Starting an online business for dummies:
A guidebook for electronic entrepreneurs covers business plans, financing, server hardware, site design, Internet marketing, and customer service.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2007
|
| Ausgabe: | 5. ed. |
| Schriftenreihe: | ... for Dummies
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | A guidebook for electronic entrepreneurs covers business plans, financing, server hardware, site design, Internet marketing, and customer service. |
| Beschreibung: | XVI, 416 S. Ill. |
| ISBN: | 9780470107393 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents at a Glance
Introduction /
Part 1: Strategies and Toots for Hour On tine Business.......9
Chapter 1: What s New: The Latest Tools for Your Online Business 11
Chapter 2: Opening Your Own Online Business in Ten Easy Steps 29
Chapter 3: Choosing and Equipping Your New E-Business 53
Chapter 4: Selecting Your E-Commerce Host and Design Tools 77
Part 11: Establishing and Promoting
lour Online Business 105
Chapter 5: Organizing Your Business Site and Attracting Customers 107
Chapter 6: Optimizing the Shopping Experience 145
Chapter 7: Accepting Payments 173
Chapter 8: Providing Customer Service with a Virtual Smile 197
Chapter 9: Advertising and Publicity 219
Part 111: Bui (ding a Business ulith On tine Auctions 241
Chapter 10: Sourcing for Your Business 243
Chapter 11: Running a Business on eBay 255
Chapter 12: Amazon.com and CafePress 273
Part IV: Promoting lour Business tfith Googte,
lahoo!, and Microsoft 287
Chapter 13: Search Engine Optimization 289
Chapter 14: Taking Advantage of Google s Tools 313
Chapter 15: Hosting with Yahoo! and Microsoft 333
Part V: The Necessary Ei/its: Lav} and Accounting 353
Chapter 16: Keeping It All Legal 355
Chapter 17: Online Business Accounting Tools 371
Part VI: The Part of Tens 385
Chapter 18: Ten Must-Have Features for Your Web Site 387
Chapter 19: Ten Hot New Ways to Make Money Online 395
Index 401
Table of Contents
Introduction ...../
You Can Do It! 1
The Water s Still Fine 2
Where This Book Is Coining From 3
How to Use This Book 3
What This Book Assumes about You 4
What s Where in This Book 4
An Online Feature: The Starting an Online Business
For Dummies Links Page 6
Conventions Used in This Book 7
Icons Used in This Book 7
We re in It Together 8
Part 1: Strategies and Toots for lour Online Business 9
Chapter 1: What s New: The Latest Tools for Your Online Business.. .11
Technologies You Need to Exploit 12
Feeding your site with RSS 12
Setting up site feeds 12
Connecting with new customers: VoIP 15
Blogging to build your business 16
Finding New Resources for Your Online Business 20
Social networking to meet your customers 20
Sharing your work with Flickr 21
Beyond eBay: Expanding to Amazon.com and more 21
Partnering with a service provider 22
No pain, much gain: Electronic payments 23
Google s world of business resources 23
Microsoft business tools 24
Selling Across Platforms 24
The anchor: Your home on the Web 25
Moving to brick and mortar 25
Expanding to auction sales 26
Finding New Ways to Make Money Online 26
Search marketing 26
Selling your knowledge 27
Chapter 2: Opening Your Own Online Business in Ten Easy Steps .. .29
Step 1: Identify a Need 29
Getting to know the marketplace 31
Cee-ing what s out there 31
Figuring out how to do it better 32
Starting an Online Business For Dummies, 5th Edition
Step 2: Determine What You Have to Offer 34
Step 3: Come Up with a Cyberbusiness Plan 35
Step 4: Assemble Your Hardware and Software 36
Finding a host for your Web site 36
Assembling the equipment you need 37
Choosing business software 38
Step 5: Find People to Help You 39
Hiring technical experts 39
Gathering your team members 40
Step 6: Construct a Web Site 41
Make your site content-rich 41
Establishing a graphic identity 43
Step 7: Set Up a System for Processing Sales 44
Providing a means for secure transactions 44
Becoming a credit card merchant 44
Keeping your books straight 45
Step 8: Provide Personal Service 46
Selling by sharing your expertise 46
Making your site a go-to resource 47
Becoming a super e-mailer 48
Step 9: Alert the Media and Everyone Else 49
Listing your site with Internet search services 49
Reaching the entire Internet 50
Step 10: Review, Revise, and Improve 50
Taking stock 51
Updating your data 51
Chapter 3: Choosing and Equipping Your New E-Business 53
