Internet advertising: theory and research
Building on the research presented in their previous edition, "Advertising and the World Wide Web" (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-ch...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Mahwah, N.J. [u.a.]
Lawrence Erlbaum Associates
2007
|
| Ausgabe: | Rev. ed. |
| Schriftenreihe: | Advertising and consumer psychology
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Publisher description Inhaltsverzeichnis |
| Zusammenfassung: | Building on the research presented in their previous edition, "Advertising and the World Wide Web" (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing nature of the Internet. "Internet Advertising "marks this important point in history, taking into account the state of practice, theoretical conceptualizations, empirical research, creative typologies, and potential considerations. Nearly all chapters are in the form of integrated reviews of theory and research, which provide a source of both previous knowledge, as well as future focus for advertising strategy. The volume is arranged in four sections covering: *the foundations of Internet advertising theory; *consumer response to Internet advertising; *topical areas in which Internet advertising has significant influence on the consumer; and *human needs and trends that will likely have significant impact on the future of Internet advertising. This contemporary analysis of Internet advertising will appeal to all practitioners and " students" of the Internet, and will effectively suit courses taught in this area. |
| Beschreibung: | Rev. ed. of: Advertising and the World Wide Web. 1999. Includes bibliographical references and index |
| Beschreibung: | X, 516 S. graph. Darst. |
| ISBN: | 0805851097 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV022957723 | ||
| 003 | DE-604 | ||
| 005 | 20090323 | ||
| 007 | t | ||
| 008 | 071112s2007 xxud||| |||| 00||| eng d | ||
| 010 | |a 2006015809 | ||
| 020 | |a 0805851097 |c cloth : alk. paper |9 0-8058-5109-7 | ||
| 035 | |a (OCoLC)68965695 | ||
| 035 | |a (DE-599)BVBBV022957723 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-703 |a DE-739 |a DE-M382 |a DE-355 |a DE-91 |a DE-19 |a DE-20 | ||
| 050 | 0 | |a HF6146.I58 | |
| 082 | 0 | |a 659.14/4 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a ST 205 |0 (DE-625)143613: |2 rvk | ||
| 084 | |a WIR 840f |2 stub | ||
| 245 | 1 | 0 | |a Internet advertising |b theory and research |c ed. by David W. Schumann ... |
| 246 | 1 | 3 | |a Advertising and the World Wide Web |
| 250 | |a Rev. ed. | ||
| 264 | 1 | |a Mahwah, N.J. [u.a.] |b Lawrence Erlbaum Associates |c 2007 | |
| 300 | |a X, 516 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Advertising and consumer psychology | |
| 500 | |a Rev. ed. of: Advertising and the World Wide Web. 1999. | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a Building on the research presented in their previous edition, "Advertising and the World Wide Web" (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing nature of the Internet. "Internet Advertising "marks this important point in history, taking into account the state of practice, theoretical conceptualizations, empirical research, creative typologies, and potential considerations. Nearly all chapters are in the form of integrated reviews of theory and research, which provide a source of both previous knowledge, as well as future focus for advertising strategy. The volume is arranged in four sections covering: *the foundations of Internet advertising theory; *consumer response to Internet advertising; *topical areas in which Internet advertising has significant influence on the consumer; and *human needs and trends that will likely have significant impact on the future of Internet advertising. This contemporary analysis of Internet advertising will appeal to all practitioners and " students" of the Internet, and will effectively suit courses taught in this area. | |
| 650 | 4 | |a Internet advertising | |
| 650 | 0 | 7 | |a Internet |0 (DE-588)4308416-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Werbung |0 (DE-588)7636951-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Internet |0 (DE-588)4308416-3 |D s |
| 689 | 0 | 1 | |a Online-Werbung |0 (DE-588)7636951-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Schumann, David W. |e Sonstige |4 oth | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0613/2006015809.html |3 Table of contents only | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0701/2006015809-d.html |3 Publisher description | |
| 856 | 4 | 2 | |m Digitalisierung UB Passau |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016162135&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016162135 | ||
Datensatz im Suchindex
| _version_ | 1804137202797510656 |
|---|---|
| adam_text | Contents
Preface
ix
Parti: Foundations of
Internet
Advertising Theory I
1 The Internet Waits for No One
3
Esther Thorson, Margaret Duffy, and David W. Schumann
2
Internet Advertising: One Face or Many?
15
Sally J. McMillan
3
Theoretical Approaches in Internet Advertising Research
37
Anca
С.
