Strategic retail management: text and international cases
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Gabler
2007
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | BTU01 FHM01 FHR01 FNU01 UBG01 UBR01 UBT01 UBY01 UEI03 UPA01 Volltext Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 337 - 361 |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9783834992727 |
| DOI: | 10.1007/978-3-8349-9272-7 |
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Datensatz im Suchindex
| _version_ | 1804137218989621248 |
|---|---|
| adam_text | I Contents
Preface V
Introduction 1
Part I Formats and Players in Retailing
Chapter 1 Retail Formats Food 9
Case Study: Carrefour 20
Chapter 2 Retail Formats Non Food 31
Case Study: Media Markt and Saturn 42
Chapter 3 New Competitors Vertical Strategies 53
Case Study: Esprit 62
Part II Strategic Marketing in Retailing
Chapter 4 Growth Strategies 77
Case Study: Fressnapf/Maxi Zoo 88
Chapter 5 The Internationalisation of Retailing 101
Case Study: Aldi 109
Chapter 6 Retail Branding and Positioning 121
Case Study: IKEA 130
Part III Marketing Mix in Retailing
Chapter 7 Store Location Trading Area Analysis and Site
Selection 143
Case Study: ECE Projektmanagement 154
Chapter 8 Merchandise and Category Management 163
Case Study: Coop (Switzerland) 174
Brief Contents
Chapter 9 Pricing 187
Case Study: Wal Mart 198
Chapter 10 Instore Marketing 209
Case Study: Galeries Lafayette 220
Chapter 11 Customer Relationship Management 231
Case Study: Tesco 243
Part IV Buying, Logistics and Performance Measurement
Chapter 12 Buying Strategy and Concepts 255
Case Study: Kingfisher 266
Chapter 13 Logistics Physical Distribution 277
Case Study: Sainsbury s 286
Chapter 14 Logistics Supply Chain Management and
Information Management 297
Case Study: Benetton 308
Chapter 15 Controlling and Financial Management 317
Case Study: Metro 325
References 337
Index 363
|
| adam_txt |
I Contents
Preface V
Introduction 1
Part I Formats and Players in Retailing
Chapter 1 Retail Formats Food 9
Case Study: Carrefour 20
Chapter 2 Retail Formats Non Food 31
Case Study: Media Markt and Saturn 42
Chapter 3 New Competitors Vertical Strategies 53
Case Study: Esprit 62
Part II Strategic Marketing in Retailing
Chapter 4 Growth Strategies 77
Case Study: Fressnapf/Maxi Zoo 88
Chapter 5 The Internationalisation of Retailing 101
Case Study: Aldi 109
Chapter 6 Retail Branding and Positioning 121
Case Study: IKEA 130
Part III Marketing Mix in Retailing
Chapter 7 Store Location Trading Area Analysis and Site
Selection 143
Case Study: ECE Projektmanagement 154
Chapter 8 Merchandise and Category Management 163
Case Study: Coop (Switzerland) 174
Brief Contents
Chapter 9 Pricing 187
Case Study: Wal Mart 198
Chapter 10 Instore Marketing 209
Case Study: Galeries Lafayette 220
Chapter 11 Customer Relationship Management 231
Case Study: Tesco 243
Part IV Buying, Logistics and Performance Measurement
Chapter 12 Buying Strategy and Concepts 255
Case Study: Kingfisher 266
Chapter 13 Logistics Physical Distribution 277
Case Study: Sainsbury's 286
Chapter 14 Logistics Supply Chain Management and
Information Management 297
Case Study: Benetton 308
Chapter 15 Controlling and Financial Management 317
Case Study: Metro 325
References 337
Index 363 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-8349-9272-7 |
| edition | 1. ed. |
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| indexdate | 2024-07-09T21:08:48Z |
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| spellingShingle | Strategic retail management text and international cases Einzelhandelsbetrieb (DE-588)4013974-8 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4013974-8 (DE-588)4127747-8 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Strategic retail management text and international cases |
| title_auth | Strategic retail management text and international cases |
| title_exact_search | Strategic retail management text and international cases |
| title_exact_search_txtP | Strategic retail management text and international cases |
| title_full | Strategic retail management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein |
| title_fullStr | Strategic retail management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein |
| title_full_unstemmed | Strategic retail management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein |
| title_short | Strategic retail management |
| title_sort | strategic retail management text and international cases |
| title_sub | text and international cases |
| topic | Einzelhandelsbetrieb (DE-588)4013974-8 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Einzelhandelsbetrieb Einzelhandel Strategisches Management Fallstudiensammlung |
| url | https://doi.org/10.1007/978-3-8349-9272-7 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016172793&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT zentesjoachim strategicretailmanagementtextandinternationalcases AT morschettdirk strategicretailmanagementtextandinternationalcases AT schrammkleinhanna strategicretailmanagementtextandinternationalcases |