Consumer tribes:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier/Butterworth-Heinemann
2007
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 339 S. Ill., graph. Darst. |
| ISBN: | 9780750680240 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV023011799 | ||
| 003 | DE-604 | ||
| 005 | 20110815 | ||
| 007 | t | ||
| 008 | 071120s2007 ad|| |||| 00||| eng d | ||
| 020 | |a 9780750680240 |9 978-0-7506-8024-0 | ||
| 035 | |a (OCoLC)123113924 | ||
| 035 | |a (DE-599)BVBBV023011799 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-1050 |a DE-91 |a DE-384 |a DE-2070s |a DE-188 |a DE-B170 | ||
| 050 | 0 | |a HF5415.32 | |
| 082 | 0 | |a 658.8342 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 084 | |a WIR 810f |2 stub | ||
| 084 | |a WIR 803f |2 stub | ||
| 245 | 1 | 0 | |a Consumer tribes |c ed. by Bernard Cova ... |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier/Butterworth-Heinemann |c 2007 | |
| 300 | |a XVII, 339 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Market segmentation | |
| 650 | 0 | 7 | |a Subkultur |0 (DE-588)4058326-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Fanklub |0 (DE-588)4130194-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Stammesgesellschaft |0 (DE-588)4338396-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 1 | 2 | |a Fanklub |0 (DE-588)4130194-8 |D s |
| 689 | 1 | 3 | |a Subkultur |0 (DE-588)4058326-0 |D s |
| 689 | 1 | 4 | |a Stammesgesellschaft |0 (DE-588)4338396-8 |D s |
| 689 | 1 | |5 DE-188 | |
| 700 | 1 | |a Cova, Bernard |4 edt | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016216005&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016216005 | ||
Datensatz im Suchindex
| _version_ | 1804137226578165760 |
|---|---|
| adam_text | Contents
List of contributors xi
PART I CONCEPTUAL FOUNDATIONS 1
1 Tribes, Inc.: the new world of tribalism 3
Bernard Cova, Robert V. Kozinets and Avi Shankar
Introduction 3
Consumer tribes are activators 7
Consumer tribes are double agents 9
Consumer tribes are plunderers 13
Consumer tribes are entrepreneurs 16
Conclusion: tribes are open, aporic, and incorporated 20
References 23
2 Tribal aesthetic 27
Michel Maffesoli
References 34
3 Marketing the savage: appropriating tribal tropes 35
Robin Canniford and Avi Shankar
Introduction 35
The fall and rise of surf culture 36
Hollywood beach films 39
Endless summers and cultural napalm 42
Appropriating tribal tropes 45
References 47
vi Contents
PART II TRIBES AS ACTIVATORS 49
4 The consumption of cultural heritage among a British Royal
Family brand tribe 51
Cele C. Otnes and Pauline Madaran
Methods 53
Findings 55
Discussion 64
References 65
5 The evolution of a subculture of consumption 67
John W. Schouten, Diane M. Martin and James H. McAlexander
Introduction 67
The original study in retrospective 68
Market forces and subculture change 69
A critical turn 71
Conclusion 73
Acknowledgements 74
References 75
6 Metro/Fashion/Tribes of men: negotiating the boundaries
of men s legitimate consumption 76
Diego Rinallo
Introduction 76
Marketplace actors and the cultural production of
fashionable masculinities 78
Method 80
When men look at other men: reading strategies of straight
and gay consumers 81
The risky consumptionscape of straight men 85
The gaydar is dead: long live the gaydar! 88
Discussion and conclusion 89
Acknowledgements 90
References 90
7 The linking value of subcultural capital: constructing the
Stockholm Brat enclave 93
Jacob Ostberg
Theoretical positioning 94
Subcultural capital 95
Methodological procedures 96
Results: the reflexive construction of subcultural capital 99
Concluding remarks 104
References 104
Contents vii
PART III TRIBES AS DOUBLE AGENTS 107
8 Sociality in motion: exploring logics of tribal consumption
among cruisers 109
Douglas Broivnlie, Paul Hewer and Steven Treanor
Introduction 109
Tribes in motion 110
A (sub)cultural approach to consumption 111
Tribal membership practices 113
Car practices 114
Methodology 115
The cruise: as a way of being together 116
Stylization and customization 117
Individualism and affiliation 120
Aloofness and fluid hierarchies 121
Discussion 123
References 124
9 Hunting for cool tribes 129
Clive Nancarrow and Pamela Nancarroiv
Hunting for cool 129
Postmodern tribes 129
Tribes and distinction 130
Subcultural or tribal capital 131
So what is cool? 132
Defining cool 135
The commodification of cool and the cultural capital of
consumption 135
Messengers of cool 136
Coolhunting 137
A case study: looking for cool 139
Conclusion 141
References 142
10 Temperance and religiosity in a non marginal,
non stigmatized brand community 144
Hope Jensen Schau and Albert M. Muiiiz Jr
The way of the rockstar 146
Our approach 147
My life/your world: religiosity in the TPATH fan
community 148
Concluding thoughts 160
References 161
viii Contents
11 Imprinting, incubation and intensification: factors contributing
to fan club formation and continuance 163
Paul Henry and Marylouise Caldwell
Introduction , rr.
