Verfügbarkeit: Mass communication

Mass communication: living in a media world

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Hanson, Ralph E. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Washington, D.C. CQ Press 2008
Ausgabe:	2nd ed.
Schlagworte:	Massenmedien Mass media Massenkommunikation Einführung
Online-Zugang:	Table of contents only Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references (p. 523-566) and index
Beschreibung:	xxxiii, 614 p. zahlr. Ill. 26 cm
ISBN:	0872894843

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Datensatz im Suchindex

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adam_text	Contents xi Preface xxi PART I INTRODUCTION TO THE MEDIA Chapter 1. Living in a Media World 2 Chapter 2. The Media Business: Consolidation, Globalization, and the Long Tail 38 Chapter 3. Mass Communication Effects: How Society and Media Interact 76 PART II PRINT MEDIA Chapter 4. Books: The Birth of the Mass Media 106 Chapter 5. Magazines: The Power of Words and Images 140 Chapter 6. Newspapers: Reflection of a Democratic Society 172 PART III ELECTRONIC MEDIA Chapter 7. Sound: Music and Talk Across Media 206 Chapter 8. Movies: Mass Producing Entertainment 248 Chapter 9. Television: Broadcast and Beyond 286 Chapter 10. The Internet: Mass Communication Gets Personal 322 PART IV SUPPORT AND CONTROL OF THE MEDIA Chapter 11. Advertising: Selling a Message 356 Chapter 12. Public Relations: Manufacturing the News 392 Chapter 13. Media Law: Free Speech and Fairness 422 Chapter 14. Media Ethics: Truthfulness, Fairness, and Standards of Decency 458 Chapter 15. Global Media: Communication Around the World 492 Notes 523 Glossary 567 Photo Credits 581 Index 587 Contents Preface xxi PART I INTRODUCTION TO THE MEDIA Chapter 1. Living in a Media World 2 Levels of Communication 6 Intrapersonal Communication 6 Interpersonal Communication 6 Group Communication 7 Mass Communication 8 A Mix of Levels 8 Elements of Mass Communication 9 The Players in the Mass Communication Process 10 0» Test Your Media Literacy: When Media Coverage Is a Life or Death Issue 13 Contemporary Models of Mass Communication 16 ·§ Test Your Media Literacy: Can Television Take Anything Seriously? 17 Evolution of the Media World 19 Before Print: Pre-Mass Media Communication Networks 19 Print: Arrival of the Book 20 Electronic Networks: Telegraph, Gramophone, Radio, Movies, and Television 20 The Internet: Interactive Communication 21 Media Consumption 23 Understanding the Media World 24 Defining Media Literacy 25 Seven Truths About the Media They Don t Want You to Know 26 Ш Test Your Media Literacy: Children s Media Use 34 Chapter Summary 36 Key Terms 37 Concept Review 37 Chapter 2. The Media Business: Consolidation, Globalization, and the Long Tail 38 The Development of the Media Business in the United States 42 A Tradition of Private Ownership 42 The Growth of National News 43 •M Test Your Media Literacy: Synergy 44 Big Media 46 Time Warner: The Biggest of the Big 47 Contents Disney: The Mouse That Grew 50 News Corporation: A Worldwide Giant 54 Viacom and CBS: Bringing Together Cable and Broadcasting 56 Bertelsmann: The World s Largest Publisher 59 General Electric/NBC Universal: Embracing the Digital Age 60 Wt Test Your Media Literacy: Making Money with American Idol 61 Other Major Players 63 Media Economics and the Long Tail 64 The Short Head Versus the Long Tail 65 Characteristics of the Long Tail 67 Consequences of the Long Tail 67 Who Controls the Media? 69 Owners 70 Advertisers 71 Government 71 Special Interest Groups 72 News Sources 72 Audiences 73 Chapter Summary 74 Key Terms 75 Concept Review 75 Chapter 3. Mass Communication Effects: How Society and Media Interact 76 History of Media Effects Research 80 Rise of Mass Society 80 Propaganda and the Direct Effects Model 80 Voter Studies and the Limited Effects Model 81 The Importance of Meaning and the Critical/Cultural Model 83 Effects of the Media in Our Lives 84 Message Effects 84 Medium Effects 85 Ownership Effects 87 Active Audience Effects 88 Theories of Media and Society 89 Functional Analysis 90 Agenda-setting 92 Uses and Gratifications Theory 93 Social Learning 93 Symbolic Interactionism 94 Spiral of Silence 95 Media Logic 96 Cultivation Analysis 96 •©Test Your Media Literacy: Effects of Television Violence 97 Media, Politics, and Society 98 How Do Political Campaigns Affect Voters? 