Market entry strategies for emerging economies:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Frankfurt am Main [u.a.]
Lang
2008
|
| Schriftenreihe: | Europäische Hochschulschriften
Reihe 5, Volks- und Betriebswirtschaft ; 3281 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 332 S. graph. Darst. |
| ISBN: | 9783631565858 3631565852 |
Internformat
MARC
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| 245 | 1 | 0 | |a Market entry strategies for emerging economies |c Alena Kretzberg |
| 264 | 1 | |a Frankfurt am Main [u.a.] |b Lang |c 2008 | |
| 300 | |a 332 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 490 | 1 | |a Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft |v 3281 | |
| 502 | |a Zugl.: Vallendar, Wiss. Hochsch. für Unternehmensführung, Diss., 2007 | ||
| 650 | 4 | |a Export marketing - Developing countries | |
| 650 | 4 | |a Industrial organization - Developing countries | |
| 650 | 4 | |a Industries - Developing countries | |
| 650 | 4 | |a Industrie | |
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Datensatz im Suchindex
| _version_ | 1804137331201933312 |
|---|---|
| adam_text | Contents
List of figures
....................................................................................................12
List of tables
.....................................................................................................14
1
Introduction
..............................................................................................15
1.1
Problem specification
.............................................................................15
1.2
Definitions
..............................................................................................17
1.2.1
Market entry strategy
......................................................................17
1.2.2
Emerging market
.............................................................................18
2
Theories of entry strategies for emerging markets
...............................21
2.1
Introduction
............................................................................................21
2.2
Industrial organization and its perspective of market entry
...................21
2.2.1
Industrial organization as a field of research
..................................21
2.2.2
Industrial organization concepts on market entry
...........................23
2.2.2.1
Early theories and concepts on market entry
............................23
2.2.2.2
From earlier concepts to new industrial organization
...............28
2.2.2.3
Signaling models
.......................................................................28
2.2.2.4
Reputation models
.....................................................................30
2.2.2.5
The commitment approach
........................................................31
2.2.2.6
The concept of raising rival s costs
............................................32
2.2.2.7
Market entry as a process
..........................................................33
2.2.3
Empirical work on market entry
.....................................................34
2.3
Links between strategic management and industrial organization
........37
2.3.1
Strategy and its main borrowings from economics
........................37
2.3.2
The integration efforts of Michael Porter
.......................................40
2.3.3
Integration efforts from other researchers
......................................48
2.3.4
Practical recommendations on entry deterrence
.............................51
2.4
Entry strategies in general management literature
.................................56
2.4.1
Theories of the multinational enterprise
.........................................57
2.4.1.1
Introductory comments
..............................................................57
2.4.1.2
Product lifecycle theory and other establishment chain
theories
.......................................................................................57
2.4.1.3
Monopolistic advantage theory
.................................................59
2.4.1.4
Oligopolistic reaction theory
.....................................................59
2.4.1.5
Internalizaron
theory
.................................................................60
2.4.1.6
Resource advantage theory
........................................................61
2.4.1.7
Network theory
..........................................................................62
2.4.1.8
Eclectic theory
...........................................................................63
2.4.1.9
Reflections on the establishment of a general theory
................64
2.4.2
Determinants of entry strategies
.....................................................67
2.4.3
A comparison of different entry modes
..........................................70
2.4.3.1
Types of entry modes
................................................................70
2.4.3.2
Comparison of advantages and disadvantages
..........................73
2.5
Conclusions from literature review
........................................................77
3
Comparison of Asian emerging countries conditions
..........................81
3.1
Introduction
............................................................................................81
3.2
The economic development of selected Asian emerging economies
.....82
3.3
Competitiveness
......................................................................................87
3.3.1
Definition and measurement concept
..............................................87
3.3.2
The Growth Competitiveness Index
...............................................89
3.3.2.1
Construction and overall ranking
..............................................89
3.3.2.2
Analysis of individual components
...........................................92
3.3.2.3
Development over time
.............................................................94
3.3.2.4
Comparison of India and China
.................................................95
3.3.3
The Business Competitiveness Index
.............................................97
3.3.3.1
Construction and overall ranking
..............................................97
3.3.3.2
Analysis of individual components
.........................................101
3.3.3.3
Development over time
...........................................................103
3.3.3.4
Comparison of India and China
...............................................104
3.4
Foreign direct investment activities
.....................................................106
3.4.1
Definition and measurement concept
...........................................106
3.4.2
Foreign direct investment flows and stocks in Asia
.....................107
3.4.3
Asian activities of German companies
