9: Behaving Yourself: Ethics and Standards 143
Ethics and Business Do Mix! 144
Setting Standards and Enforcing Them 146
Following the golden rule 146
Scenting the whiff of scandal 147
You get what you reward - and punish 148
Banishing Bullying, Discrimination, and Harassment 149
Cracking Down on Theft and Fraud 150
Creating Codes of Conduct !.""Zl50
Leading from the top 151
Benefiting from an ethical approach 152
Ethics and the Law 153
Part HI: Money: What \lou Don't Know Witt Hurt you. 155
Chapter 10: Basic Economics 157
Why Adam Smith Knew What He Was Talking About 157
Classic versus neo-classic 159
The Austrian point of view 160
And the winner is 160
Answering Fundamental Economic Questions 161
The law of scarcity: You can't have it all 161
The law of diminishing returns 162
Delving into Some Key Economic Concepts 162
What you're free to do 163
The rollercoaster of economic cycles 164
Measuring the health of the economy 165
Economics and Entrepreneurship 167
What kind of business do you want to be? 168
Riding the Waves: Making Predictions ZZZZZZZ!ZI!l70
A major constraint on your predictive powers 170
Can you still catch the fifth wave? 171
Chapter 11: All You Ever Wanted to Know about Accounting 173
Going Back to Basics 174
The accounting cycle 174
The accounting equation l75
Double-entry bookkeeping 178
StOCk jyg
Depreciation 179
Using Budgets and Estimates "l82
Different kinds of budgets J83
Putting a budget together 184
Budget tricks of the trade 186
Table of Contents
Keeping Your Eye on the Figures 187
Variance analysis 187
Audits 188
Chapter 12: Making Sense of Financial Statements 189
Following Financial Statements 189
Taking a Snapshot: The Balance Sheet 191
Making Money: The Profit and Loss Account 193
Keeping More Money Than You Spend: The Cash Flow Statement 195
Chapter 13: Unravelling the Mysteries of Financial Planning
and Analysis 199
Manage Your Finances - Don't Let Them Manage You! 200
Preparing forecasts 200
Developing budgets 205
Establishing financial controls 206
Financial Tricks of the Trade 207
Liquidity ratios 208
Activity ratios 208
Debt ratios 210
Profitability ratios 210
Reading an Annual Report 212
Chapter 14: It Takes Money to Make Money 217
Considering Financial Needs and Wants 218
Taking financial restraints into account 219
Managing corporate capital resources 220
Stage One: Start-Up Finance 220
Debts, loans, and overdrafts 222
Stage Two: Financing Growth and Expansion 223
Retained profits 223
Share capital 223
Weighing up loans and shares 223
Selling shares to the public 224
Opting for venture capital 225
Flying with business angels 226
Stage Three: Locating Other Ways to Raise Capital 227
Mergers: Can we all just get along? 227
Strategic alliances 228
Joint ventures 228
Chapter 15: Understanding Stocks and Shares 231
Being Careful 231
Understanding Shares 232
Types of shares 233
Rights'issues 233
Weekend MBA For Dummies
Investing in Shares 234
Bargains 234
Going for growth 235
Dividends 236
Companies you like 236
When Share Prices Rise 237
. And Fall 238
Considering Other Aspects of Corporate Finance 240
Retail prices index 240
Interest rates 241
Currency exchange rates 241
Part IV: Marketing in the Neu) World 2 ?
Chapter 16: You're Nothing Without a Customer 245
Understanding Your Customers' Needs 246
The customer is the person who pays you 247
Customers want benefits, not products 248
Talking to Your Customers Is a Must 249
Building relationships 249
Tracking your customers 250
Keeping Your Best Customers 252
Identifying your best customers 253
Rewarding your best customers 254
Building a win-win strategy for great customer relationships 255
Dealing with Unhappy Customers 257
Letting your customers complain 257
Developing customer satisfaction programmes 257
Winning them back 259
Chapter 17: Focusing Your Efforts: Marketing Planning 261
Marketing Today 262
Key Principles of Marketing Today 262
A Step-by-Step Approach to the Marketing Plan ZZZZZZZZZ'.263
Preparing your plan 264
Writing your plan 265
Defining Your Target Market ZZZZZZZZZZZZZZZZZ.2W
Realising that you have more than one kind of customer 267
Defining your customer .268
Market Research Made Easy '"'. 269
Finding the information 270
Guessing at how much you'll sell 273
You Can't Be an MBA without Knowing the FWePsZZZZZZZZZZ'274
Focusing on the product 274
What about price? 276
Table of Contents
Place is more than a location 278
Promote, promote, promote 278
Putting It All Together 279
Chapter 18: Looking at Advertising and Promotion 281
The Basics of Advertising 282
Running a successful advertising campaign 283
Deciding on the best place to advertise 285
Keeping your ads on the level 286
Using Publicity and Promotion 287
Publicity and public relations 288
Promotion: Conveying information 289
Considering Special Events, Sponsorships, and Merchandise 291
Special events 291
Sponsorships 292
Merchandise 292
Going Undercover with Guerrilla Marketing 293
Chapter 19: A Special Relationship: Selling 295
Forget the Hard Sell 296
Person-to-Person Selling 299
Telesales: Good or Bad? 300
Inbound telesales 301
Outbound telesales 301
Selling on the Web 302
Selling to Other Businesses 304
The Internet 305
Other electronic sales and ordering systems 305
Supplier-managed stock control 306
Part V: The Last Pieces of the Jigsaw 309
Chapter 20: Manufacturing and Distribution:
Technology Makes the Difference 311
How Technology Has Changed the Production Process 312
Making your company more agile 313
Let a robot do the work: Automation 315
