Imaging in advertising: verbal and visual codes of commerce
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Routledge
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XV, 251 S. Ill. |
| ISBN: | 9780415978811 |
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Datensatz im Suchindex
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| adam_text | Table of Contents
List of figures ix
List of tables and transcripts xi
Acknowledgements xiii
1 Advertising images and discourse 1
Imaging in advertising 3
Defining discourse 6
Exploited discourse elements in advertising 9
Overview of chapters 13
2 Smoke and mirrors—circulating racial images in
cigarette advertising 15
Race and cigarettes 18
Tobacco industry targeting of African Americans 21
The cultural text of racialized ads 23
Verbal and visual imaging in black and white 33
Conclusions and implications 58
3 Keeping race in place—multicultural visions and
voices in teen advertising 62
Ideological codes and diversity 65
Teen demographics and cultural diversity 68
Representation and doing diversity in advertising 71
The uneasy representation of cultural diversity in teen advertising 80
Conclusions and implications 102
viii Contents
4 Different tropes for different folks—advertising and
face-fixing 106
Advertising and beauty as a never-ending quest 101
Thematic tropesfor fixing the face 114
Conclusions and implications 141
5 Madison Avenue meets Silicon Valley—technology
imprints on advertising 154
The who and what of technology use 158
Technographic discourse types in advertising 164
Conclusions and implications 203
6 From Barbie to BudTV—advertising in the Fifth Frame 206
Conceptual foundations 201
Narratives as advertising text 214
Self-absorption and the Fifth Frame meet the Internet 221
Conclusions and implications 232
References 236
Index 245
List of Figures
2.1 Camel Menthol Lights, Joe and Friends (Ebony, February 1997) 25
2.2 Camel Lights, Joe and Friends (Ebony, July 1997) 26
2.3 Newport Pleasure! (Ebony, August 1999) 28
2.4 Newport Pleasure! (Essence, June 2004) 30
2.5 Virginia Slims, Find Your Voice (EUe, November 1999) 32
2.6 Kool, Smooth Fusions (Vanity Fair, June 2004) 34
2.7 Benson Hedges, Table for Five (Ebony, August 1999) 37
2.8 Benson Hedges, Woman Smoking (Black Elegance,
October 1999) 38
2.9 Salem Black Label (People, April 14, 2003) 41
2.10 Salem Green Label (People, April 14, 2003) 42
2.11 Salem Stir the Senses, Woman in Water
(Essence, October 2004) 47
2.12 Salem Stir the Senses, Man Lighting Cigarette (Newsweek,
June 28, 2004) 48
2.13 Kool Be True, Man with Trumpet (Sports Illustrated,
August 8, 2005) SO
2.14 Kool Be True, Shimmering Woman (Sports Illustrated,
October 10, 2006) 51
2.15 Kool XL (Rolling Stone, November 16, 2006) 53
2.16 Salem Access Tour Series (Jane, November 2004) 5 5
4.1 Clearsil Ultra (Teen Vogue, August 2006) 118
4.2 Clean Clear Acne Spot Treatment (Teen Vogue, August 2006) 119
4.3 BenzaClin (Teen Vogue, August 2006) 122
4.4 L Oreal Acne Response (InStyle, July 2006) 1 24
4.5 Noxema Blackhead Cleanser (Cosmopolitan, July 2006) 127
4.6 Olay Regenerist Daily Regenerating Serum
( Vogue, October 2006) 128
x List of figures
4.7 LiftFusion Micro-Injected M-Tox Transdermal Face Lift
(Harper s Bazaar, May 2006) 1 31
4.8 L Oreal RevitaLift Double Lifting (Vogue, February 2006) 1 33
4.9 Prevage Eye Anti-aging Moisturizing Treatment
(Vogue, December 2006) 1 34
4.10 Chanel Precision Rectifiance Intense Eye (Harper s Bazaar,
May 2006) 1 36
4.11 Ambi Fade Cream (Essence, December 2006) 140
4.1 2 L Oreal Men s Expert Stop Lines Anti-Lines (Men s Vogue,
Fall 2005) 145
5.1 Adidas Active An ti-Per spirant for Women (Shape, June 2004) 167
5.2 Kool Smooth Connection (Essence, December, 2004) 172
5.3 Fusion HRi Tires (Stuff, September 2005) 174
5.4 Audi (New Yorker, November 29, 2004) 178
5.5 Accenture (Forbes, April 18, 2005) 179
5.6 Lancome Color Design Sensational Effects Lipcolor
( Vanity Fair, March 2006) 182
5.7 NASDAQ QQQ (Forbes, April 18, 2005) 187
5.8 Quaker Oatmeal Breakfast Squares (Parade, August 1, 2004) 192
