Verfügbarkeit: Corporate reputation

Corporate reputation: 12 steps to safeguarding and recovering reputation

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Bibliographische Detailangaben
1. Verfasser:	Gaines-Ross, Leslie (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Hoboken, N.J. Wiley 2008
Schlagworte:	Efficacité organisationnelle Entreprises - Image Entreprises - Relations publiques Responsabilité Corporate image Responsibility Corporations > Public relations Organizational effectiveness
Online-Zugang:	Publisher description Table of contents only Contributor biographical information Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XX, 183 S. Ill.
ISBN:	0470171502 9780470171509

Internformat

MARC


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Datensatz im Suchindex

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adam_text	CONTENTS Acknowledgments ix Preface xiii PART I CHAPTER 1 Reputation Matters 3 A Tipping Point 3 Reputation Advantage 6 CHAPTER 2 Reputation Loss 11 Reputation Erosion 11 The New Reputation Rules of Engagement 15 CHAPTER 3 Second Acts 25 Reputation Rising 25 One Step at a Time 28 PART II CHAPTER 4 Rescue 37 Step 1: Take the Heat — Leader First 42 Step 2: Communicate Tirelessly 53 Step 3: Don t Underestimate Your Critics and Competitors Step 4: Reset the Company Clock Conclusion CHAPTER 5 Rewind Step 5: Analyze What Went Wrong and Right Step 6: Measure, Measure, and Measure Again Conclusion CHAPTER 6 Restore Step 7: Right the Culture Step 8: Seize the Shift Step 9: Brave the Media Conclusion CHAPTER 7 Recover Step 10: Build a Drumbeat of Good News Step 11: Commit to a Marathon, Not a Sprint Step 12: Minimize Reputation Risk Conclusion PART III CHAPTER 8 Return to Flight 147 Reputation Loss is All but Inevitable 148 Reputation Recovery Comes With No Expiration Date 150 Reputation Wounds are Often Self-Inflicted 151 New Reputation Perils Lie Ahead 152 Reputation Radar is Not a Luxury 154 Reputation Halos Do Not Make you a Saint 155 Reputation is and Always Will be a Job For CEOs 156 Beyond The Bottom Line 158 Reputation Capital Rules 159 Notes 161 Index 175
adam_txt	CONTENTS Acknowledgments ix Preface xiii PART I CHAPTER 1 Reputation Matters 3 A Tipping Point 3 Reputation Advantage 6 CHAPTER 2 Reputation Loss 11 Reputation Erosion 11 The New Reputation Rules of Engagement 15 CHAPTER 3 Second Acts 25 Reputation Rising 25 One Step at a Time 28 PART II CHAPTER 4 Rescue 37 Step 1: Take the Heat — Leader First 42 Step 2: Communicate Tirelessly 53 Step 3: Don't Underestimate Your Critics and Competitors Step 4: Reset the Company Clock Conclusion CHAPTER 5 Rewind Step 5: Analyze What Went Wrong and Right Step 6: Measure, Measure, and Measure Again Conclusion CHAPTER 6 Restore Step 7: Right the Culture Step 8: Seize the Shift Step 9: Brave the Media Conclusion CHAPTER 7 Recover Step 10: Build a Drumbeat of Good News Step 11: Commit to a Marathon, Not a Sprint Step 12: Minimize Reputation Risk Conclusion PART III CHAPTER 8 Return to Flight 147 Reputation Loss is All but Inevitable 148 Reputation Recovery Comes With No Expiration Date 150 Reputation Wounds are Often Self-Inflicted 151 New Reputation Perils Lie Ahead 152 Reputation Radar is Not a Luxury 154 Reputation Halos Do Not Make you a Saint 155 Reputation is and Always Will be a Job For CEOs 156 Beyond The Bottom Line 158 Reputation Capital Rules 159 Notes 161 Index 175
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spelling	Gaines-Ross, Leslie Verfasser aut Corporate reputation 12 steps to safeguarding and recovering reputation Leslie Gaines-Ross 12 steps to safeguarding and recovering reputation Twelve steps to safeguarding and recovering reputation Hoboken, N.J. Wiley 2008 XX, 183 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Efficacité organisationnelle Entreprises - Image Entreprises - Relations publiques Responsabilité Corporate image Responsibility Corporations Public relations Organizational effectiveness http://www.loc.gov/catdir/enhancements/fy0743/2007038101-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0743/2007038101-t.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0805/2007038101-b.html Contributor biographical information Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016299867&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Gaines-Ross, Leslie Corporate reputation 12 steps to safeguarding and recovering reputation Efficacité organisationnelle Entreprises - Image Entreprises - Relations publiques Responsabilité Corporate image Responsibility Corporations Public relations Organizational effectiveness
title	Corporate reputation 12 steps to safeguarding and recovering reputation
title_alt	12 steps to safeguarding and recovering reputation Twelve steps to safeguarding and recovering reputation
title_auth	Corporate reputation 12 steps to safeguarding and recovering reputation
title_exact_search	Corporate reputation 12 steps to safeguarding and recovering reputation
title_exact_search_txtP	Corporate reputation 12 steps to safeguarding and recovering reputation
title_full	Corporate reputation 12 steps to safeguarding and recovering reputation Leslie Gaines-Ross
title_fullStr	Corporate reputation 12 steps to safeguarding and recovering reputation Leslie Gaines-Ross
title_full_unstemmed	Corporate reputation 12 steps to safeguarding and recovering reputation Leslie Gaines-Ross
title_short	Corporate reputation
title_sort	corporate reputation 12 steps to safeguarding and recovering reputation
title_sub	12 steps to safeguarding and recovering reputation
topic	Efficacité organisationnelle Entreprises - Image Entreprises - Relations publiques Responsabilité Corporate image Responsibility Corporations Public relations Organizational effectiveness
topic_facet	Efficacité organisationnelle Entreprises - Image Entreprises - Relations publiques Responsabilité Corporate image Responsibility Corporations Public relations Organizational effectiveness
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