98 Media and Political Bias 99 ·§> Test Your Media Literacy: Bias in the News 101 Contents Chapter Summary 104 Key Terms 105 Concept Review 105 PARTII PRINT MEDIA Chapter 4. Books: The Birth of the Mass Media 106 The Development of the Book and Mass Communication 110 Early Books and Writing 110 The Development of the Printing Press 112 The Invention of Mass Culture 113 Ml Test Your Media Literacy: How Do Words Get into the Dictionary? 114 Books in the New World 115 The Development of Large-Scale, Mass-Produced Books 116 Buying and Selling Books 117 Publishers 117 Authors 120 Booksellers 122 The Textbook Business 124 Books and Culture 126 The Importance of Blockbuster Books 126 Mr Test Your Media Literacy: Lord of the Tie-Ins 129 Hfctł Test Your Media Literacy: The Literary Equivalent of a Big Mac and a Large Fries 131 Books and Censorship 132 The Future of Books 135 Books and the Long Tail 135 Electronic Publishing and Print-on-Demand 136 Chapter Summary 138 Key Terms 139 Concept Review 139 Chapter 5. Magazines: The Power of Words and Images 140 The Development of a National Culture 144 Early Magazines 144 The Saturday Evening Post 144 The Birth of Photojournalism 145 The Magazine Business 146 The Economics of Magazine Publishing 147 Trade Magazines 147 Literary and Commentary Magazines 149 Newsmagazines 152 Women s Magazines 153 Men s Magazines 156 Magazines and Modern Society 159 Magazines and Body Image 159 • Test Your Media Literacy: How Real Is Real Beauty ? 163 Who s in Control? Advertising Versus Editorial 163 Censorship and Teen Magazines 164 Contents The Importance of Magazine Covers 165 ••Test Your Media Literacy: Race, Beauty, and Magazine Covers 167 The Future of Magazines 168 Magazines for the Twenty-first Century 168 Cross-media Synergy 169 Chapter Summary 170 Key Terms 171 Concept Review 171 Chapter 6. Newspapers: Reflection of a Democratic Society 172 Inventing the Modern Press 176 Colonial Publishing: A Tradition of Independence 176 The Penny Press: Newspapers for the People 177 вві- Test Your Media Literacy: Reporting on Ka trina 178 Pulitzer, Hearst, and the Battle for New York City 180 The Newspaper Business 183 Newspaper Conglomerates — Consolidation and Profitability 183 National Newspapers 184 The Metropolitan Press 187 The Tabloids 190 Community and Suburban Papers 192 News and Society 193 Sources, Advertisers, and Readers — Whom Do You Please? 193 Patriotism and the Press — Reporters Risk Their Lives to Report the News 194 The Alternative Press 195 The Future of Newspapers 199 Are Newspapers a Dying Medium? 199 •tit Test Your Media Literacy: Audiences for News 201 Newspapers and the Web 201 Chapter Summary 204 Key Terms 205 Concept Review 205 PART III ELECTRONIC MEDIA Chapter 7. Sound: Music and Talk Across Media 206 History of Sound Recording and Transmission 210 Storing Musical Performances: The Development of the Recording Industry 211 Transmitting Music and Talk: The Birth of Radio 212 From the Golden Age to the Television Age 217 •••■Test Your Media Literacy: When Is a Radio Show Racist? 