Strategic planning for dummies:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2007
|
| Schriftenreihe: | ... for Dummies
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index |
| Beschreibung: | XVIII, 360 S. graph. Darst. |
| ISBN: | 0470037164 9780470037164 |
Internformat
MARC
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| 100 | 1 | |a Olsen, Erica |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic planning for dummies |c by Erica Olsen |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2007 | |
| 300 | |a XVIII, 360 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a ... for Dummies | |
| 500 | |a Includes index | ||
| 650 | 4 | |a Business planning | |
| 650 | 4 | |a Strategic planning | |
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Datensatz im Suchindex
| _version_ | 1804137394689015808 |
|---|---|
| adam_text | Contents at a Glance
Introduction 7
Part 1: Lay my the Foundation for lour Strategic Plan 7
Chapter 1: What Is Strategic Planning Anyhow? 9
Chapter 2: Why Strategic Planning Impacts Your Growth 23
Chapter 3: Getting Set Up for Successful Planning 35
Part 11: Looking Backward to Moi/e Forward 59
Chapter 4: Taking Lessons from the Past 61
Chapter 5: Focusing on What You Do Best 79
Chapter 6: Refining Your Mission, Vision, and Values 99
Part 111: Sizing Up j/our Current Situation 719
Chapter 7: Assessing Your Business and Its Capabilities 121
Chapter 8: Seeing Your Business Through Your Customers Eyes 141
Chapter 9: Assessing Your Strategic Position in a Dynamic Environment 159
Part IV: Mot/ing lour Organization into the Future 181
Chapter 10: Growth: It s Not Just for Kids Anymore 183
Chapter 11: Finding New Customers 203
Chapter 12: Establishing Your Strategic Priorities 225
Part V: Creating and Making the Most of l/our Plan ....243
Chapter 13: Putting Your Plan Together 245
Chapter 14: Putting Your Plan to Work 263
Chapter 15: Contingency Planning: Your Plan B 281
Chapter 16: Planning Considerations for Entrepreneurs
and Department Managers 297
Chapter 17: Planning for the Social Sectors 313
Part VI: The Part of Tens 327
Chapter 18: Ten Ways to Keep Your Strategic Plan from Hitting the Shelf 329
Chapter 19: Ten Ways to Ruin Your Strategic Planning Meeting 333
Chapter 20: Ten Shortcuts to Getting Your Plan Done 339
Index 3t 5
Table of Contents
Introduction /
About This Book 1
Conventions Used in This Book 2
Foolish Assumptions 2
How This Book Is Organized 3
Part I: Laying the Foundation for Your Strategic Plan 3
Part II: Looking Backward to Move Forward 4
Part III: Sizing Up Your Current Situation 4
Part IV: Moving Your Organization into the Future 4
Part V: Creating and Making the Most of Your Plan 5
Part VI: The Part of Tens 5
Icons Used in This Book 5
Where to Go from Here 6
Part 1: Laying the foundation {or lour Strategic Plan 7
Chapter 1: What Is Strategic Planning Anyhow? 9
Clearing Up the Confusion about Strategic Planning 10
What is strategy? 10
What is a strategic plan? 12
What is the strategic planning process? 12
What are the big planning pitfalls? 13
What are the components of a strategic plan? 14
What are the most frequently asked
strategic planning questions? 15
The Strategic Plan s Key Elements 17
Vision: Bringing things into focus 18
Mission, goals, and objectives: Empowering employees 18
Strategy: Explaining the how 19
Execution and evaluation: Ensuring success 19
Tips for Better Strategic Planning 20
Warning Signs That You Need This Book 21
Chapter 2: Why Strategic Planning Impacts Your Growth 23
Reason #1: Strategic Planning Is the Leading Management Tool 23
Reason #2: Failing to Plan Is Planning to Fail 25
Reason #3: The Best of the Best Do It 26
What makes great companies great 26
What are successful CEOs spending their time on? 27
Strategic Planning For Dummies
Reason #4: You Get Better Results 0 Promise) 28
The day-to-day impact 28
The bottom line impact 29
Your new bottom line 30
Putting Planning into Action Today 31
