Starting and running an online business for Dummies:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2007
|
| Ausgabe: | UK Ed. |
| Schriftenreihe: | ... for Dummies
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XX, 360 S. Ill. |
| ISBN: | 9780470057681 |
Internformat
MARC
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| 245 | 1 | 0 | |a Starting and running an online business for Dummies |c Dan Matthews and Greg Holden |
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| 650 | 4 | |a New business enterprises |x Management | |
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| 650 | 4 | |a Small business |x Management | |
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Datensatz im Suchindex
| _version_ | 1804137356214665216 |
|---|---|
| adam_text | Contents at a Glance
Introduction
Part h Strategies and Tools for j/our Online Business 7
Chapter 1: Opening Your Own Online Business in Ten Easy Steps 9
Chapter 2: Choosing and Equipping Your New E-Business 35
Chapter 3: Selecting the Right Web Host and Design Tools 69
Chapter 4: Profiting from New Business Tools 93
Part 11: Establishing Hour Online Presence 113
Chapter 5: Giving Your E-Business Site Structure and Style 115
Chapter 6: Attracting and Keeping Customers 135
Chapter 7: Building in Security Up Front 163
Chapter 8: Monitoring and Improving Your Business 181
Part 111: Running and Promoting
your Online Business 197
Chapter 9: Easing the Shopping Experience 199
Chapter 10: Running a Business on eBay.co.uk 219
Chapter 11: Accepting Payments 237
Chapter 12: Service with a Virtual Smile 253
Chapter 13: Search Engines: What You Need to Know 277
Part IV: The Necessaru Evils: Law and Accounting 293
Chapter 14: Making It All Legal 295
Chapter 15: Online Business Accounting Tools 311
Part V: The Part of Tens 323
Chapter 16: Ten Must-Have Features for Your Web Site 325
Chapter 17: Ten Hot Ways to Be an Ontrepreneur 333
Chapter 18: Ten Must-See Web Sites for Online Entrepreneurs 339
Index 3d3
Table of Contents
Introduction /
About This Book 1
Conventions Used in This Book 2
Foolish Assumptions 3
How This Book Is Organised 3
Part I: Strategies and Tools for Your Online Business 3
Part II: Establishing Your Online Presence 4
Part III: Running and Promoting Your Online Business 4
Part IV: The Necessary Evils: Law and Accounting 4
Part V: The Part of Tens 4
Icons Used in This Book 5
Where to Go from Here 5
Part 1: Strategies and Tools for l/our Online Business 7
Chapter 1: Opening Your Own Online
Business in Ten Easy Steps 9
The Time Is Now 9
Step 1: Identify a Need 10
Getting to know the marketplace 11
Cee-ing what s out there 13
Working out how to do it better 14
Step 2: Know What You re Offering 16
Step 3: Come Up with a Virtual Business Plan 16
Step 4: Get Your Act Together and Set Up Shop 17
Finding a host for your Web site 18
Assembling the equipment you need 19
Choosing business software 19
Step 5: Get Help 21
Hiring technical bods 21
Gathering your team 22
Step 6: Construct a Web Site 23
Making your site content-rich 23
Establishing a visual identity 25
Starting and Running an Online Business For Dummies
Step 7: Process Your Sales 25
Providing a means for secure transactions 26
How not to cook your books 27
Step 8: Provide Personal Service 27
Sharing your expertise 28
Making your site appealing 29
E-mailing your way to the top 30
Step 9: Alert the Media and Everyone Else 31
Listing your site with Internet search services 31
Reaching the whole Internet 31
Step 10: Review, Revise, and Improve 32
Taking stock 32
Updating your data 33
Chapter 2: Choosing and Equipping Your New E-Business 35
Starting Off on the Right Foot 36
Mapping Out Your Online Business 37
Looking around 37
Making your mark 38
Evaluating commercial Web sites 39
Flavours of Online Businesses You Can Taste Test 40
Selling consumer products 40
Punting what you re good at 41
Making money from your expertise 43
Creating opportunities with technology 44
Being a starving artist without starving 44
Marketing One-to-One with Your Customers 46
Focus on a customer segment 46
Boost your credibility 48
Create customer-to-customer contact: Everybody wins 50
Be a player in online communities 51
Add ways to sell and multiply your profits 53
