Marketing: an introduction
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson Prentice Hall
2007
|
| Ausgabe: | 8. ed. |
| Schlagworte: | |
| Online-Zugang: | Table of contents |
| Beschreibung: | Getr. Zählung zahlr. Ill., graph. Darst. |
| ISBN: | 0131865919 9780131865914 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing |b an introduction |c Gary Armstrong ; Phil Kotler |
| 250 | |a 8. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Pearson Prentice Hall |c 2007 | |
| 300 | |a Getr. Zählung |b zahlr. Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
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Datensatz im Suchindex
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| author_GND | (DE-588)170906825 (DE-588)121409600 |
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| author_role | aut aut |
| author_sort | Armstrong, Gary 1943- |
| author_variant | g a ga p k pk |
| building | Verbundindex |
| bvnumber | BV023009077 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)61652059 (DE-599)BVBBV023009077 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 8. ed. |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T19:08:39Z |
| indexdate | 2024-07-20T08:46:18Z |
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| isbn | 0131865919 9780131865914 |
| language | English |
| lccn | 2005027193 |
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| physical | Getr. Zählung zahlr. Ill., graph. Darst. |
| publishDate | 2007 |
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| publisher | Pearson Prentice Hall |
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| spelling | Armstrong, Gary 1943- Verfasser (DE-588)170906825 aut Marketing an introduction Gary Armstrong ; Phil Kotler 8. ed. Upper Saddle River, NJ Pearson Prentice Hall 2007 Getr. Zählung zahlr. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s CD-ROM (DE-588)4139307-7 s DE-604 Marktanalyse (DE-588)4037624-2 s Marketingstrategie (DE-588)4120697-6 s Kotler, Philip 1931- Verfasser (DE-588)121409600 aut http://www.loc.gov/catdir/toc/ecip0519/2005027193.html Table of contents |
| spellingShingle | Armstrong, Gary 1943- Kotler, Philip 1931- Marketing an introduction Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd |
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| title | Marketing an introduction |
| title_auth | Marketing an introduction |
| title_exact_search | Marketing an introduction |
| title_exact_search_txtP | Marketing an introduction |
| title_full | Marketing an introduction Gary Armstrong ; Phil Kotler |
| title_fullStr | Marketing an introduction Gary Armstrong ; Phil Kotler |
| title_full_unstemmed | Marketing an introduction Gary Armstrong ; Phil Kotler |
| title_short | Marketing |
| title_sort | marketing an introduction |
| title_sub | an introduction |
| topic | Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd |
| topic_facet | Marketing Marketingstrategie Marktanalyse CD-ROM Einführung Lehrbuch |
| url | http://www.loc.gov/catdir/toc/ecip0519/2005027193.html |
| work_keys_str_mv | AT armstronggary marketinganintroduction AT kotlerphilip marketinganintroduction |