5.9 Reebok NFL Thorpe Mid D (Sports Illustrated, August 1, 2005) 196
5.10 American Leather (Architecture Digest, June 2004) 197
5.11 Wrangler Jeans Company (Sports Illustrated,
December 5, 2005) 198-9
6.1 Toyota Highlander (AWweei, September 12,2005) 217
6.2 Jim Beam Real Friends (Maxim, November 1999) 219
6.3 Infiniti Black (Black Enterprise, February, 2005 223
List of Tables and Transcripts
List of Tables
2.1 Tobacco industry expenditures on advertising and
promotions: 1998-2005 16
2.2 Percentage of adult smokers for selected groups in the
United States: 2005 19
3.1 Population of the United States by race and ethnicity: 2005 69
3.2 Teen population of the United States by race and ethnicity: 2005 70
5.1 Percentage of population who use Internet by age group: 2004 161
5.2 Percentage of population using Internet by age and race/
ethnicity: 2003-2004 162
List of Transcripts
3.1 Commercial for Boost Mobile Featuring Eve Jeffers
(September 5, 2005) 99
3.2 Commercial for abovetheinfluence.com (January 2007) 101
|
| adam_txt |
Table of Contents
List of figures ix
List of tables and transcripts xi
Acknowledgements xiii
1 Advertising images and discourse 1
Imaging in advertising 3
Defining discourse 6
Exploited discourse elements in advertising 9
Overview of chapters 13
2 Smoke and mirrors—circulating racial images in
cigarette advertising 15
Race and cigarettes 18
Tobacco industry targeting of African Americans 21
The cultural text of racialized ads 23
Verbal and visual imaging in black and white 33
Conclusions and implications 58
3 Keeping race in place—multicultural visions and
voices in teen advertising 62
Ideological codes and diversity 65
Teen demographics and cultural diversity 68
Representation and "doing diversity in advertising 71
The uneasy representation of cultural diversity in teen advertising 80
Conclusions and implications 102
viii Contents
4 Different tropes for different folks—advertising and
face-fixing 106
Advertising and beauty as a never-ending quest 101
Thematic tropesfor fixing the face 114
Conclusions and implications 141
5 Madison Avenue meets Silicon Valley—technology
imprints on advertising 154
The who and what of technology use 158
Technographic discourse types in advertising 164
Conclusions and implications 203
6 From Barbie to BudTV—advertising in the Fifth Frame 206
Conceptual foundations 201
Narratives as advertising text 214
Self-absorption and the Fifth Frame meet the Internet 221
Conclusions and implications 232
References 236
Index 245
List of Figures
2.1 Camel Menthol Lights, "Joe and Friends" (Ebony, February 1997) 25
2.2 Camel Lights, "Joe and Friends" (Ebony, July 1997) 26
2.3 Newport Pleasure! (Ebony, August 1999) 28
2.4 Newport Pleasure! (Essence, June 2004) 30
2.5 Virginia Slims, Find Your Voice (EUe, November 1999) 32
2.6 Kool, Smooth Fusions (Vanity Fair, June 2004) 34
2.7 Benson Hedges, "Table for Five" (Ebony, August 1999) 37
2.8 Benson Hedges, "Woman Smoking" (Black Elegance,
October 1999) 38
2.9 Salem Black Label (People, April 14, 2003) 41
2.10 Salem Green Label (People, April 14, 2003) 42
2.11 Salem Stir the Senses, "Woman in Water"
(Essence, October 2004) 47
2.12 Salem Stir the Senses, "Man Lighting Cigarette" (Newsweek,
June 28, 2004) 48
2.13 Kool Be True, "Man with Trumpet" (Sports Illustrated,
August 8, 2005) SO
2.14 Kool Be True, "Shimmering Woman" (Sports Illustrated,
October 10, 2006) 51
2.15 Kool XL (Rolling Stone, November 16, 2006) 53
2.16 Salem Access Tour Series (Jane, November 2004) 5 5
4.1 Clearsil Ultra (Teen Vogue, August 2006) 118
4.2 Clean Clear Acne Spot Treatment (Teen Vogue, August 2006) 119
4.3 BenzaClin (Teen Vogue, August 2006) 122
4.4 L'Oreal Acne Response (InStyle, July 2006) 1 24
4.5 Noxema Blackhead Cleanser (Cosmopolitan, July 2006) 127
4.6 Olay Regenerist Daily Regenerating Serum
( Vogue, October 2006) 128
x List of figures
4.7 LiftFusion Micro-Injected M-Tox Transdermal Face Lift
(Harper's Bazaar, May 2006) 1 31
4.8 L'Oreal RevitaLift Double Lifting (Vogue, February 2006) 1 33
4.9 Prevage Eye Anti-aging Moisturizing Treatment
(Vogue, December 2006) 1 34
4.10 Chanel Precision Rectifiance Intense Eye (Harper's Bazaar,
