The marketing of sport:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Harlow, England ; Munich [u.a.]
Prentice Hall/Financial Times
2007
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index -- Includes Web resources |
| Beschreibung: | xxxv, 555 p. ill. 25 cm |
| ISBN: | 9780273688266 027368826X |
Internformat
MARC
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| 250 | |a 1. publ. | ||
| 264 | 1 | |a Harlow, England ; Munich [u.a.] |b Prentice Hall/Financial Times |c 2007 | |
| 300 | |a xxxv, 555 p. |b ill. |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
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| adam_text | THE MARKETING OF SPORT / BEECH, JOHN G. : 2007 TABLE OF CONTENTS
/ INHALTSVERZEICHNIS INTRODUCTION : THE MARKETING OF SPORT / SIMON
CHADWICK AND JOHN BEECH MARKETING IN FOR-PROFIT AND NOT-FOR-PROFIT SPORT
ORGANISATIONS / PAUL TURNER ALTERNATIVE PARADIGMS AND SPORT MARKETING /
SUSAN BRIDGEWATER UNDERSTANDING THE SPORT MARKETING ENVIRONMENT / PAUL
KITCHIN SPORT AND CONSUMER BUYING BEHAVIOUR / LINDA TRENBERTH AND RON
GARLAND SPORT ORGANISATION BUYING BEHAVIOUR / ANN BOURKE SEGMENTATION,
TARGETING, AND POSITIONING IN SPORT / KIM HARRIS AND DOMINIC ELLIOTT
SPORT MARKET RESEARCH AND MARKETING INFORMATION SYSTEMS / LINDA
TRENBERTH AND RON GARLAND MANAGING SPORT PRODUCTS AND SERVICES / DAVID
HARNESS AND TINA HARNESS DEVELOPING AND EXTENDING SPORTS BRANDS /
ARTEMISIA APOSTOLOPOULOU AND JAMES M. GLADDEN THE SPORT INTEGRATED
MARKETING COMMUNICATIONS MIX / MARIA HOPWOOD DIRECT, DATABASE AND ONLINE
MARKETING IN SPORT / PAUL TURNER SPONSORSHIP, ENDORSEMENTS, AND NAMING
RIGHTS / MICHEL DESBORDES AND GARY TRIBOU SPORTS PUBLIC RELATIONS /
MARIA HOPWOOD PRICING SPORTS AND SPORTS PRICING STRATEGIES / RUDI MEIR
AND DAVE ARTHUR DISTRIBUTION CHANNELS AND SPORTS LOGISTICS / LEIGH
SPARKS SPORTS GOODS RETAILING / LEIGH SPARKS STRATEGIC SPORT MARKETING /
DAVE ARTHUR ACHIEVING COMPETITIVE ADVANTAGE AND LEADING STRATEGIC CHANGE
IN SPORT ORGANISATIONS / ANN BOURKE INTERNATIONAL SPORTS MARKETING AND
GLOBALISATION / SUSAN BRIDGEWATER ORGANISATION, IMPLEMENTATION,
MANAGEMENT AND CONTROL OF MARKETING IN SPORT / DAVE ARTHUR MANAGING
SERVICE QUALITY AND INNOVATION IN SPORT / GARY TRIBOU AND MICHEL
DESBORDES THE FUTURE OF SPORT MARKETING / SIMON CHADWICK THE MARKETING
OF SPORT : A PRACTITIONER PERSPECTIVE / NICK WAKE. DIESES SCHRIFTSTUECK
WURDE MASCHINELL ERZEUGT.
