Doing business in China:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2009
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 289 S. |
| ISBN: | 0415436311 041543632X 9780415436311 9780415436328 |
Internformat
MARC
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| 250 | |a 3. ed. | ||
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Datensatz im Suchindex
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| adam_text |
Contents
Foreword
ix
Acknowledgements
xii
Introduction
1
PART I
13
1
The road to Cathay
15
Research before the first visit
16
Market facts
18
Availability of facts
22
General knowledge and sensibilities
24
Options for visiting
27
Finding business partners
32
The decision to enter
34
2
Through a glass darkly: China from a Western
perspective
37
Geography
38
History
40
Ethnicity and language
46
Culture
48
Government and the political situation
50
Economy
53
vi
Contents
Chinese
attitudes
to the West
60
Why all this matters
62
Appendix
63
3
The furniture of the mind
69
Philosophy
70
Values
82
Economics
87
Conclusions
94
4
Relationships and regulations
95
Guanxi
96
Guanxi and business
100
Government
102
Commercial relationships
110
Conclusions
113
5
Business and the law
115
Law-making
116
Courts and judges
119
Lawyers
120
Contracts
122
Arbitration and mediation
123
Intellectual property
125
Conclusion
127
An ethical interlude
128
PART II
137
6
Creating harmony: establishing businesses
in China
139
Distribution and focus
141
Agencies and licensing
143
Joint ventures
144
Contents
vii
Wholly foreign-owned enterprises
147
Identifying and negotiating with partners
148
Making the choice
155
7
The marketing mix
159
Looking back
161
Marketing strategy
163
Products, branding and packaging
165
Pricing
170
Promotion and advertising
171
Place, channels and distribution
179
Conclusions
182
8
The marketing process
185
Market research in the PRC
186
Other information
192
Planning
193
Conclusions
198
9
Rightness and correct form: the yi and
li
of
organisation in China
200
Hierarchies
204
Lack of specialisation
207
Decision-making and leadership
208
Management by relationships
209
The 'personnelproblem'for Western companies
in China
211
Training and development
213
Recruitment and rewards
215
Conclusions
221
10
Doing business with the sojourners:
the overseas Chinese communities
223
The overseas Chinese
224
What sets the overseas Chinese apart?
229
viii Contents
Doing business with the overseas Chinese
238
Conclusions
243
11
China and the world
245
Skilled hands, skilled brains
247
Beyond the Great Wall
250
Implications
254
12
Western and Chinese commercial thinking
255
Summary of the book
256
Doing business in China: the five pillars'
262
Conclusions
266
Notes
267
Bibliography
272
Index
281 |
| adam_txt |
Contents
Foreword
ix
Acknowledgements
xii
Introduction
1
PART I
13
1
The road to Cathay
15
Research before the first visit
16
Market facts
18
Availability of facts
22
General knowledge and sensibilities
24
Options for visiting
27
Finding business partners
32
The decision to enter
34
2
Through a glass darkly: China from a Western
perspective
37
Geography
38
History
40
Ethnicity and language
46
Culture
48
Government and the political situation
50
Economy
53
vi
Contents
Chinese
attitudes
to the West
60
Why all this matters
62
Appendix
63
3
The furniture of the mind
69
Philosophy
70
Values
82
Economics
87
Conclusions
94
4
Relationships and regulations
95
Guanxi
96
Guanxi and business
100
Government
102
Commercial relationships
110
Conclusions
113
5
Business and the law
115
Law-making
116
Courts and judges
119
Lawyers
120
Contracts
122
Arbitration and mediation
123
Intellectual property
125
Conclusion
127
An ethical interlude
128
PART II
137
6
Creating harmony: establishing businesses
in China
139
Distribution and focus
141
Agencies and licensing
143
Joint ventures
144
Contents
vii
Wholly foreign-owned enterprises
147
Identifying and negotiating with partners
148
Making the choice
155
7
The marketing mix
159
Looking back
161
Marketing strategy
163
Products, branding and packaging
165
Pricing
170
Promotion and advertising
171
Place, channels and distribution
179
Conclusions
182
8
The marketing process
185
Market research in the PRC
186
Other information
192
Planning
193
Conclusions
198
9
Rightness and correct form: the yi and
li
of
organisation in China
200
Hierarchies
204
Lack of specialisation
207
Decision-making and leadership
208
Management by relationships
209
The 'personnelproblem'for Western companies
in China
211
Training and development
213
Recruitment and rewards
215
Conclusions
221
10
Doing business with the sojourners:
the overseas Chinese communities
223
The overseas Chinese
224
What sets the overseas Chinese apart?
229
viii Contents
Doing business with the overseas Chinese
238
Conclusions
243
11
China and the world
245
Skilled hands, skilled brains
247
Beyond the Great Wall
250
Implications
254
12
Western and Chinese commercial thinking
255
Summary of the book
256
Doing business in China: the five pillars'
262
Conclusions
266
Notes
267
Bibliography
272
Index
281 |
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| geographic | China Economic conditions 2000- China Economic policy 2000- China (DE-588)4009937-4 gnd Westliche Welt (DE-588)4079237-7 gnd |
| geographic_facet | China Economic conditions 2000- China Economic policy 2000- China Westliche Welt |
| id | DE-604.BV023104524 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T19:46:04Z |
| indexdate | 2024-10-01T04:01:32Z |
| institution | BVB |
| isbn | 0415436311 041543632X 9780415436311 9780415436328 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016307212 |
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| physical | XIII, 289 S. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Routledge |
| record_format | marc |
| spellingShingle | Ambler, Tim Witzel, Morgen 1960- Xi, Chao Doing business in China Multinationales Unternehmen Wirtschaft Wirtschaftspolitik International business enterprises China Investments, Foreign China Wirtschaftspolitik (DE-588)4066493-4 gnd Internationales Management (DE-588)4114040-0 gnd Direktinvestition (DE-588)4070496-8 gnd Geschäftsverbindung (DE-588)4314530-9 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| subject_GND | (DE-588)4066493-4 (DE-588)4114040-0 (DE-588)4070496-8 (DE-588)4314530-9 (DE-588)4343519-1 (DE-588)4009937-4 (DE-588)4079237-7 |
| title | Doing business in China |
| title_auth | Doing business in China |
| title_exact_search | Doing business in China |
| title_exact_search_txtP | Doing business in China |
| title_full | Doing business in China Tim Ambler, Morgen Witzel and Chao Xi |
| title_fullStr | Doing business in China Tim Ambler, Morgen Witzel and Chao Xi |
| title_full_unstemmed | Doing business in China Tim Ambler, Morgen Witzel and Chao Xi |
| title_short | Doing business in China |
| title_sort | doing business in china |
| topic | Multinationales Unternehmen Wirtschaft Wirtschaftspolitik International business enterprises China Investments, Foreign China Wirtschaftspolitik (DE-588)4066493-4 gnd Internationales Management (DE-588)4114040-0 gnd Direktinvestition (DE-588)4070496-8 gnd Geschäftsverbindung (DE-588)4314530-9 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| topic_facet | Multinationales Unternehmen Wirtschaft Wirtschaftspolitik International business enterprises China Investments, Foreign China Internationales Management Direktinvestition Geschäftsverbindung Interkulturelles Management China Economic conditions 2000- China Economic policy 2000- China Westliche Welt |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016307212&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT amblertim doingbusinessinchina AT witzelmorgen doingbusinessinchina AT xichao doingbusinessinchina |
Inhaltsverzeichnis
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QG 860 A493(3) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QG 860 A493(3) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |