Join the conversation: how to engage marketing-weary consumers with the power of community, dialogue, and partnership
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2007
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Contributor biographical information Publisher description Inhaltsverzeichnis |
| Beschreibung: | "Published simultaneously in Canada." Includes bibliographical references and index |
| Beschreibung: | XIX, 300 S. Ill., graph. Darst. |
| ISBN: | 0470137320 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV023062201 | ||
| 003 | DE-604 | ||
| 005 | 20090527 | ||
| 007 | t | ||
| 008 | 071222s2007 xxuad|| |||| 00||| eng d | ||
| 010 | |a 2007015889 | ||
| 020 | |a 0470137320 |c cloth |9 0-470-13732-0 | ||
| 035 | |a (OCoLC)123485274 | ||
| 035 | |a (DE-599)BVBBV023062201 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1049 |a DE-384 | ||
| 050 | 0 | |a HF5415.5 | |
| 082 | 0 | |a 658.8/343 | |
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 100 | 1 | |a Jaffe, Joseph |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Join the conversation |b how to engage marketing-weary consumers with the power of community, dialogue, and partnership |c Joseph Jaffe |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2007 | |
| 300 | |a XIX, 300 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a "Published simultaneously in Canada." | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Consommateurs - Attitudes |2 ram | |
| 650 | 7 | |a Marketing stratégique |2 ram | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Business communication | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenbindung |0 (DE-588)4384508-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | 1 | |a Kundenbindung |0 (DE-588)4384508-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0716/2007015889.html |3 Table of contents only | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0741/2007015889-b.html |3 Contributor biographical information | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0741/2007015889-d.html |3 Publisher description | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016265435&sequence=000010&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016265435 | ||
Datensatz im Suchindex
| _version_ | 1804137300455587840 |
|---|---|
| adam_text | Contents
Foreword ix
Preface xv
Acknowledgments xix
1 Talking At Versus Talking With 1
2 The Many to Many Model 12
3 Can Marketing Be a Conversation? 25
4 The Birth of Generation i 33
5 The Rise of the Prosumer 41
6 The New Consumerism 52
7 The Six Cs: Three Phases of Conversation 65
8 The Content Conversation Relationship 72
9 What Conversations Are in Your Future? 94
10 Why Are You So Afraid of Conversation ? 104
11 The Ten Tenets of Good Conversation 120
12 The Five Ways You Can Join the
Conversation 140
13 When Conversation Isn t Conversation
at All 176
14 Where Does Conversation Fit In? 194
15 Conversation through Community 215
16 Conversation through Dialogue 226
vu
via Contents
17 Conversation through Partnership 234
18 Getting Started: The Manifesto for
Experimentation 246
19 Does Conversation Work? 264
20 Do You Speak Conversation? Take the Test 273
Index 291
|
| adam_txt |
Contents
Foreword ix
Preface xv
Acknowledgments xix
1 Talking "At" Versus Talking "With" 1
2 The Many to Many Model 12
3 Can Marketing Be a Conversation? 25
4 The Birth of Generation i 33
5 The Rise of the Prosumer 41
6 The New Consumerism 52
7 The Six Cs: Three Phases of Conversation 65
8 The Content Conversation Relationship 72
9 What Conversations Are in Your Future? 94
10 Why Are You So Afraid of Conversation ? 104
11 The Ten Tenets of Good Conversation 120
12 The Five Ways You Can Join the
Conversation 140
13 When Conversation Isn't Conversation
at All 176
14 Where Does Conversation Fit In? 194
15 Conversation through Community 215
16 Conversation through Dialogue 226
vu
via Contents
17 Conversation through Partnership 234
18 Getting Started: The Manifesto for
Experimentation 246
19 Does Conversation Work? 264
20 Do You Speak Conversation? Take the Test 273
Index 291 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Jaffe, Joseph |
| author_facet | Jaffe, Joseph |
| author_role | aut |
| author_sort | Jaffe, Joseph |
| author_variant | j j jj |
| building | Verbundindex |
| bvnumber | BV023062201 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.5 |
| callnumber-search | HF5415.5 |
| callnumber-sort | HF 45415.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)123485274 (DE-599)BVBBV023062201 |
| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
