Buzz: harness the power of influence and create demand
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2003
|
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description Table of contents Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | X, 246 S. graph. Darst. 24 cm |
| ISBN: | 0471273457 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV022959839 | ||
| 003 | DE-604 | ||
| 005 | 20150422 | ||
| 007 | t | ||
| 008 | 071112s2003 xxud||| |||| 00||| eng d | ||
| 010 | |a 2002156137 | ||
| 020 | |a 0471273457 |c alk. paper |9 0-471-27345-7 | ||
| 035 | |a (OCoLC)51264615 | ||
| 035 | |a (DE-599)BVBBV022959839 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-898 |a DE-384 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 658.8 |2 21 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Salzman, Marian |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Buzz |b harness the power of influence and create demand |c Marian Salzman ; Ira Matathia ; Ann O'Reilly |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2003 | |
| 300 | |a X, 246 S. |b graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Merknamen |2 gtt | |
| 650 | 7 | |a Mond-tot-mondreclame |2 gtt | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Demand (Economic theory) | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Buzz-Marketing |0 (DE-588)1069965308 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktempfehlung |0 (DE-588)4126361-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Produktempfehlung |0 (DE-588)4126361-3 |D s |
| 689 | 0 | 2 | |a Buzz-Marketing |0 (DE-588)1069965308 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Matathia, Ira |e Verfasser |4 aut | |
| 700 | 1 | |a O'Reilly, Ann |e Verfasser |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/bios/wiley045/2002156137.html |3 Contributor biographical information | |
| 856 | 4 | |u http://www.loc.gov/catdir/description/wiley038/2002156137.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/wiley031/2002156137.html |3 Table of contents | |
| 856 | 4 | 2 | |m Digitalisierung UB Augsburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016164221&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-016164221 | |
Datensatz im Suchindex
| _version_ | 1808496922890076160 |
|---|---|
| adam_text |
CONTENTS
» # » *
S
■ « * « * « » * *■«
!»
#8ί*1ίβίϊί»
¡í- S
S
«
iř
* » # * * * * *
S
¡í
Preface
Introduction
chapter
1.
The Buzz about Buzz Marketing Is Building
CHAPTER
2.
The Importance of Moving from A to Bee
chapter
3.
Tapping into the Superconnectors
CHAPTER
4.
What Goes Up
.
chapter
5.
Managing the
Ups
and Downs: Lessons
from the Perennials
CHAPTER
6.
Silver Bullet Brands and Leaps of Faith
chapter
7.
Shock Treatment
chapter
8.
Media and Cyberspace
chapter
9.
Buzzing Youth
CHAPTER
10.
Conclusion: Long
Uve
the WORM
Notes
Glossary
Acknowledgments
Index
VII
1
11
31
55
69
91
107
129
151
169
195
213
231
235
239 |
| adam_txt |
CONTENTS
» # » *
S
■ « * « * « » * *■«
!»
#8ί*1ίβίϊί»
¡í- S
S
«
iř
* » # * * * * *
S
¡í
Preface
Introduction
chapter
1.
The Buzz about Buzz Marketing Is Building
CHAPTER
2.
The Importance of Moving from A to Bee
chapter
3.
Tapping into the Superconnectors
CHAPTER
4.
What Goes Up
.
chapter
5.
Managing the
Ups
and Downs: Lessons
from the Perennials
CHAPTER
6.
Silver Bullet Brands and Leaps of Faith
chapter
7.
Shock Treatment
chapter
8.
Media and Cyberspace
chapter
9.
Buzzing Youth
CHAPTER
10.