Easyware (Not Hardware) for Your Business 55
The right computer for your online business 55
Processor speed 56
Hard drive storage 57
CD-RW/DVD±RW drive . . 58
Monitor 58
Fax equipment 59
Image capture devices 60
Getting Online: Connection Options 62
Software Solutions for Online Business 63
Web browser 63
Web page editor 64
Table of Contents ^
Taking e-mail a step higher 64
Discussion group software 65
FTP software 65
Image editors 66
Instant messaging 66
Backup software 67
Chapter 3: Selecting the Right Web Host
and Design Tools 69
Getting the Most from Your Web Host 70
Finding a Web Server to Call Home 72
Housing your Web site for free 74
Investigating electronic shop-front software 75
Moving into an online shopping centre 77
Turning to your ISP for Web hosting 78
Going for the works with a Web hosting service 83
Fun with Tools: Choosing a Web Page Editor 86
For the novice: Use your existing programs 87
For intermediate needs: User-friendly Web editors 87
For advanced commerce sites: Programs that do it all 90
Chapter 4: Profiting from New Business Tools 93
Advantages of Doing Business Online 93
Operating 24/7 94
Communicating with etools 94
Taking advantage of micropayments rebirth 97
Auctioning off your professional services 99
Exploring New Products and Services You Can Sell 99
Music files and other creative work 100
Groceries and other household services 100
M-commerce 102
Adding Online Content and Commentary 103
Blogging to build your brand 103
Finding your niche 104
Starting a blog 105
Building an audience 106
Building a Community 108
Partnerships 108
Market research HO
Web 2.0 - What on Earth Does That Mean0 111
Starting and Running an Online Business For Dummies
Part 11: Establishing lour Online Presence /13
Chapter 5: Giving Your E-Business Site Structure and Style 115
Feng Shui Your Web Site 116
Nip and Tuck: Establishing a Visual Identity 118
Wallpaper that will wow 119
Using Web typefaces like a pro 121
Clip art is free and fun 123
A picture is worth a thousand words 123
Creating a logo 127
Extreme Web Pages: Advanced Layouts .128
Setting the tables for your customers 128
Framing your subject 131
Breaking the grid with layers l32
Hiring a Professional Web Designer l32
Chapter 6: Attracting and Keeping Customers 135
Including Features That Attract Customers 136
Don t be shy about what you have to say 137
Making your content scannable l42
Freebies: Everyone s favourite 146
Make your site searchable 148
Writing Unforgettable Text l50
Striking the right tone l50
Getting a little help from your friends 150
Sharing your expertise 151
Inviting Comments from Customers Zl53
Getting positive e-mail feedback 154
Creating Web page forms that aren t off-putting ..155
Providing a guest book 156
Chit-chatting that counts 160
Chapter 7: Building in Security Up Front 163
Practising Safe Business 164
When the computer is a group sport .164
Your call centre 165
Preparing for the worst 165
Installing Firewalls and Other Saieguards .169
Keeping out Trojan horses and other unwantedi visitorsZZZ.170
Cleaning out spyware 170
Positioning the firewall 171
Keeping your firewall up to date 172
Table of Contents J
Using Public Keys to Provide Security 172
The keys to public-key/private-key encryption 172
Getting a certificate without going to school 174
Keeping Other Noses Out of Your Business 176
Encryption software for the rest of us 177
Encrypting e-mail messages 177
Picking passwords that are hard to guess 179
A mouthful of protection with authentication 180
Chapter 8: Monitoring and Improving Your Business 181
Bolstering Your Infrastructure 181
Renewing your domain name 182
Finding a new Web server 185
Performing Basic Web Housekeeping 186
Making sure that your site is organised 187
Adding navigational links 187
Ensuring that your site is searchable 189
Taking your site for a test run 193
Managing Goods and Services 194
Sourcing goods 194
Handling returns 195
Adding shipping rates 195
Maintaining inventory 195
Part 111: Running and Promoting
your Online Business 197
Chapter 9: Easing the Shopping Experience 199
Attracting and Keeping Online Customers 200
See your merchandise 200
Tell me that the price is right, right now 201
Show me that 1 can trust you! 202
Give me the essentials; show me the products 203