Making sure technology works for you 316
Designing your production process 317
Stock: Too Much, Too Little, or Just Right? 317
The hidden costs of storage 318
Tracking stocks 318
Purchasing: When, Where, and How Much? 319
Getting what you need just in time 319
Choosing the right suppliers 321
Weekend MBA For Dummies
Distribution: A Great Way to Compete 321
Some new distribution strategies 322
A note on logistics 323
Chapter 21: The Ins and Outs of Risk Management 325
The Basics of Managing Risk 326
Managing Risk (Before It Manages You) 327
Developing a risk management process 327
Conducting a vulnerability analysis 329
Taking action 333
Insurance: Shifting the Risk 334
Training Employees to Minimise Risk 335
Safety 335
Security 336
Finance 336
Bullying, victimisation, discrimination, and harassment 337
Chapter 22: Playing the Negotiation Game 339
Getting Ready to Negotiate 339
Is winning everything? 341
Some basic rules of negotiation 342
Critical Elements of Negotiation 342
Knowing where the power lies 343
Time is on your side 344
Information is the key 345
Before You Start the Negotiation 346
Playing the Game 347
If you don't know what you want, don't play 348
Ending up with a good deal 349
Part VI: The Part of Tens 351
Chapter 23: Ten Mistakes Managers Make 353
Forgetting Who Pays the Bills 353
Neglecting the Details 354
Getting Caught Up in the Red Tape 354
Not Setting Clear Goals with Employees 354
Forgetting What Being a Worker Is Like 355
Talking More Than They Listen 355
Failing to Delegate 356
Communicating Too Little, Too Late 356
Not Showing Employees They Care 357
Taking Work Too Seriously 357
Table of Contents
Chapter 24: Ten Creative Ways to Market Your Products
and Services 359
Focus on Your Existing Customers 359
Tell an Interesting Story 360
Become an Expert 360
Use the Internet 360
Make the 'Wow' Factor Work for You 361
Give Your Product Away 361
Build Relationships, Not Sales 361
Integrate All Your Marketing Activities 362
Make Follow-Up Part of Your Strategy 362
Follow the Ten Golden Truths of Customer Care 363
Chapter 25: Ten Best Free Business Resources 365
Department of Trade and Industry (DTI) 365
The Internet 366
Professional Associations 366
Business Links 366
Trade Press 367
Visits 367
Advisory, Conciliation and Arbitration Service (ACAS) 367
The Chamber of Commerce 368
Network, Network, Network 368
Colleges and Universities 368
Chapter 26: Ten Steps to Improve Your Cash Flow 369
Require Immediate Payment 369
Encourage the Use of Credit Cards 370
Don't Pay Sooner Than You Have To 370
Make Sure that Your Invoices Are Correct 370
Invoice upon Delivery 371
Invoice More Often 371
Give Prompt-Payment Discounts 371
Set a Cash Budget 372
Manage Your Expenses 372
Manage Your Income 373
Chapter 27: Ten Best MBA Books 375
Management Challenges for the 21st Century, Peter F Drucker 375
Thriving on Chaos, Thomas J Peters 376
Competitive Strategy, Michael E Porter 376
In Search of European Excellence, Robert Heller 377
Mastering Customer Relations, Roger Cartwright 377
The Rise and Fall of Marks and Spencer, Judi Bevan 377
Weekend MBA For Dummies
Ryanair: How a Small Irish Airline Conquered
Europe, Siobhan Creaton 378
Made in Japan: The Sony Story, Akio Morita 378
Maverick, Ricardo Semler 379
Enron: Anatomy of Greed, Brian Cruver 379
Index 381 |
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| author | Pettinger, Richard Allen, Kathleen R. Economy, Peter 1956- |
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| dewey-full | 658 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658 |
| dewey-search | 658 |
| dewey-sort | 3658 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | UK ed. |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T19:52:59Z |
| indexdate | 2024-07-09T21:11:37Z |
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| isbn | 9780470060971 |
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| series2 | ... for Dummies |
| spelling | Pettinger, Richard Verfasser aut Weekend MBA for dummies by Richard Pettinger, Kathleen Allen, and Peter Economy UK ed. Chichester Wiley 2007 XX, 400 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier ... for Dummies Wirtschaft Business Industrial management Industrial organization Allen, Kathleen R. Verfasser aut Economy, Peter 1956- Verfasser (DE-588)115675108 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016327110&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Pettinger, Richard Allen, Kathleen R. Economy, Peter 1956- Weekend MBA for dummies Wirtschaft Business Industrial management Industrial organization |
| title | Weekend MBA for dummies |
| title_auth | Weekend MBA for dummies |
| title_exact_search | Weekend MBA for dummies |
| title_exact_search_txtP | Weekend MBA for dummies |
| title_full | Weekend MBA for dummies by Richard Pettinger, Kathleen Allen, and Peter Economy |
| title_fullStr | Weekend MBA for dummies by Richard Pettinger, Kathleen Allen, and Peter Economy |
| title_full_unstemmed | Weekend MBA for dummies by Richard Pettinger, Kathleen Allen, and Peter Economy |
| title_short | Weekend MBA for dummies |
| title_sort | weekend mba for dummies |
| topic | Wirtschaft Business Industrial management Industrial organization |
| topic_facet | Wirtschaft Business Industrial management Industrial organization |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016327110&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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