Professional search engine optimization with PHP: a developer's guide to SEO
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Indianapolis, Ind.
Wiley
2007
|
Schriftenreihe: | Programmer to programmer
|
Schlagworte: | |
Online-Zugang: | Table of contents only Publisher description Contributor biographical information Inhaltsverzeichnis |
Beschreibung: | Includes index |
Beschreibung: | XXI, 360 S. Ill., graph. Darst. |
ISBN: | 0470100923 9780470100929 |
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adam_text | PROFESSIONAL SEARCH ENGINE OPTIMIZATION WITH PHP A DEVELOPER S GUIDE TO
SEO JAIMIE SIROVICH CRISTIAN DARIE INNIAL WILEY PUBLISHING, INC.
CONTENTS ACKNOWLEDGMENTS VII INTRODUCTION XVII CHAPTER 1: YOU:
PROGRAMMER AND SEARCH ENGINE IVLARKETER 1 WHO ARE YOU? 2 WHAT DO YOU
NEED TO LEARN? 3 SEO AND THE SITE ARCHITECTURE 4 SEO CANNOT BE AN
AFTERTHOUGHT 5 COMMUNICATING ARCHITECTURAL DECISIONS 5 ARCHITECTURAL
MINUTIAE CAN MAKE OR BREAK YOU 5 PREPARING YOUR PLAYGROUND 6 INSTALLING
XAMPP 7 PREPARING THE WORKING FOLDER 8 PREPARING THE DATABASE 11 SUMMARY
12 CHAPTER 2: A PRIMER IN BASIC SEO 13_ INTRODUCTION TO SEO 13 LINK
EQUITY 14 GOOGLE PAGERANK 15 A WORD ON USABILITY AND ACCESSIBILITY 16
SEARCH ENGINE RANKING FACTORS 17 ON-PAGE FACTORS 17 VISIBLE ON-PAGE
FACTORS 18 INVISIBLE ON-PAGE FACTORS 20 TIME-BASED FACTORS 21 EXTERNAL
FACTORS 22 POTENTIAL SEARCH ENGINE PENALTIES 26 THE GOOGLE SANDBOX
EFFECT 26 THE EXPIRED DOMAIN PENALTY 26 DUPLICATE CONTENT PENALTY 27
THE GOOGLE SUPPLEMENTAL INDEX 27 RESOURCES AND TOOLS 28 WEB ANALYTICS 28
CONTENTS MARKET RESEARCH 29 RESEARCHING KEYWORDS 32 BROWSER PLUGINS 33
COMMUNITY FORUMS 33 SEARCH ENGINE BLOGS AND RESOURCES 34 SUMMARY 35
CHAPTER 3: PROVOCATIVE SE-FRIENDLY URLS 3_7 WHY DO URLS MATTER? 38
STATIC URLS AND DYNAMIC URLS 38 STATIC URLS 39 DYNAMIC URLS 39 URLS AND
CTR 40 URLS AND DUPLICATE CONTENT 41 URLS OF THE REAL WORLD 42 EXAMPLE
#1: DYNAMIC URLS 42 EXAMPLE #2: NUMERIC REWRITTEN URLS 43 EXAMPLE #3:
KEYWORD-RICH REWRITTEN URLS 44 MAINTAINING URL CONSISTENCY 44 URL
REWRITING 46 INSTALLING MOD_REWRITE 48 TESTING MOD_REWRITE 49
INTRODUCING REGULAER EXPRESSIONS 54 URL REWRITING AND PHP 60 REWRITING
NUMERIC URLS WITH TWO PARAMETERS 61 REWRITING KEYWORD-RICH URLS 64
BUILDING A LINK FACTORY 66 PAGINATION AND URL REWRITING 72 REWRITING
IMAGES AND STREAMING MEDIA 72 PROBLEMS REWRITING DOESN T SOLVE 75 A LAST
WORD OF CAUTION 75 SUMMARY 76 CHAPTER 4: CONTENT RELOCATION AND HTTP
STATUS CODES 77 HTTP STATUS CODES 78 REDIRECTION USING 301 AND 302 79
301 81 302 82 REMOVING DELETED PAGES USING 404 83 AVOIDING INDEXING
ERROR PAGES USING 500 84 X CONTENTS REDIRECTING WITH PHP AND MOD_REWRITE
84 USING REDIRECTS TO CHANGE FILE NAMES 85 URL CORRECTION 89 DEALING