.........................................110
3.5
Value chain analysis
.............................................................................112
3.6
Conclusions and areas for future research
............................................114
4
First mover advantage and firm performance: Banking markets in
Eastern Europe and China
....................................................................117
4.1
Introduction
..........................................................................................117
4.1.1
Problem specification
....................................................................117
4.1.2
Deregulation and foreign bank entry in Eastern Europe
..............117
4.2
Relevant literature
................................................................................119
4.2.1
Definitions
.....................................................................................120
4.2.2
Entry timing and first mover advantages
......................................121
4.2.2.1
Country-independent research
.................................................121
4.2.2.2
New geographic markets and emerging economies
................123
4.2.3
Relevant banking literature
...........................................................129
4.3
Hypothesis development
......................................................................133
4.3.1
General remarks
............................................................................133
4.3.2
Performance measures
..................................................................134
4.3.3
Hypotheses
....................................................................................135
4.3.3.1
Multinational hypotheses
.........................................................135
4.3.3.2
Domestic hypotheses
...............................................................138
4.3.4
Control variables
...........................................................................140
4.4
Methodology
.........................................................................................142
4.4.1
Sample selection
...........................................................................142
4.4.2
Empirical model
............................................................................145
4.4.3
Variable measurement and data sources
.......................................147
10
4.5
Results
...................................................................................................156
4.5.1
Testing multinational hypotheses on size and profits
...................156
4.5.2
Testing domestic hypotheses
........................................................172
4.6
Data validation and analysis of residuals
.............................................178
4.6.1
Finding unusual and influential data
.............................................178
4.6.2
Check for multicollinearity
...........................................................179
4.6.3
Evaluation of residuals
..................................................................181
4.6.3.1
Heteroscedasticity
....................................................................181
4.6.3.2
Normality of residuals
.............................................................182
4.6.4
Remarks on individual year and country regressions
...................183
4.7
Case study: Managerial implications for foreign banks in China
........183
4.7.1
Developments in the Chinese banking sector
...............................184
4.7.1.1
Market overview
......................................................................184
4.7.1.2
Main challenges in the Chinese financial sector
.....................186
4.7.1.3
Regulation and the effects of the accession to the WTO
........188
4.7.1.4
Product and service opportunities for foreign entrants
...........190
4.7.2
Examples
.......................................................................................193
4.7.3
Managerial implications for China
...............................................195
4.8
Conclusions and areas for future research
............................................197
5
Post-entry strategies or how to remain in the market: The case of
the Chinese automotive sector
...............................................................203
5.1
Introduction
..........................................................................................203
5.1.1
Problem specification
....................................................................203
5.1.2
Industrial organization and strategic behavior
..............................204
5.2
A brief overview of the Chinese automotive sector
.............................204
5.3
Industrial organization theory and application
.....................................209
5.3.1
Demand, supply, and market equilibrium
.....................................209
5.3.1.1
Theories and concepts
.............................................................209
5.3.1.2
Empirical observations and recommendations
........................213
11
5.3.2
Product
differentiation
..................................................................228
5.3.2.1
Theories and concepts
.............................................................228
5.3.2.2
Empirical observations and recommendations
........................230
5.3.3
Price discrimination
......................................................................233
5.3.3.1
Theories and concepts
.............................................................233
5.3.3.2
Empirical observations and recommendations
........................235
5.3.4
Search and switching costs
...........................................................236
5.3.4.1
Theories and concepts
.............................................................236
5.3.4.2
Empirical observations and recommendations
........................237
5.3.5
Advertising
....................................................................................238
5.3.5.1
Theories and concepts
.............................................................238
5.3.5.2
Empirical observations and recommendations
........................239
5.3.6
Horizontal integration
...................................................................241
5.3.6.1
Theories and concepts
.............................................................241
5.3.6.2
Empirical observations and recommendations
........................243
5.3.7
Vertical integration
.......................................................................244
5.3.7.1
Theories and concepts
.............................................................244
5.3.7.2
Empirical observations and recommendations
........................247
5.4
Cost reduction as the number one priority in China
............................253
5.5
Conclusions and areas for future research