Drive the organization with big vision 32
Establish big goals 32
Celebrate wins 33
Seek out new ideas 33
Ignore distractions 34
Empower through ownership 34
Neutralize negativity 34
Be passionate 34
Chapter 3: Getting Set Up for Successful Planning 35
The Elements of a Strategic Plan 36
Where are we now? 38
Where are we going? 39
How will we get there? 39
Before You Start, Are You Ready? 40
Assessing your readiness 40
Knowing the right climate for planning 41
The Step-by-Step Strategic Planning Process and Timeframe 42
Establishing your strategic planning process 43
Making strategy a habit, not an event 46
Making your process go smoothly 48
Selecting Your Planning Team 49
Getting everyone involved 49
Determining who s involved when 51
Going It Alone or Hiring a Facilitator 51
Running the planning sessions yourself 52
Using a facilitator 53
Futurecasting: Visualizing the Future 55
Getting into the right frame of mind for futurecasting 55
Leaving your assumptions at the door 56
Working a strategic thinking exercise 57
Part 11: Looking Backward to Moi/e Forward 59
Chapter 4: Taking Lessons from the Past 61
Reviewing What Happened Last Year 62
Recognizing what you achieved 62
Understanding why you failed 63
Eliminating pesky problems 63
Table of Contents
Evaluating Your Products and Services 64
Picking the winners 65
Dumping the losers 66
Putting Your Portfolio Together Qn the Matrix) 67
Evaluating market attractiveness and business strength 68
Creating your own matrix 69
Looking at Your Financial Performance 70
Understanding the financial dynamics of your business 70
Sorting out three-year trends 74
Trailing your numbers over 12 months 74
Evaluating your numbers 76
Chapter 5: Focusing on What You Do Best 79
Knowing Your Competitive Advantage 79
The 30-second competitive advantage challenge 80
What competitive advantage isn t 81
What competitive advantage is 81
Why having a competitive advantage is so important 82
Uncovering Your Advantages 83
What s your distinct purpose? 83
How do you make money? 84
Why do customers buy from you? 88
Pinpointing Your Competitive Advantage 88
Perusing a few examples 90
Stating your competitive advantage succinctly 90
Putting your advantage to the test 91
Breaking away from the pack 93
Using Your Advantages Now 94
Implementing your advantages 95
Measuring your advantages 95
Putting your advantages in your plan 96
Chapter 6: Refining Your Mission, Vision, and Values 99
Assessing Your Mission 101
Elements of an effective mission statement 101
Evaluating your current mission statement 102
Writing a new mission statement 102
Evaluating Your Organizational Values 105
Elements of effective organizational values 107
Developing or updating your organizational values 108
Acting on your organizational values 109
Visioning: Focusing in on Your North Star Ill
Elements of an effective vision statement Ill
Imagining your future — vividly 112
Updating your vision statement and vivid description 113
Envisioning your personal future 114
Finalizing Your Strategic Foundation 115
Strategic Planning For Dummies
Part 111: Sizing Up lour Current Situation 119
Chapter 7: Assessing Your Business and Its Capabilities 121
Identifying Your Strengths and Weaknesses 122
Assessing Your Capabilities 124
Human capital: Having the right people in the right seats 124
Organizational capital: Getting a feeling
for your corporate culture 126
Knowledge capital: Knowing what you already know 128
Examining Your Resources 129
Process: Connecting Your Capabilities and Resources 130
Operational processes 132
Customer management processes 133
Relationship management processes 133
Innovation processes 134
Other process areas 135
Checking Your Profit Margins 137
Identifying cash creators 138
Detecting cash drains 139
Chapter 8: Seeing Your Business
Through Your Customers Eyes 141
Getting to Know Your Most Valuable Customers 142
The 80/20 customer 143
Determining the lifetime value of your customer 144