219 Changing the Musical Experience: From Social Music to Personal Soundtracks 221 Music, Youth Culture, and Society 222 Rock n Roll and the Integration of Music 223 The Changing Face of Popular Music 225 Country: Pop Music for Adults 229 Concerns About Effects of Music on Young People 229 Contents From Singles to Digital Downloads: Making Money in the Recording Industry 231 LPs versus 45s 231 Compact Discs and Digital Recording 231 Music on the Internet 232 ••Test Your Media Literacy: iPods and Digital Rights Management 233 The Problem of Payola 234 The Business of Radio 235 Finding a Niche: Popular Radio Formats 235 Talk Radio: Politics, News, Sports, and Shock Jocks 236 Radio Consolidates and Goes High Tech 237 Public Radio 238 The Future of Sound 240 Radio s New Look: HD and Satellite 240 Music and the Long Tail: Alternatives to Broadcasting 242 New Economic Models for the Music Industry 244 Щ&: Test Your Media Literacy: Podcasts: The Long Tail of Audio 245 Chapter Summary 246 Key Terms 247 Concept Review 247 Chapter 8. Movies: Mass Producing Entertainment 248 The Development of Movies 252 The First Moviemakers 252 The Studio System 256 The Blacklist 259 Television and the Movies 260 The Movie Business 262 The Blockbuster Era 263 Home Video 264 Going Digital 264 What Makes a Movie Profitable? 267 Movies and Society 268 How Much Influence Do Movies Have? 268 The Production Code: Protecting the Movies from Censorship 271 The Ratings System 273 •8 Test Your Media Literacy: Movie Ratings 276 The Future of Movies 277 Movies as a Brand 278 Movie Promotion on the Internet 279 Movies and the Long Tail 281 β© Test Your Media Literacy: The Long Tail of the Movies 282 Chapter Summary 283 Key Terms 284 Concept Review 285 Chapter 9. Television: Broadcast and Beyond 286 Television: Broadcast and Cable/Satellite 290 Broadcast Television 290 Contents Cable and Satellite Television 293 Digital Television 298 From Broadcasting to Narrowcasting: The Changing Business of Television 299 Networks and Affiliates 299 Educational Broadcasting Becomes Public Broadcasting 300 The Fox Network 301 Defining Ratings 301 An Earthquake in Slow Motion 302 Diversity on Television 304 ·§ Test Your Media Literacy: Diversity on Television 307 Television and Society 310 Television as a Major Social Force 310 How Do Viewers Use Television? 312 Standards for Television 312 •β Test Your Media Literacy: No Sense of Place 313 The Problem of Decency 315 The Future of Television 316 Interactive Television 316 The Earthquake in Slow Motion Continues 317 Chapter Summary 320 Key Terms 321 Concept Review 321 Chapter 10. The Internet: Mass Communication Gets Personal 322 The Development of the Internet 326 Packet Switching: Letting Computers Talk to Each Other 326 ARPAnet 327 Connecting Incompatible Networks 328 Computers as Communication Tools 330 Interpersonal Communication: E-Mail and Instant Messaging 330 Group Communication: Listservs and Newsgroups 331 Mass Communication: The World Wide Web 332 Bringing the Net to the Public 335 New Media and Online Entertainment 337 Traditional Versus New Media 337 Giving Individuals a Voice 340 Search as a Medium 343 (MMI Test Your Media Literacy: Who Protects Free Speech for Chinese Bloggers? 344 The Long Tail of Internet News 345 The Internet and Society 345 The Hacker Ethic 346 The Notion of Cyberspace 347 Community on the Net 348 ••Test Your Media Literacy: A Contrary View of Cyberspace 349 Conflicts over Digital Media 350 Convergence of Old and New Media 352 Chapter Summary 354 Contents Key Terms 355 Concept Review 355 PART IV SUPPORT AND CONTROL OF THE MEDIA Chapter 11. Advertising: Selling a Message 356 The Development of the Advertising Industry 360 The Birth of Consumer Culture 360 The Growth of Brand Names 361 Advertising-Supported Media 363 The Advertising Business 366 The Client 366 The Agency 367 The Media 371 The Audience 373 ••Test Your Media Literacy: Advertising to Targeted Markets 378 Advertising in Contemporary Culture 379 The Problem of Clutter 380 Debunking Subliminal Advertising 382 When Advertisements Are More Important than the Program 383 Advertising to Children 384 •Iti Test Your Media Literacy: Limits on Advertising Food to Children 385 The Future of Advertising 386 Is Anyone Watching Television Ads? 386 Product Placement 388 The Long Tail of Advertising 389 Chapter Summary 390 Key Terms 391 Concept Review 391 Chapter 12. Public Relations: Manufacturing the News 392 From Press Agentry to Professionalism 396 The Origins of Public Relations 396 World War I: The Federal Government Starts Using Public Relations 399 Public Relations Becomes a Profession 400 The Business of Public Relations 401 What Is Public Relations? 