Brand Hollywood: selling entertainment in a global media age
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2008
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Table of contents only Publisher description Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 212 S. Ill. |
| ISBN: | 0415354048 0415354056 9780415354042 9780415354059 |
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| 245 | 1 | 0 | |a Brand Hollywood |b selling entertainment in a global media age |c Paul Grainge |
| 250 | |a 1. publ. | ||
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| 648 | 7 | |a Geschichte 1990-2006 |2 gnd |9 rswk-swf | |
| 650 | 4 | |a Film | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of illustrations ix
Acknowledgements xi
Introduction 1
Entertainment economies 3
PART I
Brand culture 19
1 The cultural economy of branding 21
2 Media branding and the entertainment complex 44
PART II
Brand logos 67
3 Studio logos and the aesthetics of memory and hype 69
4 Dolby and the unheard history of technical trademarks 88
PART III
Brand spectacle 107
5 Licensing the library: of archives and animation 109
6 The sustained event: branding fantasies and die
corporate blockbuster 130
viii Contents
7 The world is our audience : branding entertainment
space 151
Conclusion 173
Total entertainment 175
Notes 181
Bibliography 191
Index 205
lustrations
I am indebted to the companies and archives below for permission to reproduce
the following images. In particular, I appreciate the time that Dolby Laboratories
spent capturing stills from their promotional trailers on my behalf. Dolby Trailers
are copyrighted by Dolby Laboratories, Inc; Dolby and the double-D logo are
registered trademarks of Dolby Laboratories.
1.1 The spectacle of product placement in Cast Away (2000).
Courtesy of Dreamworks SKG and the Ronald Grant
Archive. 36
2.1 Media cool and The Matrix brand (1999). Courtesy of
Warner Bros, and the Ronald Grant Archive. 62
3.1 Warner Bros, logo, 1923. Courtesy of Warner Bros. 74
3.2 Warner Bros, logo, 1967. Courtesy of Warner Bros. 74
3.3 Warner Bros, logo, 1972. Courtesy of Warner Bros. 74
3.4 Warner Bros, logo, 1999. Courtesy of Warner Bros. 74
3.5 The topography of a logo: the habitat of Paramount s
mountain. Courtesy of Paramount Pictures and the Ronald
Grant Archive. 80
4.1 Trailer still from listen ... (1982). Courtesy of
Dolby Laboratories, Inc. 93
4.2 Trailer still from Canyon (1996). Courtesy of
Dolby Laboratories, Inc. 01
4.3 Trailer still from Egypt (1996). Courtesy of
Dolby Laboratories, Inc. 02
4.4 Trailer still from Aurora (1999). Courtesy of
Dolby Laboratories, Inc. 03
5.1 Entering the land of the Looney Tunes, Space Jam (1996).
Courtesy of Warner Bros, and the Ronald Grant Archive. 121
5.2 Addressing the brothers Warner , Looney Tunes: Back in
Action (2003). Courtesy of Warner Bros, and the Ronald
Grant Archive. 125
x List of illustrations
6.1 Ensemble poster for The Fellowship of the Ring (2001). Courtesy
of New Line Cinema and the Ronald Grant Archive. 138
6.2 Ensemble poster for Harry Potter and the Philosopher s Stone
(2001). Courtesy of Warner Bros., J.K. Rowling and the
Ronald Grant Archive. 141
7.1 Spinnaker Tower and Gunwharf Quays, Portsmouth.
Courtesy of Gunwharf Management Ltd. 158
7.2 Destination unmissable : selling contemporary lifestyle.
Courtesy of Gunwharf Management Ltd. 165
7.3 The Cornerhouse, Nottingham. Courtesy of
The Cornerhouse. 167
|
| adam_txt |
Contents
List of illustrations ix
Acknowledgements xi
Introduction 1
Entertainment economies 3
PART I
Brand culture 19
1 The cultural economy of branding 21
2 Media branding and the entertainment complex 44
PART II
Brand logos 67
3 Studio logos and the aesthetics of memory and hype 69
4 Dolby and the unheard history of technical trademarks 88
PART III
Brand spectacle 107
5 Licensing the library: of archives and animation 109
6 The sustained event: branding fantasies and die
corporate blockbuster 130
viii Contents
7 'The world is our audience': branding entertainment
space 151
Conclusion 173
Total entertainment 175
Notes 181
Bibliography 191
Index 205
lustrations
I am indebted to the companies and archives below for permission to reproduce
the following images. In particular, I appreciate the time that Dolby Laboratories
spent capturing stills from their promotional trailers on my behalf. Dolby Trailers
are copyrighted by Dolby Laboratories, Inc; Dolby and the double-D logo are
registered trademarks of Dolby Laboratories.