Digging into Why Your Customers Are Your Customers 146
Satisfaction by the numbers 147
Obtaining feedback without using a survey 149
Spend time talking to your customers 150
Uncovering How You Deliver Value to Your Customers 150
Unlocking the value chain 151
Developing your value chain 153
Kicking Your Value Up a Notch 155
Creating value through excellent operations 156
Creating value through innovation 156
Creating value through knowing your customers 157
Chapter 9: Assessing Your Strategic Position
in a Dynamic Environment 159
Identifying Opportunities and Threats 161
Seeing the Future 163
Table of Contents ^
Finding Opportunities in Your Operating Environment 163
Identifying your economic indicators 164
Watching important social shifts 165
Staying on top of technology trends 166
Monitoring political winds 167
Flexing with demographic movements 168
Going global 169
Growing natural 169
Monitoring Your Industry 170
Looming new competitors 170
Threatening substitute products 171
Bargaining power of suppliers 172
Bargaining power of buyers 172
Duking it out with your competitors 173
Analyzing Your Competition 173
Identifying your competitors 174
Gathering competitive intelligence 175
Isolating what you really need to know 176
Competing to win 177
Analyzing Your Market 178
Summarizing Your Opportunities and Threats 179
Finishing Your SWOT Analysis 179
Part IV: Moving four Organization into the Future 181
Chapter 10: Growth: It s Not Just for Kids Anymore 183
Strategizing How to Grow 183
Market penetration 185
Product development 185
Market development 187
Something totally new 188
Executing Your Growth Strategy 190
Going it alone 190
Playing well with others: Developing partners 191
Combining forces: Mergers and acquisitions 196
Evaluating What Path to Take 201
Chapter 11: Finding New Customers 203
Researching New Markets 204
Identifying your information needs 204
Locating information sources 205
Defining Your Target Markets 207
Dividing up your market into groups 208
Visualizing your target customer 210
Strategic Planning For Dummies
Targeting the Most Attractive Markets 212
Defining an attractive segment 213
Evaluating your target customer groups 214
Standing Out from the Crowd: Your Positioning Statement 215
Writing your positioning statements 216
Perusing examples of positioning statements 216
Reaching Your New Target Markets 217
The Four Ps: Neither a soul band nor a legume 217
The cycle of (product) life 219
Staying Market-Focused 220
Gathering relevant information 221
Sharing what you know 221
Responding to what you ve discovered 222
Putting It All Together: Organizing Customer Information 222
Chapter 12: Establishing Your Strategic Priorities 225
Evaluating All Your Opportunities 226
Identifying opportunities from your SWOT analysis 227
Sorting through your other opportunities 228
Choosing the Best Opportunities 229
Developing your own rules 230
Sorting out internal and external priorities 230
Creating a short list of priorities 231
Balancing Out Your Strategic Priorities 234
Financial priorities: If we succeed, how will we look
to our shareholders? 235
Customer priorities: How do we provide
value to our customers? 235
Internal priorities: To satisfy our customers,
in what processes must we excel? 236
Employee priorities: How must our organization
grow and improve? 237
Turning Priorities into Strategies, Objectives, and Goals 237
Strategizing how to reach your vision 239
Writing your long-term strategic objectives 239
Making your short-term goals SMART 240
Pegging Your Measures 240
Part V: Creating and Making the Most of l/our Plan 243
Chapter 13: Putting Your Plan Together 245
Assembling Your Strategic Plan 245
Getting Down to Business and Taking Action 247
Table of Contents
Ensuring Your Plan Makes Cents 248
Estimating revenue and expenses 250
Contributing to the bottom line 250
Projecting out your financial future 251
Securing Funds for Your Strategic Plan 254
