Critical marketing: contemporary issues in marketing
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | IX, 401 S. |
| ISBN: | 9780470512005 9780470511985 |
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| 650 | 4 | |a Consommateurs - Comportement | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 4 | |a Marketing social | |
| 650 | 4 | |a Marketing vert | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Green marketing | |
| 650 | 4 | |a Social marketing | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing research | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Acknowledgements xi
Chapter 1 Critical Marketing: A Limit Attitude 1
Mark Tadajewski and Douglas Brownlie
Chapter 2 Rethinking the Development of Marketing Mark Tadajewski and Douglas Brownlie 29
Chapter 3 Prejudice V. Marketing? An Examination of some Historical Sources Donald F. Dixon 33
Chapter 4 Early Development of the Philosophy of Marketing Thought D.G. Brian fones and David D. Monieson 45
Chapter 5 Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective Donald F. Dixon 67
Chapter 6 Critical Reflections on Consumer Research Mark Tadajewski and Douglas Brownlie 85
Chapter 7 Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research Mark Tadajewski 91
viii / CONTENTS
Chapter 8 Evolution, Biology and Consumer Research: What
Darwin Knew that We ve Forgotten 131
Elizabeth C. Hirschman
Chapter 9 Ethnopsychology: A Return to Reason in Consumer
Behaviour 157
John O Shaughnessy
Chapter 10 Marketing and Society 183
Mark Tadajewski and Douglas Brownlie
Chapter 11 Marketing, the Consumer Society and Hedonism 187
John O Shaughnessy and Nicholas fackson O Shaughnessy
Chapter 12 Antiglobal Challenges to Marketing in Developing
Countries: Exploring the Ideological Divide 211
Terrence H. Witkowski
Chapter 13 On Negotiating the Market? 245
Mark Tadajewski and Douglas Brownlie
Chapter 14 Sustainable Marketing 253
Ynte K. van Dam and Paul A.C. Apeldoorn
Chapter 15 An Ecofeminist Analysis of Environmentally Sensitive
Women Using Qualitative Methodology: The
Emancipatory Potential of an Ecological Life 271
Susan Dobscha and Julie L. Ozanne
Chapter 16 Past Postmodernism? 301
Mark Tadajewski and Douglas Brownlie
Chapter 17 Introspection as Critical Marketing Thought, Critical
Marketing Thought as Introspection 311
Stephen J. Gould
Chapter 18 The Function of Cultural Studies in Marketing: A New
Administrative Science? 329
Adam Arvidsson
CONTENTS / ix
Chapter 19 Thinking through Theory: Materialising the Oppositional
Imagination 345
Pauline Maclaran and Lorna Stevens
Chapter 20 Postcolonialism and Marketing 363
Gavin Jack
Index 385
|
| adam_txt |
Contents
Acknowledgements xi
Chapter 1 Critical Marketing: A Limit Attitude 1
Mark Tadajewski and Douglas Brownlie
Chapter 2 Rethinking the Development of Marketing Mark Tadajewski and Douglas Brownlie 29
Chapter 3 Prejudice V. Marketing? An Examination of some Historical Sources Donald F. Dixon 33
Chapter 4 Early Development of the Philosophy of Marketing Thought D.G. Brian fones and David D. Monieson 45
Chapter 5 Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective Donald F. Dixon 67
Chapter 6 Critical Reflections on Consumer Research Mark Tadajewski and Douglas Brownlie 85
Chapter 7 Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research Mark Tadajewski 91
viii / CONTENTS
Chapter 8 Evolution, Biology and Consumer Research: What
Darwin Knew that We've Forgotten 131
Elizabeth C. Hirschman
Chapter 9 Ethnopsychology: A Return to Reason in Consumer
Behaviour 157
John O'Shaughnessy
Chapter 10 Marketing and Society 183
Mark Tadajewski and Douglas Brownlie
Chapter 11 Marketing, the Consumer Society and Hedonism 187
John O'Shaughnessy and Nicholas fackson O'Shaughnessy
Chapter 12 Antiglobal Challenges to Marketing in Developing
Countries: Exploring the Ideological Divide 211
Terrence H. Witkowski
Chapter 13 On Negotiating the Market? 245
Mark Tadajewski and Douglas Brownlie
Chapter 14 Sustainable Marketing 253
Ynte K. van Dam and Paul A.C. Apeldoorn
Chapter 15 An Ecofeminist Analysis of Environmentally Sensitive
Women Using Qualitative Methodology: The
Emancipatory Potential of an Ecological Life 271
Susan Dobscha and Julie L. Ozanne
Chapter 16 Past Postmodernism? 301
Mark Tadajewski and Douglas Brownlie
Chapter 17 Introspection as Critical Marketing Thought, Critical
Marketing Thought as Introspection 311
Stephen J. Gould
Chapter 18 The Function of Cultural Studies in Marketing: A New
Administrative Science? 329
Adam Arvidsson
CONTENTS / ix
Chapter 19 Thinking through Theory: Materialising the Oppositional
Imagination 345
Pauline Maclaran and Lorna Stevens
Chapter 20 Postcolonialism and Marketing 363
Gavin Jack
Index 385 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T19:34:01Z |
| indexdate | 2024-07-09T21:10:23Z |
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| language | English |
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| physical | IX, 401 S. |
| publishDate | 2008 |
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| spelling | Critical marketing contemporary issues in marketing edited by Mark Tadajewski and Douglas Brownlie Hoboken, NJ Wiley 2008 IX, 401 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Consommateurs - Comportement Marketing Marketing - Recherche Marketing social Marketing vert Green marketing Social marketing Consumer behavior Marketing research Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingtheorie (DE-588)4168911-2 s b DE-604 Tadajewski, Mark Sonstige (DE-588)138921547 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016276673&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Critical marketing contemporary issues in marketing Consommateurs - Comportement Marketing Marketing - Recherche Marketing social Marketing vert Green marketing Social marketing Consumer behavior Marketing research Marketingtheorie (DE-588)4168911-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168911-2 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Critical marketing contemporary issues in marketing |
| title_auth | Critical marketing contemporary issues in marketing |
| title_exact_search | Critical marketing contemporary issues in marketing |
| title_exact_search_txtP | Critical marketing contemporary issues in marketing |
| title_full | Critical marketing contemporary issues in marketing edited by Mark Tadajewski and Douglas Brownlie |
| title_fullStr | Critical marketing contemporary issues in marketing edited by Mark Tadajewski and Douglas Brownlie |
| title_full_unstemmed | Critical marketing contemporary issues in marketing edited by Mark Tadajewski and Douglas Brownlie |
| title_short | Critical marketing |
| title_sort | critical marketing contemporary issues in marketing |
| title_sub | contemporary issues in marketing |
| topic | Consommateurs - Comportement Marketing Marketing - Recherche Marketing social Marketing vert Green marketing Social marketing Consumer behavior Marketing research Marketingtheorie (DE-588)4168911-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Consommateurs - Comportement Marketing Marketing - Recherche Marketing social Marketing vert Green marketing Social marketing Consumer behavior Marketing research Marketingtheorie Aufsatzsammlung |
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