Operation China: from strategy to execution

"In Operation China, McKinsey & Company consultants Jimmy Hexter and Jonathan Woetzel survey the most recent changes in China, outline best practices for key functional areas, and highlight operating innovations that are just starting to emerge." "The author's key point is si...

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Bibliographische Detailangaben
1. Verfasser: Hexter, Jimmy (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Boston, Mass. Harvard Business School Pr. 2007
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Inhaltsverzeichnis
Zusammenfassung:"In Operation China, McKinsey & Company consultants Jimmy Hexter and Jonathan Woetzel survey the most recent changes in China, outline best practices for key functional areas, and highlight operating innovations that are just starting to emerge." "The author's key point is simple: even the best strategies are only as good as their execution. Success in China now depends on designing, marketing, producing, and channeling goods to customers as effectively and efficiently as possible - drawing from global best practices that are adapted to the distinctly Chinese context. Superb execution on the level that multinationals would expect in developed markets - the new gold standard - is neither common nor easy. But those that are successful may in turn be able to leverage the China advantage into a global one." "Hexter and Woetzel have been consultants in McKinsey's offices in Greater China for more than fifteen years and have long been at the center of the changes they describe. They combine their firsthand insights with a base of research drawn from recent McKinsey studies on Chinese consumers and companies, multinationals' best practices, and leading business executives."--BOOK JACKET.
Beschreibung:Includes bibliographical references and index
Beschreibung:XIX, 212 S.
ISBN:1422116964
9781422116968

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