Find the correct financing product 254
Minimize your risk 255
Adjust your lending agreement 256
Think big 256
Evaluating Your Strategic Plan 257
Visualizing your plan with a strategy map 257
Mapping your strategy 260
Making Your Plan a Living Document 260
Chapter 14: Putting Your Plan to Work 263
Getting Ready for Implementation 264
Avoiding the pitfalls 264
Covering all your bases 265
Making sure you have the support 266
Determining your plan of attack 267
Communicate, Communicate, Communicate 267
Making sure everyone buys in 268
Rolling out the plan 268
Continuing communication 269
Holding People Accountable (Including Yourself) 270
Appointing a strategic plan manager 271
Paying for performance 271
Coaching for achievement 272
Keeping Score of Your Progress 273
Building your scorecard 274
Using a scorecard to measure progress 275
Holding effective strategy meetings 276
Keeping Your Plan Working for You 277
Change: The only constant 277
Adapting your plan as necessary 278
Chapter 15: Contingency Planning: Your Plan B 281
Facing Up to Real Business Risks 281
Identifying common risks and threats you might face 282
Assessing the impact of your risks 284
Taking action to manage the real risks 285
Keeping Your Business Humming Along No Matter What:
Continuity Planning 286
Just the basics, ensuring you re covered 287
Getting more specific 290
Strategic Planning For Dummies
Scenario Planning: What If... ? 291
Considering the smaller what ifs 292
Thinking about the big what ifs 293
Stepping into your future 294
Chapter 16: Planning Considerations for Entrepreneurs
and Department Managers 297
Planning Issues for Entrepreneurs 298
Ensuring your business continues after you 298
Valuing your business 303
Planning Concerns for Department Heads 305
Cascading corporate goals to department goals 306
Avoiding landmines in departmental planning 308
Chapter 17: Planning for the Social Sectors 313
Moving from Profit to Sustainability 314
Getting Your Board on Board the Planning Effort 314
The role of the policy board 315
Being tight on the ends and loose on the means 315
Planning for Governmental Entities 316
Recognizing how governmental planning works 316
Getting advice for governmental planning 319
Planning for Nonprofit Organizations 320
Redefining competition with the Matrix
(but without Keanu Reeves) 321
Specific strategies for nonprofits 324
Part (/I: The Part of Jens 327
Chapter 18: Ten Ways to Keep Your Strategic Plan
from Hitting the Shelf 329
Getting Everyone Involved from the Start 329
Deleting the Fluff 330
Appointing a Strategy Engineer 330
Creating a Strategic Plan Poster 330
Hooking Achievement into Incentives 331
Using a KISS 331
Holding a Monthly Strategy Meeting 331
Using a Scorecard 332
Leading by Example 332
Celebrating Your Success — Whenever You Feel Like It 332
Table of Contents
Chapter 19: Ten Ways to Ruin Your Strategic Planning Meeting 333
Refusing to Use a Facilitator 333
Neglecting to Conduct Any Research Before the Meeting 334
Inviting Everyone 334
Holding an Annual Retreat 335
Getting through the Agenda No Matter What 335
Forgetting to Explain the Process 336
Assuming Everyone Thinks Like You 336
Ignoring the Elephant in the Room 337
Ending on a Low Note 337
Overlooking Life After the Meeting 338
Chapter 20: Ten Shortcuts to Getting Your Plan Done 339
Focus on Your Top Five 339
Remember That Something Is Better than Nothing 340
Start Implementing Soon Because No Plan Is Ever Complete 340
Eat the Elephant One Bite at a Time 341
Knock Your Plan Out in One Day 341
Get Out of Town 342
Outsource It 342
Leave Perfection to the Accountants 342
Get Everyone to Pitch In 343
Just Do It 343
Index 345
|
| adam_txt |
Contents at a Glance
Introduction 7
Part 1: Lay'my the Foundation for \lour Strategic Plan 7
Chapter 1: What Is Strategic Planning Anyhow? 9
Chapter 2: Why Strategic Planning Impacts Your Growth 23
Chapter 3: Getting Set Up for Successful Planning 35