401 The Public Relations Process 402 Who Are the Publics? 404 ••Test Your Media Literacy: Video News Releases 406 Crisis Communication 407 Public Relations and the Internet 412 Public Relations and Society 414 Public Relations Supports the News Business 415 Public Relations and the Government 415 Spin Control: A More Personal Form of Public Relations 417 Public Relations and Political Activism 417 Public Relations and the Civil Rights Movement 418 Contents WK Test Your Media Literacy: Saving the Polar Bear 419 Chapter Summary 420 Key Terms 421 Concept Review 421 Chapter 13. Media Law: Free Speech and Fairness 422 The Development of a Free Press 426 The First Amendment: Congress Shall Make No Law 426 The Roots of American Free Speech 426 Limits on Free Speech in the Post-9/1 1 Era 428 Protection of Individuals 429 Libel 429 Invasion of Privacy 432 Free Press/Fair Trial 436 Controlling the Press 438 Honesty and the Press 438 Prior Restraint 440 Free Speech and Students 444 МЮ> Test Your Media Literacy: Free Speech and Students 445 Journalists Going to Jail 446 в® Test Your Media Literacy: Can Bloggers Be Journalists? 448 Obscenity 449 Regulation of the Media Industry 451 Copyright and Fair Use 451 The Rise and Fall of Broadcast Regulation 452 Mandating Fairness on the Air 452 The Telecommunications Act of 1996 453 Chapter Summary 455 Key Terms 457 Concept Review 457 Chapter 14. Media Ethics: Truthfulness, Fairness, and Standards of Decency 458 Ethical Principles and Decision Making 462 Aristotle: Virtue and the Golden Mean 462 Kant: The Categorical Imperative 463 John Stuart Mill: The Principle of Utility 464 John Rawls: The Veil of Ignorance 465 Hutchins Commission: Social Responsibility Ethics 465 The Bok Model for Ethical Decision Making 466 Ethics and News 467 Truthfulness 467 Corporate Conflict of Interest 470 Sensationalism 472 Whose Deaths Matter? 473 There Is No They : The Sago Mine Disaster 474 Photography 477 Contents •©Test Your Media Literacy: Images of War Enforcing Ethics Ethics and Persuasive Communication Advertising •t Test Your Media Literacy: Don Imus and Race Ethics in Public Relations Chapter Summary Key Terms Concept Review Chapter 15. Global Media: Communication Around the World Media Ideals Around the World Authoritarian Theory Communist Theory Libertarian Theory Social Responsibility Theory Norms for Press in the Twenty-first Century •PS Test Your Media Literacy: Updating the Four Theories The Internet in the Twenty-first Century Going Global: IVIedia Standards Around the World Canada, Western Europe, and Great Britain Central and Latin America Islamic Countries and the Middle East •ft« Test Your Media Literacy: Al Jazeera English Africa Russia and the Former Soviet Republics India and Asia Dangers to Journalists Marshall McLuhan s Global Village Chapter Summary Key Terms Concept Review Notes Glossary Photo Credits Index 479 481 483 483 484 488 490 491 491 492 496 497 498 499 500 501 502 503 503 504 507 507 511 512 514 515 518 519 520 521 521 523 567 581 587
adam_txt	Contents xi Preface xxi PART I INTRODUCTION TO THE MEDIA Chapter 1. Living in a Media World 2 Chapter 2. The Media Business: Consolidation, Globalization, and the Long Tail 38 Chapter 3. Mass Communication Effects: How Society and Media Interact 76 PART II PRINT MEDIA Chapter 4. Books: The Birth of the Mass Media 106 Chapter 5. Magazines: The Power of Words and Images 140 Chapter 6. Newspapers: Reflection of a Democratic Society 172 PART III ELECTRONIC MEDIA Chapter 7. Sound: Music and Talk Across Media 206 Chapter 8. Movies: Mass Producing Entertainment 248 Chapter 9. Television: Broadcast and Beyond 286 