............................................257
6
Conclusions
.............................................................................................261
Appendix
.........................................................................................................265
References
.......................................................................................................297
12
List of figures
Figure
1:
Reputation models: Exemplary decision tree
..................................31
Figure
2:
The commitment approach: Examplary decision tree
.....................32
Figure
3:
Determinants of success
...................................................................45
Figure
4:
Determinants of national competitive advantage
.............................47
Figure
5:
The intermediation theory of the firm
..............................................50
Figure
6:
Matching organizational resources with market opportunities
........51
Figure
7:
Selective data on foreign activities in China
....................................72
Figure
8:
Overview foreign entry modes
.........................................................74
Figure
9:
General country performance indicators
..........................................83
Figure
10:
Construction of the Growth Competitiveness Index
......................90
Figure
11:
Development of the Growth Competitiveness Index over time
.... 95
Figure
12:
Growth Competitiveness Index comparison between China
and India
........................................................................................96
Figure
13:
Components of the Business Competitiveness Index
....................98
Figure
14:
The Business Competitiveness Index and GDP per capita
............99
Figure
15:
National business environment and company operations and
strategy
......................................................................................101
Figure
16:
Development of the Business Competitiveness Index over time
103
Figure
17:
Business Competitiveness Index comparison between China and
India
.............................................................................................105
Figure
18:
Foreign direct investment: Inward stock and inflows
..................109
Figure
19:
Foreign direct investment originating from
OECD
Countries
.... 110
Figure
20:
Asian activities of German companies
........................................111
Figure
21:
Ranking along the value chain
.....................................................113
Figure
22:
The correlation between Growth and Business Competitiveness
Index
............................................................................................115
Figure
23:
Size variable before and after logging
.........................................181
Figure
24:
Fitted values and residuals in the size and profits model
............182
Figure
25:
Distribution of residuals in the size and profits model
................182
13
Figure
26:
Market
shares in the Chinese banking sector
...............................185
Figure
27:
Main regulation criteria in the Chinese banking sector
...............188
Figure
28:
Expected revenues in Chinese consumer banking
.......................191
Figure
29:
Managerial implications for China
..............................................197
Figure
30:
Light vehicle manufacturing: Assembly volume by country
......205
Figure
31 :
Vehicle sales in China
1998-2004...............................................206
Figure
32:
Volumes and growth rates in light vehicle manufacturing
..........207
Figure
33:
Era analysis of the Chinese automotive industry
.........................208
Figure
34:
WTO accession leads to significant changes in regulation
.........208
Figure
35:
The
Bertrand
model
.....................................................................210
Figure
36:
The Cournot model
......................................................................212
Figure
37:
Car market shares in China
..........................................................216
Figure
38:
Sales of passenger cars by segment,
1995-2001..........................218
Figure
39:
Capacities of international manufacturers of passenger vehicles
219
Figure
40:
Passenger vehicle ownership per
1,000
inhabitants
....................221
Figure
41 :
New passenger vehicle registrations per
1000
inhabitants
..........223
Figure
42:
Potential developments for new passenger car registrations
.......224
Figure
43:
Top
10
price reductions in
2003..................................................225
Figure
44:
The Hotelling model
....................................................................229
Figure
45:
Change of variety of car models available in China
(1998-2001)231
Figure
46:
Marketing spending and brand awareness
...................................240
14
List of tables
Table
1 :
Theories explaining the multinational enterprise and entry modes
.. 65
Table
2:
Factors affecting foreign market entry mode, a brief summary
........68
Table
3:
Overall rankings Growth Competitiveness Index
(2003).................91
Table
4:
Components of the Growth Competitiveness Index
(2003)..............93
Table
5:
Overall rankings Business Competitiveness Index
(2003)...............99
Table
6:
Components of the Business Competitiveness Index
(2003)..........102
Table
7:
Foreign bank market entry
...............................................................118
Table
8:
Summary of regressions
..................................................................146
Table
9:
Variables
..........................................................................................147
Table
10:
Descriptive statistics
......................................................................154
Table
11:
Size model (regression
1)..............................................................156
Table
12:
Size model by year (regression
2
to
4)..........................................157
Table
13:
Size model by country (regression
5
to
8).....................................159
Table
14:
Profits model (regression
9)..........................................................160
Table
15:
Profits model by year (regression
10
to
12)..................................161
Table
16:
Profits model by country (regression
13
to
16).............................162
Table
17:
Size and profits by country
............................................................171
Table
18:
Conclusions on size and profits model
..........................................171
Table
19:
Alternative profits model (regression
17).....................................173
Table
20:
Alternative profits model by year (regression
18
to
20)...............174
Table
21:
Alternative profits model by country (regression
21
to
24)..........176
Table
22.