Міси
4
Internet Integrated Marketing Communications (I-IMC):
Theory and Practice
69
James R. Coyle and Stephen J. Gould
Part II: Consumer Response Associated
With Internet Advertising
89
5
Motivations for Using the Internet and Its Implications
for Internet Advertising
91
Steven M. Edwards
6
Computer Agents as Sources of Trust in Internet Advertising
121
Eun-Ju Lee
7
Segmenting Internet Markets
149
Shelly Rodgers, Hugh M. Cannon, and Jensen Moore
8
The Process and Consequences of Cognitive Filtering of
Internet Content: Handling the Glut of Internet Advertising
185
Karen Hood and David W. Schumann
vii
viii CONTENTS
9
Examining the Effectiveness of Internet Advertising Formats
203
Hairong Li and John D. Leckenby
10
Measuring Interactive Marketing Communication:
Conceptual Foundations and Empirical Operationalizations
225
David W.Stewart and Paul
A. Pavlou
11 The Interactive Advertising Model: Additional Insights
Into Response to
Spamming
259
Shelly Rodgers and Qjmei Chen
Partili:
Special Topics
285
12
Global Issues in Online Advertising
287
Carrie
La Ferle
13
Internet Advertising in Online Newspapers
313
Clyde
H. Bentley
14
The New Online CampaigmTranslating Information Into Action
323
Kjerstin Thorson and Brendan Watson
15
Internet Advertising and Children
343
Sabrina
M. Neeley
1
6
Health Marketing and the Internet
363
Patricia A. Stout, Jennifer G. Ball, and Jorge
Villegas
1
7
Advertising Hate on the Internet
397
Michael S.Waltman and John W. Haas
18
From Spam to Stern: Advertising l_aw and the Internet
427
Sandra Davidson
Part IV: Conclusion: A Look Toward the Future
473
1
9
Where Are Our Trends Leading Us? Questions About the Future
475
David W. Schumann and Esther Thorson
Author Index
485
Subject Index
503
|
| adam_txt |
Contents
Preface
ix
Parti: Foundations of
Internet
Advertising Theory I
1 The Internet Waits for No One
3
Esther Thorson, Margaret Duffy, and David W. Schumann
2
Internet Advertising: One Face or Many?
15
Sally J. McMillan
3
Theoretical Approaches in Internet Advertising Research
37
Anca
С.
Міси
4
Internet Integrated Marketing Communications (I-IMC):
Theory and Practice
69
James R. Coyle and Stephen J. Gould
Part II: Consumer Response Associated
With Internet Advertising
89
5
Motivations for Using the Internet and Its Implications
for Internet Advertising
91
Steven M. Edwards
6
Computer Agents as Sources of Trust in Internet Advertising
121
Eun-Ju Lee
7
Segmenting Internet Markets
149
Shelly Rodgers, Hugh M. Cannon, and Jensen Moore
8
The Process and Consequences of Cognitive Filtering of
Internet Content: Handling the Glut of Internet Advertising
185
Karen Hood and David W. Schumann
vii
viii CONTENTS
9
Examining the Effectiveness of Internet Advertising Formats
203
Hairong Li and John D. Leckenby
10
Measuring Interactive Marketing Communication:
Conceptual Foundations and Empirical Operationalizations
225
David W.Stewart and Paul
A. Pavlou
11 The Interactive Advertising Model: Additional Insights
Into Response to
Spamming
259
Shelly Rodgers and Qjmei Chen
Partili:
Special Topics
285
12
Global Issues in Online Advertising
287
Carrie
La Ferle
13
Internet Advertising in Online Newspapers
313
Clyde
H. Bentley
14
The New Online CampaigmTranslating Information Into Action
323
Kjerstin Thorson and Brendan Watson
15
Internet Advertising and Children
343
Sabrina
M. Neeley
1
6
Health Marketing and the Internet
363
Patricia A. Stout, Jennifer G. Ball, and Jorge
Villegas
1
7
Advertising Hate on the Internet
397
Michael S.Waltman and John W. Haas
18
From Spam to Stern: Advertising l_aw and the Internet
427
Sandra Davidson
Part IV: Conclusion: A Look Toward the Future
473
1
9
Where Are Our Trends Leading Us? Questions About the Future
475
David W. Schumann and Esther Thorson
Author Index
485
Subject Index
503 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| building | Verbundindex |
| bvnumber | BV022957723 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.I58 |
| callnumber-search | HF6146.I58 |
| callnumber-sort | HF 46146 I58 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 ST 205 |
| classification_tum | WIR 840f |
| ctrlnum | (OCoLC)68965695 (DE-599)BVBBV022957723 |
| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| discipline_str_mv | Informatik Wirtschaftswissenschaften |
| edition | Rev. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03337nam a2200529zc 4500</leader><controlfield tag="001">BV022957723</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090323 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">071112s2007 xxud||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2006015809</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0805851097</subfield><subfield code="c">cloth : alk. paper</subfield><subfield code="9">0-8058-5109-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)68965695</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV022957723</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-M382</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-20</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF6146.I58</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.14/4</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ST 205</subfield><subfield code="0">(DE-625)143613:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 840f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Internet advertising</subfield><subfield code="b">theory and research</subfield><subfield code="c">ed. by David W. Schumann ...</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Advertising and the World Wide Web</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Rev. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Mahwah, N.J. [u.a.]</subfield><subfield code="b">Lawrence Erlbaum Associates</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 516 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advertising and consumer psychology</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Rev. ed. of: Advertising and the World Wide Web. 1999.