Mapping Out Your Online Business 54
Looking around 55
Making your mark 55
Evaluating commercial Web sites 57
Flavors of Online Businesses You Can Taste Test 57
Selling consumer products 57
Hanging out your professional services 58
Selling your expertise 59
Opportunities with technology or computer resources 60
Being a starving artist without the starving 61
Easyware (Not Hardware) for Your Business 62
The right computer for your online business 63
Processor speed 64
Hard drive storage 64
CD-RW/DVD±RW drive 65
Monitor 65
Fax equipment 66
Image capture devices 67
Getting Online: Connection Options 69
Table of Contents %
Software Solutions for Online Business 71
Web browser 71
Web page editor 72
Taking e-mail a step higher 72
Discussion group software 73
FTP software 73
Image editors 73
Instant messaging 74
Internet phone software 74
Backup software 75
Chapter 4: Selecting Your E-Commerce Host and Design Tools 77
Getting the Most from Your Web Host 78
Domain name registration 80
Marketing utilities 80
Catalog creators 80
Database connectivity 81
Finding a Web Server to Call Home 81
Using software to build your Web site 83
You ve got business: Creating an AOL store 84
Investigating electronic storefront software 87
Moving into an online mall 91
Turning to your ISP for Web hosting 92
Going for the works with a Web hosting service 96
Fun with Tools: Choosing a Web Page Editor 99
For the novice: Use your existing programs 100
For intermediate needs: User-friendly Web editors 100
For advanced commerce sites: Programs that do it all 103
Part 11: Establishing and Promoting
Hour Ontine Business 105
Chapter 5: Organizing Your Business Site
and Attracting Customers 107
Feng Shui Your Web Site 108
Creating Content that Attracts Customers 110
The KISS principle: Keep it simple, sir (or sister) Ill
Striking the right tone with your text 112
Making your site easy to navigate 112
Pointing the way with headings 114
Becoming an expert list maker 115
Leading your readers on with links 118
Enhancing your text with well-placed images 119
Making your site searchable 120
Nip and Tuck: Establishing a Visual Identity 123
Choosing wallpaper that won t make you a wallflower 123
Using Web typefaces like a pro 125
Starting an Online Business For Dummies, 5th Edition
Clip art is free and fun 126
A picture is worth a thousand words 127
Creating a logo 130
Inviting Comments from Customers 131
Getting positive e-mail feedback 131
Web page forms that aren t off-putting 133
Blogs that promote discussion 134
Providing a guestbook 134
Chit-chat that counts 137
Extreme Web Pages: Advanced Layouts 139
Setting the tables for your customers 139
Framing your subject 140
Breaking the grid with layers 141
Achieving consistency with Cascading Style Sheets 142
Chapter 6: Optimizing the Shopping Experience 145
Meeting the Needs of Online Shoppers 146
Showing what you ve got 146
Don t be coy about your prices 146
Earning trust to gain a sale 147
Giving the essentials 148
Managing Goods and Services 148
Handling returns 149
Adding shipping rates 149
Maintaining inventory 149
Keeping Your Web Site in Top Shape 150
Using software to keep score 151
When your service goes out to lunch 151
Outsourcing your business needs 152
Making Sure Your Business Is Safe 156
Separating the personal and the professional 156
Heading off disasters 157
Installing firewalls and other safeguards 160
Providing security with public keys 164
Keeping other noses out of your business 168
Chapter 7: Accepting Payments 173
Sealing the Deal: The Options 174
Enabling Credit Card Purchases 175
Setting up a merchant account 177
Finding a secure server 178
Verifying credit card data 178
Processing the orders 179
Choosing an Online Payment System 182
Shopping cart software 182
PayPal Merchant Services 184
PayPal s personal payment services 185
Table of Contents )(jjj
Micropayments 188
Other payment options 188
Fulfilling Your Online Orders 189
Joining the International Trade Brigade 192
Shipping Overseas Goods 194
Getting Paid in International Trade 195
Chapter 8: Providing Customer Service with a Virtual Smile 197
Keeping Your Customers in the Loop 198
Providing FAQs 198
Writing an online newsletter 200
Mixing bricks and clicks 201
Creating an RSS feed 202
Helping Customers Reach You 203
Going upscale with your e-mail 204
Creating forms that aren t formidable 208
