Neuromarketing: understanding the "buy button" in your customer's brain
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Nashville, Tenn.
Nelson
2007
|
| Ausgabe: | [rev. and updated] |
| Schlagworte: | |
| Online-Zugang: | Publisher description Inhaltsverzeichnis |
| Beschreibung: | Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005. -- An earlier English ed. also published with title: Selling to the old brain. 2002-2003. Includes bibliographical references (p. 237-239) |
| Beschreibung: | XII, 243 S. ill. 24 cm |
| ISBN: | 078522680X 9780785226802 |
Internformat
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| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Neuromarketing | |
| 650 | 4 | |a Marketing |x Psychological aspects | |
| 650 | 4 | |a Consumers' preferences | |
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Datensatz im Suchindex
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|---|---|
| adam_text | NEUROMARKETING / RENVOISE, PATRICK : C2007 TABLE OF CONTENTS /
INHALTSVERZEICHNIS THREE BRAINS, ONE DECISION-MAKER THE ONLY SIX
STIMULI THAT SPEAK TO THE OLD BRAIN THE METHODOLOGY: FOUR STEPS TO
SUCCESS STEP 1: DIAGNOSE THE PAIN STEP 2: DIFFERENTIATE YOUR CLAIMS STEP
3: DEMONSTRATE THE GAIN STEP 4: DELIVER TO THE OLD BRAIN THE FIRST
MESSAGE BUILDING BLOCK: GRABBERS MESSAGE BUILDING BLOCK #2: BIG PICTURE
MESSAGE BUILDING BLOCK #3: CLAIMS MESSAGE BUILDING BLOCK #4: PROOFS OF
GAIN MESSAGE BUILDING BLOCK #5: HANDLING OBJECTIONS MESSAGE BUILDING
BLOCK #6: THE CLOSE THE FIRST IMPACT BOOSTER: WORDING WITH YOU IMPACT
BOOSTER #2: YOUR CREDIBILITY IMPACT BOOSTER #3: CONTRAST IMPACT BOOSTER
#4: EMOTION IMPACT BOOSTER #5: LEARNING STYLES IMPACT BOOSTER #6:
STORIES IMPACT BOOSTER #7: LESS IS MORE MARKETING IS DEAD, LONG LIVE
NEUROMARKETING HANDBOOK: SELLING TO THE OLD BRAIN 101 BRAINPOWER: QUICK
REVIEW OF CONCEPTS. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| adam_txt |
NEUROMARKETING / RENVOISE, PATRICK : C2007 TABLE OF CONTENTS /
INHALTSVERZEICHNIS THREE BRAINS, ONE DECISION-MAKER THE ONLY SIX
STIMULI THAT SPEAK TO THE OLD BRAIN THE METHODOLOGY: FOUR STEPS TO
SUCCESS STEP 1: DIAGNOSE THE PAIN STEP 2: DIFFERENTIATE YOUR CLAIMS STEP
3: DEMONSTRATE THE GAIN STEP 4: DELIVER TO THE OLD BRAIN THE FIRST
MESSAGE BUILDING BLOCK: GRABBERS MESSAGE BUILDING BLOCK #2: BIG PICTURE
MESSAGE BUILDING BLOCK #3: CLAIMS MESSAGE BUILDING BLOCK #4: PROOFS OF
GAIN MESSAGE BUILDING BLOCK #5: HANDLING OBJECTIONS MESSAGE BUILDING
BLOCK #6: THE CLOSE THE FIRST IMPACT BOOSTER: WORDING WITH YOU IMPACT
BOOSTER #2: YOUR CREDIBILITY IMPACT BOOSTER #3: CONTRAST IMPACT BOOSTER
#4: EMOTION IMPACT BOOSTER #5: LEARNING STYLES IMPACT BOOSTER #6:
STORIES IMPACT BOOSTER #7: LESS IS MORE MARKETING IS DEAD, LONG LIVE
NEUROMARKETING HANDBOOK: SELLING TO THE OLD BRAIN 101 BRAINPOWER: QUICK
REVIEW OF CONCEPTS. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
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| illustrated | Illustrated |
| index_date | 2024-07-02T19:39:12Z |
| indexdate | 2024-07-09T21:10:40Z |
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| isbn | 078522680X 9780785226802 |
| language | English |
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| spelling | Renvoisé, Patrick Verfasser aut Neuromarketing understanding the "buy button" in your customer's brain Patrick Renvoisé and Christophe Morin [rev. and updated] Nashville, Tenn. Nelson 2007 XII, 243 S. ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005. -- An earlier English ed. also published with title: Selling to the old brain. 2002-2003. Includes bibliographical references (p. 237-239) Psychologie Neuromarketing Marketing Psychological aspects Consumers' preferences Neuropsychology Neuromarketing (DE-588)7601901-9 gnd rswk-swf Neuromarketing (DE-588)7601901-9 s DE-604 Morin, Christophe Verfasser aut http://www.loc.gov/catdir/enhancements/fy0735/2007029695-d.html Publisher description LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016288986&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Renvoisé, Patrick Morin, Christophe Neuromarketing understanding the "buy button" in your customer's brain Psychologie Neuromarketing Marketing Psychological aspects Consumers' preferences Neuropsychology Neuromarketing (DE-588)7601901-9 gnd |
| subject_GND | (DE-588)7601901-9 |
| title | Neuromarketing understanding the "buy button" in your customer's brain |
| title_auth | Neuromarketing understanding the "buy button" in your customer's brain |
| title_exact_search | Neuromarketing understanding the "buy button" in your customer's brain |
| title_exact_search_txtP | Neuromarketing understanding the "buy button" in your customer's brain |
| title_full | Neuromarketing understanding the "buy button" in your customer's brain Patrick Renvoisé and Christophe Morin |
| title_fullStr | Neuromarketing understanding the "buy button" in your customer's brain Patrick Renvoisé and Christophe Morin |
| title_full_unstemmed | Neuromarketing understanding the "buy button" in your customer's brain Patrick Renvoisé and Christophe Morin |
| title_short | Neuromarketing |
| title_sort | neuromarketing understanding the buy button in your customer s brain |
| title_sub | understanding the "buy button" in your customer's brain |
| topic | Psychologie Neuromarketing Marketing Psychological aspects Consumers' preferences Neuropsychology Neuromarketing (DE-588)7601901-9 gnd |
| topic_facet | Psychologie Neuromarketing Marketing Psychological aspects Consumers' preferences Neuropsychology |
| url | http://www.loc.gov/catdir/enhancements/fy0735/2007029695-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016288986&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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