Looking for a Good Web Host: The 411 203
Domain name registration 205
Marketing utilities 206
Catalogue creators 206
Database connectivity 207
Payment plans 207
Boosting Business through Efficient Communication 208
Making Sure That Your Web Site Is Up to Scratch 210
Using software to monitor performance 211
Dealing with service outages 211
Starting and Running an Online Business For Dummies
Outsourcing Your Business Needs 212
How ASPs can help your company 213
Before you sign on the dotted line 216
Chapter 10: Running a Business on eBay.co.uk 219
Understanding eBay.co.uk Auctions 220
Building a Good Reputation 221
Feedback, feedback, feedback! 222
Developing a schedule 222
Creating an About Me page 223
Preparing Sales Descriptions That Sell 225
Details, details 226
Include clear images 229
Be flexible with payment options 230
Providing Good Customer Service 231
Setting terms of sale 231
Packing and shipping safely 232
Moving from Auctioneer to eBay.co.uk Businessperson 232
Opening an eBay.co.uk shop 233
Striving for PowerSeller status 233
Chapter 11: Accepting Payments 237
Sealing the Deal: The Options 238
Enabling Credit-Card Purchases 239
Setting up a merchant account 240
Finding a secure server 241
Verifying credit-card data 241
Processing your orders 242
Exploring Online Payment Systems 244
Shopping trolley software 245
PayPal 246
Actinic 248
Micropayments 249
Fulfilling Your Online Orders 250
Provide links to shipping services 250
Present shipping options clearly 251
Chapter 12: Service with a Virtual Smile 253
The Best Customer Is an Informed Customer 254
Why FAQs are frequently used 254
Writing an online newsletter 255
Mixing bricks and clicks 257
Table of Contents Jf{
Helping Customers Reach You 258
Going upscale with your e-mail 258
Creating forms that aren t formidable 263
Making Customers Feel That They Belong 267
Putting the person into personal service 267
Not letting an ocean be a business barrier 269
Having a discussion area can enhance your site 270
Starting an alt discussion group 271
Starting a Yahoo! group 272
Creating a Web discussion area with FrontPage 273
Chapter 13: Search Engines: What You Need to Know 277
Understanding How Search Engines Find You 278
Keywords are key 278
Links help searchers connect to you 279
Don t forget the human touch 280
Taking the initiative: Paying for ads 280
Knowing who supplies the search results 281
Going Gaga over Google 281
Googling yourself 282
Playing Google s game to reach No. 1 282
Leaving a Trail of Crumbs 283
Adding keywords to your HTML 283
Registering your site with Google.co.uk 285
Getting listed in the Yahoo! index 285
Getting listed with other search services 286
Adding keywords to key pages 288
Don t make your pages hard to index 289
Maximising links 289
Monitoring Traffic: The Science of Webanalytics 291
Part IV: The Necessary Evils: Lawl and Accounting 293
Chapter 14: Making It All Legal 295
Thinking about Trade Names and Trademarks 296
Determining whether a trademark is up for grabs 298
Protecting your trade name 299
Ensuring that your domain name stays yours 300
Practising Safe Copyright 301
Copyright you can count on 302
Making copyright work for you 303
Starting and Running an Online Business For Dummies
Understanding Legal Basics 305
Your Business in the Eyes of the Law 306
Sole trader 306
Partnership 306
Statutory business entity 307
Keeping Out of Legal Trouble 308
Chapter 15: Online Business Accounting Tools 311
ABCs: Accounting Basics for Commerce 311
Choosing an accounting method 312
Knowing what records to keep 313
Understanding the Ps and Qs of P Ls 316
Accounting Software for Your Business 316
The Taxman Cometh: Concerns for Small Business 320
Should you charge VAT? 320
Remembering other business taxes 321
Deducing your business deductions 321
Part V: The Part of Tens 323
Chapter 16: Ten Must-Have Features for Your Web Site 325
Secure Easy-to-Remember URLs 325
Provide a Convenient Payment Method 326
Promote Security, Privacy, and Trust 326
Choose Goods and Services That Buyers Want 327
Have a Regular Influx of New Products 328
Be Current with Upkeep and Improvements 328
Personally Interact with Your Customers 329
Post Advertisements in the Right Places 329
Blow Your Own Trumpet 330