Method 164
Findings 165
Conclusion ij .
References , 7~
PART IV TRIBES AS PLUNDERERS 175
12 Harry Potter and the Fandom Menace 177
Stephen Brown
This just in , ™
Authorpreneurship i™
Back story 1 „„
Real story lg0
The triwizard iTribes 181
Get a life 1R,
1 he auror, the auror lg5
When good fans go bad 189
References , qi
13 Inno tribes: Star Trek as wikimedia i q4
Koberf ^ Xozwefs
A brief history of Star Trek 1%
Star Trek as wikimedia 197
Prosuming s final frontier 198
Gays, grays, and ego plays 200
Death by canon, or the death of canon? 202
Star Trek fans as inno tribes 2f|4
Considerations ZZ
References 206
14 Seeking community through battle: understanding the
meaning of consumption processes for warhammer gamers
communities across borders S 212
David J. Park, Sameer Deshpande, Bernard Cova and Stefano Pace
Introduction
Consumption tribes Z:Z
Warhammer 213
^Tfnl frfTI ^ COmm^T a case of warhammer ^
gamers in the US and France
Contents ix
Warhammer community: in between postmodernism and
poststructuralism 219
Conclusion 222
References 222
PARTV TRIBES AS ENTREPRENEURS 225
15 Gothic entrepreneurs: a study of the subcultural
commodification process 227
Christina Goulding and Michael Saren
Introduction 227
The research background 228
The research methods 229
The stages of subcultural commodification 231
Some conclusions and implications 238
References 240
16 Marketing, prosumption and innovation in the fetish
community 243
Roy hanger
Introduction 243
Defining the fetish brand community 244
Methodology 248
ManiFest: a fetish carnival 249
Marketing and innovation in the fetish tribe 253
Conclusions 255
Acknowledgements 256
References 256
17 The war of the eTribes: online conflicts and communal
consumption 260
Kristine de Valck
Introduction 260
Netnographic study 262
Findings 263
Discussion 270
References 273
18 Brand communities and their social antagonists:
insights from the Hummer case 275
Marius K. Luedkke and Markus Giesler
Analytical framework 276
The Hummer case 278
Empirical evidence 280
x Contents
Distinction 281
Reproduction 285
Reflexivity 287
Discussion 291
References 293
19 New consumption communities and the re enabling of
21st century consumers 296
Isabelle Szmigin, Marylyn Carrigan and Caroline Bekin
The production consumption balance 296
Reconnecting consumption and production 297
Re enabling the consumer 299
Conceptualizing new consumption communities 301
A closer look at the consumption circle 302
A conceptual framework for understanding new consumption
communities 304
Conclusions 309
References 310
20 Internationalization of a craft enterprise through a virtual tribe:
Le Nuvole and the pipe smoker tribe 312
Stefano Pace, Luciano Fratocchi and Fabrizio Cocciola
Introduction 312
Tribal marketing and virtual internationalization 313
The virtual tribe of pipe smokers and Le Nuvole : a small
workshop becomes international 317
Conclusions 323
References 325
Index 329
|
| adam_txt |
Contents
List of contributors xi
PART I CONCEPTUAL FOUNDATIONS 1
1 Tribes, Inc.: the new world of tribalism 3
Bernard Cova, Robert V. Kozinets and Avi Shankar
Introduction 3
Consumer tribes are activators 7
Consumer tribes are double agents 9
Consumer tribes are plunderers 13
Consumer tribes are entrepreneurs 16
Conclusion: tribes are open, aporic, and incorporated 20
References 23
2 Tribal aesthetic 27
Michel Maffesoli
References 34
3 Marketing the savage: appropriating tribal tropes 35
Robin Canniford and Avi Shankar
Introduction 35
The fall and rise of surf culture 36
Hollywood beach films 39
Endless summers and cultural napalm 42
Appropriating tribal tropes 45
References 47
vi Contents
PART II TRIBES AS ACTIVATORS 49
4 The consumption of cultural heritage among a British Royal
Family brand tribe 51
Cele C. Otnes and Pauline Madaran
Methods 53
Findings 55
Discussion 64
References 65
5 The evolution of a subculture of consumption 67
John W. Schouten, Diane M. Martin and James H. McAlexander
Introduction 67
The original study in retrospective 68
Market forces and subculture change 69
A critical turn 71
Conclusion 73
Acknowledgements 74
References 75
6 Metro/Fashion/Tribes of men: negotiating the boundaries
of men's legitimate consumption 76
Diego Rinallo
Introduction 76
Marketplace actors and the cultural production of
fashionable masculinities 78
Method 80
When men look at other men: reading strategies of straight
and gay consumers 81
The risky consumptionscape of straight men 85
The gaydar is dead: long live the gaydar! 88
Discussion and conclusion 89
Acknowledgements 90
References 90
7 The linking value of subcultural capital: constructing the
Stockholm Brat enclave 93
Jacob Ostberg
Theoretical positioning 94
Subcultural capital 95
