Let them eat cake: marketing luxury to the masses-as well as the classes
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, IL
Dearborn Trade Pub.
c2005
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Publisher description |
| Beschreibung: | Includes bibliographical references (p. 287-288) and index |
| Beschreibung: | xix, 299 p. graph. Darst. 24 cm |
| ISBN: | 0793193079 |
Internformat
MARC
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| 100 | 1 | |a Danziger, Pamela N. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Let them eat cake |b marketing luxury to the masses-as well as the classes |c Pamela N. Danziger |
| 264 | 1 | |a Chicago, IL |b Dearborn Trade Pub. |c c2005 | |
| 300 | |a xix, 299 p. |b graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 287-288) and index | ||
| 650 | 7 | |a Marketing |2 swd | |
| 650 | 7 | |a Marketingforschung |2 swd | |
| 650 | 7 | |a Verbraucherverhalten |2 swd | |
| 650 | 4 | |a Affluent consumers |x Psychology | |
| 650 | 4 | |a Luxuries |x Marketing | |
| 650 | 4 | |a Consumer behavior | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip051/2004023142.html |3 Table of contents | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0659/2004023142-d.html |3 Publisher description | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016244496 | ||
Datensatz im Suchindex
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| author | Danziger, Pamela N. |
| author_facet | Danziger, Pamela N. |
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| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
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| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
| dewey-search | 658.8/343 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV023040954 |
| illustrated | Illustrated |
| index_date | 2024-07-02T19:20:38Z |
| indexdate | 2024-07-09T21:09:37Z |
| institution | BVB |
| isbn | 0793193079 |
| language | English |
| lccn | 2004023142 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016244496 |
| oclc_num | 56632358 |
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| owner | DE-1049 DE-861 DE-2070s |
| owner_facet | DE-1049 DE-861 DE-2070s |
| physical | xix, 299 p. graph. Darst. 24 cm |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Dearborn Trade Pub. |
| record_format | marc |
| spelling | Danziger, Pamela N. Verfasser aut Let them eat cake marketing luxury to the masses-as well as the classes Pamela N. Danziger Chicago, IL Dearborn Trade Pub. c2005 xix, 299 p. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 287-288) and index Marketing swd Marketingforschung swd Verbraucherverhalten swd Affluent consumers Psychology Luxuries Marketing Consumer behavior http://www.loc.gov/catdir/toc/ecip051/2004023142.html Table of contents http://www.loc.gov/catdir/enhancements/fy0659/2004023142-d.html Publisher description |
| spellingShingle | Danziger, Pamela N. Let them eat cake marketing luxury to the masses-as well as the classes Marketing swd Marketingforschung swd Verbraucherverhalten swd Affluent consumers Psychology Luxuries Marketing Consumer behavior |
| title | Let them eat cake marketing luxury to the masses-as well as the classes |
| title_auth | Let them eat cake marketing luxury to the masses-as well as the classes |
| title_exact_search | Let them eat cake marketing luxury to the masses-as well as the classes |
| title_exact_search_txtP | Let them eat cake marketing luxury to the masses-as well as the classes |
| title_full | Let them eat cake marketing luxury to the masses-as well as the classes Pamela N. Danziger |
| title_fullStr | Let them eat cake marketing luxury to the masses-as well as the classes Pamela N. Danziger |
| title_full_unstemmed | Let them eat cake marketing luxury to the masses-as well as the classes Pamela N. Danziger |
| title_short | Let them eat cake |
| title_sort | let them eat cake marketing luxury to the masses as well as the classes |
| title_sub | marketing luxury to the masses-as well as the classes |
| topic | Marketing swd Marketingforschung swd Verbraucherverhalten swd Affluent consumers Psychology Luxuries Marketing Consumer behavior |
| topic_facet | Marketing Marketingforschung Verbraucherverhalten Affluent consumers Psychology Luxuries Marketing Consumer behavior |
| url | http://www.loc.gov/catdir/toc/ecip051/2004023142.html http://www.loc.gov/catdir/enhancements/fy0659/2004023142-d.html |
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