Holdings: Strategic retail management

Strategic retail management: text and international cases

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Bibliographic Details
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden Gabler 2007
Edition:	1. ed.
Subjects:	Einzelhandelsbetrieb Einzelhandel Strategisches Management Fallstudiensammlung
Online Access:	BTU01 FHM01 FHR01 FNU01 UBG01 UBR01 UBT01 UBY01 UEI03 UPA01 Volltext Inhaltsverzeichnis
Item Description:	Literaturverz. S. 337 - 361
Physical Description:	1 Online-Ressource
ISBN:	9783834992727
DOI:	10.1007/978-3-8349-9272-7

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MARC


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adam_text	I Contents Preface V Introduction 1 Part I Formats and Players in Retailing Chapter 1 Retail Formats Food 9 Case Study: Carrefour 20 Chapter 2 Retail Formats Non Food 31 Case Study: Media Markt and Saturn 42 Chapter 3 New Competitors Vertical Strategies 53 Case Study: Esprit 62 Part II Strategic Marketing in Retailing Chapter 4 Growth Strategies 77 Case Study: Fressnapf/Maxi Zoo 88 Chapter 5 The Internationalisation of Retailing 101 Case Study: Aldi 109 Chapter 6 Retail Branding and Positioning 121 Case Study: IKEA 130 Part III Marketing Mix in Retailing Chapter 7 Store Location Trading Area Analysis and Site Selection 143 Case Study: ECE Projektmanagement 154 Chapter 8 Merchandise and Category Management 163 Case Study: Coop (Switzerland) 174 Brief Contents Chapter 9 Pricing 187 Case Study: Wal Mart 198 Chapter 10 Instore Marketing 209 Case Study: Galeries Lafayette 220 Chapter 11 Customer Relationship Management 231 Case Study: Tesco 243 Part IV Buying, Logistics and Performance Measurement Chapter 12 Buying Strategy and Concepts 255 Case Study: Kingfisher 266 Chapter 13 Logistics Physical Distribution 277 Case Study: Sainsbury s 286 Chapter 14 Logistics Supply Chain Management and Information Management 297 Case Study: Benetton 308 Chapter 15 Controlling and Financial Management 317 Case Study: Metro 325 References 337 Index 363
adam_txt	I Contents Preface V Introduction 1 Part I Formats and Players in Retailing Chapter 1 Retail Formats Food 9 Case Study: Carrefour 20 Chapter 2 Retail Formats Non Food 31 Case Study: Media Markt and Saturn 42 Chapter 3 New Competitors Vertical Strategies 53 Case Study: Esprit 62 Part II Strategic Marketing in Retailing Chapter 4 Growth Strategies 77 Case Study: Fressnapf/Maxi Zoo 88 Chapter 5 The Internationalisation of Retailing 101 Case Study: Aldi 109 Chapter 6 Retail Branding and Positioning 121 Case Study: IKEA 130 Part III Marketing Mix in Retailing Chapter 7 Store Location Trading Area Analysis and Site Selection 143 Case Study: ECE Projektmanagement 154 Chapter 8 Merchandise and Category Management 163 Case Study: Coop (Switzerland) 174 Brief Contents Chapter 9 Pricing 187 Case Study: Wal Mart 198 Chapter 10 Instore Marketing 209 Case Study: Galeries Lafayette 220 Chapter 11 Customer Relationship Management 231 Case Study: Tesco 243 Part IV Buying, Logistics and Performance Measurement Chapter 12 Buying Strategy and Concepts 255 Case Study: Kingfisher 266 Chapter 13 Logistics Physical Distribution 277 Case Study: Sainsbury's 286 Chapter 14 Logistics Supply Chain Management and Information Management 297 Case Study: Benetton 308 Chapter 15 Controlling and Financial Management 317 Case Study: Metro 325 References 337 Index 363
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spelling	Strategic retail management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein 1. ed. Wiesbaden Gabler 2007 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Literaturverz. S. 337 - 361 Einzelhandelsbetrieb (DE-588)4013974-8 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Einzelhandel (DE-588)4127747-8 s Strategisches Management (DE-588)4124261-0 s DE-604 Einzelhandelsbetrieb (DE-588)4013974-8 s 1\p DE-604 Zentes, Joachim 1947- Sonstige (DE-588)115533907 oth Morschett, Dirk 1970- Sonstige (DE-588)1020699256 oth Schramm-Klein, Hanna 1974- Sonstige (DE-588)124525563 oth Erscheint auch als Druck-Ausgabe, Paperback 3-8349-0287-X Erscheint auch als Druck-Ausgabe, Paperback 978-3-8349-0287-0 https://doi.org/10.1007/978-3-8349-9272-7 Verlag Volltext HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016172793&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Strategic retail management text and international cases Einzelhandelsbetrieb (DE-588)4013974-8 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd
subject_GND	(DE-588)4013974-8 (DE-588)4127747-8 (DE-588)4124261-0 (DE-588)4522595-3
title	Strategic retail management text and international cases
title_auth	Strategic retail management text and international cases
title_exact_search	Strategic retail management text and international cases
title_exact_search_txtP	Strategic retail management text and international cases
title_full	Strategic retail management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein
title_fullStr	Strategic retail management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein
title_full_unstemmed	Strategic retail management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein
title_short	Strategic retail management
title_sort	strategic retail management text and international cases
title_sub	text and international cases
topic	Einzelhandelsbetrieb (DE-588)4013974-8 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd
topic_facet	Einzelhandelsbetrieb Einzelhandel Strategisches Management Fallstudiensammlung
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