Global brand strategy: unlocking branding potential across countries, cultures & markets
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Sterling, Va.
Kogan Page Limited
2005
|
| Subjects: | |
| Online Access: | Table of contents Publisher description |
| Item Description: | Includes bibliographical references (p. [251]-256) and index |
| Physical Description: | XII, 260 S. Ill. |
| ISBN: | 074944469X |
Staff View
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| isbn | 074944469X |
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| spelling | Van Gelder, Sarah Verfasser (DE-588)1053130295 aut Global brand strategy unlocking branding potential across countries, cultures & markets Sicco Van Gelder Sterling, Va. Kogan Page Limited 2005 XII, 260 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. [251]-256) and index Marketing international Produits de marque - Commercialisation Produits de marque - Gestion Produits de marque - Planification Brand name products Planning Branding (Marketing) Brand name products Management Export marketing Markenpolitik (DE-588)4144679-3 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Welthandel (DE-588)4065365-1 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Exportmarketing (DE-588)4153393-8 s Welthandel (DE-588)4065365-1 s DE-604 Internationales Marketing (DE-588)4125431-4 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 http://www.loc.gov/catdir/toc/ecip0513/2005016428.html Table of contents http://www.loc.gov/catdir/enhancements/fy0715/2005016428-d.html Publisher description 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Van Gelder, Sarah Global brand strategy unlocking branding potential across countries, cultures & markets Marketing international Produits de marque - Commercialisation Produits de marque - Gestion Produits de marque - Planification Brand name products Planning Branding (Marketing) Brand name products Management Export marketing Markenpolitik (DE-588)4144679-3 gnd Exportmarketing (DE-588)4153393-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Markenartikel (DE-588)4037584-5 gnd Welthandel (DE-588)4065365-1 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4153393-8 (DE-588)4125431-4 (DE-588)4037584-5 (DE-588)4065365-1 |
| title | Global brand strategy unlocking branding potential across countries, cultures & markets |
| title_auth | Global brand strategy unlocking branding potential across countries, cultures & markets |
| title_exact_search | Global brand strategy unlocking branding potential across countries, cultures & markets |
| title_exact_search_txtP | Global brand strategy unlocking branding potential across countries, cultures & markets |
| title_full | Global brand strategy unlocking branding potential across countries, cultures & markets Sicco Van Gelder |
| title_fullStr | Global brand strategy unlocking branding potential across countries, cultures & markets Sicco Van Gelder |
| title_full_unstemmed | Global brand strategy unlocking branding potential across countries, cultures & markets Sicco Van Gelder |
| title_short | Global brand strategy |
| title_sort | global brand strategy unlocking branding potential across countries cultures markets |
| title_sub | unlocking branding potential across countries, cultures & markets |
| topic | Marketing international Produits de marque - Commercialisation Produits de marque - Gestion Produits de marque - Planification Brand name products Planning Branding (Marketing) Brand name products Management Export marketing Markenpolitik (DE-588)4144679-3 gnd Exportmarketing (DE-588)4153393-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Markenartikel (DE-588)4037584-5 gnd Welthandel (DE-588)4065365-1 gnd |
| topic_facet | Marketing international Produits de marque - Commercialisation Produits de marque - Gestion Produits de marque - Planification Brand name products Planning Branding (Marketing) Brand name products Management Export marketing Markenpolitik Exportmarketing Internationales Marketing Markenartikel Welthandel |
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