| dewey-search | 658.8/343 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02117nam a2200517zc 4500</leader><controlfield tag="001">BV023062201</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090527 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">071222s2007 xxuad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2007015889</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470137320</subfield><subfield code="c">cloth</subfield><subfield code="9">0-470-13732-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)123485274</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023062201</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield><subfield code="a">DE-384</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/343</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jaffe, Joseph</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Join the conversation</subfield><subfield code="b">how to engage marketing-weary consumers with the power of community, dialogue, and partnership</subfield><subfield code="c">Joseph Jaffe</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">Wiley</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIX, 300 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Published simultaneously in Canada."</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consommateurs - Attitudes</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing stratégique</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business communication</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/ecip0716/2007015889.html</subfield><subfield code="3">Table of contents only</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy0741/2007015889-b.html</subfield><subfield code="3">Contributor biographical information</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy0741/2007015889-d.html</subfield><subfield code="3">Publisher description</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016265435&sequence=000010&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016265435</subfield></datafield></record></collection> |
| id | DE-604.BV023062201 |
| illustrated | Illustrated |
| index_date | 2024-07-02T19:29:21Z |
| indexdate | 2024-07-09T21:10:06Z |
| institution | BVB |
| isbn | 0470137320 |
| language | English |
| lccn | 2007015889 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016265435 |
| oclc_num | 123485274 |
| open_access_boolean | |
| owner | DE-1049 DE-384 |
| owner_facet | DE-1049 DE-384 |
| physical | XIX, 300 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Wiley |
| record_format | marc |
| spelling | Jaffe, Joseph Verfasser aut Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership Joseph Jaffe Hoboken, N.J. Wiley 2007 XIX, 300 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier "Published simultaneously in Canada." Includes bibliographical references and index Consommateurs - Attitudes ram Marketing stratégique ram Customer relations Business communication Relationship marketing Marketing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Kundenbindung (DE-588)4384508-3 s DE-604 http://www.loc.gov/catdir/toc/ecip0716/2007015889.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0741/2007015889-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2007015889-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016265435&sequence=000010&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jaffe, Joseph Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership Consommateurs - Attitudes ram Marketing stratégique ram Customer relations Business communication Relationship marketing Marketing Kundenmanagement (DE-588)4236865-0 gnd Kundenbindung (DE-588)4384508-3 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4384508-3 |
| title | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership |
| title_auth | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership |
| title_exact_search | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership |
| title_exact_search_txtP | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership |
| title_full | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership Joseph Jaffe |
| title_fullStr | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership Joseph Jaffe |
| title_full_unstemmed | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership Joseph Jaffe |
| title_short | Join the conversation |
| title_sort | join the conversation how to engage marketing weary consumers with the power of community dialogue and partnership |
| title_sub | how to engage marketing-weary consumers with the power of community, dialogue, and partnership |
| topic | Consommateurs - Attitudes ram Marketing stratégique ram Customer relations Business communication Relationship marketing Marketing Kundenmanagement (DE-588)4236865-0 gnd Kundenbindung (DE-588)4384508-3 gnd |
| topic_facet | Consommateurs - Attitudes Marketing stratégique Customer relations Business communication Relationship marketing Marketing Kundenmanagement Kundenbindung |
| url | http://www.loc.gov/catdir/toc/ecip0716/2007015889.html http://www.loc.gov/catdir/enhancements/fy0741/2007015889-b.html http://www.loc.gov/catdir/enhancements/fy0741/2007015889-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016265435&sequence=000010&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT jaffejoseph jointheconversationhowtoengagemarketingwearyconsumerswiththepowerofcommunitydialogueandpartnership |