Marketing: an introduction
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson Prentice Hall
2009
|
| Ausgabe: | 9. ed., internat. ed. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 644, 12 S. Ill. |
| ISBN: | 9780135153109 0135153107 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing |b an introduction |c Gary Armstrong ; Philip Kotler |
| 250 | |a 9. ed., internat. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Pearson Prentice Hall |c 2009 | |
| 300 | |a 644, 12 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing | |
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| 650 | 0 | 7 | |a CD-ROM |0 (DE-588)4139307-7 |2 gnd |9 rswk-swf |
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| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| adam_txt | |
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| author | Armstrong, Gary Kotler, Philip 1931- |
| author_GND | (DE-588)121409600 |
| author_facet | Armstrong, Gary Kotler, Philip 1931- |
| author_role | aut aut |
| author_sort | Armstrong, Gary |
| author_variant | g a ga p k pk |
| building | Verbundindex |
| bvnumber | BV023119695 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 650 |
| ctrlnum | (OCoLC)230851915 (DE-599)HBZHT015527124 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 9. ed., internat. ed. |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T19:51:04Z |
| indexdate | 2024-07-09T21:11:29Z |
| institution | BVB |
| isbn | 9780135153109 0135153107 |
| language | English |
| lccn | 2007050465 |
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| physical | 644, 12 S. Ill. |
| publishDate | 2009 |
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| publisher | Pearson Prentice Hall |
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| spelling | Armstrong, Gary Verfasser aut Marketing an introduction Gary Armstrong ; Philip Kotler 9. ed., internat. ed. Upper Saddle River, NJ Pearson Prentice Hall 2009 644, 12 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing Marketingstrategie (DE-588)4120697-6 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s CD-ROM (DE-588)4139307-7 s 1\p DE-604 Marktanalyse (DE-588)4037624-2 s 2\p DE-604 Marketingstrategie (DE-588)4120697-6 s 3\p DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Armstrong, Gary Kotler, Philip 1931- Marketing an introduction Marketing Marketingstrategie (DE-588)4120697-6 gnd CD-ROM (DE-588)4139307-7 gnd Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4139307-7 (DE-588)4037589-4 (DE-588)4037624-2 (DE-588)4151278-9 |
| title | Marketing an introduction |
| title_auth | Marketing an introduction |
| title_exact_search | Marketing an introduction |
| title_exact_search_txtP | Marketing an introduction |
| title_full | Marketing an introduction Gary Armstrong ; Philip Kotler |
| title_fullStr | Marketing an introduction Gary Armstrong ; Philip Kotler |
| title_full_unstemmed | Marketing an introduction Gary Armstrong ; Philip Kotler |
| title_short | Marketing |
| title_sort | marketing an introduction |
| title_sub | an introduction |
| topic | Marketing Marketingstrategie (DE-588)4120697-6 gnd CD-ROM (DE-588)4139307-7 gnd Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd |
| topic_facet | Marketing Marketingstrategie CD-ROM Marktanalyse Einführung |
| work_keys_str_mv | AT armstronggary marketinganintroduction AT kotlerphilip marketinganintroduction |