Chapter 10. The Internet: Mass Communication Gets Personal 322 PART IV SUPPORT AND CONTROL OF THE MEDIA Chapter 11. Advertising: Selling a Message 356 Chapter 12. Public Relations: Manufacturing the News 392 Chapter 13. Media Law: Free Speech and Fairness 422 Chapter 14. Media Ethics: Truthfulness, Fairness, and Standards of Decency 458 Chapter 15. Global Media: Communication Around the World 492 Notes 523 Glossary 567 Photo Credits 581 Index 587 Contents Preface xxi PART I INTRODUCTION TO THE MEDIA Chapter 1. Living in a Media World 2 Levels of Communication 6 Intrapersonal Communication 6 Interpersonal Communication 6 Group Communication 7 Mass Communication 8 A Mix of Levels 8 Elements of Mass Communication 9 The Players in the Mass Communication Process 10 0» Test Your Media Literacy: When Media Coverage Is a Life or Death Issue 13 Contemporary Models of Mass Communication 16 ·§ Test Your Media Literacy: Can Television Take Anything Seriously? 17 Evolution of the Media World 19 Before Print: Pre-Mass Media Communication Networks 19 Print: Arrival of the Book 20 Electronic Networks: Telegraph, Gramophone, Radio, Movies, and Television 20 The Internet: Interactive Communication 21 Media Consumption 23 Understanding the Media World 24 Defining Media Literacy 25 Seven Truths About the Media "They" Don't Want You to Know 26 Ш Test Your Media Literacy: Children's Media Use 34 Chapter Summary 36 Key Terms 37 Concept Review 37 Chapter 2. The Media Business: Consolidation, Globalization, and the Long Tail 38 The Development of the Media Business in the United States 42 A Tradition of Private Ownership 42 The Growth of National News 43 •M Test Your Media Literacy: Synergy 44 Big Media 46 Time Warner: The Biggest of the Big 47 Contents Disney: The Mouse That Grew 50 News Corporation: A Worldwide Giant 54 Viacom and CBS: Bringing Together Cable and Broadcasting 56 Bertelsmann: The World's Largest Publisher 59 General Electric/NBC Universal: Embracing the Digital Age 60 Wt Test Your Media Literacy: Making Money with American Idol 61 Other Major Players 63 Media Economics and the Long Tail 64 The Short Head Versus the Long Tail 65 Characteristics of the Long Tail 67 Consequences of the Long Tail 67 Who Controls the Media? 69 Owners 70 Advertisers 71 Government 71 Special Interest Groups 72 News Sources 72 Audiences 73 Chapter Summary 74 Key Terms 75 Concept Review 75 Chapter 3. Mass Communication Effects: How Society and Media Interact 76 History of Media Effects Research 80 Rise of Mass Society 80 Propaganda and the Direct Effects Model 80 Voter Studies and the Limited Effects Model 81 The Importance of Meaning and the Critical/Cultural Model 83 Effects of the Media in Our Lives 84 Message Effects 84 Medium Effects 85 Ownership Effects 87 Active Audience Effects 88 Theories of Media and Society 89 Functional Analysis 90 Agenda-setting 92 Uses and Gratifications Theory 93 Social Learning 93 Symbolic Interactionism 94 Spiral of Silence 95 Media Logic 96 Cultivation Analysis 96 •©Test Your Media Literacy: Effects of Television Violence 97 Media, Politics, and Society 98 How Do Political Campaigns Affect Voters? 98 Media and Political Bias 99 ·§> Test Your Media Literacy: Bias in the News 101 Contents Chapter Summary 104 Key Terms 105 Concept Review 105 PARTII PRINT MEDIA Chapter 4. Books: The Birth of the Mass Media 106 The Development of the Book and Mass Communication 110 Early Books and Writing 110 The Development of the Printing Press 112 The Invention of Mass Culture 113 Ml Test Your Media Literacy: How Do Words Get into the Dictionary? 