Strategic marketing for nonprofit organizations:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson Prentice Hall
2008
|
| Edition: | 7. ed., Pearson internat. ed. |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XXII, 504 S. graph. Darst. |
| ISBN: | 9780132345545 0132345544 |
Staff View
MARC
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| 245 | 1 | 0 | |a Strategic marketing for nonprofit organizations |c Alan R. Andreasen ; Philip Kotler |
| 250 | |a 7. ed., Pearson internat. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Pearson Prentice Hall |c 2008 | |
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Record in the Search Index
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| author | Andreasen, Alan R. Kotler, Philip 1931- |
| author_GND | (DE-588)121409600 |
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| author_sort | Andreasen, Alan R. |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 7. ed., Pearson internat. ed. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV023009768 |
| illustrated | Illustrated |
| index_date | 2024-07-02T19:08:57Z |
| indexdate | 2024-07-09T21:08:53Z |
| institution | BVB |
| isbn | 9780132345545 0132345544 |
| language | English |
| lccn | 2007032487 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016214002 |
| oclc_num | 154685506 |
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| physical | XXII, 504 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Pearson Prentice Hall |
| record_format | marc |
| spelling | Andreasen, Alan R. Verfasser aut Strategic marketing for nonprofit organizations Alan R. Andreasen ; Philip Kotler 7. ed., Pearson internat. ed. Upper Saddle River, NJ Pearson Prentice Hall 2008 XXII, 504 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Nonprofit organizations Marketing Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf Nonprofit-Bereich (DE-588)4115404-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Nonprofit-Bereich (DE-588)4115404-6 s DE-604 Soziomarketing (DE-588)4116549-4 s Nonprofit-Organisation (DE-588)4293729-2 s 2\p DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Andreasen, Alan R. Kotler, Philip 1931- Strategic marketing for nonprofit organizations Nonprofit organizations Marketing Nonprofit-Organisation (DE-588)4293729-2 gnd Soziomarketing (DE-588)4116549-4 gnd Nonprofit-Bereich (DE-588)4115404-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4293729-2 (DE-588)4116549-4 (DE-588)4115404-6 (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Strategic marketing for nonprofit organizations |
| title_auth | Strategic marketing for nonprofit organizations |
| title_exact_search | Strategic marketing for nonprofit organizations |
| title_exact_search_txtP | Strategic marketing for nonprofit organizations |
| title_full | Strategic marketing for nonprofit organizations Alan R. Andreasen ; Philip Kotler |
| title_fullStr | Strategic marketing for nonprofit organizations Alan R. Andreasen ; Philip Kotler |
| title_full_unstemmed | Strategic marketing for nonprofit organizations Alan R. Andreasen ; Philip Kotler |
| title_short | Strategic marketing for nonprofit organizations |
| title_sort | strategic marketing for nonprofit organizations |
| topic | Nonprofit organizations Marketing Nonprofit-Organisation (DE-588)4293729-2 gnd Soziomarketing (DE-588)4116549-4 gnd Nonprofit-Bereich (DE-588)4115404-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Nonprofit organizations Marketing Nonprofit-Organisation Soziomarketing Nonprofit-Bereich Strategisches Management Marketing Fallstudiensammlung |
| work_keys_str_mv | AT andreasenalanr strategicmarketingfornonprofitorganizations AT kotlerphilip strategicmarketingfornonprofitorganizations |