Making Customers Feel That They Belong 212
Putting the person into personal service 212
Not letting an ocean be a business barrier 213
Enhancing your site with a discussion area 215
Chapter 9: Advertising and Publicity 219
Coming Up with a Marketing Strategy 220
A brand that speaks for you 220
Being selective about your audience 222
Publicity Strategies That Are Free 224
A newsletter for next to nothing 224
Participating in mailing lists and newsgroups 228
A contest where everyone s a winner 230
Waving a banner ad 231
Guerrilla Marketing and Advertising Strategies 234
Popup (and under, and over) ads 235
Adding life to your ads 236
Minding Your Ps and Qs (Puns and Quips) 236
Speaking their language 236
Using the right salutations 237
Making your site multilingual 237
Using the right terms 239
Part 111: Building a Business With Online Auctions 24 7
Chapter 10: Sourcing for Your Business 243
Knowing What Sells Well Online 244
Finding Products Yourself 245
Cleaning out your closets 245
Outsourcing your sourcing 246
Starting an Online Business For Dummies, 5th Edition
Garage sales and flea markets 249
Secondhand stores 250
Working with Wholesale Suppliers 250
Finding wholesalers 250
Approaching wholesalers 252
Working the Trade Shows 253
Chapter 11: Running a Business on eBay 255
Understanding eBay Auctions 257
Building a Good Reputation 258
Feedback, feedback, feedback! 259
Developing a schedule 259
Creating an About Me page 260
Preparing Sales Descriptions That Sell 263
Details, details 263
Including clear images 266
Being flexible with payment options 267
Providing Good Customer Service 268
Setting terms of sale 268
Packing and shipping safely 269
Moving from Auctioneer to eBay Businessperson 269
Opening an eBay Store 270
Striving for PowerSeller status 272
Chapter 12: Amazon.com and CafePress 273
BecominganAmazon.com Seller 273
Become an Amazon.com Associate 274
Creating an aStore 277
Join the marketplace 278
Pro Merchant Subscription 279
WebStores 279
Amazon.com auctions 279
The tip jar 281
Letting CafePress Sell Your Creative Work 281
Part IV: Promoting lour Business u/itn
Google, lahoo!, and Microsoft 287
Chapter 13: Search Engine Optimization 289
Understanding How Search Engines Find You 290
Keywords are key 290
Links help searchers connect to you 291
Don t forget the human touch 292
Taking the initiative: Paying for ads 292
Knowing who supplies the search results 293
Table of Contents Jfl/
Going Gaga over Google 294
Googling yourself 294
Playing Google s game to reach #1 294
Getting started with Google AdWords 295
Leaving a Trail of Crumbs 300
Adding keywords to your HTML 300
Registering your site with Google 304
Getting listed on Yahoo! 304
Getting listed with other search services 306
Adding keywords to key pages 309
Don t make your pages hard to index 310
Maximizing links 310
Monitoring Traffic: The Science of Web Analytics 311
Software to improve SEO 312
Do-it-yourself options 312
Chapter 14: Taking Advantage of Google s Tools 313
Spreading the Word with Google 314
Getting yourself listed in the Google Directory 314
Optimizing your site for better search results 316
Adding Google Apps to Your Business 318
Becoming master of a domain 318
Creating a start page 319
Creating user accounts 320
Delivering the goods with Gmail 321
Staying in touch with Google Talk 322
Keeping track with Google Calendar 324
Creating pages with Google Pages 324
Adding news headlines and other gadgets 326
Googling Business News and Trends 327
Looking up newspaper and magazine articles 327
Searching through blogs 328
Working smarter with Google Analytics 328
Selling Your Wares with Google 330
Sending a feed to Froogle 330
Sending your PDFs to Google Catalogs 331
Chapter 15: Hosting with Yahoo! and Microsoft 333
Yahoo! Web Hosting Options 333
Yahoo! GeoCities 334
Yahoo! Small Business Web Hosting 338
Microsoft s Business Hosting Options 343
Microsoft Office Live 344
Microsoft Small Business Center 351
Starting an Online Business For Dummies, 5th Edition
Part V: The Necessary Ertts: Lav} and Accounting 353
Chapter 16: Keeping It All Legal 355
Trade Names and Trademarks 356
Determining whether a trademark is up for grabs 357
Protecting your trade name 358
Making sure your domain name stays yours 361
Practicing Safe Copyright 362
Copyright you can count on 363
Making copyright work for you 363
Licensing and Other Restrictions 365