</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Building on the research presented in their previous edition, "Advertising and the World Wide Web" (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing nature of the Internet. "Internet Advertising "marks this important point in history, taking into account the state of practice, theoretical conceptualizations, empirical research, creative typologies, and potential considerations. Nearly all chapters are in the form of integrated reviews of theory and research, which provide a source of both previous knowledge, as well as future focus for advertising strategy. The volume is arranged in four sections covering: *the foundations of Internet advertising theory; *consumer response to Internet advertising; *topical areas in which Internet advertising has significant influence on the consumer; and *human needs and trends that will likely have significant impact on the future of Internet advertising. This contemporary analysis of Internet advertising will appeal to all practitioners and " students" of the Internet, and will effectively suit courses taught in this area.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet advertising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Werbung</subfield><subfield code="0">(DE-588)7636951-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Online-Werbung</subfield><subfield code="0">(DE-588)7636951-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Schumann, David W.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/ecip0613/2006015809.html</subfield><subfield code="3">Table of contents only</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy0701/2006015809-d.html</subfield><subfield code="3">Publisher description</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Passau</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016162135&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016162135</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV022957723 |
| illustrated | Illustrated |
| index_date | 2024-07-02T19:03:29Z |
| indexdate | 2024-07-09T21:08:33Z |
| institution | BVB |
| isbn | 0805851097 |
| language | English |
| lccn | 2006015809 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016162135 |
| oclc_num | 68965695 |
| open_access_boolean | |
| owner | DE-703 DE-739 DE-M382 DE-355 DE-BY-UBR DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-20 |
| owner_facet | DE-703 DE-739 DE-M382 DE-355 DE-BY-UBR DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-20 |
| physical | X, 516 S. graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Lawrence Erlbaum Associates |
| record_format | marc |
| series2 | Advertising and consumer psychology |
| spelling | Internet advertising theory and research ed. by David W. Schumann ... Advertising and the World Wide Web Rev. ed. Mahwah, N.J. [u.a.] Lawrence Erlbaum Associates 2007 X, 516 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising and consumer psychology Rev. ed. of: Advertising and the World Wide Web. 1999. Includes bibliographical references and index Building on the research presented in their previous edition, "Advertising and the World Wide Web" (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing nature of the Internet. "Internet Advertising "marks this important point in history, taking into account the state of practice, theoretical conceptualizations, empirical research, creative typologies, and potential considerations. Nearly all chapters are in the form of integrated reviews of theory and research, which provide a source of both previous knowledge, as well as future focus for advertising strategy. The volume is arranged in four sections covering: *the foundations of Internet advertising theory; *consumer response to Internet advertising; *topical areas in which Internet advertising has significant influence on the consumer; and *human needs and trends that will likely have significant impact on the future of Internet advertising. This contemporary analysis of Internet advertising will appeal to all practitioners and " students" of the Internet, and will effectively suit courses taught in this area. Internet advertising Internet (DE-588)4308416-3 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Internet (DE-588)4308416-3 s Online-Werbung (DE-588)7636951-1 s DE-604 Schumann, David W. Sonstige oth http://www.loc.gov/catdir/toc/ecip0613/2006015809.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0701/2006015809-d.html Publisher description Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016162135&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Internet advertising theory and research Internet advertising Internet (DE-588)4308416-3 gnd Online-Werbung (DE-588)7636951-1 gnd |
| subject_GND | (DE-588)4308416-3 (DE-588)7636951-1 (DE-588)4143413-4 |
| title | Internet advertising theory and research |
| title_alt | Advertising and the World Wide Web |
| title_auth | Internet advertising theory and research |
| title_exact_search | Internet advertising theory and research |
| title_exact_search_txtP | Internet advertising theory and research |
| title_full | Internet advertising theory and research ed. by David W. Schumann ... |
| title_fullStr | Internet advertising theory and research ed. by David W. Schumann ... |
| title_full_unstemmed | Internet advertising theory and research ed. by David W. Schumann ... |
| title_short | Internet advertising |
| title_sort | internet advertising theory and research |
| title_sub | theory and research |
| topic | Internet advertising Internet (DE-588)4308416-3 gnd Online-Werbung (DE-588)7636951-1 gnd |
| topic_facet | Internet advertising Internet Online-Werbung Aufsatzsammlung |
| url | http://www.loc.gov/catdir/toc/ecip0613/2006015809.html http://www.loc.gov/catdir/enhancements/fy0701/2006015809-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016162135&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT schumanndavidw internetadvertisingtheoryandresearch AT schumanndavidw advertisingandtheworldwideweb |