Methodological procedures 96
Results: the reflexive construction of subcultural capital 99
Concluding remarks 104
References 104
Contents vii
PART III TRIBES AS DOUBLE AGENTS 107
8 Sociality in motion: exploring logics of tribal consumption
among cruisers 109
Douglas Broivnlie, Paul Hewer and Steven Treanor
Introduction 109
Tribes in motion 110
A (sub)cultural approach to consumption 111
Tribal membership practices 113
Car practices 114
Methodology 115
The cruise: as a way of being together 116
Stylization and customization 117
Individualism and affiliation 120
Aloofness and fluid hierarchies 121
Discussion 123
References 124
9 Hunting for cool tribes 129
Clive Nancarrow and Pamela Nancarroiv
Hunting for cool 129
Postmodern tribes 129
Tribes and distinction 130
Subcultural or tribal capital 131
So what is cool? 132
Defining cool 135
The commodification of cool and the cultural capital of
consumption 135
Messengers of cool 136
Coolhunting 137
A case study: looking for cool 139
Conclusion 141
References 142
10 Temperance and religiosity in a non marginal,
non stigmatized brand community 144
Hope Jensen Schau and Albert M. Muiiiz Jr
The way of the rockstar 146
Our approach 147
My life/your world: religiosity in the TPATH fan
community 148
Concluding thoughts 160
References 161
viii Contents
11 Imprinting, incubation and intensification: factors contributing
to fan club formation and continuance 163
Paul Henry and Marylouise Caldwell
Introduction , rr.
Method 164
Findings 165
Conclusion ij .
References , 7~
PART IV TRIBES AS PLUNDERERS 175
12 Harry Potter and the Fandom Menace 177
Stephen Brown
This just in , ™
Authorpreneurship i™
Back story 1 „„
Real story lg0
The triwizard iTribes 181
Get a life 1R,
1 he auror, the auror lg5
When good fans go bad 189
References , qi
13 Inno tribes: Star Trek as wikimedia i q4
Koberf ^ Xozwefs
A brief history of Star Trek 1%
Star Trek as wikimedia 197
Prosuming's final frontier 198
Gays, grays, and ego plays 200
Death by canon, or the death of canon? 202
Star Trek fans as inno tribes 2f|4
Considerations ZZ
References 206
14 Seeking community through battle: understanding the
meaning of consumption processes for warhammer gamers'
communities across borders S 212
David J. Park, Sameer Deshpande, Bernard Cova and Stefano Pace
Introduction
Consumption tribes Z:Z
Warhammer 213
^Tfnl'frfTI ^ COmm^T a case of warhammer ^
gamers in the US and France
Contents ix
Warhammer community: in between postmodernism and
poststructuralism 219
Conclusion 222
References 222
PARTV TRIBES AS ENTREPRENEURS 225
15 'Gothic' entrepreneurs: a study of the subcultural
commodification process 227
Christina Goulding and Michael Saren
Introduction 227
The research background 228
The research methods 229
The stages of subcultural commodification 231
Some conclusions and implications 238
References 240
16 Marketing, prosumption and innovation in the fetish
community 243
Roy hanger
Introduction 243
Defining the fetish brand community 244
Methodology 248
ManiFest: a fetish carnival 249
Marketing and innovation in the fetish tribe 253
Conclusions 255
Acknowledgements 256
References 256
17 The war of the eTribes: online conflicts and communal
consumption 260
Kristine de Valck
Introduction 260
Netnographic study 262
Findings 263
Discussion 270
References 273
18 Brand communities and their social antagonists:
insights from the Hummer case 275
Marius K. Luedkke and Markus Giesler
Analytical framework 276
The Hummer case 278
Empirical evidence 280
x Contents
Distinction 281
Reproduction 285
Reflexivity 287
Discussion 291
References 293
19 New consumption communities and the re enabling of
21st century consumers 296
Isabelle Szmigin, Marylyn Carrigan and Caroline Bekin
The production consumption balance 296
Reconnecting consumption and production 297
Re enabling the consumer 299
Conceptualizing new consumption communities 301
A closer look at the consumption circle 302
A conceptual framework for understanding new consumption
communities 304
Conclusions 309
References 310
20 Internationalization of a craft enterprise through a virtual tribe:
'Le Nuvole' and the pipe smoker tribe 312
Stefano Pace, Luciano Fratocchi and Fabrizio Cocciola
Introduction 312
Tribal marketing and virtual internationalization 313
The virtual tribe of pipe smokers and 'Le Nuvole': a small
workshop becomes international 317
Conclusions 323
References 325
Index 329 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author2 | Cova, Bernard |
| author2_role | edt |
| author2_variant | b c bc |
| author_facet | Cova, Bernard |
| building | Verbundindex |
| bvnumber | BV023011799 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QW 300 |
| classification_tum | WIR 810f WIR 803f |