Create a Well-Organised Web Site 330
Chapter 17: Ten Hot Ways to Be an Ontrepreneur 333
StartaBlog 333
Turn Your Hobby into a Business 334
Get Other People to Contribute 334
Inspire Others with Your Thoughts 335
Offer Your Services on a Directory 335
Ask for Contributions 336
Give Out Not-So-Free Advice 336
Turn to Your Pets for Help 337
Become a Mine of Information 337
Need Income? Just Ask!.331
Expand Your Existing Business to the Web 338
Table of Contents ff
Chapter 18: Ten Must-See Web Sites for Online Entrepreneurs 339
Realbusiness.co.uk 339
Google.co.uk 339
UKWDA.org 340
Businesslink.gov.uk 340
HMRC.gov.uk 340
Ebay.co.uk 341
Startups.co.uk 341
Guardian Technology 342
Idiottoys.com 342
Order-order.com 342
Index 3U3
|
| adam_txt |
Contents at a Glance
Introduction
Part h Strategies and Tools for j/our Online Business 7
Chapter 1: Opening Your Own Online Business in Ten Easy Steps 9
Chapter 2: Choosing and Equipping Your New E-Business 35
Chapter 3: Selecting the Right Web Host and Design Tools 69
Chapter 4: Profiting from New Business Tools 93
Part 11: Establishing Hour Online Presence 113
Chapter 5: Giving Your E-Business Site Structure and Style 115
Chapter 6: Attracting and Keeping Customers 135
Chapter 7: Building in Security Up Front 163
Chapter 8: Monitoring and Improving Your Business 181
Part 111: Running and Promoting
your Online Business 197
Chapter 9: Easing the Shopping Experience 199
Chapter 10: Running a Business on eBay.co.uk 219
Chapter 11: Accepting Payments 237
Chapter 12: Service with a Virtual Smile 253
Chapter 13: Search Engines: What You Need to Know 277
Part IV: The Necessaru Evils: Law and Accounting 293
Chapter 14: Making It All Legal 295
Chapter 15: Online Business Accounting Tools 311
Part V: The Part of Tens 323
Chapter 16: Ten Must-Have Features for Your Web Site 325
Chapter 17: Ten Hot Ways to Be an Ontrepreneur 333
Chapter 18: Ten Must-See Web Sites for Online Entrepreneurs 339
Index 3d3
Table of Contents
Introduction /
About This Book 1
Conventions Used in This Book 2
Foolish Assumptions 3
How This Book Is Organised 3
Part I: Strategies and Tools for Your Online Business 3
Part II: Establishing Your Online Presence 4
Part III: Running and Promoting Your Online Business 4
Part IV: The Necessary Evils: Law and Accounting 4
Part V: The Part of Tens 4
Icons Used in This Book 5
Where to Go from Here 5
Part 1: Strategies and Tools for l/our Online Business 7
Chapter 1: Opening Your Own Online
Business in Ten Easy Steps 9
The Time Is Now 9
Step 1: Identify a Need 10
Getting to know the marketplace 11
'Cee-ing' what's out there 13
Working out how to do it better 14
Step 2: Know What You're Offering 16
Step 3: Come Up with a Virtual Business Plan 16
Step 4: Get Your Act Together and Set Up Shop 17
Finding a host for your Web site 18
Assembling the equipment you need 19
Choosing business software 19
Step 5: Get Help 21
Hiring technical bods 21
Gathering your team 22
Step 6: Construct a Web Site 23
Making your site content-rich 23
Establishing a visual identity 25
Starting and Running an Online Business For Dummies
Step 7: Process Your Sales 25
Providing a means for secure transactions 26
How not to cook your books 27
Step 8: Provide Personal Service 27
Sharing your expertise 28
Making your site appealing 29
E-mailing your way to the top 30
Step 9: Alert the Media and Everyone Else 31
Listing your site with Internet search services 31
Reaching the whole Internet 31
Step 10: Review, Revise, and Improve 32
Taking stock 32
Updating your data 33
Chapter 2: Choosing and Equipping Your New E-Business 35
Starting Off on the Right Foot 36
Mapping Out Your Online Business 37
Looking around 37
Making your mark 38
Evaluating commercial Web sites 39
Flavours of Online Businesses You Can Taste Test 40
Selling consumer products 40
Punting what you're good at 41
Making money from your expertise 43
Creating opportunities with technology 44
Being a starving artist without starving 44
Marketing One-to-One with Your Customers 46
Focus on a customer segment 46
Boost your credibility 48
Create customer-to-customer contact: Everybody wins 50
Be a player in online communities 51
Add ways to sell and multiply your profits 53
Easyware (Not Hardware) for Your Business 55