WITH MULTIPLE DOMAIN NAMES PROPERLY 90 USING REDIRECTS TO CHANGE DOMAIN
NAMES 90 URL CANONICALIZATION: WWW.EXAMPLE.COM VERSUS EXAMPLE.COM 91 URL
CANONICALIZATION: /INDEX.PHP VERSUS / 92 OTHER TYPES OF REDIRECTS 94
SUMMARY 94 CHAPTER 5: DUPLICATE CONTENT 95 CAUSES AND EFFECTS OF
DUPLICATE CONTENT 96 DUPLICATE CONTENT AS A RESULT OF SITE ARCHITECTURE
96 DUPLICATE CONTENT AS A RESULT OF CONTENT THEFT 96 EXCLUDING DUPLICATE
CONTENT 97 USING THE ROBOTS META TAG 97 ROBOTS.TXT PATTERN EXCLUSION 99
SOLUTIONS FOR COMMONLY DUPLICATED PAGES 103 PRINT-FRIENDLY PAGES 103
NAVIGATION LINKS AND BREADCRUMB NAVIGATION 104 SIMILAR PAGES 106 PAGES
WITH DUPLICATE META TAG OR TITLE VALUES 106 URL CANONICALIZATION 106
URL-BASED SESSION IDS 107 OTHER NAVIGATIONAL LINK PARAMETERS 107
AFFILIATE PAGES 108 REDIRECTING PARAMETERIZED AFFILIATE URLS 109 SUMMARY
118 CHAPTER 6: SE-FRIENDLY HTML AND JAVASCRIPT 119 OVERALL ARCHITECTURE
120 SEARCH ENGINE-FRIENDLY JAVASCRIPT 120 JAVASCRIPT LINKS 121 DHTML
MENUES 121 POPUP WINDOWS 121 DHTML POPUP WINDOWS 129 CRAWLABLE IMAGES AND
GRAPHICAL TEXT 129 SEARCH ENGINE-FRIENDLY HTML 140 HTML STRUCTURAL
ELEMENTS 141 COPY PROMINENCE AND TABLES 141 CONTENTS FRAMES USING FORMS
USING A CUSTOM MARKUP LANGUAGE TO GENERATE SE-FRIENDLY HTML FLASH AND
AJAX THE BLENDED APPROACH SUMMARY CHAPTER 7: WEB FEEDS AND SOCIAL
BOOKMARKING WEB FEEDS RSS AND ATOM CREATING RSS FEEDS SYNDICATING RSS
AND ATOM FEEDS OTHER SOURCES OF SYNDICATED CONTENT SOCIAL BOOKMARKING
SUMMARY CHAPTER 8: BLACK HAT SEO WHAT S WITH ALL THE HATS? BENDING THE
RULES TECHNICAL ANALYSIS OF BLACK-HAT TECHNIQUES ATTACK AVOIDANCE HTML
INSERTION ATTACKS AVOIDING COMMENT ATTACKS USING NOFOLLOW SANITIZING
USER INPUT REQUESTING HUMAN INPUT 301 REDIRECT ATTACKS CONTENT THEFT ON
BUYING LINKS DIGITAL POINT CO-OP, LINK VAULT SUMMARY CHAPTER 9: SITEMAPS
TRADITIONAL SITEMAPS SEARCH ENGINE SITEMAPS USING GOOGLE SITEMAPS USING
YAHOO! SITEMAPS GENERATING SITEMAPS PROGRAMMATICALLY INFORMING GOOGLE
ABOUT UPDATES 144 144 145 149 149 150 151 151 152 154 160 164 164 172
173 174 175 176 177 177 180 184 188 194 196 197 197 197 199 199 200 201
203 203 208 XII CONTENTS THE SITEMAPS.ORG STANDARD PROTOCOL 209 SUMMARY
210 CHAPTER 10: LINK BAIT 211 HOOKING LINKS 211 INFORMATIONAL HOOKS 212
NEWS STORY HOOKS 212 HUMOR/FUN HOOKS 212 EVIL HOOKS 212 TRADITIONAL
EXAMPLES OF LINK BAIT 213 INTERACTIVE LINK BAIT: PUT ON YOUR PROGRAMMING
HARDHAT! 213 CASE STUDY: FORTUNE COOKIES 214 SUMMARY 218 CHAPTER 11:
CLOAKING, GEO-TARGETING. AND IP DELIVERY 219 CLOAKING, GEO-TARGETING,
AND IP DELIVERY 219 MORE ON GEO-TARGETING 220 A FEW WORDS ON JAVASCRIPT
REDIRECT CLOAKING 221 THE ETHICAL DEBATE ON CLOAKING 221 CLOAKING