Local regulations you should heed 366
Restrictions that may restrict your trade 366
Deciding on a Legal Form for Your Business 367
Sole proprietorship 367
Partnership 367
Advantages of a statutory business entity 368
Chapter 17: Online Business Accounting Tools 371
ABCs: Accounting Basics for Commerce 372
Choosing an accounting method 372
Knowing what records to keep 373
Understanding the Ps and Qs of P Ls 376
Accounting Software for Your Business 376
Free accounting, free Web site: Office Live 377
Full-featured software packages 377
The Taxman Cometh: Concerns for Small Business 381
Should you charge sales tax? 381
Federal and state taxes 382
Deducing your business deductions 383
Part VI: The Part of Tens 385
Chapter 18: Ten Must-Have Features for Your Web Site 387
Chapter 19: Ten Hot New Ways to Make Money Online 395
Index bO1
|
| adam_txt |
Contents at a Glance
Introduction /
Part 1: Strategies and Toots for Hour On tine Business.9
Chapter 1: What's New: The Latest Tools for Your Online Business 11
Chapter 2: Opening Your Own Online Business in Ten Easy Steps 29
Chapter 3: Choosing and Equipping Your New E-Business 53
Chapter 4: Selecting Your E-Commerce Host and Design Tools 77
Part 11: Establishing and Promoting
\lour Online Business 105
Chapter 5: Organizing Your Business Site and Attracting Customers 107
Chapter 6: Optimizing the Shopping Experience 145
Chapter 7: Accepting Payments 173
Chapter 8: Providing Customer Service with a Virtual Smile 197
Chapter 9: Advertising and Publicity 219
Part 111: Bui (ding a Business ulith On tine Auctions 241
Chapter 10: Sourcing for Your Business 243
Chapter 11: Running a Business on eBay 255
Chapter 12: Amazon.com and CafePress 273
Part IV: Promoting \lour Business tfith Googte,
\lahoo!, and Microsoft 287
Chapter 13: Search Engine Optimization 289
Chapter 14: Taking Advantage of Google's Tools 313
Chapter 15: Hosting with Yahoo! and Microsoft 333
Part V: The Necessary Ei/its: Lav} and Accounting 353
Chapter 16: Keeping It All Legal 355
Chapter 17: Online Business Accounting Tools 371
Part VI: The Part of Tens 385
Chapter 18: Ten Must-Have Features for Your Web Site 387
Chapter 19: Ten Hot New Ways to Make Money Online 395
Index 401
Table of Contents
Introduction ./
You Can Do It! 1
The Water's Still Fine 2
Where This Book Is Coining From 3
How to Use This Book 3
What This Book Assumes about You 4
What's Where in This Book 4
An Online Feature: The Starting an Online Business
For Dummies Links Page 6
Conventions Used in This Book 7
Icons Used in This Book 7
We're in It Together 8
Part 1: Strategies and Toots for \lour Online Business 9
Chapter 1: What's New: The Latest Tools for Your Online Business. .11
Technologies You Need to Exploit 12
Feeding your site with RSS 12
Setting up site feeds 12
Connecting with new customers: VoIP 15
Blogging to build your business 16
Finding New Resources for Your Online Business 20
Social networking to meet your customers 20
Sharing your work with Flickr 21
Beyond eBay: Expanding to Amazon.com and more 21
Partnering with a service provider 22
No pain, much gain: Electronic payments 23
Google's world of business resources 23
Microsoft business tools 24
Selling Across Platforms 24
The anchor: Your home on the Web 25
Moving to brick and mortar 25
Expanding to auction sales 26
Finding New Ways to Make Money Online 26
Search marketing 26
Selling your knowledge 27
Chapter 2: Opening Your Own Online Business in Ten Easy Steps . .29
Step 1: Identify a Need 29
Getting to know the marketplace 31
"Cee-ing" what's out there 31
Figuring out how to do it better 32
Starting an Online Business For Dummies, 5th Edition
Step 2: Determine What You Have to Offer 34
Step 3: Come Up with a Cyberbusiness Plan 35
Step 4: Assemble Your Hardware and Software 36
Finding a host for your Web site 36
Assembling the equipment you need 37
Choosing business software 38
Step 5: Find People to Help You 39
Hiring technical experts 39
Gathering your team members 40
Step 6: Construct a Web Site 41
Make your site content-rich 41
Establishing a graphic identity 43
Step 7: Set Up a System for Processing Sales 44
Providing a means for secure transactions 44
Becoming a credit card merchant 44
Keeping your books straight 45
Step 8: Provide Personal Service 46
Selling by sharing your expertise 46
Making your site a go-to resource 47
Becoming a super e-mailer 48
