Internationales Corporate Brand Management: das Beispiel Henkel ; [Fallstudie] = International corporate brand management
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | German English |
| Veröffentlicht: |
Düsseldorf
Henkel
2007
|
| Schlagworte: | |
| Beschreibung: | Wendebuch: Text dt. und engl. |
| Beschreibung: | 69, 69 S. Ill., graph. Darst. |
| ISBN: | 9783923324200 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV023035375 | ||
| 003 | DE-604 | ||
| 005 | 20220810 | ||
| 007 | t | ||
| 008 | 071205s2007 ad|| |||| 00||| ger d | ||
| 020 | |a 9783923324200 |9 978-3-923324-20-0 | ||
| 035 | |a (OCoLC)530417775 | ||
| 035 | |a (DE-599)BVBBV023035375 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a ger |a eng | |
| 049 | |a DE-945 |a DE-83 |a DE-188 |a DE-634 | ||
| 082 | 0 | |a 658.827 |2 22/ger | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Swoboda, Bernhard |d 1965- |e Verfasser |0 (DE-588)115533893 |4 aut | |
| 245 | 1 | 0 | |a Internationales Corporate Brand Management |b das Beispiel Henkel ; [Fallstudie] = International corporate brand management |c Bernhard Swoboda, Judith Giersch und Ernst Primosch |
| 246 | 1 | 1 | |a International corporate brand management |
| 264 | 1 | |a Düsseldorf |b Henkel |c 2007 | |
| 300 | |a 69, 69 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Wendebuch: Text dt. und engl. | ||
| 610 | 2 | 7 | |a Henkel GmbH |0 (DE-588)2040317-3 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Henkel GmbH |0 (DE-588)2040317-3 |D b |
| 689 | 0 | 1 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 2 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Henkel GmbH |0 (DE-588)2040317-3 |D b |
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| 689 | 1 | |5 DE-188 | |
| 700 | 1 | |a Giersch, Judith |e Verfasser |0 (DE-588)134200128 |4 aut | |
| 700 | 1 | |a Primosch, Ernst |d 1960- |e Verfasser |0 (DE-588)123354617 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016239164 | ||
Datensatz im Suchindex
| _version_ | 1804137261985431552 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Swoboda, Bernhard 1965- Giersch, Judith Primosch, Ernst 1960- |
| author_GND | (DE-588)115533893 (DE-588)134200128 (DE-588)123354617 |
| author_facet | Swoboda, Bernhard 1965- Giersch, Judith Primosch, Ernst 1960- |
| author_role | aut aut aut |
| author_sort | Swoboda, Bernhard 1965- |
| author_variant | b s bs j g jg e p ep |
| building | Verbundindex |
| bvnumber | BV023035375 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)530417775 (DE-599)BVBBV023035375 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV023035375 |
| illustrated | Illustrated |
| index_date | 2024-07-02T19:18:41Z |
| indexdate | 2024-07-09T21:09:29Z |
| institution | BVB |
| isbn | 9783923324200 |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016239164 |
| oclc_num | 530417775 |
| open_access_boolean | |
| owner | DE-945 DE-83 DE-188 DE-634 |
| owner_facet | DE-945 DE-83 DE-188 DE-634 |
| physical | 69, 69 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Henkel |
| record_format | marc |
| spelling | Swoboda, Bernhard 1965- Verfasser (DE-588)115533893 aut Internationales Corporate Brand Management das Beispiel Henkel ; [Fallstudie] = International corporate brand management Bernhard Swoboda, Judith Giersch und Ernst Primosch International corporate brand management Düsseldorf Henkel 2007 69, 69 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wendebuch: Text dt. und engl. Henkel GmbH (DE-588)2040317-3 gnd rswk-swf Internationales Management (DE-588)4114040-0 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Corporate Identity (DE-588)4193565-2 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Unternehmenskultur (DE-588)4131484-0 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Henkel GmbH (DE-588)2040317-3 b Internationales Marketing (DE-588)4125431-4 s Markenpolitik (DE-588)4144679-3 s DE-604 Unternehmenskultur (DE-588)4131484-0 s Corporate Identity (DE-588)4193565-2 s Markenimage (DE-588)4136439-9 s Internationales Management (DE-588)4114040-0 s DE-188 Giersch, Judith Verfasser (DE-588)134200128 aut Primosch, Ernst 1960- Verfasser (DE-588)123354617 aut |
| spellingShingle | Swoboda, Bernhard 1965- Giersch, Judith Primosch, Ernst 1960- Internationales Corporate Brand Management das Beispiel Henkel ; [Fallstudie] = International corporate brand management Henkel GmbH (DE-588)2040317-3 gnd Internationales Management (DE-588)4114040-0 gnd Markenimage (DE-588)4136439-9 gnd Corporate Identity (DE-588)4193565-2 gnd Markenpolitik (DE-588)4144679-3 gnd Unternehmenskultur (DE-588)4131484-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)2040317-3 (DE-588)4114040-0 (DE-588)4136439-9 (DE-588)4193565-2 (DE-588)4144679-3 (DE-588)4131484-0 (DE-588)4125431-4 |
| title | Internationales Corporate Brand Management das Beispiel Henkel ; [Fallstudie] = International corporate brand management |
| title_alt | International corporate brand management |
| title_auth | Internationales Corporate Brand Management das Beispiel Henkel ; [Fallstudie] = International corporate brand management |
| title_exact_search | Internationales Corporate Brand Management das Beispiel Henkel ; [Fallstudie] = International corporate brand management |
| title_exact_search_txtP | Internationales Corporate Brand Management das Beispiel Henkel ; [Fallstudie] = International corporate brand management |
| title_full | Internationales Corporate Brand Management das Beispiel Henkel ; [Fallstudie] = International corporate brand management Bernhard Swoboda, Judith Giersch und Ernst Primosch |
| title_fullStr | Internationales Corporate Brand Management das Beispiel Henkel ; [Fallstudie] = International corporate brand management Bernhard Swoboda, Judith Giersch und Ernst Primosch |
| title_full_unstemmed | Internationales Corporate Brand Management das Beispiel Henkel ; [Fallstudie] = International corporate brand management Bernhard Swoboda, Judith Giersch und Ernst Primosch |
| title_short | Internationales Corporate Brand Management |
| title_sort | internationales corporate brand management das beispiel henkel fallstudie international corporate brand management |
| title_sub | das Beispiel Henkel ; [Fallstudie] = International corporate brand management |
| topic | Henkel GmbH (DE-588)2040317-3 gnd Internationales Management (DE-588)4114040-0 gnd Markenimage (DE-588)4136439-9 gnd Corporate Identity (DE-588)4193565-2 gnd Markenpolitik (DE-588)4144679-3 gnd Unternehmenskultur (DE-588)4131484-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Henkel GmbH Internationales Management Markenimage Corporate Identity Markenpolitik Unternehmenskultur Internationales Marketing |
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