Part 11: Looking Backward to Moi/e Forward 59
Chapter 4: Taking Lessons from the Past 61
Chapter 5: Focusing on What You Do Best 79
Chapter 6: Refining Your Mission, Vision, and Values 99
Part 111: Sizing Up j/our Current Situation 719
Chapter 7: Assessing Your Business and Its Capabilities 121
Chapter 8: Seeing Your Business Through Your Customers' Eyes 141
Chapter 9: Assessing Your Strategic Position in a Dynamic Environment 159
Part IV: Mot/ing \lour Organization into the Future 181
Chapter 10: Growth: It's Not Just for Kids Anymore 183
Chapter 11: Finding New Customers 203
Chapter 12: Establishing Your Strategic Priorities 225
Part V: Creating and Making the Most of l/our Plan .243
Chapter 13: Putting Your Plan Together 245
Chapter 14: Putting Your Plan to Work 263
Chapter 15: Contingency Planning: Your Plan B 281
Chapter 16: Planning Considerations for Entrepreneurs
and Department Managers 297
Chapter 17: Planning for the Social Sectors 313
Part VI: The Part of Tens 327
Chapter 18: Ten Ways to Keep Your Strategic Plan from Hitting the Shelf 329
Chapter 19: Ten Ways to Ruin Your Strategic Planning Meeting 333
Chapter 20: Ten Shortcuts to Getting Your Plan Done 339
Index 3t 5
Table of Contents
Introduction /
About This Book 1
Conventions Used in This Book 2
Foolish Assumptions 2
How This Book Is Organized 3
Part I: Laying the Foundation for Your Strategic Plan 3
Part II: Looking Backward to Move Forward 4
Part III: Sizing Up Your Current Situation 4
Part IV: Moving Your Organization into the Future 4
Part V: Creating and Making the Most of Your Plan 5
Part VI: The Part of Tens 5
Icons Used in This Book 5
Where to Go from Here 6
Part 1: Laying the foundation {or \lour Strategic Plan 7
Chapter 1: What Is Strategic Planning Anyhow? 9
Clearing Up the Confusion about Strategic Planning 10
What is strategy? 10
What is a strategic plan? 12
What is the strategic planning process? 12
What are the big planning pitfalls? 13
What are the components of a strategic plan? 14
What are the most frequently asked
strategic planning questions? 15
The Strategic Plan's Key Elements 17
Vision: Bringing things into focus 18
Mission, goals, and objectives: Empowering employees 18
Strategy: Explaining the how 19
Execution and evaluation: Ensuring success 19
Tips for Better Strategic Planning 20
Warning Signs That You Need This Book 21
Chapter 2: Why Strategic Planning Impacts Your Growth 23
Reason #1: Strategic Planning Is the Leading Management Tool 23
Reason #2: Failing to Plan Is Planning to Fail 25
Reason #3: The Best of the Best Do It 26
What makes great companies great 26
What are successful CEOs spending their time on? 27
Strategic Planning For Dummies
Reason #4: You Get Better Results 0 Promise) 28
The day-to-day impact 28
The bottom line impact 29
Your new bottom line 30
Putting Planning into Action Today 31
Drive the organization with big vision 32
Establish big goals 32
Celebrate wins 33
Seek out new ideas 33
Ignore distractions 34
Empower through ownership 34
Neutralize negativity 34
Be passionate 34
Chapter 3: Getting Set Up for Successful Planning 35
The Elements of a Strategic Plan 36
Where are we now? 38
Where are we going? 39
How will we get there? 39
Before You Start, Are You Ready? 40
Assessing your readiness 40
Knowing the right climate for planning 41
The Step-by-Step Strategic Planning Process and Timeframe 42
Establishing your strategic planning process 43
Making strategy a habit, not an event 46
Making your process go smoothly 48
Selecting Your Planning Team 49
Getting everyone involved 49
Determining who's involved when 51
Going It Alone or Hiring a Facilitator 51
Running the planning sessions yourself 52
Using a facilitator 53
Futurecasting: Visualizing the Future 55
Getting into the right frame of mind for futurecasting 55
Leaving your assumptions at the door 56
Working a strategic thinking exercise 57
Part 11: Looking Backward to Moi/e Forward 59
Chapter 4: Taking Lessons from the Past 61