The right computer for your online business 55
Processor speed 56
Hard drive storage 57
CD-RW/DVD±RW drive ' .'. 58
Monitor 58
Fax equipment 59
Image capture devices 60
Getting Online: Connection Options 62
Software Solutions for Online Business 63
Web browser 63
Web page editor 64
Table of Contents ^
Taking e-mail a step higher 64
Discussion group software 65
FTP software 65
Image editors 66
Instant messaging 66
Backup software 67
Chapter 3: Selecting the Right Web Host
and Design Tools 69
Getting the Most from Your Web Host 70
Finding a Web Server to Call Home 72
Housing your Web site for free 74
Investigating electronic shop-front software 75
Moving into an online shopping centre 77
Turning to your ISP for Web hosting 78
Going for the works with a Web hosting service 83
Fun with Tools: Choosing a Web Page Editor 86
For the novice: Use your existing programs 87
For intermediate needs: User-friendly Web editors 87
For advanced commerce sites: Programs that do it all 90
Chapter 4: Profiting from New Business Tools 93
Advantages of Doing Business Online 93
Operating 24/7 94
Communicating with etools 94
Taking advantage of micropayments' rebirth 97
Auctioning off your professional services 99
Exploring New Products and Services You Can Sell 99
Music files and other creative work 100
Groceries and other household services 100
M-commerce 102
Adding Online Content and Commentary 103
Blogging to build your brand 103
Finding your niche 104
Starting a blog 105
Building an audience 106
Building a Community 108
Partnerships 108
Market research HO
Web 2.0 - What on Earth Does That Mean0 111
Starting and Running an Online Business For Dummies
Part 11: Establishing \lour Online Presence /13
Chapter 5: Giving Your E-Business Site Structure and Style 115
Feng Shui Your Web Site 116
Nip and Tuck: Establishing a Visual Identity 118
Wallpaper that will wow 119
Using Web typefaces like a pro 121
Clip art is free and fun 123
A picture is worth a thousand words 123
Creating a logo 127
Extreme Web Pages: Advanced Layouts .128
Setting the tables for your customers 128
Framing your subject 131
Breaking the grid with layers l32
Hiring a Professional Web Designer l32
Chapter 6: Attracting and Keeping Customers 135
Including Features That Attract Customers 136
Don't be shy about what you have to say 137
Making your content scannable l42
Freebies: Everyone's favourite 146
Make your site searchable 148
Writing Unforgettable Text l50
Striking the right tone l50
Getting a little help from your friends 150
Sharing your expertise 151
Inviting Comments from Customers Zl53
Getting positive e-mail feedback 154
Creating Web page forms that aren't off-putting .155
Providing a guest book 156
Chit-chatting that counts 160
Chapter 7: Building in Security Up Front 163
Practising Safe Business 164
When the computer is a group sport .164
Your call centre '' 165
Preparing for the worst 165
Installing Firewalls and Other Saieguards .169
Keeping out Trojan horses and other unwantedi visitorsZZZ.170
Cleaning out spyware 170
Positioning the firewall 171
Keeping your firewall up to date 172
Table of Contents J
Using Public Keys to Provide Security 172
The keys to public-key/private-key encryption 172
Getting a certificate without going to school 174
Keeping Other Noses Out of Your Business 176
Encryption software for the rest of us 177
Encrypting e-mail messages 177
Picking passwords that are hard to guess 179
A mouthful of protection with authentication 180
Chapter 8: Monitoring and Improving Your Business 181
Bolstering Your Infrastructure 181
Renewing your domain name 182
Finding a new Web server 185
Performing Basic Web Housekeeping 186
Making sure that your site is organised 187
Adding navigational links 187
Ensuring that your site is searchable 189
Taking your site for a test run 193
Managing Goods and Services 194
Sourcing goods 194
Handling returns 195
Adding shipping rates 195
Maintaining inventory 195
Part 111: Running and Promoting
your Online Business 197
Chapter 9: Easing the Shopping Experience 199
Attracting and Keeping Online Customers 200
See your merchandise 200
Tell me that the price is right, right now 201
Show me that 1 can trust you! 202
Give me the essentials; show me the products 203
Looking for a Good Web Host: The 411 203
