Key account management in business-to-business markets: an assessment of its economic value
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Dt. Univ.-Verl.
2006
|
| Ausgabe: | 1. Aufl. |
| Schriftenreihe: | Gabler-Edition-Wissenschaft : Business-to-Business-Marketing
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FHM01 FHR01 UBG01 UBR01 UBT01 UBY01 UEI03 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9783835093553 |
| DOI: | 10.1007/978-3-8350-9355-3 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804137270104555520 |
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| adam_txt | |
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| author | Wengler, Stefan |
| author_facet | Wengler, Stefan |
| author_role | aut |
| author_sort | Wengler, Stefan |
| author_variant | s w sw |
| building | Verbundindex |
| bvnumber | BV023041417 |
| classification_rvk | QP 621 QP 620 |
| collection | ZDB-2-SBE |
| ctrlnum | (OCoLC)873459388 (DE-599)BVBBV023041417 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-8350-9355-3 |
| edition | 1. Aufl. |
| format | Thesis Electronic eBook |
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| id | DE-604.BV023041417 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T19:20:46Z |
| indexdate | 2024-07-09T21:09:37Z |
| institution | BVB |
| isbn | 9783835093553 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016244946 |
| oclc_num | 873459388 |
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| physical | 1 Online-Ressource |
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| publishDate | 2006 |
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| publisher | Dt. Univ.-Verl. |
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| series2 | Gabler-Edition-Wissenschaft : Business-to-Business-Marketing |
| spelling | Wengler, Stefan Verfasser aut Key account management in business-to-business markets an assessment of its economic value Stefan Wengler 1. Aufl. Wiesbaden Dt. Univ.-Verl. 2006 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Gabler-Edition-Wissenschaft : Business-to-Business-Marketing Zugl.: Berlin, Freie Univ., Diss., 2005 Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Transaktionskostenansatz (DE-588)4206592-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Business-to-Business-Marketing (DE-588)4631075-7 s Kundengruppenmanagement (DE-588)4197319-7 s Transaktionskostenansatz (DE-588)4206592-6 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 3-8350-0517-0 Erscheint auch als Druck-Ausgabe, Paperback 978-3-8350-0517-4 https://doi.org/10.1007/978-3-8350-9355-3 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wengler, Stefan Key account management in business-to-business markets an assessment of its economic value Kundengruppenmanagement (DE-588)4197319-7 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Transaktionskostenansatz (DE-588)4206592-6 gnd |
| subject_GND | (DE-588)4197319-7 (DE-588)4631075-7 (DE-588)4206592-6 (DE-588)4113937-9 |
| title | Key account management in business-to-business markets an assessment of its economic value |
| title_auth | Key account management in business-to-business markets an assessment of its economic value |
| title_exact_search | Key account management in business-to-business markets an assessment of its economic value |
| title_exact_search_txtP | Key account management in business-to-business markets an assessment of its economic value |
| title_full | Key account management in business-to-business markets an assessment of its economic value Stefan Wengler |
| title_fullStr | Key account management in business-to-business markets an assessment of its economic value Stefan Wengler |
| title_full_unstemmed | Key account management in business-to-business markets an assessment of its economic value Stefan Wengler |
| title_short | Key account management in business-to-business markets |
| title_sort | key account management in business to business markets an assessment of its economic value |
| title_sub | an assessment of its economic value |
| topic | Kundengruppenmanagement (DE-588)4197319-7 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Transaktionskostenansatz (DE-588)4206592-6 gnd |
| topic_facet | Kundengruppenmanagement Business-to-Business-Marketing Transaktionskostenansatz Hochschulschrift |
| url | https://doi.org/10.1007/978-3-8350-9355-3 |
| work_keys_str_mv | AT wenglerstefan keyaccountmanagementinbusinesstobusinessmarketsanassessmentofitseconomicvalue |