Plug your book!: online book marketing for authors ; book publicity through social networking
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Falls Church, Va.
Weber Books
2007
|
| Ausgabe: | 1. print. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | "A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere"--Cover Includes bibliographical references (p. 198) and index |
| Beschreibung: | 204 S. Ill. 22 cm |
| ISBN: | 9780977240616 0977240614 |
Internformat
MARC
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| 020 | |a 0977240614 |9 0-9772406-1-4 | ||
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| 100 | 1 | |a Weber, Steve |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Plug your book! |b online book marketing for authors ; book publicity through social networking |c Steve Weber |
| 250 | |a 1. print. | ||
| 264 | 1 | |a Falls Church, Va. |b Weber Books |c 2007 | |
| 300 | |a 204 S. |b Ill. |c 22 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a "A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere"--Cover | ||
| 500 | |a Includes bibliographical references (p. 198) and index | ||
| 650 | 4 | |a Books / Internet marketing | |
| 650 | 4 | |a Authorship / Marketing | |
| 650 | 4 | |a Internet in publicity | |
| 650 | 4 | |a Authorship |x Marketing | |
| 650 | 4 | |a Books |x Internet marketing | |
| 650 | 4 | |a Internet in publicity | |
| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internet |0 (DE-588)4308416-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804137299454197760 |
|---|---|
| adam_text | Contents
Warning and Disclaimer
...........................................................9
Acknowledgments
.....................................................................10
Foreword
......................................................................................11
Introduction
................................................................................15
Taking control of your book sales
15
One big caveat
16
How to use this book
16
Staying current
17
Electric word of mouth
............................................................19
Riding the big river
20
Amazon s long tail
20
Getting recommended
22
Personalized bookstores
23
The wisdom of crowds
24
Bubbling to the top
25
Recommendation effectiveness
26
Amazon Bestseller Campaigns
...............................................31
Making the list
32
How Bestseller Campaigns work
33
...
and this is success?
35
Haywired recommendations
35
Is it worth it?
37
Amateur book reviews
.............................................................39
Credibility through peers
40
Getting more Amazon reviews
41
Amazon Top Reviewers
42
Contacting Top Reviewers
43
Etiquette in approaching reviewers
44
Finding more Amazon reviewers
45
More ways to get reviews
46
Amazon Spotlight Reviews
46
Negative
reviews
47
Countering malicious reviews
48
Old-media book reviews
49
Posting trade reviews on Amazon
51
Fee-based book reviews
51
Building vour author Web site
......................
Getting involved
53
Your domain
54
Building blocks of your site
55
A survey of author Web sites
55
Your online press kit
58
Multimedia for books
59
Podcasting for publicity
61
Waiting for results
62
When to launch your site
62
Blogging for authors
.................,......................
Whatisablog?
66
Why blogs are better
66
Breathing the blogosphere
68
Connecting with readers
69
Blog comments: pros and cons
70
Blog style
71
Your blog s angle
71
Raw materials for posts
73
Your blog s title
73
Writing your blog posts
73
Blogging categories
75
Over the long haul
75
Selecting your blog publishing tool
77
Advertising-supported blogs
78
Blog-to-e-mail service
79
Author bloe platforms up close
....................
Business
81
Humor
82
Politics
S3
53
81
Arts and crafts
83
Diaries
83
Romance
84
Memoir
84
Mystery
85
Publishing
85
Blogs into books
86
Biostours
.............................................................
Targeting host blogs
87
Google PageRank
89
Building your excerpt
90
Excerpts that sell
91
Your pitch to bloggers
92
A sample pitch
93
Your guest appearance
94
Blog conversation
95
Archiving your results
96
Encore appearances
96
More resources
96
Social networking
...............................................
MySpace: Not just for kids
98
Making friends on MySpace
100
Picking your Top
8
103
Tips for working MySpace
104
Your MySpace blog
104
MySpace groups
105
Create your own group
106
Dedicated pages for titles, characters
106
MySpace books?
106
Uploading videos
107
MySpace best practices
107
Other places on MySpace
108
More social-networking sites
109
Tag
—
You re it!
....................................................