Domain name registration 205
Marketing utilities 206
Catalogue creators 206
Database connectivity 207
Payment plans 207
Boosting Business through Efficient Communication 208
Making Sure That Your Web Site Is Up to Scratch 210
Using software to monitor performance 211
Dealing with service outages 211
Starting and Running an Online Business For Dummies
Outsourcing Your Business Needs 212
How ASPs can help your company 213
Before you sign on the dotted line 216
Chapter 10: Running a Business on eBay.co.uk 219
Understanding eBay.co.uk Auctions 220
Building a Good Reputation 221
Feedback, feedback, feedback! 222
Developing a schedule 222
Creating an About Me page 223
Preparing Sales Descriptions That Sell 225
Details, details 226
Include clear images 229
Be flexible with payment options 230
Providing Good Customer Service 231
Setting terms of sale 231
Packing and shipping safely 232
Moving from Auctioneer to eBay.co.uk Businessperson 232
Opening an eBay.co.uk shop 233
Striving for PowerSeller status 233
Chapter 11: Accepting Payments 237
Sealing the Deal: The Options 238
Enabling Credit-Card Purchases 239
Setting up a merchant account 240
Finding a secure server 241
Verifying credit-card data 241
Processing your orders 242
Exploring Online Payment Systems 244
Shopping trolley software 245
PayPal 246
Actinic 248
Micropayments 249
Fulfilling Your Online Orders 250
Provide links to shipping services 250
Present shipping options clearly 251
Chapter 12: Service with a Virtual Smile 253
The Best Customer Is an Informed Customer 254
Why FAQs are frequently used 254
Writing an online newsletter 255
Mixing bricks and clicks 257
Table of Contents Jf{
Helping Customers Reach You 258
Going upscale with your e-mail 258
Creating forms that aren't formidable 263
Making Customers Feel That They Belong 267
Putting the 'person' into personal service 267
Not letting an ocean be a business barrier 269
Having a discussion area can enhance your site 270
Starting an alt discussion group 271
Starting a Yahoo! group 272
Creating a Web discussion area with FrontPage 273
Chapter 13: Search Engines: What You Need to Know 277
Understanding How Search Engines Find You 278
Keywords are key 278
Links help searchers connect to you 279
Don't forget the human touch 280
Taking the initiative: Paying for ads 280
Knowing who supplies the search results 281
Going Gaga over Google 281
Googling yourself 282
Playing Google's game to reach No. 1 282
Leaving a Trail of Crumbs 283
Adding keywords to your HTML 283
Registering your site with Google.co.uk 285
Getting listed in the Yahoo! index 285
Getting listed with other search services 286
Adding keywords to key pages 288
Don't make your pages hard to index 289
Maximising links 289
Monitoring Traffic: The Science of Webanalytics 291
Part IV: The Necessary Evils: Lawl and Accounting 293
Chapter 14: Making It All Legal 295
Thinking about Trade Names and Trademarks 296
Determining whether a trademark is up for grabs 298
Protecting your trade name 299
Ensuring that your domain name stays yours 300
Practising Safe Copyright 301
Copyright you can count on 302
Making copyright work for you 303
Starting and Running an Online Business For Dummies
Understanding Legal Basics 305
Your Business in the Eyes of the Law 306
Sole trader 306
Partnership 306
Statutory business entity 307
Keeping Out of Legal Trouble 308
Chapter 15: Online Business Accounting Tools 311
ABCs: Accounting Basics for Commerce 311
Choosing an accounting method 312
Knowing what records to keep 313
Understanding the Ps and Qs of P Ls 316
Accounting Software for Your Business 316
The Taxman Cometh: Concerns for Small Business 320
Should you charge VAT? 320
Remembering other business taxes 321
Deducing your business deductions 321
Part V: The Part of Tens 323
Chapter 16: Ten Must-Have Features for Your Web Site 325
Secure Easy-to-Remember URLs 325
Provide a Convenient Payment Method 326
Promote Security, Privacy, and Trust 326
Choose Goods and Services That Buyers Want 327
Have a Regular Influx of New Products 328
Be Current with Upkeep and Improvements 328
Personally Interact with Your Customers 329
Post Advertisements in the Right Places 329
Blow Your Own Trumpet 330
Create a Well-Organised Web Site 330