Step 9: Alert the Media and Everyone Else 49
Listing your site with Internet search services 49
Reaching the entire Internet 50
Step 10: Review, Revise, and Improve 50
Taking stock 51
Updating your data 51
Chapter 3: Choosing and Equipping Your New E-Business 53
Mapping Out Your Online Business 54
Looking around 55
Making your mark 55
Evaluating commercial Web sites 57
Flavors of Online Businesses You Can Taste Test 57
Selling consumer products 57
Hanging out your professional services 58
Selling your expertise 59
Opportunities with technology or computer resources 60
Being a starving artist without the starving 61
Easyware (Not Hardware) for Your Business 62
The right computer for your online business 63
Processor speed 64
Hard drive storage 64
CD-RW/DVD±RW drive 65
Monitor 65
Fax equipment 66
Image capture devices 67
Getting Online: Connection Options 69
Table of Contents %\
Software Solutions for Online Business 71
Web browser 71
Web page editor 72
Taking e-mail a step higher 72
Discussion group software 73
FTP software 73
Image editors 73
Instant messaging 74
Internet phone software 74
Backup software 75
Chapter 4: Selecting Your E-Commerce Host and Design Tools 77
Getting the Most from Your Web Host 78
Domain name registration 80
Marketing utilities 80
Catalog creators 80
Database connectivity 81
Finding a Web Server to Call Home 81
Using software to build your Web site 83
You've got business: Creating an AOL store 84
Investigating electronic storefront software 87
Moving into an online mall 91
Turning to your ISP for Web hosting 92
Going for the works with a Web hosting service 96
Fun with Tools: Choosing a Web Page Editor 99
For the novice: Use your existing programs 100
For intermediate needs: User-friendly Web editors 100
For advanced commerce sites: Programs that do it all 103
Part 11: Establishing and Promoting
Hour Ontine Business 105
Chapter 5: Organizing Your Business Site
and Attracting Customers 107
Feng Shui Your Web Site 108
Creating Content that Attracts Customers 110
The KISS principle: Keep it simple, sir (or sister) Ill
Striking the right tone with your text 112
Making your site easy to navigate 112
Pointing the way with headings 114
Becoming an expert list maker 115
Leading your readers on with links 118
Enhancing your text with well-placed images 119
Making your site searchable 120
Nip and Tuck: Establishing a Visual Identity 123
Choosing wallpaper that won't make you a wallflower 123
Using Web typefaces like a pro 125
Starting an Online Business For Dummies, 5th Edition
Clip art is free and fun 126
A picture is worth a thousand words 127
Creating a logo 130
Inviting Comments from Customers 131
Getting positive e-mail feedback 131
Web page forms that aren't off-putting 133
Blogs that promote discussion 134
Providing a guestbook 134
Chit-chat that counts 137
Extreme Web Pages: Advanced Layouts 139
Setting the tables for your customers 139
Framing your subject 140
Breaking the grid with layers 141
Achieving consistency with Cascading Style Sheets 142
Chapter 6: Optimizing the Shopping Experience 145
Meeting the Needs of Online Shoppers 146
Showing what you've got 146
Don't be coy about your prices 146
Earning trust to gain a sale 147
Giving the essentials 148
Managing Goods and Services 148
Handling returns 149
Adding shipping rates 149
Maintaining inventory 149
Keeping Your Web Site in Top Shape 150
Using software to keep score 151
When your service goes out to lunch 151
Outsourcing your business needs 152
Making Sure Your Business Is Safe 156
Separating the personal and the professional 156
Heading off disasters 157
Installing firewalls and other safeguards 160
Providing security with public keys 164
Keeping other noses out of your business 168
Chapter 7: Accepting Payments 173
Sealing the Deal: The Options 174
Enabling Credit Card Purchases 175
Setting up a merchant account 177
Finding a secure server 178
Verifying credit card data 178
Processing the orders 179
Choosing an Online Payment System 182
Shopping cart software 182
PayPal Merchant Services 184
PayPal's personal payment services 185
Table of Contents )(jjj
Micropayments 188
Other payment options 188
Fulfilling Your Online Orders 189
Joining the International Trade Brigade 192
Shipping Overseas Goods 194
Getting Paid in International Trade 195
Chapter 8: Providing Customer Service with a Virtual Smile 197