DANGERS 222 USING THE META NOARCHIVE TAG 222 IMPLEMENTING CLOAKING 223
CLOAKING CASE STUDIES 232 RENDERING IMAGES AS TEXT 233 REDIRECTING
EXCLUDED CONTENT 233 FEEDING SUBSCRIPTION-BASED CONTENT ONLY TO SPIDERS
233 DISABLING URL-BASED SESSION HANDLING FOR SPIDERS 234 OTHER CLOAKING
IMPLEMENTATIONS 234 IMPLEMENTING GEO-TARGETING 234 SUMMARY 241 CHAPTER
12: FOREIGN LANGUAGE SEO 243 FOREIGN LANGUAGE OPTIMIZATION TIPS 243
INDICATING LANGUAGE AND REGION 244 SERVER LOCATION AND DOMAIN NAME 244
INCLUDE THE ADDRESS OF THE FOREIGN LOCATION IF POSSIBLE 245 DEALING WITH
ACCENTED LETTERS (DIACRITICS) 245 FOREIGN LANGUAGE SPAMMING 248 SUMMARY
248 XIII CONTENTS CHAPTER 13: COPING WITH TECHNICAL ISSUES 249
UNRELIABLE WEB HOSTING OR DNS 249 CHANGING HOSTING PROVIDERS 250
CROSS-LINKING 251 SEO-AWARE SPLIT TESTING 253 DETECTING BROKEN LINKS 254
SUMMARY 259 CHAPTER 14: CASE STUDY: BUILDING AN E-COMMERCE STORE 261
ESTABLISHING THE REQUIREMENTS 262 IMPLEMENTING THE PRODUCT CATALOG 262
SUMMARY 281 CHAPTER 15: SITE CLINIC: SO YOU HAVE A WEB SITE? 283 1.
CREATING SITEMAPS 284 2. CREATING NEWS FEEDS 284 3. FIXING OUPLICATION
IN TITLES AND META TAGS 284 4. GETTING LISTED IN REPUTABLE DIRECTORIES
284 5. SOLICITING AND EXCHANGING RELEVANT LINKS 285 6. BUYING LINKS 285
7. CREATING LINK BAIT 285 8. ADDING SOCIAL BOOKMARKING FUNCTIONALITY 286
9. STARTING A BLOG AND/OR FORUM 286 10. DEALING WITH A PURE FLASH OR
AJAX SITE 286 11. PREVENTING BLACK HAT VICTIMIZATION 286 12. EXAMINING
YOUR URLS FOR PROBLEMS 287 13. LOOKING FOR DUPLICATE CONTENT 287 14.
ELIMINATING SESSION IDS 287 15. TWEAKING ON-PAGE FACTORS 287 SUMMARY 288
CHAPTER 16: WORDPRESS: CREATING AN SE-FRIENDLY BLOG 289 INSTALLING
WORDPRESS 290 TURNING ON PERMALINKS 293 AKISMET: PREVENTING COMMENT SPAM
294 SOCIABLE: SOCIAL BOOKMARKING ICONS 295 WP-EMAIL: EMAIL A FRIEND 296
CHICKLET CREATOR PLUGIN 298 XIV CONTENTS SITEMAP GENERATOR PLUGIN 299
GOOGLE SITEMAPS PLUGIN 301 DIGG BUTTON PLUGIN 304 PAGERFIX PLUGIN 305
ELIMINATING DUPLICATE CONTENT 307 PULL-DOWNS AND EXCLUDING CATEGORY
LINKS 308 EXCERPTING ARTICLE CONTENT 309 MAKING THE BLOG YOUR HOME PAGE
309 SUMMARY 310 APPENDIX A: SIMPLE REGULAER EXPRESSIONS 311 MATCHING
SINGLE CHARACTERS 312 MATCHING SEQUENCES OF CHARACTERS THAT EACH OCCUR
ONCE 317 INTRODUCING METACHARACTERS 319 MATCHING SEQUENCES OF DIFFERENT
CHARACTERS 324 MATCHING OPTIONAL CHARACTERS 326 MATCHING MULTIPLE
OPTIONAL CHARACTERS 328 OTHER CARDINALITY OPERATORS 332 THE * QUANTIFIER
332 THE + QUANTIFIER 334 THE CURLY-BRACE SYNTAX 336 THE {N} SYNTAX 336
THE {N,M} SYNTAX 337 {0,M} 337 {N,M} 339 {N,} 340 GLOSSARY 343 INDEX 351
XV
|
adam_txt |
PROFESSIONAL SEARCH ENGINE OPTIMIZATION WITH PHP A DEVELOPER'S GUIDE TO
SEO JAIMIE SIROVICH CRISTIAN DARIE INNIAL WILEY PUBLISHING, INC.