| ctrlnum | (OCoLC)123113924 (DE-599)BVBBV023011799 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02142nam a2200553 c 4500</leader><controlfield tag="001">BV023011799</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110815 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">071120s2007 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780750680240</subfield><subfield code="9">978-0-7506-8024-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)123113924</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023011799</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-B170</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.32</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8342</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 810f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 803f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Consumer tribes</subfield><subfield code="c">ed. by Bernard Cova ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam [u.a.]</subfield><subfield code="b">Elsevier/Butterworth-Heinemann</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 339 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market segmentation</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Subkultur</subfield><subfield code="0">(DE-588)4058326-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Fanklub</subfield><subfield code="0">(DE-588)4130194-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Stammesgesellschaft</subfield><subfield code="0">(DE-588)4338396-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Fanklub</subfield><subfield code="0">(DE-588)4130194-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Subkultur</subfield><subfield code="0">(DE-588)4058326-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="4"><subfield code="a">Stammesgesellschaft</subfield><subfield code="0">(DE-588)4338396-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cova, Bernard</subfield><subfield code="4">edt</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016216005&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016216005</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV023011799 |
| illustrated | Illustrated |
| index_date | 2024-07-02T19:09:43Z |
| indexdate | 2024-07-09T21:08:56Z |
| institution | BVB |
| isbn | 9780750680240 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016216005 |
| oclc_num | 123113924 |
| open_access_boolean | |
| owner | DE-703 DE-1050 DE-91 DE-BY-TUM DE-384 DE-2070s DE-188 DE-B170 |
| owner_facet | DE-703 DE-1050 DE-91 DE-BY-TUM DE-384 DE-2070s DE-188 DE-B170 |
| physical | XVII, 339 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Elsevier/Butterworth-Heinemann |
| record_format | marc |
| spelling | Consumer tribes ed. by Bernard Cova ... 1. ed. Amsterdam [u.a.] Elsevier/Butterworth-Heinemann 2007 XVII, 339 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consumer behavior Market segmentation Subkultur (DE-588)4058326-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Fanklub (DE-588)4130194-8 gnd rswk-swf Stammesgesellschaft (DE-588)4338396-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingmanagement (DE-588)4168907-0 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Fanklub (DE-588)4130194-8 s Subkultur (DE-588)4058326-0 s Stammesgesellschaft (DE-588)4338396-8 s DE-188 Cova, Bernard edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016216005&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Consumer tribes Consumer behavior Market segmentation Subkultur (DE-588)4058326-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Fanklub (DE-588)4130194-8 gnd Stammesgesellschaft (DE-588)4338396-8 gnd |
| subject_GND | (DE-588)4058326-0 (DE-588)4062644-1 (DE-588)4168907-0 (DE-588)4130194-8 (DE-588)4338396-8 (DE-588)4143413-4 |
| title | Consumer tribes |
| title_auth | Consumer tribes |
| title_exact_search | Consumer tribes |
| title_exact_search_txtP | Consumer tribes |
| title_full | Consumer tribes ed. by Bernard Cova ... |
| title_fullStr | Consumer tribes ed. by Bernard Cova ... |
| title_full_unstemmed | Consumer tribes ed. by Bernard Cova ... |
| title_short | Consumer tribes |
| title_sort | consumer tribes |
| topic | Consumer behavior Market segmentation Subkultur (DE-588)4058326-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Fanklub (DE-588)4130194-8 gnd Stammesgesellschaft (DE-588)4338396-8 gnd |
| topic_facet | Consumer behavior Market segmentation Subkultur Verbraucherverhalten Marketingmanagement Fanklub Stammesgesellschaft Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016216005&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT covabernard consumertribes |