Team sports marketing:
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Amsterdam [u.a.]
Elsevier
2007
|
Schlagworte: | |
Online-Zugang: | Publisher description Inhaltsverzeichnis |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | IX, 273 S. Ill. |
ISBN: | 0750679794 |
Internformat
MARC
LEADER | 00000nam a2200000zc 4500 | ||
---|---|---|---|
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003 | DE-604 | ||
005 | 20211026 | ||
007 | t | ||
008 | 080201s2007 xxua||| |||| 00||| eng d | ||
010 | |a 2006053076 | ||
020 | |a 0750679794 |c alk. paper |9 0-7506-7979-4 | ||
035 | |a (OCoLC)604188198 | ||
035 | |a (DE-599)BVBBV023110146 | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a eng | |
044 | |a xxu |c US | ||
049 | |a DE-91 | ||
050 | 0 | |a GV716 | |
082 | 0 | |a 796.6/98 | |
082 | 0 | |a 796.0698 | |
084 | |a WIR 849f |2 stub | ||
084 | |a SPO 551 |2 stub | ||
084 | |a SPO 576f |2 stub | ||
100 | 1 | |a Wakefield, Kirk L. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Team sports marketing |c Kirk L. Wakefield |
264 | 1 | |a Amsterdam [u.a.] |b Elsevier |c 2007 | |
300 | |a IX, 273 S. |b Ill. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
650 | 4 | |a Sports |x Marketing | |
650 | 0 | 7 | |a Mannschaftssport |0 (DE-588)4168845-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Berufssport |0 (DE-588)4005940-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Sportökonomie |0 (DE-588)4207188-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Vermarktung |0 (DE-588)4121857-7 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Berufssport |0 (DE-588)4005940-6 |D s |
689 | 0 | 1 | |a Mannschaftssport |0 (DE-588)4168845-4 |D s |
689 | 0 | 2 | |a Sportökonomie |0 (DE-588)4207188-4 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Mannschaftssport |0 (DE-588)4168845-4 |D s |
689 | 1 | 1 | |a Vermarktung |0 (DE-588)4121857-7 |D s |
689 | 1 | |5 DE-604 | |
856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0704/2006053076-d.html |3 Publisher description | |
856 | 4 | 2 | |m SWB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016312752&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-016312752 |
Datensatz im Suchindex
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adam_text |
CONTENTS PREFACE VII 1 WHAT IS SPORTS MARKETING? 1 2 SELL AN IDENTITY 14
3 PRECISION MARKETING 37 4 RESEARCH YOUR FANS 63 5 BUILD THE SEASON
TICKET BASE 83 6 BUILD VALUE 114 7 BUILD IT AND THEY WILL COME 133 VI
CONTENTS 8 CREATE SPONSORSHIP PARTNERS 152 9 CREATE SPONSORSHIP VALUE
186 10 MOVE MERCHANDISE 204 11 CREATE TECHNOLOGICAL ADVANTAGES 226 12
BUILD COMMUNITY 247 INDEX 263 |
adam_txt |
CONTENTS PREFACE VII 1 WHAT IS SPORTS MARKETING? 1 2 SELL AN IDENTITY 14
3 PRECISION MARKETING 37 4 RESEARCH YOUR FANS 63 5 BUILD THE SEASON
TICKET BASE 83 6 BUILD VALUE 114 7 BUILD IT AND THEY WILL COME 133 VI
CONTENTS 8 CREATE SPONSORSHIP PARTNERS 152 9 CREATE SPONSORSHIP VALUE
186 10 MOVE MERCHANDISE 204 11 CREATE TECHNOLOGICAL ADVANTAGES 226 12
BUILD COMMUNITY 247 INDEX 263 |
any_adam_object | 1 |
any_adam_object_boolean | 1 |
author | Wakefield, Kirk L. |
author_facet | Wakefield, Kirk L. |
author_role | aut |
author_sort | Wakefield, Kirk L. |
author_variant | k l w kl klw |
building | Verbundindex |
bvnumber | BV023110146 |
callnumber-first | G - Geography, Anthropology, Recreation |
callnumber-label | GV716 |
callnumber-raw | GV716 |
callnumber-search | GV716 |
callnumber-sort | GV 3716 |
callnumber-subject | GV - Leisure and Recreation |
classification_tum | WIR 849f SPO 551 SPO 576f |
ctrlnum | (OCoLC)604188198 (DE-599)BVBBV023110146 |
dewey-full | 796.6/98 796.0698 |
dewey-hundreds | 700 - The arts |
dewey-ones | 796 - Athletic and outdoor sports and games |
dewey-raw | 796.6/98 796.0698 |
dewey-search | 796.6/98 796.0698 |
dewey-sort | 3796.6 298 |
dewey-tens | 790 - Recreational and performing arts |
discipline | Sport Sportwissenschaft Wirtschaftswissenschaften |
discipline_str_mv | Sport Sportwissenschaft Wirtschaftswissenschaften |
format | Book |
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illustrated | Illustrated |
index_date | 2024-07-02T19:48:01Z |
indexdate | 2024-10-15T12:00:36Z |
institution | BVB |
isbn | 0750679794 |
language | English |
lccn | 2006053076 |
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owner_facet | DE-91 DE-BY-TUM |
physical | IX, 273 S. Ill. |
publishDate | 2007 |
publishDateSearch | 2007 |
publishDateSort | 2007 |
publisher | Elsevier |
record_format | marc |
spelling | Wakefield, Kirk L. Verfasser aut Team sports marketing Kirk L. Wakefield Amsterdam [u.a.] Elsevier 2007 IX, 273 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Sports Marketing Mannschaftssport (DE-588)4168845-4 gnd rswk-swf Berufssport (DE-588)4005940-6 gnd rswk-swf Sportökonomie (DE-588)4207188-4 gnd rswk-swf Vermarktung (DE-588)4121857-7 gnd rswk-swf Berufssport (DE-588)4005940-6 s Mannschaftssport (DE-588)4168845-4 s Sportökonomie (DE-588)4207188-4 s DE-604 Vermarktung (DE-588)4121857-7 s http://www.loc.gov/catdir/enhancements/fy0704/2006053076-d.html Publisher description SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016312752&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Wakefield, Kirk L. Team sports marketing Sports Marketing Mannschaftssport (DE-588)4168845-4 gnd Berufssport (DE-588)4005940-6 gnd Sportökonomie (DE-588)4207188-4 gnd Vermarktung (DE-588)4121857-7 gnd |
subject_GND | (DE-588)4168845-4 (DE-588)4005940-6 (DE-588)4207188-4 (DE-588)4121857-7 |
title | Team sports marketing |
title_auth | Team sports marketing |
title_exact_search | Team sports marketing |
title_exact_search_txtP | Team sports marketing |
title_full | Team sports marketing Kirk L. Wakefield |
title_fullStr | Team sports marketing Kirk L. Wakefield |
title_full_unstemmed | Team sports marketing Kirk L. Wakefield |
title_short | Team sports marketing |
title_sort | team sports marketing |
topic | Sports Marketing Mannschaftssport (DE-588)4168845-4 gnd Berufssport (DE-588)4005940-6 gnd Sportökonomie (DE-588)4207188-4 gnd Vermarktung (DE-588)4121857-7 gnd |
topic_facet | Sports Marketing Mannschaftssport Berufssport Sportökonomie Vermarktung |
url | http://www.loc.gov/catdir/enhancements/fy0704/2006053076-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016312752&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT wakefieldkirkl teamsportsmarketing |