114 Books in the New World 115 The Development of Large-Scale, Mass-Produced Books 116 Buying and Selling Books 117 Publishers 117 Authors 120 Booksellers 122 The Textbook Business 124 Books and Culture 126 The Importance of Blockbuster Books 126 Mr Test Your Media Literacy: Lord of the Tie-Ins 129 Hfctł Test Your Media Literacy: The Literary Equivalent of a Big Mac and a Large Fries 131 Books and Censorship 132 The Future of Books 135 Books and the Long Tail 135 Electronic Publishing and Print-on-Demand 136 Chapter Summary 138 Key Terms 139 Concept Review 139 Chapter 5. Magazines: The Power of Words and Images 140 The Development of a National Culture 144 Early Magazines 144 The Saturday Evening Post 144 The Birth of Photojournalism 145 The Magazine Business 146 The Economics of Magazine Publishing 147 Trade Magazines 147 Literary and Commentary Magazines 149 Newsmagazines 152 Women's Magazines 153 Men's Magazines 156 Magazines and Modern Society 159 Magazines and Body Image 159 • Test Your Media Literacy: How Real Is "Real Beauty"? 163 Who's in Control? Advertising Versus Editorial 163 Censorship and Teen Magazines 164 Contents The Importance of Magazine Covers 165 ••Test Your Media Literacy: Race, Beauty, and Magazine Covers 167 The Future of Magazines 168 Magazines for the Twenty-first Century 168 Cross-media Synergy 169 Chapter Summary 170 Key Terms 171 Concept Review 171 Chapter 6. Newspapers: Reflection of a Democratic Society 172 Inventing the Modern Press 176 Colonial Publishing: A Tradition of Independence 176 The Penny Press: Newspapers for the People 177 вві- Test Your Media Literacy: Reporting on Ka trina 178 Pulitzer, Hearst, and the Battle for New York City 180 The Newspaper Business 183 Newspaper Conglomerates — Consolidation and Profitability 183 National Newspapers 184 The Metropolitan Press 187 The Tabloids 190 Community and Suburban Papers 192 News and Society 193 Sources, Advertisers, and Readers — Whom Do You Please? 193 Patriotism and the Press — Reporters Risk Their Lives to Report the News 194 The Alternative Press 195 The Future of Newspapers 199 Are Newspapers a Dying Medium? 199 •tit Test Your Media Literacy: Audiences for News 201 Newspapers and the Web 201 Chapter Summary 204 Key Terms 205 Concept Review 205 PART III ELECTRONIC MEDIA Chapter 7. Sound: Music and Talk Across Media 206 History of Sound Recording and Transmission 210 Storing Musical Performances: The Development of the Recording Industry 211 Transmitting Music and Talk: The Birth of Radio 212 From the Golden Age to the Television Age 217 •••■Test Your Media Literacy: When Is a Radio Show Racist? 219 Changing the Musical Experience: From Social Music to Personal Soundtracks 221 Music, Youth Culture, and Society 222 "Rock 'n' Roll" and the Integration of Music 223 The Changing Face of Popular Music 225 Country: Pop Music for Adults 229 Concerns About Effects of Music on Young People 229 Contents From Singles to Digital Downloads: Making Money in the Recording Industry 231 LPs versus 45s 231 Compact Discs and Digital Recording 231 Music on the Internet 232 ••Test Your Media Literacy: iPods and Digital Rights Management 233 The Problem of Payola 234 The Business of Radio 235 Finding a Niche: Popular Radio Formats 235 Talk Radio: Politics, News, Sports, and Shock Jocks 236 Radio Consolidates and Goes High Tech 237 Public Radio 238 The Future of Sound 240 Radio's New Look: HD and Satellite 240 Music and the Long Tail: Alternatives to Broadcasting 242 New Economic Models for the Music Industry 244 Щ&: Test Your Media Literacy: Podcasts: The Long Tail of Audio 245 Chapter Summary 246 Key Terms 247 Concept Review 247 Chapter 8. Movies: Mass Producing Entertainment 248 The Development of Movies 252 The First Moviemakers 252 The Studio System 256 The Blacklist 259 Television and the Movies 260 The Movie Business 262 The Blockbuster Era 263 Home Video 264 Going Digital 264 What Makes a Movie Profitable? 