Correlation matrix of independent variables
.................................179
|
| adam_txt |
Contents
List of figures
.12
List of tables
.14
1
Introduction
.15
1.1
Problem specification
.15
1.2
Definitions
.17
1.2.1
Market entry strategy
.17
1.2.2
Emerging market
.18
2
Theories of entry strategies for emerging markets
.21
2.1
Introduction
.21
2.2
Industrial organization and its perspective of market entry
.21
2.2.1
Industrial organization as a field of research
.21
2.2.2
Industrial organization concepts on market entry
.23
2.2.2.1
Early theories and concepts on market entry
.23
2.2.2.2
From earlier concepts to new industrial organization
.28
2.2.2.3
Signaling models
.28
2.2.2.4
Reputation models
.30
2.2.2.5
The commitment approach
.31
2.2.2.6
The concept of raising rival's costs
.32
2.2.2.7
Market entry as a process
.33
2.2.3
Empirical work on market entry
.34
2.3
Links between strategic management and industrial organization
.37
2.3.1
Strategy and its main borrowings from economics
.37
2.3.2
The integration efforts of Michael Porter
.40
2.3.3
Integration efforts from other researchers
.48
2.3.4
Practical recommendations on entry deterrence
.51
2.4
Entry strategies in general management literature
.56
2.4.1
Theories of the multinational enterprise
.57
2.4.1.1
Introductory comments
.57
2.4.1.2
Product lifecycle theory and other establishment chain
theories
.57
2.4.1.3
Monopolistic advantage theory
.59
2.4.1.4
Oligopolistic reaction theory
.59
2.4.1.5
Internalizaron
theory
.60
2.4.1.6
Resource advantage theory
.61
2.4.1.7
Network theory
.62
2.4.1.8
Eclectic theory
.63
2.4.1.9
Reflections on the establishment of a general theory
.64
2.4.2
Determinants of entry strategies
.67
2.4.3
A comparison of different entry modes
.70
2.4.3.1
Types of entry modes
.70
2.4.3.2
Comparison of advantages and disadvantages
.73
2.5
Conclusions from literature review
.77
3
Comparison of Asian emerging countries' conditions
.81
3.1
Introduction
.81
3.2
The economic development of selected Asian emerging economies
.82
3.3
Competitiveness
.87
3.3.1
Definition and measurement concept
.87
3.3.2
The Growth Competitiveness Index
.89
3.3.2.1
Construction and overall ranking
.89
3.3.2.2
Analysis of individual components
.92
3.3.2.3
Development over time
.94
3.3.2.4
Comparison of India and China
.95
3.3.3
The Business Competitiveness Index
.97
3.3.3.1
Construction and overall ranking
.97
3.3.3.2
Analysis of individual components
.101
3.3.3.3
Development over time
.103
3.3.3.4
Comparison of India and China
.104
3.4
Foreign direct investment activities
.106
3.4.1
Definition and measurement concept
.106
3.4.2
Foreign direct investment flows and stocks in Asia
.107
3.4.3
Asian activities of German companies
.110
3.5
Value chain analysis
.112
3.6
Conclusions and areas for future research
.114
4
First mover advantage and firm performance: Banking markets in
Eastern Europe and China
.117
4.1
Introduction
.117
4.1.1
Problem specification
.117
4.1.2
Deregulation and foreign bank entry in Eastern Europe
.117
4.2
Relevant literature
.119
4.2.1
Definitions
.120
4.2.2
Entry timing and first mover advantages
.121
4.2.2.1
Country-independent research
.121
4.2.2.2
New geographic markets and emerging economies
.123
4.2.3
Relevant banking literature
.129
4.3
Hypothesis development
.133
4.3.1
General remarks
