Essentials of marketing: a marketing strategy planning approach
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill Irwin
2008
|
| Ausgabe: | 11. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | getr. Zählung Ill., graph. Darst. 1 CD-ROM (12 cm) |
| ISBN: | 0073404713 9780073404714 9780071284608 0071284605 |
Internformat
MARC
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| 245 | 1 | 0 | |a Essentials of marketing |b a marketing strategy planning approach |c William D. Perreault ; Joseph P. Cannon ; E. Jerome McCarthy |
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Datensatz im Suchindex
| _version_ | 1804137307158085632 |
|---|---|
| adam_text | Brief Contents
1
Marketing s Value to Consumers, Firms, and Society
2
2
Marketing Strategy Planning
30
3
Focusing Marketing Strategy with Segmentation and Positioning
58
4
Evaluating Opportunities in the Changing Marketing Environment
82
5
Final Consumers and Their Buying Behavior
114
6
Business and Organizational Customers and Their Buying Behavior
140
7
Improving Decisions with Marketing Information
168
8
Elements of Product Planning for Goods and Services
194
9
Product Management and New-Product Development
220
10
Place and Development of Channel Systems
250
11
Distribution Customer Service and Logistics
274
12
Retailers, Wholesalers, and Their Strategy Planning
296
13
Promotion
—
Introduction to Integrated Marketing Communications
326
14
Personal Selling and Customer Service
354
15
Advertising and Sales Promotion
382
16
Pricing Objectives and Policies
410
17
Price Setting in the Business World
438
18
Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges
464
Appendix A Economics Fundamentals
489
Marketing Arithmetic
503
Career Planning in Marketing
521
537
Appendix
В
Appendix
С
Video Cases
Cases
553
Computer-Aided Problems
Notes
601
Author Index
1-1
Company Index I-12
Subject Index
1-17
Glossary G-1
595
|
| adam_txt |
Brief Contents
1
Marketing's Value to Consumers, Firms, and Society
2
2
Marketing Strategy Planning
30
3
Focusing Marketing Strategy with Segmentation and Positioning
58
4
Evaluating Opportunities in the Changing Marketing Environment
82
5
Final Consumers and Their Buying Behavior
114
6
Business and Organizational Customers and Their Buying Behavior
140
7
Improving Decisions with Marketing Information
168
8
Elements of Product Planning for Goods and Services
194
9
Product Management and New-Product Development
220
10
Place and Development of Channel Systems
250
11
Distribution Customer Service and Logistics
274
12
Retailers, Wholesalers, and Their Strategy Planning
296
13
Promotion
—
Introduction to Integrated Marketing Communications
326
14
Personal Selling and Customer Service
354
15
Advertising and Sales Promotion
382
16
Pricing Objectives and Policies
410
17
Price Setting in the Business World
438
18
Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges
464
Appendix A Economics Fundamentals
489
Marketing Arithmetic
503
Career Planning in Marketing
521
537
Appendix
В
Appendix
С
Video Cases
Cases
553
Computer-Aided Problems
Notes
601
Author Index
1-1
Company Index I-12
Subject Index
1-17
Glossary G-1
595 |
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| author | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 11. ed. |
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| illustrated | Illustrated |
| index_date | 2024-07-02T19:31:02Z |
| indexdate | 2024-07-09T21:10:13Z |
| institution | BVB |
| isbn | 0073404713 9780073404714 9780071284608 0071284605 |
| language | English |
| lccn | 2007027229 |
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| physical | getr. Zählung Ill., graph. Darst. 1 CD-ROM (12 cm) |
| publishDate | 2008 |
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| spelling | Perreault, William D. Verfasser aut Essentials of marketing a marketing strategy planning approach William D. Perreault ; Joseph P. Cannon ; E. Jerome McCarthy 11. ed. Boston [u.a.] McGraw-Hill Irwin 2008 getr. Zählung Ill., graph. Darst. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Cannon, Joseph P. Verfasser aut McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016269555&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 Essentials of marketing a marketing strategy planning approach Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing a marketing strategy planning approach |
| title_auth | Essentials of marketing a marketing strategy planning approach |
| title_exact_search | Essentials of marketing a marketing strategy planning approach |
| title_exact_search_txtP | Essentials of marketing a marketing strategy planning approach |
| title_full | Essentials of marketing a marketing strategy planning approach William D. Perreault ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_fullStr | Essentials of marketing a marketing strategy planning approach William D. Perreault ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_full_unstemmed | Essentials of marketing a marketing strategy planning approach William D. Perreault ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing a marketing strategy planning approach |
| title_sub | a marketing strategy planning approach |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016269555&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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