New strategies for reputation management: gaining control of issues, crises and corporate social responsibility
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VI, 176 S. |
| ISBN: | 074945007X 9780749450076 |
Internformat
MARC
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| 245 | 1 | 0 | |a New strategies for reputation management |b gaining control of issues, crises and corporate social responsibility |c Andrew Griffin |
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Datensatz im Suchindex
| _version_ | 1804137353024897024 |
|---|---|
| adam_text | Contents
Acknowledgements
vii
Introduction
1
1.
Reputation management today
9
Reputation terminology
11
Reputation evaluation
12
Joined-up thinking?
16
Aspects of managing reputation risk
18
Reputation management: some company caricatures
25
Summary
28
2.
The corporation under fire
The world is freer and smaller
It is a world of fear
It is a world of information
Individuals are empowered
NGOs
are empowered
Governments remain powerful, whilst corporate power
is waning
Tomorrow s world
Summary
3.
Regaining the reputation initiative
Changing the corporate mindset
Putting reputation at the heart of the business
72
Redrawing the corporate stakeholder map and
engagement plan
75
Summary
77
Crisis management
-
leadership in a tried and tested
system
79
Crisis management
-
easy in theory
80
Crisis management is about substance, not spin
83
You re not alone
* 89
Prepare your people as well as your process
92
Practice makes perfect
94
Leadership is the key differentiator
96
Crisis management
-
an action plan for change
106
Issues management
-
shaping the agenda 111
Issues management
-
difficult in theory
113
Categorizing and prioritizing issues
114
Issues management is as important as crisis
management, but requires different skills and tools
117
Local issues can now have global consequences
120
Issues management is about agenda control
121
Global issues need (uncharacteristic) long-term
thinking
127
Social responsibility
-
your initiatives on your initiative
137
What is CSR?
139
CSR is about business, but not controlled by business
140
CSR does not shield companies from reputation risk
144
CSR reports are a waste of time and trees
152
The concept of corporate citizenship is more helpful
than that of CSR
. 154
Performance matters more
155
Turning the corner
-
the corporation on the couch
161
Notes from the psychologist s couch
161
Follow change or make change?
162
Leading change in reputation management
163
Further reading and information
165
Index
169
|
| adam_txt |
Contents
Acknowledgements
vii
Introduction
1
1.
Reputation management today
9
Reputation terminology
11
Reputation evaluation
12
Joined-up thinking?
16
Aspects of managing reputation risk
18
Reputation management: some company caricatures
25
Summary
28
2.
The corporation under fire
The world is freer and smaller
It is a world of fear
It is a world of information
Individuals are empowered
NGOs
are empowered
Governments remain powerful, whilst corporate power
is waning
Tomorrow's world
Summary
3.
Regaining the reputation initiative
Changing the corporate mindset
Putting reputation at the heart of the business
72
Redrawing the corporate stakeholder map and
engagement plan
75
Summary
77
Crisis management
-
leadership in a tried and tested
system
79
Crisis management
-
easy in theory
80
Crisis management is about substance, not spin
83
You're not alone
* 89
Prepare your people as well as your process
92
Practice makes perfect
94
Leadership is the key differentiator
96
Crisis management
-
an action plan for change
106
Issues management
-
shaping the agenda 111
Issues management
-
difficult in theory
113
Categorizing and prioritizing issues
114
Issues management is as important as crisis
management, but requires different skills and tools
117
Local issues can now have global consequences
120
Issues management is about agenda control
121
Global issues need (uncharacteristic) long-term
thinking
127
Social responsibility
-
your initiatives on your initiative
137
What is CSR?
139
CSR is about business, but not controlled by business
140
CSR does not shield companies from reputation risk
144
CSR reports are a waste of time and trees
152
The concept of corporate citizenship is more helpful
than that of CSR
. 154
Performance matters more
155
Turning the corner
-
the corporation on the couch
161
Notes from the psychologist's couch
161
Follow change or make change?
162
Leading change in reputation management
163
Further reading and information
165
Index
169 |
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| discipline | Kommunikationswesen Wirtschaftswissenschaften |
| discipline_str_mv | Kommunikationswesen Wirtschaftswissenschaften |
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| index_date | 2024-07-02T19:43:23Z |
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| language | English |
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| spelling | Griffin, Andrew Verfasser aut New strategies for reputation management gaining control of issues, crises and corporate social responsibility Andrew Griffin London Kogan Page 2008 VI, 176 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Corporate image Management Corporations Public relations Social responsibility of business Image (DE-588)4026574-2 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Prestige (DE-588)4076334-1 gnd rswk-swf Soziale Verantwortung (DE-588)4055737-6 gnd rswk-swf Krisenmanagement (DE-588)4127374-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Prestige (DE-588)4076334-1 s Strategisches Management (DE-588)4124261-0 s DE-188 Image (DE-588)4026574-2 s Soziale Verantwortung (DE-588)4055737-6 s Krisenmanagement (DE-588)4127374-6 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016299811&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Griffin, Andrew New strategies for reputation management gaining control of issues, crises and corporate social responsibility Corporate image Management Corporations Public relations Social responsibility of business Image (DE-588)4026574-2 gnd Strategisches Management (DE-588)4124261-0 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Prestige (DE-588)4076334-1 gnd Soziale Verantwortung (DE-588)4055737-6 gnd Krisenmanagement (DE-588)4127374-6 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4026574-2 (DE-588)4124261-0 (DE-588)4043188-5 (DE-588)4076334-1 (DE-588)4055737-6 (DE-588)4127374-6 (DE-588)4061963-1 |
| title | New strategies for reputation management gaining control of issues, crises and corporate social responsibility |
| title_auth | New strategies for reputation management gaining control of issues, crises and corporate social responsibility |
| title_exact_search | New strategies for reputation management gaining control of issues, crises and corporate social responsibility |
| title_exact_search_txtP | New strategies for reputation management gaining control of issues, crises and corporate social responsibility |
| title_full | New strategies for reputation management gaining control of issues, crises and corporate social responsibility Andrew Griffin |
| title_fullStr | New strategies for reputation management gaining control of issues, crises and corporate social responsibility Andrew Griffin |
| title_full_unstemmed | New strategies for reputation management gaining control of issues, crises and corporate social responsibility Andrew Griffin |
| title_short | New strategies for reputation management |
| title_sort | new strategies for reputation management gaining control of issues crises and corporate social responsibility |
| title_sub | gaining control of issues, crises and corporate social responsibility |
| topic | Corporate image Management Corporations Public relations Social responsibility of business Image (DE-588)4026574-2 gnd Strategisches Management (DE-588)4124261-0 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Prestige (DE-588)4076334-1 gnd Soziale Verantwortung (DE-588)4055737-6 gnd Krisenmanagement (DE-588)4127374-6 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Corporate image Management Corporations Public relations Social responsibility of business Image Strategisches Management Öffentlichkeitsarbeit Prestige Soziale Verantwortung Krisenmanagement Unternehmen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016299811&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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