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Main Authors:	Baines, Paul 1973- (Author), Fill, Chris 1953- (Author), Page, Kelly 1974- (Author)
Format:	Book
Language:	English
Published:	Oxford [u.a.] Oxford Univ. Press 2008
Edition:	1. publ.
Subjects:	Glossar enthalten / Glossary included - 52 Lehrbuch / Textbook - 28 Marketing / Marketingtheorie Marketing Management Lehrbuch
Online Access:	Inhaltsverzeichnis
Physical Description:	XXVII, 859 S. Ill., graph. Darst.
ISBN:	9780199290437

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MARC


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Record in the Search Index

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adam_text	Contents List of Case Insights List of Market Insights Author Profiles Acknowledgements Preface Walk-Through of Textbook Features Walk-Through of the Online Resource Centre Walk-Through of DVD Resources List of Academic Insights List of Online Cases IX X xiii xiv xvii XX xxii xxiv xxvi xxvii Part 1: Marketing Fundamentals 1 1 Marketing Principles and Society 2 2 The Marketing Environment 48 3 Marketing Psychology and Consumer Buying Behaviour 90 4 Marketing Research and Marketing Information Systems 134 Part 2: Principles of Marketing Management 173 5 Marketing Strategy 174 6 Market Segmentation and Positioning 214 7 Market Development and International Marketing 264 8 Marketing Implementation and Control 314 Part 3: The Marketing Mix Principle 351 9 Products, Services, and Branding Decisions 352 10 Price Decisions 390 11 An Introduction to Marketing Communications 428 12 Marketing Communications: Tools and Techniques 468 13 Managing Marketing Communications: Strategy, Planning, and Implementation 508 14 Channel Management and Retailing 548 Contents VU Part 4: Principles of Relational Marketing 587 15 Services Marketing and Non-Profit Marketing 588 16 Business-to-Business Marketing 626 17 Relationship Marketing 670 Part 5: Contemporary Marketing Practice 715 18 New Technology and Marketing 716 19 Postmodern Marketing 756 20 Marketing Ethics 788 Glossary 829 Index 851 www Vlil Contents
adam_txt	Contents List of Case Insights List of Market Insights Author Profiles Acknowledgements Preface Walk-Through of Textbook Features Walk-Through of the Online Resource Centre Walk-Through of DVD Resources List of Academic Insights List of Online Cases IX X xiii xiv xvii XX xxii xxiv xxvi xxvii Part 1: Marketing Fundamentals 1 1 Marketing Principles and Society 2 2 The Marketing Environment 48 3 Marketing Psychology and Consumer Buying Behaviour 90 4 Marketing Research and Marketing Information Systems 134 Part 2: Principles of Marketing Management 173 5 Marketing Strategy 174 6 Market Segmentation and Positioning 214 7 Market Development and International Marketing 264 8 Marketing Implementation and Control 314 Part 3: The Marketing Mix Principle 351 9 Products, Services, and Branding Decisions 352 10 Price Decisions 390 11 An Introduction to Marketing Communications 428 12 Marketing Communications: Tools and Techniques 468 13 Managing Marketing Communications: Strategy, Planning, and Implementation 508 14 Channel Management and Retailing 548 Contents VU Part 4: Principles of Relational Marketing 587 15 Services Marketing and Non-Profit Marketing 588 16 Business-to-Business Marketing 626 17 Relationship Marketing 670 Part 5: Contemporary Marketing Practice 715 18 New Technology and Marketing 716 19 Postmodern Marketing 756 20 Marketing Ethics 788 Glossary 829 Index 851 www Vlil Contents
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author	Baines, Paul 1973- Fill, Chris 1953- Page, Kelly 1974-
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ctrlnum	(OCoLC)254872376 (DE-599)BSZ278697410
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dewey-ones	658 - General management
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dewey-search	658.8
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	1. publ.
format	Book
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subject_GND	(DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4123623-3
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_exact_search_txtP	Marketing
title_full	Marketing Paul Baines, Chris Fill, and Kelly Page
title_fullStr	Marketing Paul Baines, Chris Fill, and Kelly Page
title_full_unstemmed	Marketing Paul Baines, Chris Fill, and Kelly Page
title_short	Marketing
title_sort	marketing
topic	Glossar enthalten / Glossary included - 52 Lehrbuch / Textbook - 28 Marketing / Marketingtheorie Marketing Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Glossar enthalten / Glossary included - 52 Lehrbuch / Textbook - 28 Marketing / Marketingtheorie Marketing Management Lehrbuch
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work_keys_str_mv	AT bainespaul marketing AT fillchris marketing AT pagekelly marketing

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