CONTENTS ACKNOWLEDGMENTS VII INTRODUCTION XVII CHAPTER 1: YOU:
PROGRAMMER AND SEARCH ENGINE IVLARKETER 1 WHO ARE YOU? 2 WHAT DO YOU
NEED TO LEARN? 3 SEO AND THE SITE ARCHITECTURE 4 SEO CANNOT BE AN
AFTERTHOUGHT 5 COMMUNICATING ARCHITECTURAL DECISIONS 5 ARCHITECTURAL
MINUTIAE CAN MAKE OR BREAK YOU 5 PREPARING YOUR PLAYGROUND 6 INSTALLING
XAMPP 7 PREPARING THE WORKING FOLDER 8 PREPARING THE DATABASE 11 SUMMARY
12 CHAPTER 2: A PRIMER IN BASIC SEO 13_ INTRODUCTION TO SEO 13 LINK
EQUITY 14 GOOGLE PAGERANK 15 A WORD ON USABILITY AND ACCESSIBILITY 16
SEARCH ENGINE RANKING FACTORS 17 ON-PAGE FACTORS 17 VISIBLE ON-PAGE
FACTORS 18 INVISIBLE ON-PAGE FACTORS 20 TIME-BASED FACTORS 21 EXTERNAL
FACTORS 22 POTENTIAL SEARCH ENGINE PENALTIES 26 THE GOOGLE "SANDBOX
EFFECT" 26 THE EXPIRED DOMAIN PENALTY 26 DUPLICATE CONTENT PENALTY 27
THE GOOGLE SUPPLEMENTAL INDEX 27 RESOURCES AND TOOLS 28 WEB ANALYTICS 28
CONTENTS MARKET RESEARCH 29 RESEARCHING KEYWORDS 32 BROWSER PLUGINS 33
COMMUNITY FORUMS 33 SEARCH ENGINE BLOGS AND RESOURCES 34 SUMMARY 35
CHAPTER 3: PROVOCATIVE SE-FRIENDLY URLS 3_7 WHY DO URLS MATTER? 38
STATIC URLS AND DYNAMIC URLS 38 STATIC URLS 39 DYNAMIC URLS 39 URLS AND
CTR 40 URLS AND DUPLICATE CONTENT 41 URLS OF THE REAL WORLD 42 EXAMPLE
#1: DYNAMIC URLS 42 EXAMPLE #2: NUMERIC REWRITTEN URLS 43 EXAMPLE #3:
KEYWORD-RICH REWRITTEN URLS 44 MAINTAINING URL CONSISTENCY 44 URL
REWRITING 46 INSTALLING MOD_REWRITE 48 TESTING MOD_REWRITE 49
INTRODUCING REGULAER EXPRESSIONS 54 URL REWRITING AND PHP 60 REWRITING
NUMERIC URLS WITH TWO PARAMETERS 61 REWRITING KEYWORD-RICH URLS 64
BUILDING A LINK FACTORY 66 PAGINATION AND URL REWRITING 72 REWRITING
IMAGES AND STREAMING MEDIA 72 PROBLEMS REWRITING DOESN'T SOLVE 75 A LAST
WORD OF CAUTION 75 SUMMARY 76 CHAPTER 4: CONTENT RELOCATION AND HTTP
STATUS CODES 77 HTTP STATUS CODES 78 REDIRECTION USING 301 AND 302 79
301 81 302 82 REMOVING DELETED PAGES USING 404 83 AVOIDING INDEXING
ERROR PAGES USING 500 84 X CONTENTS REDIRECTING WITH PHP AND MOD_REWRITE
84 USING REDIRECTS TO CHANGE FILE NAMES 85 URL CORRECTION 89 DEALING
