Praxisorientiertes Marketing: Grundlagen, Instrumente, Fallbeispiele
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Gabler
2008
|
| Ausgabe: | 2., aktual. und erw. Aufl. |
| Schriftenreihe: | Lehrbuch
|
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 325 - 348 |
| Beschreibung: | XX, 364 S. Ill., graph. Darst. |
| ISBN: | 9783834907523 |
Internformat
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| 035 | |a (OCoLC)198819996 | ||
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| 100 | 1 | |a Kreutzer, Ralf T. |d 1958- |e Verfasser |0 (DE-588)111574668 |4 aut | |
| 245 | 1 | 0 | |a Praxisorientiertes Marketing |b Grundlagen, Instrumente, Fallbeispiele |c Ralf T. Kreutzer |
| 250 | |a 2., aktual. und erw. Aufl. | ||
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| 300 | |a XX, 364 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2., aktual. und erw. Aufl. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV023072157 |
| illustrated | Illustrated |
| index_date | 2024-07-02T19:33:30Z |
| indexdate | 2024-08-28T04:01:25Z |
| institution | BVB |
| isbn | 9783834907523 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016275294 |
| oclc_num | 198819996 |
| open_access_boolean | |
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| owner_facet | DE-1051 DE-861 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-703 DE-858 DE-523 DE-634 DE-11 DE-188 |
| physical | XX, 364 S. Ill., graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Gabler |
| record_format | marc |
| series2 | Lehrbuch |
| spellingShingle | Kreutzer, Ralf T. 1958- Praxisorientiertes Marketing Grundlagen, Instrumente, Fallbeispiele Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Praxisorientiertes Marketing Grundlagen, Instrumente, Fallbeispiele |
| title_auth | Praxisorientiertes Marketing Grundlagen, Instrumente, Fallbeispiele |
| title_exact_search | Praxisorientiertes Marketing Grundlagen, Instrumente, Fallbeispiele |
| title_exact_search_txtP | Praxisorientiertes Marketing Grundlagen, Instrumente, Fallbeispiele |
| title_full | Praxisorientiertes Marketing Grundlagen, Instrumente, Fallbeispiele Ralf T. Kreutzer |
| title_fullStr | Praxisorientiertes Marketing Grundlagen, Instrumente, Fallbeispiele Ralf T. Kreutzer |
| title_full_unstemmed | Praxisorientiertes Marketing Grundlagen, Instrumente, Fallbeispiele Ralf T. Kreutzer |
| title_short | Praxisorientiertes Marketing |
| title_sort | praxisorientiertes marketing grundlagen instrumente fallbeispiele |
| title_sub | Grundlagen, Instrumente, Fallbeispiele |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Lehrbuch |
| work_keys_str_mv | AT kreutzerralft praxisorientiertesmarketinggrundlageninstrumentefallbeispiele |
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