Empowered involvement and word of mouth: an agenda for academic inquiry
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin
ESCP-EAP, Europ. School of Management
2007
|
| Schriftenreihe: | ESCP-EAP working paper
28 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | 23 Bl. graph. Darst. |
Internformat
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Datensatz im Suchindex
| _version_ | 1804137293588463616 |
|---|---|
| adam_text | Index
1 Word of Mouth and Consumer Marketing.........................................1
1.1 Word of Mouth as afield of Academic Study............................1
1.2 Recent Rising Importance of Communication among
Consumers...............................................................................1
2 Involvement and Word of Mouth.......................................................4
2.1 Introduction...............................................................................4
2.2 Involvement as Internal and Individual specific........................4
2.3 Stimulating Involvement............................................................5
3 From Involvement to Empowerment.................................................5
3.1 Introducing Empowered Involvement.......................................6
3.2 Testing Empowered Involvement.............................................8
4 Summary.........................................................................................16
References..............................................................................................18
|
| adam_txt |
Index
1 Word of Mouth and Consumer Marketing.1
1.1 Word of Mouth as afield of Academic Study.1
1.2 Recent Rising Importance of Communication among
Consumers.1
2 Involvement and Word of Mouth.4
2.1 Introduction.4
2.2 Involvement as Internal and Individual specific.4
2.3 Stimulating Involvement.5
3 From Involvement to Empowerment.5
3.1 Introducing Empowered Involvement.6
3.2 Testing Empowered Involvement.8
4 Summary.16
References.18 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| index_date | 2024-07-02T19:27:27Z |
| indexdate | 2024-07-09T21:10:00Z |
| institution | BVB |
| language | English |
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| publishDate | 2007 |
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| publisher | ESCP-EAP, Europ. School of Management |
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| spelling | Oetting, Martin 1976- Verfasser (DE-588)133763072 aut Empowered involvement and word of mouth an agenda for academic inquiry Martin Oetting ; Frank Jacob Berlin ESCP-EAP, Europ. School of Management 2007 23 Bl. graph. Darst. txt rdacontent n rdamedia nc rdacarrier ESCP-EAP working paper 28 Interpersonale Kommunikation (DE-588)4129721-0 gnd rswk-swf Kunde (DE-588)4114330-9 gnd rswk-swf Viral Marketing (DE-588)7564917-2 gnd rswk-swf Meinungsführer (DE-588)4169346-2 gnd rswk-swf Experimentelle Wirtschaftsforschung (DE-588)4252654-1 gnd rswk-swf Kunde (DE-588)4114330-9 s Interpersonale Kommunikation (DE-588)4129721-0 s Meinungsführer (DE-588)4169346-2 s Viral Marketing (DE-588)7564917-2 s Experimentelle Wirtschaftsforschung (DE-588)4252654-1 s b DE-604 Jacob, Frank Verfasser (DE-588)124059406 aut ESCP-EAP working paper 28 (DE-604)BV016419129 28 V:DE-605 application/pdf https://d-nb.info/986819778/04 Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016261032&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Oetting, Martin 1976- Jacob, Frank Empowered involvement and word of mouth an agenda for academic inquiry ESCP-EAP working paper Interpersonale Kommunikation (DE-588)4129721-0 gnd Kunde (DE-588)4114330-9 gnd Viral Marketing (DE-588)7564917-2 gnd Meinungsführer (DE-588)4169346-2 gnd Experimentelle Wirtschaftsforschung (DE-588)4252654-1 gnd |
| subject_GND | (DE-588)4129721-0 (DE-588)4114330-9 (DE-588)7564917-2 (DE-588)4169346-2 (DE-588)4252654-1 |
| title | Empowered involvement and word of mouth an agenda for academic inquiry |
| title_auth | Empowered involvement and word of mouth an agenda for academic inquiry |
| title_exact_search | Empowered involvement and word of mouth an agenda for academic inquiry |
| title_exact_search_txtP | Empowered involvement and word of mouth an agenda for academic inquiry |
| title_full | Empowered involvement and word of mouth an agenda for academic inquiry Martin Oetting ; Frank Jacob |
| title_fullStr | Empowered involvement and word of mouth an agenda for academic inquiry Martin Oetting ; Frank Jacob |
| title_full_unstemmed | Empowered involvement and word of mouth an agenda for academic inquiry Martin Oetting ; Frank Jacob |
| title_short | Empowered involvement and word of mouth |
| title_sort | empowered involvement and word of mouth an agenda for academic inquiry |
| title_sub | an agenda for academic inquiry |
| topic | Interpersonale Kommunikation (DE-588)4129721-0 gnd Kunde (DE-588)4114330-9 gnd Viral Marketing (DE-588)7564917-2 gnd Meinungsführer (DE-588)4169346-2 gnd Experimentelle Wirtschaftsforschung (DE-588)4252654-1 gnd |
| topic_facet | Interpersonale Kommunikation Kunde Viral Marketing Meinungsführer Experimentelle Wirtschaftsforschung |
| url | https://d-nb.info/986819778/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016261032&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV016419129 |
| work_keys_str_mv | AT oettingmartin empoweredinvolvementandwordofmouthanagendaforacademicinquiry AT jacobfrank empoweredinvolvementandwordofmouthanagendaforacademicinquiry |
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