.133
4.3.2
Performance measures
.134
4.3.3
Hypotheses
.135
4.3.3.1
Multinational hypotheses
.135
4.3.3.2
Domestic hypotheses
.138
4.3.4
Control variables
.140
4.4
Methodology
.142
4.4.1
Sample selection
.142
4.4.2
Empirical model
.145
4.4.3
Variable measurement and data sources
.147
10
4.5
Results
.156
4.5.1
Testing multinational hypotheses on size and profits
.156
4.5.2
Testing domestic hypotheses
.172
4.6
Data validation and analysis of residuals
.178
4.6.1
Finding unusual and influential data
.178
4.6.2
Check for multicollinearity
.179
4.6.3
Evaluation of residuals
.181
4.6.3.1
Heteroscedasticity
.181
4.6.3.2
Normality of residuals
.182
4.6.4
Remarks on individual year and country regressions
.183
4.7
Case study: Managerial implications for foreign banks in China
.183
4.7.1
Developments in the Chinese banking sector
.184
4.7.1.1
Market overview
.184
4.7.1.2
Main challenges in the Chinese financial sector
.186
4.7.1.3
Regulation and the effects of the accession to the WTO
.188
4.7.1.4
Product and service opportunities for foreign entrants
.190
4.7.2
Examples
.193
4.7.3
Managerial implications for China
.195
4.8
Conclusions and areas for future research
.197
5
Post-entry strategies or how to remain in the market: The case of
the Chinese automotive sector
.203
5.1
Introduction
.203
5.1.1
Problem specification
.203
5.1.2
Industrial organization and strategic behavior
.204
5.2
A brief overview of the Chinese automotive sector
.204
5.3
Industrial organization theory and application
.209
5.3.1
Demand, supply, and market equilibrium
.209
5.3.1.1
Theories and concepts
.209
5.3.1.2
Empirical observations and recommendations
.213
11
5.3.2
Product
differentiation
.228
5.3.2.1
Theories and concepts
.228
5.3.2.2
Empirical observations and recommendations
.230
5.3.3
Price discrimination
.233
5.3.3.1
Theories and concepts
.233
5.3.3.2
Empirical observations and recommendations
.235
5.3.4
Search and switching costs
.236
5.3.4.1
Theories and concepts
.236
5.3.4.2
Empirical observations and recommendations
.237
5.3.5
Advertising
.238
5.3.5.1
Theories and concepts
.238
5.3.5.2
Empirical observations and recommendations
.239
5.3.6
Horizontal integration
.241
5.3.6.1
Theories and concepts
.241
5.3.6.2
Empirical observations and recommendations
.243
5.3.7
Vertical integration
.244
5.3.7.1
Theories and concepts
.244
5.3.7.2
Empirical observations and recommendations
.247
5.4
Cost reduction as the number one priority in China
.253
5.5
Conclusions and areas for future research
.257
6
Conclusions
.261
Appendix
.265
References
.297
12
List of figures
Figure
1:
Reputation models: Exemplary decision tree
.31
Figure
2:
The commitment approach: Examplary decision tree
.32
Figure
3:
Determinants of success
.45
Figure
4:
Determinants of national competitive advantage
.47
Figure
5:
The intermediation theory of the firm
.50
Figure
6:
Matching organizational resources with market opportunities
.51
Figure
7:
Selective data on foreign activities in China
.72
Figure
8:
Overview foreign entry modes
.74
Figure
9:
General country performance indicators
.83
Figure
10:
Construction of the Growth Competitiveness Index
.90
Figure
11:
Development of the Growth Competitiveness Index over time
. 95
Figure
12:
Growth Competitiveness Index comparison between China
and India
.96
Figure
13:
