Advertising media planning: a brand management approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Armonk, N.Y.
M.E. Sharpe
2004
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | vii, 144 p. 24 cm |
| ISBN: | 0765613093 |
Internformat
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| 245 | 1 | 0 | |a Advertising media planning |b a brand management approach |c Larry D. Kelley and Donald W. Jugenheimer |
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Datensatz im Suchindex
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| id | DE-604.BV023089768 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T19:40:30Z |
| indexdate | 2024-07-09T21:10:46Z |
| institution | BVB |
| isbn | 0765613093 |
| language | English |
| lccn | 2003050600 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016292651 |
| open_access_boolean | |
| physical | vii, 144 p. 24 cm |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | M.E. Sharpe |
| record_format | marc |
| spelling | Kelley, Larry D. Verfasser aut Advertising media planning a brand management approach Larry D. Kelley and Donald W. Jugenheimer Armonk, N.Y. M.E. Sharpe 2004 vii, 144 p. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Markenpolitik (DE-588)4144679-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Mediaplanung (DE-588)4038221-7 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Werbung (DE-588)4065541-6 s 2\p DE-604 Jugenheimer, Donald W. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kelley, Larry D. Advertising media planning a brand management approach Markenpolitik (DE-588)4144679-3 gnd Werbung (DE-588)4065541-6 gnd Mediaplanung (DE-588)4038221-7 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4065541-6 (DE-588)4038221-7 |
| title | Advertising media planning a brand management approach |
| title_auth | Advertising media planning a brand management approach |
| title_exact_search | Advertising media planning a brand management approach |
| title_exact_search_txtP | Advertising media planning a brand management approach |
| title_full | Advertising media planning a brand management approach Larry D. Kelley and Donald W. Jugenheimer |
| title_fullStr | Advertising media planning a brand management approach Larry D. Kelley and Donald W. Jugenheimer |
| title_full_unstemmed | Advertising media planning a brand management approach Larry D. Kelley and Donald W. Jugenheimer |
| title_short | Advertising media planning |
| title_sort | advertising media planning a brand management approach |
| title_sub | a brand management approach |
| topic | Markenpolitik (DE-588)4144679-3 gnd Werbung (DE-588)4065541-6 gnd Mediaplanung (DE-588)4038221-7 gnd |
| topic_facet | Markenpolitik Werbung Mediaplanung |
| work_keys_str_mv | AT kelleylarryd advertisingmediaplanningabrandmanagementapproach AT jugenheimerdonaldw advertisingmediaplanningabrandmanagementapproach |