Reviewing What Happened Last Year 62
Recognizing what you achieved 62
Understanding why you failed 63
Eliminating pesky problems 63
Table of Contents
Evaluating Your Products and Services 64
Picking the winners 65
Dumping the losers 66
Putting Your Portfolio Together Qn the Matrix) 67
Evaluating market attractiveness and business strength 68
Creating your own matrix 69
Looking at Your Financial Performance 70
Understanding the financial dynamics of your business 70
Sorting out three-year trends 74
Trailing your numbers over 12 months 74
Evaluating your numbers 76
Chapter 5: Focusing on What You Do Best 79
Knowing Your Competitive Advantage 79
The 30-second competitive advantage challenge 80
What competitive advantage isn't 81
What competitive advantage is 81
Why having a competitive advantage is so important 82
Uncovering Your Advantages 83
What's your distinct purpose? 83
How do you make money? 84
Why do customers buy from you? 88
Pinpointing Your Competitive Advantage 88
Perusing a few examples 90
Stating your competitive advantage succinctly 90
Putting your advantage to the test 91
Breaking away from the pack 93
Using Your Advantages Now 94
Implementing your advantages 95
Measuring your advantages 95
Putting your advantages in your plan 96
Chapter 6: Refining Your Mission, Vision, and Values 99
Assessing Your Mission 101
Elements of an effective mission statement 101
Evaluating your current mission statement 102
Writing a new mission statement 102
Evaluating Your Organizational Values 105
Elements of effective organizational values 107
Developing or updating your organizational values 108
Acting on your organizational values 109
Visioning: Focusing in on Your North Star Ill
Elements of an effective vision statement Ill
Imagining your future — vividly 112
Updating your vision statement and vivid description 113
Envisioning your personal future 114
Finalizing Your Strategic Foundation 115
Strategic Planning For Dummies
Part 111: Sizing Up \lour Current Situation 119
Chapter 7: Assessing Your Business and Its Capabilities 121
Identifying Your Strengths and Weaknesses 122
Assessing Your Capabilities 124
Human capital: Having the right people in the right seats 124
Organizational capital: Getting a feeling
for your corporate culture 126
Knowledge capital: Knowing what you already know 128
Examining Your Resources 129
Process: Connecting Your Capabilities and Resources 130
Operational processes 132
Customer management processes 133
Relationship management processes 133
Innovation processes 134
Other process areas 135
Checking Your Profit Margins 137
Identifying cash creators 138
Detecting cash drains 139
Chapter 8: Seeing Your Business
Through Your Customers' Eyes 141
Getting to Know Your Most Valuable Customers 142
The 80/20 customer 143
Determining the lifetime value of your customer 144
Digging into Why Your Customers Are Your Customers 146
Satisfaction by the numbers 147
Obtaining feedback without using a survey 149
Spend time talking to your customers 150
Uncovering How You Deliver Value to Your Customers 150
Unlocking the value chain 151
Developing your value chain 153
Kicking Your Value Up a Notch 155
Creating value through excellent operations 156
Creating value through innovation 156
Creating value through knowing your customers 157
Chapter 9: Assessing Your Strategic Position
in a Dynamic Environment 159
Identifying Opportunities and Threats 161
Seeing the Future 163
Table of Contents ^
Finding Opportunities in Your Operating Environment 163
Identifying your economic indicators 164
Watching important social shifts 165
Staying on top of technology trends 166
Monitoring political winds 167
Flexing with demographic movements 168
Going global 169
Growing natural 169
Monitoring Your Industry 170
Looming new competitors 170
Threatening substitute products 171
Bargaining power of suppliers 172
Bargaining power of buyers 172
Duking it out with your competitors 173