Components of the Business Competitiveness Index
.98
Figure
14:
The Business Competitiveness Index and GDP per capita
.99
Figure
15:
National business environment and company operations and
strategy
.101
Figure
16:
Development of the Business Competitiveness Index over time
103
Figure
17:
Business Competitiveness Index comparison between China and
India
.105
Figure
18:
Foreign direct investment: Inward stock and inflows
.109
Figure
19:
Foreign direct investment originating from
OECD
Countries
. 110
Figure
20:
Asian activities of German companies
.111
Figure
21:
Ranking along the value chain
.113
Figure
22:
The correlation between Growth and Business Competitiveness
Index
.115
Figure
23:
Size variable before and after logging
.181
Figure
24:
Fitted values and residuals in the size and profits model
.182
Figure
25:
Distribution of residuals in the size and profits model
.182
13
Figure
26:
Market
shares in the Chinese banking sector
.185
Figure
27:
Main regulation criteria in the Chinese banking sector
.188
Figure
28:
Expected revenues in Chinese consumer banking
.191
Figure
29:
Managerial implications for China
.197
Figure
30:
Light vehicle manufacturing: Assembly volume by country
.205
Figure
31 :
Vehicle sales in China
1998-2004.206
Figure
32:
Volumes and growth rates in light vehicle manufacturing
.207
Figure
33:
Era analysis of the Chinese automotive industry
.208
Figure
34:
WTO accession leads to significant changes in regulation
.208
Figure
35:
The
Bertrand
model
.210
Figure
36:
The Cournot model
.212
Figure
37:
Car market shares in China
.216
Figure
38:
Sales of passenger cars by segment,
1995-2001.218
Figure
39:
Capacities of international manufacturers of passenger vehicles
219
Figure
40:
Passenger vehicle ownership per
1,000
inhabitants
.221
Figure
41 :
New passenger vehicle registrations per
1000
inhabitants
.223
Figure
42:
Potential developments for new passenger car registrations
.224
Figure
43:
Top
10
price reductions in
2003.225
Figure
44:
The Hotelling model
.229
Figure
45:
Change of variety of car models available in China
(1998-2001)231
Figure
46:
Marketing spending and brand awareness
.240
14
List of tables
Table
1 :
Theories explaining the multinational enterprise and entry modes
. 65
Table
2:
Factors affecting foreign market entry mode, a brief summary
.68
Table
3:
Overall rankings Growth Competitiveness Index
(2003).91
Table
4:
Components of the Growth Competitiveness Index
(2003).93
Table
5:
Overall rankings Business Competitiveness Index
(2003).99
Table
6:
Components of the Business Competitiveness Index
(2003).102
Table
7:
Foreign bank market entry
.118
Table
8:
Summary of regressions
.146
Table
9:
Variables
.147
Table
10:
Descriptive statistics
.154
Table
11:
Size model (regression
1).156
Table
12:
Size model by year (regression
2
to
4).157
Table
13:
Size model by country (regression
5
to
8).159
Table
14:
Profits model (regression
9).160
Table
15:
Profits model by year (regression
10
to
12).161
Table
16:
Profits model by country (regression
13
to
16).162
Table
17:
Size and profits by country
.171
Table
18:
Conclusions on size and profits model
.171
Table
19:
Alternative profits model (regression
17).173
Table
20:
Alternative profits model by year (regression
18
to
20).174
Table
21:
Alternative profits model by country (regression
21
to
24).176
Table
22.