WITH MULTIPLE DOMAIN NAMES PROPERLY 90 USING REDIRECTS TO CHANGE DOMAIN
NAMES 90 URL CANONICALIZATION: WWW.EXAMPLE.COM VERSUS EXAMPLE.COM 91 URL
CANONICALIZATION: /INDEX.PHP VERSUS / 92 OTHER TYPES OF REDIRECTS 94
SUMMARY 94 CHAPTER 5: DUPLICATE CONTENT 95 CAUSES AND EFFECTS OF
DUPLICATE CONTENT 96 DUPLICATE CONTENT AS A RESULT OF SITE ARCHITECTURE
96 DUPLICATE CONTENT AS A RESULT OF CONTENT THEFT 96 EXCLUDING DUPLICATE
CONTENT 97 USING THE ROBOTS META TAG 97 ROBOTS.TXT PATTERN EXCLUSION 99
SOLUTIONS FOR COMMONLY DUPLICATED PAGES 103 PRINT-FRIENDLY PAGES 103
NAVIGATION LINKS AND BREADCRUMB NAVIGATION 104 SIMILAR PAGES 106 PAGES
WITH DUPLICATE META TAG OR TITLE VALUES 106 URL CANONICALIZATION 106
URL-BASED SESSION IDS 107 OTHER NAVIGATIONAL LINK PARAMETERS 107
AFFILIATE PAGES 108 REDIRECTING PARAMETERIZED AFFILIATE URLS 109 SUMMARY
118 CHAPTER 6: SE-FRIENDLY HTML AND JAVASCRIPT 119 OVERALL ARCHITECTURE
120 SEARCH ENGINE-FRIENDLY JAVASCRIPT 120 JAVASCRIPT LINKS 121 DHTML
MENUES 121 POPUP WINDOWS 121 DHTML POPUP WINDOWS 129 CRAWLABLE IMAGES AND
GRAPHICAL TEXT 129 SEARCH ENGINE-FRIENDLY HTML 140 HTML STRUCTURAL
ELEMENTS 141 COPY PROMINENCE AND TABLES 141 CONTENTS FRAMES USING FORMS
USING A CUSTOM MARKUP LANGUAGE TO GENERATE SE-FRIENDLY HTML FLASH AND
AJAX THE BLENDED APPROACH SUMMARY CHAPTER 7: WEB FEEDS AND SOCIAL
BOOKMARKING WEB FEEDS RSS AND ATOM CREATING RSS FEEDS SYNDICATING RSS
AND ATOM FEEDS OTHER SOURCES OF SYNDICATED CONTENT SOCIAL BOOKMARKING
SUMMARY CHAPTER 8: BLACK HAT SEO WHAT'S WITH ALL THE HATS? BENDING THE
RULES TECHNICAL ANALYSIS OF BLACK-HAT TECHNIQUES ATTACK AVOIDANCE HTML
INSERTION ATTACKS AVOIDING COMMENT ATTACKS USING NOFOLLOW SANITIZING
USER INPUT REQUESTING HUMAN INPUT 301 REDIRECT ATTACKS CONTENT THEFT ON
BUYING LINKS DIGITAL POINT CO-OP, LINK VAULT SUMMARY CHAPTER 9: SITEMAPS
TRADITIONAL SITEMAPS SEARCH ENGINE SITEMAPS USING GOOGLE SITEMAPS USING
YAHOO! SITEMAPS GENERATING SITEMAPS PROGRAMMATICALLY INFORMING GOOGLE
ABOUT UPDATES 144 144 145 149 149 150 151 151 152 154 160 164 164 172
173 174 175 176 177 177 180 184 188 194 196 197 197 197 199 199 200 201
