Holdings: Neuromarketing :: THWS Bibkatalog

Neuromarketing: understanding the "buy button" in your customer's brain

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Bibliographic Details
Main Authors:	Renvoisé, Patrick (Author), Morin, Christophe (Author)
Format:	Book
Language:	English
Published:	Nashville, Tenn. Nelson 2007
Edition:	[rev. and updated]
Subjects:	Psychologie Neuromarketing Marketing > Psychological aspects Consumers' preferences Neuropsychology
Online Access:	Publisher description Inhaltsverzeichnis
Item Description:	Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005. -- An earlier English ed. also published with title: Selling to the old brain. 2002-2003. Includes bibliographical references (p. 237-239)
Physical Description:	XII, 243 S. ill. 24 cm
ISBN:	078522680X 9780785226802

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MARC


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300			\|a XII, 243 S. \|b ill. \|c 24 cm
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500			\|a Includes bibliographical references (p. 237-239)
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Record in the Search Index

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adam_text	NEUROMARKETING / RENVOISE, PATRICK : C2007 TABLE OF CONTENTS / INHALTSVERZEICHNIS THREE BRAINS, ONE DECISION-MAKER THE ONLY SIX STIMULI THAT SPEAK TO THE OLD BRAIN THE METHODOLOGY: FOUR STEPS TO SUCCESS STEP 1: DIAGNOSE THE PAIN STEP 2: DIFFERENTIATE YOUR CLAIMS STEP 3: DEMONSTRATE THE GAIN STEP 4: DELIVER TO THE OLD BRAIN THE FIRST MESSAGE BUILDING BLOCK: GRABBERS MESSAGE BUILDING BLOCK #2: BIG PICTURE MESSAGE BUILDING BLOCK #3: CLAIMS MESSAGE BUILDING BLOCK #4: PROOFS OF GAIN MESSAGE BUILDING BLOCK #5: HANDLING OBJECTIONS MESSAGE BUILDING BLOCK #6: THE CLOSE THE FIRST IMPACT BOOSTER: WORDING WITH YOU IMPACT BOOSTER #2: YOUR CREDIBILITY IMPACT BOOSTER #3: CONTRAST IMPACT BOOSTER #4: EMOTION IMPACT BOOSTER #5: LEARNING STYLES IMPACT BOOSTER #6: STORIES IMPACT BOOSTER #7: LESS IS MORE MARKETING IS DEAD, LONG LIVE NEUROMARKETING HANDBOOK: SELLING TO THE OLD BRAIN 101 BRAINPOWER: QUICK REVIEW OF CONCEPTS. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
adam_txt	NEUROMARKETING / RENVOISE, PATRICK : C2007 TABLE OF CONTENTS / INHALTSVERZEICHNIS THREE BRAINS, ONE DECISION-MAKER THE ONLY SIX STIMULI THAT SPEAK TO THE OLD BRAIN THE METHODOLOGY: FOUR STEPS TO SUCCESS STEP 1: DIAGNOSE THE PAIN STEP 2: DIFFERENTIATE YOUR CLAIMS STEP 3: DEMONSTRATE THE GAIN STEP 4: DELIVER TO THE OLD BRAIN THE FIRST MESSAGE BUILDING BLOCK: GRABBERS MESSAGE BUILDING BLOCK #2: BIG PICTURE MESSAGE BUILDING BLOCK #3: CLAIMS MESSAGE BUILDING BLOCK #4: PROOFS OF GAIN MESSAGE BUILDING BLOCK #5: HANDLING OBJECTIONS MESSAGE BUILDING BLOCK #6: THE CLOSE THE FIRST IMPACT BOOSTER: WORDING WITH YOU IMPACT BOOSTER #2: YOUR CREDIBILITY IMPACT BOOSTER #3: CONTRAST IMPACT BOOSTER #4: EMOTION IMPACT BOOSTER #5: LEARNING STYLES IMPACT BOOSTER #6: STORIES IMPACT BOOSTER #7: LESS IS MORE MARKETING IS DEAD, LONG LIVE NEUROMARKETING HANDBOOK: SELLING TO THE OLD BRAIN 101 BRAINPOWER: QUICK REVIEW OF CONCEPTS. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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author	Renvoisé, Patrick Morin, Christophe
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edition	[rev. and updated]
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illustrated	Illustrated
index_date	2024-07-02T19:39:12Z
indexdate	2024-07-09T21:10:40Z
institution	BVB
isbn	078522680X 9780785226802
language	English
lccn	2007029695
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-016288986
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owner	DE-92
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physical	XII, 243 S. ill. 24 cm
publishDate	2007
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publisher	Nelson
record_format	marc
spelling	Renvoisé, Patrick Verfasser aut Neuromarketing understanding the "buy button" in your customer's brain Patrick Renvoisé and Christophe Morin [rev. and updated] Nashville, Tenn. Nelson 2007 XII, 243 S. ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005. -- An earlier English ed. also published with title: Selling to the old brain. 2002-2003. Includes bibliographical references (p. 237-239) Psychologie Neuromarketing Marketing Psychological aspects Consumers' preferences Neuropsychology Neuromarketing (DE-588)7601901-9 gnd rswk-swf Neuromarketing (DE-588)7601901-9 s DE-604 Morin, Christophe Verfasser aut http://www.loc.gov/catdir/enhancements/fy0735/2007029695-d.html Publisher description LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016288986&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Renvoisé, Patrick Morin, Christophe Neuromarketing understanding the "buy button" in your customer's brain Psychologie Neuromarketing Marketing Psychological aspects Consumers' preferences Neuropsychology Neuromarketing (DE-588)7601901-9 gnd
subject_GND	(DE-588)7601901-9
title	Neuromarketing understanding the "buy button" in your customer's brain
title_auth	Neuromarketing understanding the "buy button" in your customer's brain
title_exact_search	Neuromarketing understanding the "buy button" in your customer's brain
title_exact_search_txtP	Neuromarketing understanding the "buy button" in your customer's brain
title_full	Neuromarketing understanding the "buy button" in your customer's brain Patrick Renvoisé and Christophe Morin
title_fullStr	Neuromarketing understanding the "buy button" in your customer's brain Patrick Renvoisé and Christophe Morin
title_full_unstemmed	Neuromarketing understanding the "buy button" in your customer's brain Patrick Renvoisé and Christophe Morin
title_short	Neuromarketing
title_sort	neuromarketing understanding the buy button in your customer s brain
title_sub	understanding the "buy button" in your customer's brain
topic	Psychologie Neuromarketing Marketing Psychological aspects Consumers' preferences Neuropsychology Neuromarketing (DE-588)7601901-9 gnd
topic_facet	Psychologie Neuromarketing Marketing Psychological aspects Consumers' preferences Neuropsychology
url	http://www.loc.gov/catdir/enhancements/fy0735/2007029695-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016288986&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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