Correlation matrix of independent variables
.179 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Kretzberg, Alena 1976- |
| author_GND | (DE-588)133885488 |
| author_facet | Kretzberg, Alena 1976- |
| author_role | aut |
| author_sort | Kretzberg, Alena 1976- |
| author_variant | a k ak |
| building | Verbundindex |
| bvnumber | BV023082748 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416.6.D44 |
| callnumber-search | HF1416.6.D44 |
| callnumber-sort | HF 41416.6 D44 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)476999942 (DE-599)DNB98656205X |
| dewey-full | 658.87 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.87 |
| dewey-search | 658.87 |
| dewey-sort | 3658.87 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| geographic | Osteuropa (DE-588)4075739-0 gnd China (DE-588)4009937-4 gnd |
| geographic_facet | Osteuropa China |
| id | DE-604.BV023082748 |
| illustrated | Illustrated |
| index_date | 2024-07-02T19:37:57Z |
| indexdate | 2024-07-09T21:10:35Z |
| institution | BVB |
| isbn | 9783631565858 3631565852 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016285749 |
| oclc_num | 476999942 |
| open_access_boolean | |
| owner | DE-703 DE-473 DE-BY-UBG DE-12 DE-188 DE-1049 DE-521 DE-2070s |
| owner_facet | DE-703 DE-473 DE-BY-UBG DE-12 DE-188 DE-1049 DE-521 DE-2070s |
| physical | 332 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Lang |
| record_format | marc |
| series | Europäische Hochschulschriften |
| series2 | Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft |
| spelling | Kretzberg, Alena 1976- Verfasser (DE-588)133885488 aut Market entry strategies for emerging economies Alena Kretzberg Frankfurt am Main [u.a.] Lang 2008 332 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft 3281 Zugl.: Vallendar, Wiss. Hochsch. für Unternehmensführung, Diss., 2007 Export marketing - Developing countries Industrial organization - Developing countries Industries - Developing countries Industrie Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Markteintrittsstrategie (DE-588)4326311-2 gnd rswk-swf Wirtschaftsentwicklung (DE-588)4066438-7 gnd rswk-swf Emerging Market (DE-588)4398432-0 gnd rswk-swf Osteuropa (DE-588)4075739-0 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Multinationales Unternehmen (DE-588)4075092-9 s Emerging Market (DE-588)4398432-0 s Markteintrittsstrategie (DE-588)4326311-2 s DE-604 China (DE-588)4009937-4 g Osteuropa (DE-588)4075739-0 g Wirtschaftsentwicklung (DE-588)4066438-7 s DE-188 Europäische Hochschulschriften Reihe 5, Volks- und Betriebswirtschaft ; 3281 (DE-604)BV000001798 3281 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016285749&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kretzberg, Alena 1976- Market entry strategies for emerging economies Europäische Hochschulschriften Export marketing - Developing countries Industrial organization - Developing countries Industries - Developing countries Industrie Multinationales Unternehmen (DE-588)4075092-9 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Wirtschaftsentwicklung (DE-588)4066438-7 gnd Emerging Market (DE-588)4398432-0 gnd |
| subject_GND | (DE-588)4075092-9 (DE-588)4326311-2 (DE-588)4066438-7 (DE-588)4398432-0 (DE-588)4075739-0 (DE-588)4009937-4 (DE-588)4113937-9 |
| title | Market entry strategies for emerging economies |
| title_auth | Market entry strategies for emerging economies |
| title_exact_search | Market entry strategies for emerging economies |
| title_exact_search_txtP | Market entry strategies for emerging economies |
| title_full | Market entry strategies for emerging economies Alena Kretzberg |
| title_fullStr | Market entry strategies for emerging economies Alena Kretzberg |
| title_full_unstemmed | Market entry strategies for emerging economies Alena Kretzberg |
| title_short | Market entry strategies for emerging economies |
| title_sort | market entry strategies for emerging economies |
| topic | Export marketing - Developing countries Industrial organization - Developing countries Industries - Developing countries Industrie Multinationales Unternehmen (DE-588)4075092-9 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Wirtschaftsentwicklung (DE-588)4066438-7 gnd Emerging Market (DE-588)4398432-0 gnd |
| topic_facet | Export marketing - Developing countries Industrial organization - Developing countries Industries - Developing countries Industrie Multinationales Unternehmen Markteintrittsstrategie Wirtschaftsentwicklung Emerging Market Osteuropa China Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016285749&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV000001798 |
| work_keys_str_mv | AT kretzbergalena marketentrystrategiesforemergingeconomies |