267 Movies and Society 268 How Much Influence Do Movies Have? 268 The Production Code: Protecting the Movies from Censorship 271 The Ratings System 273 •8 Test Your Media Literacy: Movie Ratings 276 The Future of Movies 277 Movies as a Brand 278 Movie Promotion on the Internet 279 Movies and the Long Tail 281 β© Test Your Media Literacy: The Long Tail of the Movies 282 Chapter Summary 283 Key Terms 284 Concept Review 285 Chapter 9. Television: Broadcast and Beyond 286 Television: Broadcast and Cable/Satellite 290 Broadcast Television 290 Contents Cable and Satellite Television 293 Digital Television 298 From Broadcasting to Narrowcasting: The Changing Business of Television 299 Networks and Affiliates 299 Educational Broadcasting Becomes Public Broadcasting 300 The Fox Network 301 Defining Ratings 301 An Earthquake in Slow Motion 302 Diversity on Television 304 ·§ Test Your Media Literacy: Diversity on Television 307 Television and Society 310 Television as a Major Social Force 310 How Do Viewers Use Television? 312 Standards for Television 312 •β Test Your Media Literacy: No Sense of Place 313 The Problem of Decency 315 The Future of Television 316 Interactive Television 316 The Earthquake in Slow Motion Continues 317 Chapter Summary 320 Key Terms 321 Concept Review 321 Chapter 10. The Internet: Mass Communication Gets Personal 322 The Development of the Internet 326 Packet Switching: Letting Computers Talk to Each Other 326 ARPAnet 327 Connecting Incompatible Networks 328 Computers as Communication Tools 330 Interpersonal Communication: E-Mail and Instant Messaging 330 Group Communication: Listservs and Newsgroups 331 Mass Communication: The World Wide Web 332 Bringing the Net to the Public 335 New Media and Online Entertainment 337 Traditional Versus New Media 337 Giving Individuals a Voice 340 Search as a Medium 343 (MMI Test Your Media Literacy: Who Protects Free Speech for Chinese Bloggers? 344 The Long Tail of Internet News 345 The Internet and Society 345 The Hacker Ethic 346 The Notion of Cyberspace 347 Community on the Net 348 ••Test Your Media Literacy: A Contrary View of Cyberspace 349 Conflicts over Digital Media 350 Convergence of Old and New Media 352 Chapter Summary 354 Contents Key Terms 355 Concept Review 355 PART IV SUPPORT AND CONTROL OF THE MEDIA Chapter 11. Advertising: Selling a Message 356 The Development of the Advertising Industry 360 The Birth of Consumer Culture 360 The Growth of Brand Names 361 Advertising-Supported Media 363 The Advertising Business 366 The Client 366 The Agency 367 The Media 371 The Audience 373 ••Test Your Media Literacy: Advertising to Targeted Markets 378 Advertising in Contemporary Culture 379 The Problem of Clutter 380 Debunking Subliminal Advertising 382 When Advertisements Are More Important than the Program 383 Advertising to Children 384 •Iti Test Your Media Literacy: Limits on Advertising Food to Children 385 The Future of Advertising 386 Is Anyone Watching Television Ads? 386 Product Placement 388 The Long Tail of Advertising 389 Chapter Summary 390 Key Terms 391 Concept Review 391 Chapter 12. Public Relations: Manufacturing the News 392 From Press Agentry to Professionalism 396 The Origins of Public Relations 396 World War I: The Federal Government Starts Using Public Relations 399 Public Relations Becomes a Profession 400 The Business of Public Relations 401 What Is Public Relations? 401 The Public Relations Process 402 Who Are the Publics? 404 ••Test Your Media Literacy: Video News Releases 406 Crisis Communication 407 Public Relations and the Internet 412 Public Relations and Society 414 Public Relations Supports the News Business 415 Public Relations and the Government 415 Spin Control: A More Personal Form of Public Relations 417 Public Relations and Political Activism 417 Public Relations and the Civil Rights Movement 418 Contents WK Test Your Media Literacy: Saving the Polar Bear 419 Chapter Summary 420 Key Terms 421 Concept Review 421 Chapter 13. Media Law: Free Speech and Fairness 422 The Development of a Free Press 426 The First Amendment: "Congress Shall Make No Law" 426 The Roots of American Free Speech 426 Limits on Free Speech in the Post-9/1 1 Era 428 Protection of Individuals 429 Libel 429 Invasion of Privacy 432 Free Press/Fair Trial 436 Controlling the Press 438 Honesty and the Press 438 Prior Restraint 440 Free Speech and Students 444 МЮ> Test Your Media Literacy: Free Speech and Students 445 Journalists Going to Jail 446 в® Test Your Media Literacy: Can Bloggers Be Journalists? 