|
| adam_txt |
THE MARKETING OF SPORT / BEECH, JOHN G. : 2007 TABLE OF CONTENTS
/ INHALTSVERZEICHNIS INTRODUCTION : THE MARKETING OF SPORT / SIMON
CHADWICK AND JOHN BEECH MARKETING IN FOR-PROFIT AND NOT-FOR-PROFIT SPORT
ORGANISATIONS / PAUL TURNER ALTERNATIVE PARADIGMS AND SPORT MARKETING /
SUSAN BRIDGEWATER UNDERSTANDING THE SPORT MARKETING ENVIRONMENT / PAUL
KITCHIN SPORT AND CONSUMER BUYING BEHAVIOUR / LINDA TRENBERTH AND RON
GARLAND SPORT ORGANISATION BUYING BEHAVIOUR / ANN BOURKE SEGMENTATION,
TARGETING, AND POSITIONING IN SPORT / KIM HARRIS AND DOMINIC ELLIOTT
SPORT MARKET RESEARCH AND MARKETING INFORMATION SYSTEMS / LINDA
TRENBERTH AND RON GARLAND MANAGING SPORT PRODUCTS AND SERVICES / DAVID
HARNESS AND TINA HARNESS DEVELOPING AND EXTENDING SPORTS BRANDS /
ARTEMISIA APOSTOLOPOULOU AND JAMES M. GLADDEN THE SPORT INTEGRATED
MARKETING COMMUNICATIONS MIX / MARIA HOPWOOD DIRECT, DATABASE AND ONLINE
MARKETING IN SPORT / PAUL TURNER SPONSORSHIP, ENDORSEMENTS, AND NAMING
RIGHTS / MICHEL DESBORDES AND GARY TRIBOU SPORTS PUBLIC RELATIONS /
MARIA HOPWOOD PRICING SPORTS AND SPORTS PRICING STRATEGIES / RUDI MEIR
AND DAVE ARTHUR DISTRIBUTION CHANNELS AND SPORTS LOGISTICS / LEIGH
SPARKS SPORTS GOODS RETAILING / LEIGH SPARKS STRATEGIC SPORT MARKETING /
DAVE ARTHUR ACHIEVING COMPETITIVE ADVANTAGE AND LEADING STRATEGIC CHANGE
IN SPORT ORGANISATIONS / ANN BOURKE INTERNATIONAL SPORTS MARKETING AND
GLOBALISATION / SUSAN BRIDGEWATER ORGANISATION, IMPLEMENTATION,
MANAGEMENT AND CONTROL OF MARKETING IN SPORT / DAVE ARTHUR MANAGING
SERVICE QUALITY AND INNOVATION IN SPORT / GARY TRIBOU AND MICHEL
DESBORDES THE FUTURE OF SPORT MARKETING / SIMON CHADWICK THE MARKETING
OF SPORT : A PRACTITIONER PERSPECTIVE / NICK WAKE. DIESES SCHRIFTSTUECK
WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| building | Verbundindex |
| bvnumber | BV023079407 |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | GV716 |
| callnumber-raw | GV716 |
| callnumber-search | GV716 |
| callnumber-sort | GV 3716 |
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| edition | 1. publ. |
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| illustrated | Illustrated |
| index_date | 2024-07-02T19:36:26Z |
| indexdate | 2024-07-09T21:10:31Z |
| institution | BVB |
| isbn | 9780273688266 027368826X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016282448 |
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| physical | xxxv, 555 p. ill. 25 cm |
| publishDate | 2007 |
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| spelling | The marketing of sport edited by John Beech and Simon Chadwick 1. publ. Harlow, England ; Munich [u.a.] Prentice Hall/Financial Times 2007 xxxv, 555 p. ill. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index -- Includes Web resources Sports Marketing Sport (DE-588)4056366-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Sport (DE-588)4056366-2 s Marketing (DE-588)4037589-4 s DE-604 Beech, John G. Sonstige oth http://www.loc.gov/catdir/toc/ecip0617/2006020025.html Table of contents only LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016282448&sequence=000007&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The marketing of sport Sports Marketing Sport (DE-588)4056366-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4056366-2 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | The marketing of sport |
| title_auth | The marketing of sport |
| title_exact_search | The marketing of sport |
| title_exact_search_txtP | The marketing of sport |
| title_full | The marketing of sport edited by John Beech and Simon Chadwick |
| title_fullStr | The marketing of sport edited by John Beech and Simon Chadwick |
| title_full_unstemmed | The marketing of sport edited by John Beech and Simon Chadwick |
| title_short | The marketing of sport |
| title_sort | the marketing of sport |
| topic | Sports Marketing Sport (DE-588)4056366-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Sports Marketing Sport Marketing Aufsatzsammlung |
| url | http://www.loc.gov/catdir/toc/ecip0617/2006020025.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016282448&sequence=000007&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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