Conclusion: Long
Uve
the WORM
Notes
Glossary
Acknowledgments
Index
VII
1
11
31
55
69
91
107
129
151
169
195
213
231
235
239 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Salzman, Marian Matathia, Ira O'Reilly, Ann |
| author_facet | Salzman, Marian Matathia, Ira O'Reilly, Ann |
| author_role | aut aut aut |
| author_sort | Salzman, Marian |
| author_variant | m s ms i m im a o ao |
| building | Verbundindex |
| bvnumber | BV022959839 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)51264615 (DE-599)BVBBV022959839 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV022959839</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150422</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">071112s2003 xxud||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2002156137</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471273457</subfield><subfield code="c">alk. paper</subfield><subfield code="9">0-471-27345-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)51264615</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV022959839</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-898</subfield><subfield code="a">DE-384</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Salzman, Marian</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Buzz</subfield><subfield code="b">harness the power of influence and create demand</subfield><subfield code="c">Marian Salzman ; Ira Matathia ; Ann O'Reilly</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">Wiley</subfield><subfield code="c">2003</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 246 S.</subfield><subfield code="b">graph. Darst.</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Merknamen</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Mond-tot-mondreclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Demand (Economic theory)</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Buzz-Marketing</subfield><subfield code="0">(DE-588)1069965308</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktempfehlung</subfield><subfield code="0">(DE-588)4126361-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Produktempfehlung</subfield><subfield code="0">(DE-588)4126361-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Buzz-Marketing</subfield><subfield code="0">(DE-588)1069965308</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Matathia, Ira</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">O'Reilly, Ann</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/bios/wiley045/2002156137.html</subfield><subfield code="3">Contributor biographical information</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/description/wiley038/2002156137.html</subfield><subfield code="3">Publisher description</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/wiley031/2002156137.html</subfield><subfield code="3">Table of contents</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Augsburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016164221&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016164221</subfield></datafield></record></collection> |
| id | DE-604.BV022959839 |
| illustrated | Illustrated |
| index_date | 2024-07-02T19:04:18Z |
| indexdate | 2024-08-27T00:04:25Z |
| institution | BVB |
| isbn | 0471273457 |
| language | English |
| lccn | 2002156137 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016164221 |
| oclc_num | 51264615 |
| open_access_boolean | |
| owner | DE-898 DE-BY-UBR DE-384 |
| owner_facet | DE-898 DE-BY-UBR DE-384 |
| physical | X, 246 S. graph. Darst. 24 cm |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Wiley |
| record_format | marc |
| spelling | Salzman, Marian Verfasser aut Buzz harness the power of influence and create demand Marian Salzman ; Ira Matathia ; Ann O'Reilly Hoboken, N.J. Wiley 2003 X, 246 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Merknamen gtt Mond-tot-mondreclame gtt Advertising Marketing Demand (Economic theory) Marketing (DE-588)4037589-4 gnd rswk-swf Buzz-Marketing (DE-588)1069965308 gnd rswk-swf Produktempfehlung (DE-588)4126361-3 gnd rswk-swf Marketing (DE-588)4037589-4 s Produktempfehlung (DE-588)4126361-3 s Buzz-Marketing (DE-588)1069965308 s DE-604 Matathia, Ira Verfasser aut O'Reilly, Ann Verfasser aut http://www.loc.gov/catdir/bios/wiley045/2002156137.html Contributor biographical information http://www.loc.gov/catdir/description/wiley038/2002156137.html Publisher description http://www.loc.gov/catdir/toc/wiley031/2002156137.html Table of contents Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016164221&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Salzman, Marian Matathia, Ira O'Reilly, Ann Buzz harness the power of influence and create demand Merknamen gtt Mond-tot-mondreclame gtt Advertising Marketing Demand (Economic theory) Marketing (DE-588)4037589-4 gnd Buzz-Marketing (DE-588)1069965308 gnd Produktempfehlung (DE-588)4126361-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1069965308 (DE-588)4126361-3 |
| title | Buzz harness the power of influence and create demand |
| title_auth | Buzz harness the power of influence and create demand |
| title_exact_search | Buzz harness the power of influence and create demand |
| title_exact_search_txtP | Buzz harness the power of influence and create demand |
| title_full | Buzz harness the power of influence and create demand Marian Salzman ; Ira Matathia ; Ann O'Reilly |
| title_fullStr | Buzz harness the power of influence and create demand Marian Salzman ; Ira Matathia ; Ann O'Reilly |
| title_full_unstemmed | Buzz harness the power of influence and create demand Marian Salzman ; Ira Matathia ; Ann O'Reilly |
| title_short | Buzz |
| title_sort | buzz harness the power of influence and create demand |
| title_sub | harness the power of influence and create demand |
| topic | Merknamen gtt Mond-tot-mondreclame gtt Advertising Marketing Demand (Economic theory) Marketing (DE-588)4037589-4 gnd Buzz-Marketing (DE-588)1069965308 gnd Produktempfehlung (DE-588)4126361-3 gnd |
| topic_facet | Merknamen Mond-tot-mondreclame Advertising Marketing Demand (Economic theory) Buzz-Marketing Produktempfehlung |
| url | http://www.loc.gov/catdir/bios/wiley045/2002156137.html http://www.loc.gov/catdir/description/wiley038/2002156137.html http://www.loc.gov/catdir/toc/wiley031/2002156137.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016164221&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT salzmanmarian buzzharnessthepowerofinfluenceandcreatedemand AT matathiaira buzzharnessthepowerofinfluenceandcreatedemand AT oreillyann buzzharnessthepowerofinfluenceandcreatedemand |