203 203 208 XII CONTENTS THE SITEMAPS.ORG STANDARD PROTOCOL 209 SUMMARY
210 CHAPTER 10: LINK BAIT 211 HOOKING LINKS 211 INFORMATIONAL HOOKS 212
NEWS STORY HOOKS 212 HUMOR/FUN HOOKS 212 EVIL HOOKS 212 TRADITIONAL
EXAMPLES OF LINK BAIT 213 INTERACTIVE LINK BAIT: PUT ON YOUR PROGRAMMING
HARDHAT! 213 CASE STUDY: FORTUNE COOKIES 214 SUMMARY 218 CHAPTER 11:
CLOAKING, GEO-TARGETING. AND IP DELIVERY 219 CLOAKING, GEO-TARGETING,
AND IP DELIVERY 219 MORE ON GEO-TARGETING 220 A FEW WORDS ON JAVASCRIPT
REDIRECT CLOAKING 221 THE ETHICAL DEBATE ON CLOAKING 221 CLOAKING
DANGERS 222 USING THE META NOARCHIVE TAG 222 IMPLEMENTING CLOAKING 223
CLOAKING CASE STUDIES 232 RENDERING IMAGES AS TEXT 233 REDIRECTING
EXCLUDED CONTENT 233 FEEDING SUBSCRIPTION-BASED CONTENT ONLY TO SPIDERS
233 DISABLING URL-BASED SESSION HANDLING FOR SPIDERS 234 OTHER CLOAKING
IMPLEMENTATIONS 234 IMPLEMENTING GEO-TARGETING 234 SUMMARY 241 CHAPTER
12: FOREIGN LANGUAGE SEO 243 FOREIGN LANGUAGE OPTIMIZATION TIPS 243
INDICATING LANGUAGE AND REGION 244 SERVER LOCATION AND DOMAIN NAME 244
INCLUDE THE ADDRESS OF THE FOREIGN LOCATION IF POSSIBLE 245 DEALING WITH
ACCENTED LETTERS (DIACRITICS) 245 FOREIGN LANGUAGE SPAMMING 248 SUMMARY
248 XIII CONTENTS CHAPTER 13: COPING WITH TECHNICAL ISSUES 249
UNRELIABLE WEB HOSTING OR DNS 249 CHANGING HOSTING PROVIDERS 250
CROSS-LINKING 251 SEO-AWARE SPLIT TESTING 253 DETECTING BROKEN LINKS 254
SUMMARY 259 CHAPTER 14: CASE STUDY: BUILDING AN E-COMMERCE STORE 261
ESTABLISHING THE REQUIREMENTS 262 IMPLEMENTING THE PRODUCT CATALOG 262
SUMMARY 281 CHAPTER 15: SITE CLINIC: SO YOU HAVE A WEB SITE? 283 1.
CREATING SITEMAPS 284 2. CREATING NEWS FEEDS 284 3. FIXING OUPLICATION
IN TITLES AND META TAGS 284 4. GETTING LISTED IN REPUTABLE DIRECTORIES
284 5. SOLICITING AND EXCHANGING RELEVANT LINKS 285 6. BUYING LINKS 285
7. CREATING LINK BAIT 285 8. ADDING SOCIAL BOOKMARKING FUNCTIONALITY 286
9. STARTING A BLOG AND/OR FORUM 286 10. DEALING WITH A PURE FLASH OR
AJAX SITE 286 11. PREVENTING BLACK HAT VICTIMIZATION 286 12. EXAMINING
YOUR URLS FOR PROBLEMS 287 13. LOOKING FOR DUPLICATE CONTENT 287 14.