May 2006) 1 36
4.11 Ambi Fade Cream (Essence, December 2006) 140
4.1 2 L'Oreal Men's Expert Stop Lines Anti-Lines (Men's Vogue,
Fall 2005) 145
5.1 Adidas Active An ti-Per spirant for Women (Shape, June 2004) 167
5.2 Kool Smooth Connection (Essence, December, 2004) 172
5.3 Fusion HRi Tires (Stuff, September 2005) 174
5.4 Audi (New Yorker, November 29, 2004) 178
5.5 Accenture (Forbes, April 18, 2005) 179
5.6 Lancome Color Design Sensational Effects Lipcolor
( Vanity Fair, March 2006) 182
5.7 NASDAQ QQQ (Forbes, April 18, 2005) 187
5.8 Quaker Oatmeal Breakfast Squares (Parade, August 1, 2004) 192
5.9 Reebok NFL Thorpe Mid D (Sports Illustrated, August 1, 2005) 196
5.10 American Leather (Architecture Digest, June 2004) 197
5.11 Wrangler Jeans Company (Sports Illustrated,
December 5, 2005) 198-9
6.1 Toyota Highlander (AWweei, September 12,2005) 217
6.2 Jim Beam Real Friends (Maxim, November 1999) 219
6.3 Infiniti Black (Black Enterprise, February, 2005 223
List of Tables and Transcripts
List of Tables
2.1 Tobacco industry expenditures on advertising and
promotions: 1998-2005 16
2.2 Percentage of adult smokers for selected groups in the
United States: 2005 19
3.1 Population of the United States by race and ethnicity: 2005 69
3.2 Teen population of the United States by race and ethnicity: 2005 70
5.1 Percentage of population who use Internet by age group: 2004 161
5.2 Percentage of population using Internet by age and race/
ethnicity: 2003-2004 162
List of Transcripts
3.1 Commercial for Boost Mobile Featuring Eve Jeffers
(September 5, 2005) 99
3.2 Commercial for abovetheinfluence.com (January 2007) 101 |
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| spelling | Johnson, Fern L. Verfasser aut Imaging in advertising verbal and visual codes of commerce Fern L. Johnson New York, NY [u.a.] Routledge 2008 XV, 251 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Beeldcommunicatie gtt Reclame gtt Gesellschaft Advertising Social aspects Symbolism in advertising Culture Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbebotschaft (DE-588)4193382-5 gnd rswk-swf Ikonologie (DE-588)4161251-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Werbung (DE-588)4065541-6 s Ikonologie (DE-588)4161251-6 s DE-604 USA (DE-588)4078704-7 g Werbebotschaft (DE-588)4193382-5 s Werbepsychologie (DE-588)4140889-5 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016324886&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Johnson, Fern L. Imaging in advertising verbal and visual codes of commerce Beeldcommunicatie gtt Reclame gtt Gesellschaft Advertising Social aspects Symbolism in advertising Culture Werbepsychologie (DE-588)4140889-5 gnd Werbung (DE-588)4065541-6 gnd Werbebotschaft (DE-588)4193382-5 gnd Ikonologie (DE-588)4161251-6 gnd |
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| title | Imaging in advertising verbal and visual codes of commerce |
| title_auth | Imaging in advertising verbal and visual codes of commerce |
| title_exact_search | Imaging in advertising verbal and visual codes of commerce |
| title_exact_search_txtP | Imaging in advertising verbal and visual codes of commerce |
| title_full | Imaging in advertising verbal and visual codes of commerce Fern L. Johnson |
| title_fullStr | Imaging in advertising verbal and visual codes of commerce Fern L. Johnson |
| title_full_unstemmed | Imaging in advertising verbal and visual codes of commerce Fern L. Johnson |
| title_short | Imaging in advertising |
| title_sort | imaging in advertising verbal and visual codes of commerce |
| title_sub | verbal and visual codes of commerce |
| topic | Beeldcommunicatie gtt Reclame gtt Gesellschaft Advertising Social aspects Symbolism in advertising Culture Werbepsychologie (DE-588)4140889-5 gnd Werbung (DE-588)4065541-6 gnd Werbebotschaft (DE-588)4193382-5 gnd Ikonologie (DE-588)4161251-6 gnd |
| topic_facet | Beeldcommunicatie Reclame Gesellschaft Advertising Social aspects Symbolism in advertising Culture Werbepsychologie Werbung Werbebotschaft Ikonologie USA |
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