...........,..........1
Personal book tagging
111
Amazon tags
112
87
.97
Amazon Media Library
ИЗ
LibraryThing
114
Tag-based marketing
115
Problems
with tags
116
Advanced Amazon
tools
..............................
Buy X, Get
Y
119
Weaknesses of BXGY
120
Free paired placement
121
Single New Product e-mails
121
Amazon Connect
121
Listmania
123
Publicize your book
124
So You d Like to
...
guides
125
Search Inside The Book
126
Statistically Improbable Phrases
128
Writing book reviews
129
ProductWikis
130
Customer discussions
ІЗІ
BookSurge
ІЗІ
Your Amazon profile
ІЗІ
Amazon friends
ІЗ2
Interesting people
ІЗЗ
Fine-tuning book recommendations
ІЗЗ
Pricing and discounting strategies
ІЗ5
Social search
.....................................
del.icio.us
І38
Smart crowds
І38
Vertical search
ІЗ9
Amazon Search Suggestions
I40
Digg
141
Gooele. Amazon,
disitai
content
....................
Google Book Search
14З
Accidental book discovery
144
Instant Online Access
I45
Ad-Supported Access
145
Google Print on Demand
146
119
137
143
Amazon Upgrade 147
Amazon s
Mobipocket
147
Amazon digital
audio
149
Amazon Pages 149
Book
promotion with e-books
..............................................151
Amazon Shorts 151
Client
acquisition
152
Selling e-books on your site
153
Syndicating your content
.......................................................155
Article banks
156
How duplicate content backfires
157
Really Simple Syndication
158
BlogBurst
158
Traditional media interviews
159
Press releases
160
Protecting your content
161
Beyond the blogosphere
........................................................163
BookCrossing
163
Usenet, Google groups
164
Yahoo, AOL Groups
165
Getting buzz on eBay
165
Revenue from your Web site
................................................169
Amazon Associates program
169
Barnes
&
Noble
170
CommissionJunction
171
eBay
171
Google AdSense, other advertising
171
Pay per click advertising
........................................................173
Google AdWords
173
Yahoo Search Marketing
174
Power tools
................................................................................175
Amazon Sales Rank
175
TitleZ
176
Affiliate partnerships
176
Analyzing your traffic
178
Linking strategy
178
Search engine optimization
179
Keyword density
179
Length of your lease
180
Publishers Portal
181
Privacy policies
182
Web site cardinal sins
182
Selling on Amazon, beyond
................................................185
Print on demand
185
Amazon Advantage
185
Amazon Marketplace
186
Catalog accuracy
187
Handling sales on your site
188
Google Checkout
188
Other major online retailers
................................................
191
Barnes
&
Noble
191
BookSense
191
Ethics of online marketing.
...................................................195
Shill reviews
195
Spam
196
About the Author
.....................................................................197
Recommended Reading.
........................................................198
Index
...........................................................................................199
|
| adam_txt |
Contents
Warning and Disclaimer
.9
Acknowledgments
.10
Foreword
.11
Introduction
.15
Taking control of your book sales
15
One big caveat
16
How to use this book
16
Staying current
17
Electric word of mouth
.19
Riding the big river
20
Amazon's 'long tail'
20
Getting recommended
22
Personalized bookstores
23
The wisdom of crowds
24
Bubbling to the top
25
Recommendation effectiveness
26
Amazon Bestseller Campaigns
.31
Making the list
32
How Bestseller Campaigns work
33
.
and this is success?
35
Haywired recommendations
35
Is it worth it?
37
Amateur book reviews
.39
Credibility through peers
40
Getting more Amazon reviews
41
Amazon Top Reviewers
42
Contacting Top Reviewers
43
Etiquette in approaching reviewers
44
Finding more Amazon reviewers
45
More ways to get reviews
46
Amazon Spotlight Reviews
46
Negative
reviews
47
Countering malicious reviews
48
Old-media book reviews
49
Posting trade reviews on Amazon
51
Fee-based book reviews
51
Building vour author Web site
.