1.1 The spectacle of product placement in Cast Away (2000).
Courtesy of Dreamworks SKG and the Ronald Grant
Archive. 36
2.1 Media 'cool' and The Matrix brand (1999). Courtesy of
Warner Bros, and the Ronald Grant Archive. 62
3.1 Warner Bros, logo, 1923. Courtesy of Warner Bros. 74
3.2 Warner Bros, logo, 1967. Courtesy of Warner Bros. 74
3.3 Warner Bros, logo, 1972. Courtesy of Warner Bros. 74
3.4 Warner Bros, logo, 1999. Courtesy of Warner Bros. 74
3.5 The topography of a logo: the habitat of Paramount's
mountain. Courtesy of Paramount Pictures and the Ronald
Grant Archive. 80
4.1 Trailer still from 'listen .' (1982). Courtesy of
Dolby Laboratories, Inc. 93
4.2 Trailer still from Canyon (1996). Courtesy of
Dolby Laboratories, Inc. '01
4.3 Trailer still from Egypt (1996). Courtesy of
Dolby Laboratories, Inc. '02
4.4 Trailer still from Aurora (1999). Courtesy of
Dolby Laboratories, Inc. '03
5.1 Entering the land of the Looney Tunes, Space Jam (1996).
Courtesy of Warner Bros, and the Ronald Grant Archive. 121
5.2 Addressing the 'brothers Warner', Looney Tunes: Back in
Action (2003). Courtesy of Warner Bros, and the Ronald
Grant Archive. 125
x List of illustrations
6.1 Ensemble poster for The Fellowship of the Ring (2001). Courtesy
of New Line Cinema and the Ronald Grant Archive. 138
6.2 Ensemble poster for Harry Potter and the Philosopher's Stone
(2001). Courtesy of Warner Bros., J.K. Rowling and the
Ronald Grant Archive. 141
7.1 Spinnaker Tower and Gunwharf Quays, Portsmouth.
Courtesy of Gunwharf Management Ltd. 158
7.2 'Destination unmissable': selling contemporary lifestyle.
Courtesy of Gunwharf Management Ltd. 165
7.3 The Cornerhouse, Nottingham. Courtesy of
The Cornerhouse. 167 |
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| author | Grainge, Paul 1972- |
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| discipline | Allgemeines Wirtschaftswissenschaften |
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| edition | 1. publ. |
| era | Geschichte 1990-2006 gnd |
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| id | DE-604.BV023092208 |
| illustrated | Illustrated |
| index_date | 2024-07-02T19:41:29Z |
| indexdate | 2024-07-09T21:10:49Z |
| institution | BVB |
| isbn | 0415354048 0415354056 9780415354042 9780415354059 |
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| spelling | Grainge, Paul 1972- Verfasser (DE-588)133878627 aut Brand Hollywood selling entertainment in a global media age Paul Grainge 1. publ. London [u.a.] Routledge 2008 XII, 212 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Geschichte 1990-2006 gnd rswk-swf Film Motion pictures United States Marketing Corporate image Brand name products Vermarktung (DE-588)4121857-7 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Film (DE-588)4017102-4 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf Los Angeles- Hollywood (DE-588)4099817-4 gnd rswk-swf Los Angeles- Hollywood (DE-588)4099817-4 g Film (DE-588)4017102-4 s Marke (DE-588)4074577-6 s Geschichte 1990-2006 z DE-604 USA (DE-588)4078704-7 g Vermarktung (DE-588)4121857-7 s http://www.loc.gov/catdir/toc/ecip0716/2007016784.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0731/2007016784-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016295062&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Grainge, Paul 1972- Brand Hollywood selling entertainment in a global media age Film Motion pictures United States Marketing Corporate image Brand name products Vermarktung (DE-588)4121857-7 gnd Marke (DE-588)4074577-6 gnd Film (DE-588)4017102-4 gnd |
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| title | Brand Hollywood selling entertainment in a global media age |
| title_auth | Brand Hollywood selling entertainment in a global media age |
| title_exact_search | Brand Hollywood selling entertainment in a global media age |
| title_exact_search_txtP | Brand Hollywood selling entertainment in a global media age |
| title_full | Brand Hollywood selling entertainment in a global media age Paul Grainge |
| title_fullStr | Brand Hollywood selling entertainment in a global media age Paul Grainge |
| title_full_unstemmed | Brand Hollywood selling entertainment in a global media age Paul Grainge |
| title_short | Brand Hollywood |
| title_sort | brand hollywood selling entertainment in a global media age |
| title_sub | selling entertainment in a global media age |
| topic | Film Motion pictures United States Marketing Corporate image Brand name products Vermarktung (DE-588)4121857-7 gnd Marke (DE-588)4074577-6 gnd Film (DE-588)4017102-4 gnd |
| topic_facet | Film Motion pictures United States Marketing Corporate image Brand name products Vermarktung Marke USA Los Angeles- Hollywood |
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