ELIMINATING SESSION IDS 287 15. TWEAKING ON-PAGE FACTORS 287 SUMMARY 288
CHAPTER 16: WORDPRESS: CREATING AN SE-FRIENDLY BLOG 289 INSTALLING
WORDPRESS 290 TURNING ON PERMALINKS 293 AKISMET: PREVENTING COMMENT SPAM
294 SOCIABLE: SOCIAL BOOKMARKING ICONS 295 WP-EMAIL: EMAIL A FRIEND 296
CHICKLET CREATOR PLUGIN 298 XIV CONTENTS SITEMAP GENERATOR PLUGIN 299
GOOGLE SITEMAPS PLUGIN 301 DIGG BUTTON PLUGIN 304 PAGERFIX PLUGIN 305
ELIMINATING DUPLICATE CONTENT 307 PULL-DOWNS AND EXCLUDING CATEGORY
LINKS 308 EXCERPTING ARTICLE CONTENT 309 MAKING THE BLOG YOUR HOME PAGE
309 SUMMARY 310 APPENDIX A: SIMPLE REGULAER EXPRESSIONS 311 MATCHING
SINGLE CHARACTERS 312 MATCHING SEQUENCES OF CHARACTERS THAT EACH OCCUR
ONCE 317 INTRODUCING METACHARACTERS 319 MATCHING SEQUENCES OF DIFFERENT
CHARACTERS 324 MATCHING OPTIONAL CHARACTERS 326 MATCHING MULTIPLE
OPTIONAL CHARACTERS 328 OTHER CARDINALITY OPERATORS 332 THE * QUANTIFIER
332 THE + QUANTIFIER 334 THE CURLY-BRACE SYNTAX 336 THE {N} SYNTAX 336
THE {N,M} SYNTAX 337 {0,M} 337 {N,M} 339 {N,} 340 GLOSSARY 343 INDEX 351
XV |
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author | Sirovich, Jaimie |
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callnumber-subject | QA - Mathematics |
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id | DE-604.BV023046966 |
illustrated | Illustrated |
index_date | 2024-07-02T19:22:59Z |
indexdate | 2024-07-09T21:09:45Z |
institution | BVB |
isbn | 0470100923 9780470100929 |
language | English |
lccn | 2007003317 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016250413 |
oclc_num | 80361023 |
open_access_boolean | |
owner | DE-1051 |
owner_facet | DE-1051 |
physical | XXI, 360 S. Ill., graph. Darst. |
publishDate | 2007 |
publishDateSearch | 2007 |
publishDateSort | 2007 |
publisher | Wiley |
record_format | marc |
series2 | Programmer to programmer |
spelling | Sirovich, Jaimie Verfasser aut Professional search engine optimization with PHP a developer's guide to SEO Jaimie Sirovich; Cristian Darie Indianapolis, Ind. Wiley 2007 XXI, 360 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Programmer to programmer Includes index PHP (Computer program language) Web sites Design Search engines Suchmaschine (DE-588)4423007-2 gnd rswk-swf PHP (DE-588)4546126-0 gnd rswk-swf Suchmaschine (DE-588)4423007-2 s PHP (DE-588)4546126-0 s DE-604 Darie, Cristian Sonstige oth http://www.loc.gov/catdir/toc/ecip079/2007003317.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0741/2007003317-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2007003317-b.html Contributor biographical information GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016250413&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Sirovich, Jaimie Professional search engine optimization with PHP a developer's guide to SEO PHP (Computer program language) Web sites Design Search engines Suchmaschine (DE-588)4423007-2 gnd PHP (DE-588)4546126-0 gnd |
subject_GND | (DE-588)4423007-2 (DE-588)4546126-0 |
title | Professional search engine optimization with PHP a developer's guide to SEO |
title_auth | Professional search engine optimization with PHP a developer's guide to SEO |
title_exact_search | Professional search engine optimization with PHP a developer's guide to SEO |
title_exact_search_txtP | Professional search engine optimization with PHP a developer's guide to SEO |
title_full | Professional search engine optimization with PHP a developer's guide to SEO Jaimie Sirovich; Cristian Darie |
title_fullStr | Professional search engine optimization with PHP a developer's guide to SEO Jaimie Sirovich; Cristian Darie |
title_full_unstemmed | Professional search engine optimization with PHP a developer's guide to SEO Jaimie Sirovich; Cristian Darie |
title_short | Professional search engine optimization with PHP |
title_sort | professional search engine optimization with php a developer s guide to seo |
title_sub | a developer's guide to SEO |
topic | PHP (Computer program language) Web sites Design Search engines Suchmaschine (DE-588)4423007-2 gnd PHP (DE-588)4546126-0 gnd |
topic_facet | PHP (Computer program language) Web sites Design Search engines Suchmaschine PHP |
url | http://www.loc.gov/catdir/toc/ecip079/2007003317.html http://www.loc.gov/catdir/enhancements/fy0741/2007003317-d.html http://www.loc.gov/catdir/enhancements/fy0741/2007003317-b.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016250413&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT sirovichjaimie professionalsearchengineoptimizationwithphpadevelopersguidetoseo AT dariecristian professionalsearchengineoptimizationwithphpadevelopersguidetoseo |