Keeping Your Customers in the Loop 198
Providing FAQs 198
Writing an online newsletter 200
Mixing bricks and clicks 201
Creating an RSS feed 202
Helping Customers Reach You 203
Going upscale with your e-mail 204
Creating forms that aren't formidable 208
Making Customers Feel That They Belong 212
Putting the "person" into personal service 212
Not letting an ocean be a business barrier 213
Enhancing your site with a discussion area 215
Chapter 9: Advertising and Publicity 219
Coming Up with a Marketing Strategy 220
A brand that speaks for you 220
Being selective about your audience 222
Publicity Strategies That Are Free 224
A newsletter for next to nothing 224
Participating in mailing lists and newsgroups 228
A contest where everyone's a winner 230
Waving a banner ad 231
Guerrilla Marketing and Advertising Strategies 234
Popup (and under, and over) ads 235
Adding life to your ads 236
Minding Your Ps and Qs (Puns and Quips) 236
Speaking their language 236
Using the right salutations 237
Making your site multilingual 237
Using the right terms 239
Part 111: Building a Business With Online Auctions 24 7
Chapter 10: Sourcing for Your Business 243
Knowing What Sells Well Online 244
Finding Products Yourself 245
Cleaning out your closets 245
Outsourcing your sourcing 246
Starting an Online Business For Dummies, 5th Edition
Garage sales and flea markets 249
Secondhand stores 250
Working with Wholesale Suppliers 250
Finding wholesalers 250
Approaching wholesalers 252
Working the Trade Shows 253
Chapter 11: Running a Business on eBay 255
Understanding eBay Auctions 257
Building a Good Reputation 258
Feedback, feedback, feedback! 259
Developing a schedule 259
Creating an About Me page 260
Preparing Sales Descriptions That Sell 263
Details, details 263
Including clear images 266
Being flexible with payment options 267
Providing Good Customer Service 268
Setting terms of sale 268
Packing and shipping safely 269
Moving from Auctioneer to eBay Businessperson 269
Opening an eBay Store 270
Striving for PowerSeller status 272
Chapter 12: Amazon.com and CafePress 273
BecominganAmazon.com Seller 273
Become an Amazon.com Associate 274
Creating an aStore 277
Join the marketplace 278
Pro Merchant Subscription 279
WebStores 279
Amazon.com auctions 279
The tip jar 281
Letting CafePress Sell Your Creative Work 281
Part IV: Promoting \lour Business u/itn
Google, \lahoo!, and Microsoft 287
Chapter 13: Search Engine Optimization 289
Understanding How Search Engines Find You 290
Keywords are key 290
Links help searchers connect to you 291
Don't forget the human touch 292
Taking the initiative: Paying for ads 292
Knowing who supplies the search results 293
Table of Contents Jfl/
Going Gaga over Google 294
Googling yourself 294
Playing Google's game to reach #1 294
Getting started with Google AdWords 295
Leaving a Trail of Crumbs 300
Adding keywords to your HTML 300
Registering your site with Google 304
Getting listed on Yahoo! 304
Getting listed with other search services 306
Adding keywords to key pages 309
Don't make your pages hard to index 310
Maximizing links 310
Monitoring Traffic: The Science of Web Analytics 311
Software to improve SEO 312
Do-it-yourself options 312
Chapter 14: Taking Advantage of Google's Tools 313
Spreading the Word with Google 314
Getting yourself listed in the Google Directory 314
Optimizing your site for better search results 316
Adding Google Apps to Your Business 318
Becoming master of a domain 318
Creating a start page 319
Creating user accounts 320
Delivering the goods with Gmail 321
Staying in touch with Google Talk 322
Keeping track with Google Calendar 324
Creating pages with Google Pages 324
Adding news headlines and other gadgets 326
Googling Business News and Trends 327
Looking up newspaper and magazine articles 327
Searching through blogs 328
Working smarter with Google Analytics 328
Selling Your Wares with Google 330
Sending a feed to Froogle 330
Sending your PDFs to Google Catalogs 331
Chapter 15: Hosting with Yahoo! and Microsoft 333
Yahoo! Web Hosting Options 333
Yahoo! GeoCities 334
Yahoo! Small Business Web Hosting 338
Microsoft's Business Hosting Options 343
Microsoft Office Live 344
Microsoft Small Business Center 351
Starting an Online Business For Dummies, 5th Edition
Part V: The Necessary Ertts: Lav} and Accounting 353
Chapter 16: Keeping It All Legal 355
Trade Names and Trademarks 356
