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Bibliographische Detailangaben
Hauptverfasser:	Baines, Paul 1973- (VerfasserIn), Fill, Chris 1953- (VerfasserIn), Page, Kelly 1974- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Oxford [u.a.] Oxford Univ. Press 2008
Ausgabe:	1. publ.
Schlagworte:	Glossar enthalten / Glossary included - 52 Lehrbuch / Textbook - 28 Marketing / Marketingtheorie Marketing Management Lehrbuch
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XXVII, 859 S. Ill., graph. Darst.
ISBN:	9780199290437

Internformat

MARC


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650		4	\|a Marketing
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Datensatz im Suchindex

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adam_text	Contents List of Case Insights List of Market Insights Author Profiles Acknowledgements Preface Walk-Through of Textbook Features Walk-Through of the Online Resource Centre Walk-Through of DVD Resources List of Academic Insights List of Online Cases IX X xiii xiv xvii XX xxii xxiv xxvi xxvii Part 1: Marketing Fundamentals 1 1 Marketing Principles and Society 2 2 The Marketing Environment 48 3 Marketing Psychology and Consumer Buying Behaviour 90 4 Marketing Research and Marketing Information Systems 134 Part 2: Principles of Marketing Management 173 5 Marketing Strategy 174 6 Market Segmentation and Positioning 214 7 Market Development and International Marketing 264 8 Marketing Implementation and Control 314 Part 3: The Marketing Mix Principle 351 9 Products, Services, and Branding Decisions 352 10 Price Decisions 390 11 An Introduction to Marketing Communications 428 12 Marketing Communications: Tools and Techniques 468 13 Managing Marketing Communications: Strategy, Planning, and Implementation 508 14 Channel Management and Retailing 548 Contents VU Part 4: Principles of Relational Marketing 587 15 Services Marketing and Non-Profit Marketing 588 16 Business-to-Business Marketing 626 17 Relationship Marketing 670 Part 5: Contemporary Marketing Practice 715 18 New Technology and Marketing 716 19 Postmodern Marketing 756 20 Marketing Ethics 788 Glossary 829 Index 851 www Vlil Contents
adam_txt	Contents List of Case Insights List of Market Insights Author Profiles Acknowledgements Preface Walk-Through of Textbook Features Walk-Through of the Online Resource Centre Walk-Through of DVD Resources List of Academic Insights List of Online Cases IX X xiii xiv xvii XX xxii xxiv xxvi xxvii Part 1: Marketing Fundamentals 1 1 Marketing Principles and Society 2 2 The Marketing Environment 48 3 Marketing Psychology and Consumer Buying Behaviour 90 4 Marketing Research and Marketing Information Systems 134 Part 2: Principles of Marketing Management 173 5 Marketing Strategy 174 6 Market Segmentation and Positioning 214 7 Market Development and International Marketing 264 8 Marketing Implementation and Control 314 Part 3: The Marketing Mix Principle 351 9 Products, Services, and Branding Decisions 352 10 Price Decisions 390 11 An Introduction to Marketing Communications 428 12 Marketing Communications: Tools and Techniques 468 13 Managing Marketing Communications: Strategy, Planning, and Implementation 508 14 Channel Management and Retailing 548 Contents VU Part 4: Principles of Relational Marketing 587 15 Services Marketing and Non-Profit Marketing 588 16 Business-to-Business Marketing 626 17 Relationship Marketing 670 Part 5: Contemporary Marketing Practice 715 18 New Technology and Marketing 716 19 Postmodern Marketing 756 20 Marketing Ethics 788 Glossary 829 Index 851 www Vlil Contents
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author	Baines, Paul 1973- Fill, Chris 1953- Page, Kelly 1974-
author_GND	(DE-588)129542776 (DE-588)17306549X (DE-588)136741894
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author_role	aut aut aut
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callnumber-first	H - Social Science
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callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(OCoLC)254872376 (DE-599)BSZ278697410
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	1. publ.
format	Book
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spelling	Baines, Paul 1973- Verfasser (DE-588)129542776 aut Marketing Paul Baines, Chris Fill, and Kelly Page 1. publ. Oxford [u.a.] Oxford Univ. Press 2008 XXVII, 859 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Glossar enthalten / Glossary included - 52 Lehrbuch / Textbook - 28 Marketing / Marketingtheorie Marketing Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s 1\p DE-604 Fill, Chris 1953- Verfasser (DE-588)17306549X aut Page, Kelly 1974- Verfasser (DE-588)136741894 aut Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016276666&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Baines, Paul 1973- Fill, Chris 1953- Page, Kelly 1974- Marketing Glossar enthalten / Glossary included - 52 Lehrbuch / Textbook - 28 Marketing / Marketingtheorie Marketing Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4123623-3
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_exact_search_txtP	Marketing
title_full	Marketing Paul Baines, Chris Fill, and Kelly Page
title_fullStr	Marketing Paul Baines, Chris Fill, and Kelly Page
title_full_unstemmed	Marketing Paul Baines, Chris Fill, and Kelly Page
title_short	Marketing
title_sort	marketing
topic	Glossar enthalten / Glossary included - 52 Lehrbuch / Textbook - 28 Marketing / Marketingtheorie Marketing Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Glossar enthalten / Glossary included - 52 Lehrbuch / Textbook - 28 Marketing / Marketingtheorie Marketing Management Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016276666&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT bainespaul marketing AT fillchris marketing AT pagekelly marketing

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