Getting involved
53
Your domain
54
Building blocks of your site
55
A survey of author Web sites
55
Your online press kit
58
Multimedia for books
59
Podcasting for publicity
61
Waiting for results
62
When to launch your site
62
Blogging for authors
.,.
Whatisablog?
66
Why blogs are better
66
Breathing the blogosphere
68
Connecting with readers
69
Blog comments: pros and cons
70
Blog style
71
Your blog's angle
71
Raw materials for posts
73
Your blog's title
73
Writing your blog posts
73
Blogging categories
75
Over the long haul
75
Selecting your blog publishing tool
77
Advertising-supported blogs
78
Blog-to-e-mail service
79
Author bloe platforms up close
.
Business
81
Humor
82
Politics
S3
53
81
Arts and crafts
83
Diaries
83
Romance
84
Memoir
84
Mystery
85
Publishing
85
Blogs into books
86
Biostours
.
Targeting host blogs
87
Google PageRank
89
Building your excerpt
90
Excerpts that sell
91
Your pitch to bloggers
92
A sample pitch
93
Your guest appearance
94
Blog conversation
95
Archiving your results
96
Encore appearances
96
More resources
96
Social networking
.
MySpace: Not just for kids
98
Making friends on MySpace
100
Picking your 'Top
8'
103
Tips for working MySpace
104
Your MySpace blog
104
MySpace groups
105
Create your own group
106
Dedicated pages for titles, characters
106
MySpace books?
106
Uploading videos
107
MySpace best practices
107
Other places on MySpace
108
More social-networking sites
109
Tag
—
You're it!
.
.,.1
Personal book tagging
111
Amazon tags
112
87
.97
Amazon Media Library
ИЗ
LibraryThing
114
Tag-based marketing
115
Problems
with tags
116
Advanced Amazon
tools
.
Buy X, Get
Y
119
Weaknesses of BXGY
120
Free paired placement
121
Single New Product e-mails
121
Amazon Connect
121
Listmania
123
Publicize your book
124
So You'd Like to
.
guides
125
Search Inside The Book
126
Statistically Improbable Phrases
128
Writing book reviews
129
ProductWikis
130
Customer discussions
ІЗІ
BookSurge
ІЗІ
Your Amazon profile
ІЗІ
Amazon friends
ІЗ2
Interesting people
ІЗЗ
Fine-tuning book recommendations
ІЗЗ
Pricing and discounting strategies
ІЗ5
Social search
.
del.icio.us
І38
Smart crowds
І38
Vertical search
ІЗ9
Amazon Search Suggestions
I40
Digg
141
Gooele. Amazon,
disitai
content
.
Google Book Search
14З
Accidental book discovery
144
Instant Online Access
I45
Ad-Supported Access
145
Google Print on Demand
146
119
137
143
Amazon Upgrade 147
Amazon's
Mobipocket
147
Amazon digital
audio
149
Amazon Pages 149
Book
promotion with e-books
.151
Amazon Shorts 151
Client
acquisition
152
Selling e-books on your site
153
Syndicating your content
.155
Article banks
156
How duplicate content backfires
157
Really Simple Syndication
158
BlogBurst
158
Traditional media interviews
159
Press releases
160
Protecting your content
161
Beyond the blogosphere
.163
BookCrossing
163
Usenet, Google groups
164
Yahoo, AOL Groups
165
Getting buzz on eBay
165
Revenue from your Web site
.169
Amazon Associates program
169
Barnes
&
Noble
170
CommissionJunction
171
eBay
171
Google AdSense, other advertising
171
Pay per click advertising
.173
Google AdWords
173
Yahoo Search Marketing
174
Power tools
.175
Amazon Sales Rank
175
TitleZ
176
Affiliate partnerships
176
Analyzing your traffic
178
Linking strategy
178
Search engine optimization
179
Keyword density
179
Length of your lease
180
Publishers Portal
181
Privacy policies
182
Web site cardinal sins
182
Selling on Amazon, beyond
.185
Print on demand
185
Amazon Advantage
185
Amazon Marketplace
186
Catalog accuracy
187
Handling sales on your site
188
Google Checkout
188
Other major online retailers
.
191
Barnes
&
Noble
191
BookSense
191
Ethics of online marketing.