Analyzing Your Competition 173
Identifying your competitors 174
Gathering competitive intelligence 175
Isolating what you really need to know 176
Competing to win 177
Analyzing Your Market 178
Summarizing Your Opportunities and Threats 179
Finishing Your SWOT Analysis 179
Part IV: Moving four Organization into the Future 181
Chapter 10: Growth: It's Not Just for Kids Anymore 183
Strategizing How to Grow 183
Market penetration 185
Product development 185
Market development 187
Something totally new 188
Executing Your Growth Strategy 190
Going it alone 190
Playing well with others: Developing partners 191
Combining forces: Mergers and acquisitions 196
Evaluating What Path to Take 201
Chapter 11: Finding New Customers 203
Researching New Markets 204
Identifying your information needs 204
Locating information sources 205
Defining Your Target Markets 207
Dividing up your market into groups 208
Visualizing your target customer 210
Strategic Planning For Dummies
Targeting the Most Attractive Markets 212
Defining an attractive segment 213
Evaluating your target customer groups 214
Standing Out from the Crowd: Your Positioning Statement 215
Writing your positioning statements 216
Perusing examples of positioning statements 216
Reaching Your New Target Markets 217
The Four Ps: Neither a soul band nor a legume 217
The cycle of (product) life 219
Staying Market-Focused 220
Gathering relevant information 221
Sharing what you know 221
Responding to what you've discovered 222
Putting It All Together: Organizing Customer Information 222
Chapter 12: Establishing Your Strategic Priorities 225
Evaluating All Your Opportunities 226
Identifying opportunities from your SWOT analysis 227
Sorting through your other opportunities 228
Choosing the Best Opportunities 229
Developing your own rules 230
Sorting out internal and external priorities 230
Creating a short list of priorities 231
Balancing Out Your Strategic Priorities 234
Financial priorities: If we succeed, how will we look
to our shareholders? 235
Customer priorities: How do we provide
value to our customers? 235
Internal priorities: To satisfy our customers,
in what processes must we excel? 236
Employee priorities: How must our organization
grow and improve? 237
Turning Priorities into Strategies, Objectives, and Goals 237
Strategizing how to reach your vision 239
Writing your long-term strategic objectives 239
Making your short-term goals SMART 240
Pegging Your Measures 240
Part V: Creating and Making the Most of l/our Plan 243
Chapter 13: Putting Your Plan Together 245
Assembling Your Strategic Plan 245
Getting Down to Business and Taking Action 247
Table of Contents
Ensuring Your Plan Makes Cents 248
Estimating revenue and expenses 250
Contributing to the bottom line 250
Projecting out your financial future 251
Securing Funds for Your Strategic Plan 254
Find the correct financing product 254
Minimize your risk 255
Adjust your lending agreement 256
Think big 256
Evaluating Your Strategic Plan 257
Visualizing your plan with a strategy map 257
Mapping your strategy 260
Making Your Plan a Living Document 260
Chapter 14: Putting Your Plan to Work 263
Getting Ready for Implementation 264
Avoiding the pitfalls 264
Covering all your bases 265
Making sure you have the support 266
Determining your plan of attack 267
Communicate, Communicate, Communicate 267
Making sure everyone buys in 268
Rolling out the plan 268
Continuing communication 269
Holding People Accountable (Including Yourself) 270
Appointing a strategic plan manager 271
Paying for performance 271
Coaching for achievement 272
Keeping Score of Your Progress 273
Building your scorecard 274
Using a scorecard to measure progress 275
Holding effective strategy meetings 276
Keeping Your Plan Working for You 277
Change: The only constant 277
Adapting your plan as necessary 278
Chapter 15: Contingency Planning: Your Plan B 281
Facing Up to Real Business Risks 281
Identifying common risks and threats you might face 282