Determining whether a trademark is up for grabs 357
Protecting your trade name 358
Making sure your domain name stays yours 361
Practicing Safe Copyright 362
Copyright you can count on 363
Making copyright work for you 363
Licensing and Other Restrictions 365
Local regulations you should heed 366
Restrictions that may restrict your trade 366
Deciding on a Legal Form for Your Business 367
Sole proprietorship 367
Partnership 367
Advantages of a statutory business entity 368
Chapter 17: Online Business Accounting Tools 371
ABCs: Accounting Basics for Commerce 372
Choosing an accounting method 372
Knowing what records to keep 373
Understanding the Ps and Qs of P Ls 376
Accounting Software for Your Business 376
Free accounting, free Web site: Office Live 377
Full-featured software packages 377
The Taxman Cometh: Concerns for Small Business 381
Should you charge sales tax? 381
Federal and state taxes 382
Deducing your business deductions 383
Part VI: The Part of Tens 385
Chapter 18: Ten Must-Have Features for Your Web Site 387
Chapter 19: Ten Hot New Ways to Make Money Online 395
Index bO1 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Holden, Greg |
| author_facet | Holden, Greg |
| author_role | aut |
| author_sort | Holden, Greg |
| author_variant | g h gh |
| building | Verbundindex |
| bvnumber | BV023124608 |
| callnumber-first | H - Social Science |
| callnumber-label | HD30 |
| callnumber-raw | HD30.37 |
| callnumber-search | HD30.37 |
| callnumber-sort | HD 230.37 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (OCoLC)143669752 (DE-599)BVBBV023124608 |
| dewey-full | 658.8/72/0681 658.054678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72/0681 658.054678 |
| dewey-search | 658.8/72/0681 658.054678 |
| dewey-sort | 3658.8 272 3681 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| id | DE-604.BV023124608 |
| illustrated | Illustrated |
| index_date | 2024-07-02T19:52:57Z |
| indexdate | 2024-07-09T21:11:37Z |
| institution | BVB |
| isbn | 9780470107393 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016327037 |
| oclc_num | 143669752 |
| open_access_boolean | |
| owner | DE-1051 |
| owner_facet | DE-1051 |
| physical | XVI, 416 S. Ill. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Wiley |
| record_format | marc |
| series2 | ... for Dummies |
| spelling | Holden, Greg Verfasser aut Starting an online business for dummies Greg Holden 5. ed. Hoboken, NJ Wiley 2007 XVI, 416 S. Ill. txt rdacontent n rdamedia nc rdacarrier ... for Dummies A guidebook for electronic entrepreneurs covers business plans, financing, server hardware, site design, Internet marketing, and customer service. Electronic commerce New business enterprises Computer networks Web site development Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 s Internet (DE-588)4308416-3 s CD-ROM (DE-588)4139307-7 s 1\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016327037&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Holden, Greg Starting an online business for dummies Electronic commerce New business enterprises Computer networks Web site development Unternehmensgründung (DE-588)4078599-3 gnd CD-ROM (DE-588)4139307-7 gnd Internet (DE-588)4308416-3 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)4139307-7 (DE-588)4308416-3 |
| title | Starting an online business for dummies |
| title_auth | Starting an online business for dummies |
| title_exact_search | Starting an online business for dummies |
| title_exact_search_txtP | Starting an online business for dummies |
| title_full | Starting an online business for dummies Greg Holden |
| title_fullStr | Starting an online business for dummies Greg Holden |
| title_full_unstemmed | Starting an online business for dummies Greg Holden |
| title_short | Starting an online business for dummies |
| title_sort | starting an online business for dummies |
| topic | Electronic commerce New business enterprises Computer networks Web site development Unternehmensgründung (DE-588)4078599-3 gnd CD-ROM (DE-588)4139307-7 gnd Internet (DE-588)4308416-3 gnd |
| topic_facet | Electronic commerce New business enterprises Computer networks Web site development Unternehmensgründung CD-ROM Internet |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016327037&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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