Chapter 17: Ten Hot Ways to Be an Ontrepreneur 333
StartaBlog 333
Turn Your Hobby into a Business 334
Get Other People to Contribute 334
Inspire Others with Your Thoughts 335
Offer Your Services on a Directory 335
Ask for Contributions 336
Give Out Not-So-Free Advice 336
Turn to Your Pets for Help 337
Become a Mine of Information 337
Need Income? Just Ask!.331
Expand Your Existing Business to the Web 338
Table of Contents ff
Chapter 18: Ten Must-See Web Sites for Online Entrepreneurs 339
Realbusiness.co.uk 339
Google.co.uk 339
UKWDA.org 340
Businesslink.gov.uk 340
HMRC.gov.uk 340
Ebay.co.uk 341
Startups.co.uk 341
Guardian Technology 342
Idiottoys.com 342
Order-order.com 342
Index 3U3 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Matthews, Dan Holden, Greg |
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| author_role | aut aut |
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| author_variant | d m dm g h gh |
| building | Verbundindex |
| bvnumber | BV023099184 |
| ctrlnum | (OCoLC)237186070 (DE-599)BVBBV023099184 |
| dewey-full | 658.11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.11 |
| dewey-search | 658.11 |
| dewey-sort | 3658.11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | UK Ed. |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T19:44:02Z |
| indexdate | 2024-07-09T21:10:59Z |
| institution | BVB |
| isbn | 9780470057681 |
| language | English |
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| physical | XX, 360 S. Ill. |
| publishDate | 2007 |
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| publisher | Wiley |
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| series2 | ... for Dummies |
| spelling | Matthews, Dan Verfasser (DE-588)116841265 aut Starting and running an online business for Dummies Dan Matthews and Greg Holden UK Ed. Chichester Wiley 2007 XX, 360 S. Ill. txt rdacontent n rdamedia nc rdacarrier ... for Dummies Electronic commerce Entrepreneurship New business enterprises Computer networks New business enterprises Management Small business Computer networks Small business Management Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Online-Shop (DE-588)7659857-3 gnd rswk-swf 1\p (DE-588)4048476-2 Ratgeber gnd-content Online-Shop (DE-588)7659857-3 s Unternehmensgründung (DE-588)4078599-3 s 2\p DE-604 Holden, Greg Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016301936&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Matthews, Dan Holden, Greg Starting and running an online business for Dummies Electronic commerce Entrepreneurship New business enterprises Computer networks New business enterprises Management Small business Computer networks Small business Management Unternehmensgründung (DE-588)4078599-3 gnd Online-Shop (DE-588)7659857-3 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)7659857-3 (DE-588)4048476-2 |
| title | Starting and running an online business for Dummies |
| title_auth | Starting and running an online business for Dummies |
| title_exact_search | Starting and running an online business for Dummies |
| title_exact_search_txtP | Starting and running an online business for Dummies |
| title_full | Starting and running an online business for Dummies Dan Matthews and Greg Holden |
| title_fullStr | Starting and running an online business for Dummies Dan Matthews and Greg Holden |
| title_full_unstemmed | Starting and running an online business for Dummies Dan Matthews and Greg Holden |
| title_short | Starting and running an online business for Dummies |
| title_sort | starting and running an online business for dummies |
| topic | Electronic commerce Entrepreneurship New business enterprises Computer networks New business enterprises Management Small business Computer networks Small business Management Unternehmensgründung (DE-588)4078599-3 gnd Online-Shop (DE-588)7659857-3 gnd |
| topic_facet | Electronic commerce Entrepreneurship New business enterprises Computer networks New business enterprises Management Small business Computer networks Small business Management Unternehmensgründung Online-Shop Ratgeber |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016301936&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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