Assessing the impact of your risks 284
Taking action to manage the real risks 285
Keeping Your Business Humming Along No Matter What:
Continuity Planning 286
Just the basics, ensuring you're covered 287
Getting more specific 290
Strategic Planning For Dummies
Scenario Planning: What If. ? 291
Considering the smaller what ifs 292
Thinking about the big what ifs 293
Stepping into your future 294
Chapter 16: Planning Considerations for Entrepreneurs
and Department Managers 297
Planning Issues for Entrepreneurs 298
Ensuring your business continues after you 298
Valuing your business 303
Planning Concerns for Department Heads 305
Cascading corporate goals to department goals 306
Avoiding landmines in departmental planning 308
Chapter 17: Planning for the Social Sectors 313
Moving from Profit to Sustainability 314
Getting Your Board on Board the Planning Effort 314
The role of the policy board 315
Being tight on the ends and loose on the means 315
Planning for Governmental Entities 316
Recognizing how governmental planning works 316
Getting advice for governmental planning 319
Planning for Nonprofit Organizations 320
Redefining competition with the Matrix
(but without Keanu Reeves) 321
Specific strategies for nonprofits 324
Part (/I: The Part of Jens 327
Chapter 18: Ten Ways to Keep Your Strategic Plan
from Hitting the Shelf 329
Getting Everyone Involved from the Start 329
Deleting the Fluff 330
Appointing a Strategy Engineer 330
Creating a Strategic Plan Poster 330
Hooking Achievement into Incentives 331
Using a KISS 331
Holding a Monthly Strategy Meeting 331
Using a Scorecard 332
Leading by Example 332
Celebrating Your Success — Whenever You Feel Like It 332
Table of Contents
Chapter 19: Ten Ways to Ruin Your Strategic Planning Meeting 333
Refusing to Use a Facilitator 333
Neglecting to Conduct Any Research Before the Meeting 334
Inviting Everyone 334
Holding an Annual Retreat 335
Getting through the Agenda No Matter What 335
Forgetting to Explain the Process 336
Assuming Everyone Thinks Like You 336
Ignoring the Elephant in the Room 337
Ending on a Low Note 337
Overlooking Life After the Meeting 338
Chapter 20: Ten Shortcuts to Getting Your Plan Done 339
Focus on Your Top Five 339
Remember That Something Is Better than Nothing 340
Start Implementing Soon Because No Plan Is Ever Complete 340
Eat the Elephant One Bite at a Time 341
Knock Your Plan Out in One Day 341
Get Out of Town 342
Outsource It 342
Leave Perfection to the Accountants 342
Get Everyone to Pitch In 343
Just Do It 343
Index 345 |
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| illustrated | Illustrated |
| index_date | 2024-07-02T19:52:43Z |
| indexdate | 2024-07-09T21:11:36Z |
| institution | BVB |
| isbn | 0470037164 9780470037164 |
| language | German |
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| spelling | Olsen, Erica Verfasser aut Strategic planning for dummies by Erica Olsen Hoboken, NJ Wiley 2007 XVIII, 360 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier ... for Dummies Includes index Business planning Strategic planning HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016326588&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Olsen, Erica Strategic planning for dummies Business planning Strategic planning |
| title | Strategic planning for dummies |
| title_auth | Strategic planning for dummies |
| title_exact_search | Strategic planning for dummies |
| title_exact_search_txtP | Strategic planning for dummies |
| title_full | Strategic planning for dummies by Erica Olsen |
| title_fullStr | Strategic planning for dummies by Erica Olsen |
| title_full_unstemmed | Strategic planning for dummies by Erica Olsen |
| title_short | Strategic planning for dummies |
| title_sort | strategic planning for dummies |
| topic | Business planning Strategic planning |
| topic_facet | Business planning Strategic planning |
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