Global brand strategy: unlocking branding potential across countries, cultures & markets
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Sterling, Va.
Kogan Page Limited
2005
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Publisher description |
| Beschreibung: | Includes bibliographical references (p. [251]-256) and index |
| Beschreibung: | XII, 260 S. Ill. |
| ISBN: | 074944469X |
Internformat
MARC
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| 245 | 1 | 0 | |a Global brand strategy |b unlocking branding potential across countries, cultures & markets |c Sicco Van Gelder |
| 264 | 1 | |a Sterling, Va. |b Kogan Page Limited |c 2005 | |
| 300 | |a XII, 260 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references (p. [251]-256) and index | ||
| 650 | 4 | |a Marketing international | |
| 650 | 4 | |a Produits de marque - Commercialisation | |
| 650 | 4 | |a Produits de marque - Gestion | |
| 650 | 4 | |a Produits de marque - Planification | |
| 650 | 4 | |a Brand name products |x Planning | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 4 | |a Export marketing | |
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| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Welthandel |0 (DE-588)4065365-1 |2 gnd |9 rswk-swf |
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| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0513/2005016428.html |3 Table of contents | |
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Datensatz im Suchindex
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| author | Van Gelder, Sarah |
| author_GND | (DE-588)1053130295 |
| author_facet | Van Gelder, Sarah |
| author_role | aut |
| author_sort | Van Gelder, Sarah |
| author_variant | g s v gs gsv |
| building | Verbundindex |
| bvnumber | BV023076676 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)60603235 (DE-599)BVBBV023076676 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T19:35:22Z |
| indexdate | 2024-07-09T21:10:27Z |
| institution | BVB |
| isbn | 074944469X |
| language | English |
| lccn | 2005016428 |
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| physical | XII, 260 S. Ill. |
| publishDate | 2005 |
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| publisher | Kogan Page Limited |
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| spelling | Van Gelder, Sarah Verfasser (DE-588)1053130295 aut Global brand strategy unlocking branding potential across countries, cultures & markets Sicco Van Gelder Sterling, Va. Kogan Page Limited 2005 XII, 260 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. [251]-256) and index Marketing international Produits de marque - Commercialisation Produits de marque - Gestion Produits de marque - Planification Brand name products Planning Branding (Marketing) Brand name products Management Export marketing Markenpolitik (DE-588)4144679-3 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Welthandel (DE-588)4065365-1 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Exportmarketing (DE-588)4153393-8 s Welthandel (DE-588)4065365-1 s DE-604 Internationales Marketing (DE-588)4125431-4 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 http://www.loc.gov/catdir/toc/ecip0513/2005016428.html Table of contents http://www.loc.gov/catdir/enhancements/fy0715/2005016428-d.html Publisher description 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Van Gelder, Sarah Global brand strategy unlocking branding potential across countries, cultures & markets Marketing international Produits de marque - Commercialisation Produits de marque - Gestion Produits de marque - Planification Brand name products Planning Branding (Marketing) Brand name products Management Export marketing Markenpolitik (DE-588)4144679-3 gnd Exportmarketing (DE-588)4153393-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Markenartikel (DE-588)4037584-5 gnd Welthandel (DE-588)4065365-1 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4153393-8 (DE-588)4125431-4 (DE-588)4037584-5 (DE-588)4065365-1 |
| title | Global brand strategy unlocking branding potential across countries, cultures & markets |
| title_auth | Global brand strategy unlocking branding potential across countries, cultures & markets |
| title_exact_search | Global brand strategy unlocking branding potential across countries, cultures & markets |
| title_exact_search_txtP | Global brand strategy unlocking branding potential across countries, cultures & markets |
| title_full | Global brand strategy unlocking branding potential across countries, cultures & markets Sicco Van Gelder |
| title_fullStr | Global brand strategy unlocking branding potential across countries, cultures & markets Sicco Van Gelder |
| title_full_unstemmed | Global brand strategy unlocking branding potential across countries, cultures & markets Sicco Van Gelder |
| title_short | Global brand strategy |
| title_sort | global brand strategy unlocking branding potential across countries cultures markets |
| title_sub | unlocking branding potential across countries, cultures & markets |
| topic | Marketing international Produits de marque - Commercialisation Produits de marque - Gestion Produits de marque - Planification Brand name products Planning Branding (Marketing) Brand name products Management Export marketing Markenpolitik (DE-588)4144679-3 gnd Exportmarketing (DE-588)4153393-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Markenartikel (DE-588)4037584-5 gnd Welthandel (DE-588)4065365-1 gnd |
| topic_facet | Marketing international Produits de marque - Commercialisation Produits de marque - Gestion Produits de marque - Planification Brand name products Planning Branding (Marketing) Brand name products Management Export marketing Markenpolitik Exportmarketing Internationales Marketing Markenartikel Welthandel |
| url | http://www.loc.gov/catdir/toc/ecip0513/2005016428.html http://www.loc.gov/catdir/enhancements/fy0715/2005016428-d.html |
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