448 Obscenity 449 Regulation of the Media Industry 451 Copyright and Fair Use 451 The Rise and Fall of Broadcast Regulation 452 Mandating Fairness on the Air 452 The Telecommunications Act of 1996 453 Chapter Summary 455 Key Terms 457 Concept Review 457 Chapter 14. Media Ethics: Truthfulness, Fairness, and Standards of Decency 458 Ethical Principles and Decision Making 462 Aristotle: Virtue and the Golden Mean 462 Kant: The Categorical Imperative 463 John Stuart Mill: The Principle of Utility 464 John Rawls: The Veil of Ignorance 465 Hutchins Commission: Social Responsibility Ethics 465 The Bok Model for Ethical Decision Making 466 Ethics and News 467 Truthfulness 467 Corporate Conflict of Interest 470 Sensationalism 472 Whose Deaths Matter? 473 There Is No "They": The Sago Mine Disaster 474 Photography 477 Contents •©Test Your Media Literacy: Images of War Enforcing Ethics Ethics and Persuasive Communication Advertising •t Test Your Media Literacy: Don Imus and Race Ethics in Public Relations Chapter Summary Key Terms Concept Review Chapter 15. Global Media: Communication Around the World Media Ideals Around the World Authoritarian Theory Communist Theory Libertarian Theory Social Responsibility Theory Norms for Press in the Twenty-first Century •PS Test Your Media Literacy: Updating the Four Theories The Internet in the Twenty-first Century Going Global: IVIedia Standards Around the World Canada, Western Europe, and Great Britain Central and Latin America Islamic Countries and the Middle East •ft« Test Your Media Literacy: Al Jazeera English Africa Russia and the Former Soviet Republics India and Asia Dangers to Journalists Marshall McLuhan's Global Village Chapter Summary Key Terms Concept Review Notes Glossary Photo Credits Index 479 481 483 483 484 488 490 491 491 492 496 497 498 499 500 501 502 503 503 504 507 507 511 512 514 515 518 519 520 521 521 523 567 581 587
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id	DE-604.BV023046314
illustrated	Illustrated
index_date	2024-07-02T19:22:41Z
indexdate	2024-07-09T21:09:44Z
institution	BVB
isbn	0872894843
language	English
lccn	2007023889
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spelling	Hanson, Ralph E. Verfasser aut Mass communication living in a media world Ralph E. Hanson 2nd ed. Washington, D.C. CQ Press 2008 xxxiii, 614 p. zahlr. Ill. 26 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 523-566) and index Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Massenkommunikation (DE-588)4037875-5 s DE-604 Massenmedien (DE-588)4037877-9 s 2\p DE-604 http://www.loc.gov/catdir/toc/ecip0720/2007023889.html Table of contents only Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016249766&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Hanson, Ralph E. Mass communication living in a media world Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd Massenkommunikation (DE-588)4037875-5 gnd
subject_GND	(DE-588)4037877-9 (DE-588)4037875-5 (DE-588)4151278-9
title	Mass communication living in a media world
title_auth	Mass communication living in a media world
title_exact_search	Mass communication living in a media world
title_exact_search_txtP	Mass communication living in a media world
title_full	Mass communication living in a media world Ralph E. Hanson
title_fullStr	Mass communication living in a media world Ralph E. Hanson
title_full_unstemmed	Mass communication living in a media world Ralph E. Hanson
title_short	Mass communication
title_sort	mass communication living in a media world
title_sub	living in a media world
topic	Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd Massenkommunikation (DE-588)4037875-5 gnd
topic_facet	Massenmedien Mass media Massenkommunikation Einführung
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