.195
Shill reviews
195
Spam
196
About the Author
.197
Recommended Reading.
.198
Index
.199 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Weber, Steve |
| author_facet | Weber, Steve |
| author_role | aut |
| author_sort | Weber, Steve |
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| building | Verbundindex |
| bvnumber | BV023061554 |
| callnumber-first | Z - Library Science |
| callnumber-label | Z285 |
| callnumber-raw | Z285.6 |
| callnumber-search | Z285.6 |
| callnumber-sort | Z 3285.6 |
| callnumber-subject | Z - Books and Writing |
| ctrlnum | (OCoLC)123280063 (DE-599)BVBBV023061554 |
| dewey-full | 070.5202854678 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 070 - Documentary, educational, news media; journalism |
| dewey-raw | 070.5202854678 |
| dewey-search | 070.5202854678 |
| dewey-sort | 270.5202854678 |
| dewey-tens | 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines |
| discipline_str_mv | Allgemeines |
| edition | 1. print. |
| format | Book |
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| id | DE-604.BV023061554 |
| illustrated | Illustrated |
| index_date | 2024-07-02T19:29:04Z |
| indexdate | 2024-07-09T21:10:05Z |
| institution | BVB |
| isbn | 9780977240616 0977240614 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016264797 |
| oclc_num | 123280063 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 204 S. Ill. 22 cm |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Weber Books |
| record_format | marc |
| spelling | Weber, Steve Verfasser aut Plug your book! online book marketing for authors ; book publicity through social networking Steve Weber 1. print. Falls Church, Va. Weber Books 2007 204 S. Ill. 22 cm txt rdacontent n rdamedia nc rdacarrier "A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere"--Cover Includes bibliographical references (p. 198) and index Books / Internet marketing Authorship / Marketing Internet in publicity Authorship Marketing Books Internet marketing Soziale Software (DE-588)7550143-0 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Buch (DE-588)4008570-3 gnd rswk-swf Telemarketing (DE-588)4215401-7 gnd rswk-swf Buch (DE-588)4008570-3 s Telemarketing (DE-588)4215401-7 s Internet (DE-588)4308416-3 s Soziale Software (DE-588)7550143-0 s DE-604 Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016264797&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Weber, Steve Plug your book! online book marketing for authors ; book publicity through social networking Books / Internet marketing Authorship / Marketing Internet in publicity Authorship Marketing Books Internet marketing Soziale Software (DE-588)7550143-0 gnd Internet (DE-588)4308416-3 gnd Buch (DE-588)4008570-3 gnd Telemarketing (DE-588)4215401-7 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4308416-3 (DE-588)4008570-3 (DE-588)4215401-7 |
| title | Plug your book! online book marketing for authors ; book publicity through social networking |
| title_auth | Plug your book! online book marketing for authors ; book publicity through social networking |
| title_exact_search | Plug your book! online book marketing for authors ; book publicity through social networking |
| title_exact_search_txtP | Plug your book! online book marketing for authors ; book publicity through social networking |
| title_full | Plug your book! online book marketing for authors ; book publicity through social networking Steve Weber |
| title_fullStr | Plug your book! online book marketing for authors ; book publicity through social networking Steve Weber |
| title_full_unstemmed | Plug your book! online book marketing for authors ; book publicity through social networking Steve Weber |
| title_short | Plug your book! |
| title_sort | plug your book online book marketing for authors book publicity through social networking |
| title_sub | online book marketing for authors ; book publicity through social networking |
| topic | Books / Internet marketing Authorship / Marketing Internet in publicity Authorship Marketing Books Internet marketing Soziale Software (DE-588)7550143-0 gnd Internet (DE-588)4308416-3 gnd Buch (DE-588)4008570-3 gnd Telemarketing (DE-588)4215401-7 gnd |
| topic_facet | Books / Internet marketing Authorship / Marketing Internet in publicity Authorship Marketing Books Internet marketing Soziale Software Internet Buch Telemarketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016264797&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT webersteve plugyourbookonlinebookmarketingforauthorsbookpublicitythroughsocialnetworking |